Creative Brand Communications

Can you understand this URL?.


No? Neither can we! But 1,600 people managed to type it in to their browser and access the Norwegian Air web page, advertising a new direct flight from Copenhagen to Las Vegas.

It was a new effort by the airline to connect with the millennial generation in a modern, complex way. The picture was also posted on various partner influencers’ Instagram pages, including a football player and several models.

However, as most internet domains only allow certain characters in their URL’s and due to the fact that emojis are only available on phones, we’re not sure whether emoji URL’s are going to take-off just yet!

Image (c) Norwegian Air


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