Major product launches for Kellogg's
creating moments of delight
More than 100 years ago, W.K. Kellogg founded the company through his belief in nutrition and dedication to well-being.
Motivated by a passion for people, quality and innovation, he created the first-ever breakfast cereal and then shaped an entire industry.
Kellogg soon became a household name; his signature, a trusted mark.
Working with the marketing and PR teams we create moments of delight designed to build engagement with well-loved brands.
W.K Kellogg by Kids
Leading breakfast brand Kellogg’s came to us looking for a campaign that would create awareness of their new kids’ cereal range, amongst press and parents alike.
W.K Kellogg by Kids is the first children’s product from the cereal maker to include fruit and vegetables and was created by kids, for kids.
We conducted research around the evolution of the British palate and the changes in generational tastes.
The illuminating research revealed that healthy choices now largely lead the way.
In light of the finding that 9 in 10 kids are now choosing to take charge of what they eat, we would amplify the insights with unique pop-up experience.
A cereal restaurant to be designed and staffed entirely by kids.
Full case study here.
We teamed up with breakfast show DJ Roman Kemp to reveal his morning time hacks and daily ‘task-fusions’ to launch new Kellogg’s Granola Fusion.
We created a social content series and a news generating study to reveal Brits time-saving habits.
Team GB: Olympic Sponsorship Activation
Taylor Herring were appointed lead creative agency for an eight month long Olympic campaign for Kellogg’s.
We were awarded the brief following a competitive pitch process and appointed to work closely with Kellogg’s retained media agencies to amplify Kellogg’s role as official sponsors of Team GB.
We worked closely with a number of Great British Olympians on the execution, including Sir Steve Redgrave, Louis Smith and Rebecca Adlington.
Over the period we produced several creative activations including this spectacular morning wake up routine by Louis Smith.
With almost one in three adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.
Our custom made briefcase, nicknamed the Special Kase, was fitted with a fridge to supply cold milk, hidden side compartments to store bowls and a full set of cutlery.
The unit contained spaces to hold boxes of cereal and a thermos flask and juicer.
The tongue-in-cheek invention was developed to promote its Special K brand’s new range of cereals and was used in experiential activations on the London Underground and social media content.
Kellogg’s asked us to come up with a way of launching the new recipe from their very first celebrity Special K ambassador, Tess Daly, that would generate buzz and get them into the news pages.
Tess Daly unveiled a dress with a difference – a gown completely made out of the ingredients in her new Special K recipe.
The show-stopping, fashion-forward garment, both co-designed and modelled by Tess, combines wheat, red apples and vanilla pods with almonds, flowers and blossoms to create a custom couture masterpiece worthy of the red carpet.
The dress, which was co-designed and made by Petra Storrs in collaboration with Tess, was created to celebrate the launch of Tess’s very own Special K recipe in her role as the cereal brand’s first ever celebrity ambassador.
Pringles Turn 25
Pringles asked us to help celebrate their 25th birthday.
We asked chart-topping musician Olly Murs to recreate four iconic party scenes from pop culture, paying homage to Leonardo Di Caprio in The Great Gatsby, John Travolta in Saturday Night Fever and Michael Jackson in Smooth Criminal.
The photo story was designed to promote the launch of the ‘Party with Pringles’ competition which saw 100 lucky fans win tickets to an intimate private gig with Olly Murs and his six piece band.
Utter Crunchy Nutter
Kellogg’s Europe briefed us to help them launch a nationwide hunt to find the UK’s biggest Crunchy Nut fan.
The campaign was to be launched on Facebook encouraging people all over the UK to send in their applications to be crowned Britain’s ‘Utter Crunchy Nutter’ and win a year’s supply of the cereal.
Three candidates would be chosen from all the entries and would be afforded the opportunity to come to London to take part in a filmed day of challenges.