Creative Brand Communications

Lemons are expanding our knowledge of breast cancer symptoms.

Detecting breast cancer symptoms earlier increases the odds of beating it, but how educated are we in detecting early symptoms of breast cancer? Corrine Beaumont, founder of the charity Worldwide Breast Cancer, created a clever campaign to raise awareness of breast cancer symptoms using lemons to illustrate 12 symptoms to look for.


The campaign went viral when breast cancer patient, Erin Smith shared the campaign on Facebook. She praised the campaign for showing what symptoms physically look like instead of just explaining what they feel like. Erin’s post was viewed by millions of people, so many that it crashed the charity website.


By using lemons as a substitute for breasts Corinne was able to create a clear and simple picture of what breast cancer symptoms can look and feel like, in a way which makes people feel perfectly comfortable examining and sharing the photo on social media. The picture is now available in 16 languages and has the power to break through the barriers of breast cancer being seen as a ‘taboo’ topic on a global scale and potentially save thousands of lives.

– @LilahKS


Latest Articles