Charity PR « Taylor Herring

Charity PR

Café charges 18% ‘man tax’ to address the gender pay gap

Posted on August 8th, 2017 in brand PR,Charity PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

What better way to get people talking about the gender pay gap than to charge men an 18% premium, and then donate it to a women’s charity!

Handsome Her a new café in Melbourne, Australia, which describes itself as a ‘space by women, for women’, has imposed the tax to reflect the gender pay gap according to the 2016 report from Australia’s Workplace Equality Agency. The report found that across all industries, women’s salaries are 17.7% less than men’s.

The café, which opened its doors for the first time Thursday, is hoping to shine a light on the issue.

The café has however been on the receiving end of criticism on social media since their sign went viral, branding the tax as ‘divisive’. One twitter user wrote ‘We now raise “awareness” and debate it with discrimination toward men… but we must be equals to men!’.

But café owner Alex O’Brien, who is also a feminist, says the tax is in fact ‘voluntary’ stating ‘there’s been nothing but positivity from everyone, males and females.’ She added ‘we’ve had men travel across town to visit us and pay “the man tax” and throw some extra in the donation jar – guys, you’re pretty neat’.

So far, Handsome Her has collected a several hundred dollars for Elizabeth Morgan House Aboriginal Women’s Service. And it’s definitely succeeded in fueling a conversation about the gender pay gap!

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Spongebob vs BP: Greenpeace chooses the iconic animated sponge to front their new campaign

Posted on July 6th, 2017 in brand PR,Charity PR,Consumer PR,Environmental PR,Kids PR,PR Stunt,Stunt Of The Day.

The citizens of Bikini Bottom were caught off guard by the shocking news – oil giants BP and Total are to start exploratory drilling in the heart of the Amazon Mouth Basin. With the Amazon Reef being their closest neighbour, many Bikini Bottom inhabitants are deeply concerned for the wellbeing of their friends and family who are staying in the affected area. Fear no more, dear Bikini Bottomers, there is a real hero among you! Spongebob SquarePants, the Krusty Krab fast food chain worker threw away his spatula and picked up a superhero cloak / Greenpeace t-shirt instead.


Mr. SquarePants, who has since joined Greenpeace to fight the potential ecological catastrophe, made his stance on the situation quite clear by exclaiming ‘Not that, anything but that!’ and his colleague Mr. Patrick Star supported him with an uncontrollable sobbing.

Sara Ayech, Mr. SquarePants’ terrestrial Greenpeace colleague, commented: “Wasting money prospecting for soon-to-be-stranded assets is unfortunate, but trashing one of the very few unexplored wonders of nature to do so would be unforgivable.”

Mr. Squarepants’ campaign #SaveOurSponge intends to make people all across the Globe aware of the unique pristine ecosystem near the mouth of the Amazon River and hopes that his positive attitude and sense of humour will convince people to join the campaign. And he will be there to protect his homeland.

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This is no Peter Rabbit: Illustrated storybook shows horrific experiences of inner-city children

Posted on July 5th, 2017 in Charity PR,Consumer PR,creative publicity,Stunt Of The Day,Uncategorized.

Daily difficulties in the lives of the inner-city youth are unimaginable for many of us who live in an alternate, privileged world. But VML in Kansas City had the challenge of communicating these horrors in an attempt to arouse empathy and increase awareness as part of a Youth Ambassador’s campaign.

The agency chose to communicate the dangers of inner-city violence through the form of an illustrated children’s storybook. The book is titled, “Welcome to My Neighbourhood”, and features images that touch upon real life issues such as drug abuse, violence and hunger. Though at first sight, the book appears to look like any other child-friendly story, the dark tales printed in its pages are ones that no child should ever have to hear, let alone be a part of.





The three stories are completely true, and are written as they were told by the children who experienced each situation. The book was then sent to policymakers, funders and media outlets, as the agency asked them to donate time, money and power to put an end to these kinds of stories.

According to VML, the campaign received more than 50 million impressions from 30 different media outlets, and attracted large companies such as Cerner, UnitedHealthcare and Children’s Mercy Hospital to fund Youth Ambassadors.

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Paint the Town Rainbow: LGBT Posters fill the Capital as part of Pride in London’s Campaign “Love Happens Here”

Posted on June 26th, 2017 in Charity PR,Consumer PR,Event PR,Stunt Of The Day,Tourism PR.


London’s annual Pride Parade is happening on 8 July, but preparations are already underway to celebrate the event and promote love and acceptance of every sexuality preference.

Pride in London have unveiled a campaign by WCRS titled “Love Happens Here”, in which 30 posters, representing people’s experiences of sexuality in the capital, have been created.

The selection of posters, focused on the subject of ‘Love’, is the second phase of the WCRS campaign, following the first phase which was focused on ‘Hate’. The latter phase shed light on the rising problem of LGBT-related hate crime, by using guerrilla posters.


An interactive map was used to collect the variety of stories from individual members of the LGBT community, as people were able to pin their experience to the location where it took place.


Different artists and illustrators then added their artistic flair to the messages, supporting the campaign by providing their talent free of service. The impressive list of artists includes: Alice Bowsher, Cachetejack, Daniel Frost, Jack Hudson, and Peter Judson.


Each design features a central heart icon containing the quotes from the LGBT public, along with vibrant colours. The symbolic LGBT rainbow of colours also appears in many of the posters. pride-6

The prints will be distributed throughout the Capital, but will also be available from the Tate as part of their Queer Britain season.

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Greenpeace gives Donald Trump a taste of his own medicine in latest protest

Posted on June 5th, 2017 in Charity PR,PR Stunt,Stunt Of The Day.

Donald Trump has not been the nicest person on social media to say the least so it is incredibly apt that Greenpeace have chosen to give him a taste of his own medicine using some phrases which will sound very familiar to the current President of the United States in their latest act of objection.

A Greenpeace banner showing U.S. President Donald Trump and the slogan '#TotalLoser, so sad!' is projected onto the facade of the U.S. Embassy in Berlin, Germany, Friday, June 2, 2017. Trump declared Thursday he was pulling the U.S. from the landmark Paris climate agreement, striking a major blow to worldwide efforts to combat global warming and distancing the country from its closest allies abroad. (AP Photo/Michael Sohn)

A giant projection of Trump’s silhouette, featuring the iconic Trump quiff now adorns the side of the U.S. embassy in Berlin with the added pointed caption of “#totalloser, so sad” underneath.

This is the latest in a series of public projections decrying the President following the announcement that he has chosen to pull the U.S. out of the Paris climate agreement striking a major blow to the dream of rallying a worldwide force against the threat of global warming.

Previously Greenpeace had also shone the more eloquent phrase “Planet Earth First” onto the Vatican ahead of Trump’s scheduled visit a couple of weeks ago. Sadly the message does to appear to have been taken to heart.

Still hoping to change the President’s mind they have taken a different approach this time, by instead using the language that he understands all too well.

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