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Netflix is watching you…and it has some questions! 53 users have a slightly worrying obsession with new festive film

Posted on December 13th, 2017 in App PR,brand PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,Stunt Of The Day,Television PR.

Everyone has a film or two they have a weird, but perfectly normal and healthy, attachment to – mine include Hot Fuzz, Love Actually, and the entire Lord of the Rings trilogy. Netflix recently distributed a brand new Christmas film, A Christmas Prince, which seems to have diehard fans already!

To sum it up briefly (and without spoilers!), journalist Amber Moore goes undercover posing as a tutor for a young princess to get a story on the crown prince, Richard, but ends up falling in love with him instead! The film gets its festive name for being set around Christmas…

Obviously, some people are bound to enjoy this cute but simple sounding film. Netflix, however, are slightly concerned for a handful of their subscribers. In a light hearted tweet, Netflix asked ‘To the 53 people who’ve watched A Christmas Prince every day for the past 18 days: Who hurt you?’.

The hilarious tweet had some people somewhat worried about Netflix looking at their viewing habits – maybe they had shamefully watched 50 Shades of Grey one too many times!

This isn’t the first time Netflix has shown concern for their subscribers. A redditor recently posted about how he managed to watch the entirety of The Office (U.S) in 5-10 days – that’s a whopping 4 days, 3 hours and 30 minutes of content – and received an email from Netflix asking if he was okay, due to his dramatic increase in viewing activity. No judgement just a friendly check in to see if everything was alright.

While some people were slightly creeped out, it’s normal for websites to track data of their users, and sometimes the weird findings are too priceless to keep to themselves. It’s fantastic to see a big company that actually cares about their subscribers, I just hope that it isn’t revealed how much I actually watch Hot Fuzz!

@Joesharp1996

Just watch your step! AirBnB offer one night stay in an amazing LEGO house!

Posted on November 3rd, 2017 in App PR,brand PR,Children's Brands PR,Consumer PR,Kids PR,PR Stunt,Publicity Stunts,Retail PR,Stunt Of The Day,Tourism PR,Toy PR,Venue PR.

AirBnB have teamed up with LEGO to offer one lucky family with the chance of spending a night at the recently opened LEGO House in Billund, Denmark – the home of the famous children’s toy. Most importantly, there will be LEGO proof slippers, so you don’t have to wince at the thought of stepping on a stray block.

Almost everything, from the furniture to the decorations, is entirely made from LEGO (even an adorable LEGO cat). Thankfully, the mattress, pillows, and duvet, are the only things NOT made from the little blocks; just make sure to check the bed before you lie down!

The quirky holiday will be hosted by Master Lego Builder (or design manager specialist), Jamie Berard. With his assistance, the winning family will take part in fun LEGO activities like making their own LEGO films, building robotic cars, and designing a meal using LEGO, which is then served by two robot waiters!

To win, all families have to do is describe what they would make is they had an unlimited supply of LEGO bricks – Berard will even try to assist with building it during your stay! Unfortunately, LEGO has yet to announce if they will be releasing an instruction booklet to build the house yourself, here’s hoping!

@Joesharp1996

Bookworms rejoice! Book your ticket aboard Beijing’s magical literary train

Posted on November 1st, 2017 in App PR,brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Stunt Of The Day.

For the majority of us when we think of trains, whether that be the subway in New York, the metro in Paris, or the tube in London, we are haunted with memories of those all too often bad experiences encountered on our daily commutes. We’ve all been there.. piling onto the train like herds of cattle, scrambling for a seat like it’s a game of musical chairs or spending the entirety of the journey stood up with our face in somebody’s armpit – delightful!

However for the lucky commuters and public of Beijing, such happenings were all but a distant memory thanks to a new campaign running for the Chinese audio-book app ‘Get’, which has seen selected subway trains transform into any bookworms heaven!

With not a hard copy in sight, those aboard are treated to a truly unique interactive experience, pleasing to both the eyes and the ears. The carriages were decorated in abundance with images of various Chinese novels plastered (quite literally!) across the inner walls to create that library-esque look. Should a passenger fancy reading into it further, all they have to do is grab their phone, scan the QR code found on the walls and like magic an app is downloaded where a range of audio-books all available to listen to for free!

In case some passengers weren’t already in complete awe, a magician could be found performing tricks aboard the train. If you ask us such a magical transformation would not be complete without one!

The campaign is currently running to promote the app’s contest encouraging users to listen to audiobooks for seven consecutive days to be in with a chance to win a 24K carat gold necklace. Albeit an unusual prize with little relevance to books, I’m sure if we all found ourselves in Beijing we would be in it to win it!

@catherine_dolan

 

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

Club restrooms are usually a sight to behold, and not normally a pleasant one at that. Most run out of toilet paper before midnight, half of the doors always seem to be missing locks and depending on where you go there may or may not be a suspicious dusting of white residue on the surfaces. Well in certain clubs and bars across L.A, Miami, Chicago and New York those sprinklings might not be what you think.

In some brilliant guerrilla marketing for the returning third Season of the critically acclaimed original show Narcos, Netflix have been placing stickers in the bathrooms of establishments across America drawing reference to the major impact made by the Cali Cartel on the cocaine trade during the 1990’s club scene. With the previous two seasons focusing on the notorious Pablo Escobar, the third sees the Cali Cartel take centre stage as the new big bad for the police working on putting a stop to the escalating drug issues.

All three seasons of Narcos are now available to binge on the streaming service. Enjoy!

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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

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