Creative Brand Communications

Our work for Subway


We provide a full service press office for Subway in the UK while also activating product launches and seasonal campaigns for the brand.

World’s Smallest Sub

To celebrate the launch of new Teriyaki Steak ~ we created the world’s smallest sub inspired by the Japanese tradition of Kawaii – ‘the culture of cuteness’.

Play Video


Rapper Aitch surprised fans with a secret lunchtime performance of his new single ‘Party Round My Place’ in his local Manchester Subway.

The brand collaboration saw the Manchester Piccadilly store rebranded for the day, as Subway became ‘SubwAITCH.’

The star’s favourite custom Sub got listed on the in-store menu so fans could order their Italian B.M.T.® exactly the way the rapper does.

An Aitch content series was recorded at the event for release on Subway’s TikTok, YouTube and Instagram.

read more about it here

Play Video

Kurupt FM

We brokered a unique collaboration with the stars of the hit Bafta-winning comedy ‘People Just Do Nothing’.

The sandwich giant hand over access to its instore radio network to infamous pirate radio station Kurupt FM for a week-long takeover.

The comeback deal saw the boys broadcast into Subways across the UK and Ireland with a supporting content series across Subway’s social channels.

read more about it here

Play Video