January 26, 2017
Airbnb offers customers greener experiences with the help of Pantone.
Airbnb have collaborated with Pantone to offer it’s users a chance to experience nature within the comfort of a city home. Between the 27th-30th January, Airbnb users will be able to book an overnight stay and utilise the homestay network’s latest offering: an East London warehouse which has been transformed into a space for wellness and relaxation. The space is covered in flora and fauna that lets customers participate in selected ‘Experiences’. These experiences have been specifically chosen to showcase and promote Airbnb’s latest service, ‘Trips’.
Trips, which was launched last November, is the new concept from Airbnb in which they hope to build upon their current success of renting accommodation by offering customers a more evolved service which provides Experiences (specifically chosen activities, chosen specifically for that city), guides, logistical and sightseeing advice, as well as homes to rent.
The property in East London is the first of it’s kind. Aptly named ‘The Outside in House’, the property is inspired by colour makers, Pantone’s Colour Of The Year for 2017, Greenery. The space features an entrance hall covered in woodland, a botanical greenhouse kitchen-diner and a bedroom lined with plants and a lawn. The house really does bring the outside… well, inside! Have no fear however, guests are still promised a comfortable stay as the downstairs room of the warehouse has been transformed into a green-themed bedroom, complete with an en-suite.
The ‘Outside In’ experience encourages customers to sample London Experiences available on the Airbnb app. Visitors will be able to participate in Experiences such as a terrarium workshop, the Body Engineered exercise classes (fitness and yoga sessions), a wallpaper painting masterclass, as well as learning how to make green gin and create their own botanical garden. They will also be able to forage the warehouse walls for vegetables and herbs, drink tea with leaves picked from a hydroponics installation, choose plants to make terrarium vases with and pick leaves to design prints with. One can really get in touch with nature in this space.
James McClure, Airbnb’s general manager of northern Europe said: “What’s new for Airbnb at the moment is Trips, with Experiences being a key part of that.
These activities that are crafted by knowledgeable insiders are in 12 cities at the moment and we’ll be growing that to 51 this year.
We’re really excited about how this can help move the belonging that people have in the homes into getting out and experiencing the things that they love in a city they’re not familiar with.”
Laurie Pressman, Vice-President of Pantone, said: “For Pantone, this was about bringing an experience to life, and who better to partner with than Airbnb to be able to immerse somebody and share with them what colour is all about.
We see colour, but you can also smell colour, you can taste colour, and you can feel and live colour – greenery was such a perfect colour to do that with, as people look for more ways to disconnect, to replenish and liberate.”