Creative Brand Communications

Smell along with Netflix and the Gilmore Girls for a seasonal treat.

Netflix and television binging sessions go hand in hand and most people will already be aware of the classic “are you still watching?” screen that flashes up after a few episodes are watched in a row. With the release of Gilmore Girls: A year in the Life, new and old fans are rushing to Netflix to re-watch the original series as well as the special four 90 minute seasonally themed episodes.

To compliment this, Netflix have released a sensual product to accompany the viewing experience of the new series. An extra special candle has been announced which has four scent layers that correspond with the season each episode is set in. They have been created with a burn time that mirrors each episodes run length to make you feel as if you are in Star’s Hollow along with Lorelai, Rory and the gang.

In fact the candle has been timed so specifically it has been said that it will dramatically extinguish after the final shocking four words are spoken, which I won’t spoil here, and the screen fades to black. The candle has been created by Netflix in partnership with the creative minds at TBWA/Chiat/Day and will be part of a limited giveaway for fans in Europe, U.S and Asia for a heightened experience that appeals to the senses. So throw on your onesies, grab your favourite snack and enjoy!



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