Publicity Stunts « Taylor Herring

Publicity Stunts

Apple, Microsoft and Google come together to help chicken nugget lover Carter fulfil his fast food quest

Posted on April 10th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Digital PR,Publicity Stunts,snackfood PR,Stunt Of The Day.

Twitter has once again proved itself as the best tool for facilitating dialogues between big named companies and single individuals with hefty appetites, and in this case quite literally!

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A teenager in Nevada has accepted the huge fast food chain Wendy’s task, of reaching 18 million retweets to get a year’s supply of free chicken nuggets. The sixteen-year-old Carter Wilkerson confidently replied to the challenge with simply: “consider it done” and posted a screenshot of the exchange for, at first, a laugh but to the boy’s surprise, the simple screenshot turned out to be the spark which spiralled out of control creating a trending support base across the internet.

Carter has even set up his own website and is trending on twitter as #NuggsForCarter with giant companies such as Microsoft encouraging companies like Google and Amazon to join in! And yes, you guessed it; they are all fully supporting his food fight for the precious Nuggs!

Some companies such as United Airlines are even pre-empting the boy’s victory and facilitating a free flight to “any Wendy’s in the world”.  The Mattress Firm Company also got involved and promised to help out with the recovery stages of the age-old food coma by providing Carter with a “food coma sleep pack”. Keep your eyes peeled for more upcoming companies to get involved in their own unique ways.

Carter is currently on 2.2 million re-tweets, so help out a fellow fan of fast food and get re-tweeting and let’s see the true power of the internet!

After all, he only has another 15.8 million to go… C’mon Carter you can do this!

-@JaneyLbarker

 

Hershey’s is making the internet more tasty with an edible website!

Posted on April 6th, 2017 in brand PR,Consumer PR,creative publicity,FMCG,Food and Drink PR,Influencer PR,Leisure PR,Online PR,PR Stunt,Publicity Stunts,snackfood PR,Stunt Of The Day.

What’s the worst thing about the internet I hear you say? Not being able to eat it? Well thanks to chocolate giants Hershey’s, NOW YOU CAN!

It’s not every day you can enter to win yourself a two ton chocolate sculpture of the Eiffel Tower or a giant chocolate poo emoji, but marketing wizards at Hershey’s Brazil, along with Brazilian advertising agency Akuellmix, created their first edible website. By filling their website with chocolate versions of real objects they managed to pique the interest of many a sweet toothed consumer.

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Visitors to the site were able to purchase their favourite Hershey’s bar from the store and enter the code on the wrapper to be in with a chance to win one of the choc-o-licious masterpieces.

Hershey’s also gifted social media personalities with their own chocolate masterpieces including, blogger Hugo Gloss who received a block of chocolate with his name branded onto it in the style of fashion brand Hugo Boss and Cid Cidoso who posted a video aptly titled “Cid talks whilst a fat guy eats chocolate”

This would definitely be worth the toothache!

-@mckinleykearney

Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

-@gfpvincent91

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

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Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

A commuter’s dream: “Transformer” car designed to creatively beat gridlock. Autobot’s roll out!

Posted on March 20th, 2017 in Car PR,Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

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So it might not exactly be on the same scale as Optimus Prime but this one off model has some transforming powers of its own. This unassuming Jeep Cherokee SUV holds a secret and may just be the answer to all commuter’s prayers.

We have all been there at some point. Brought to a standstill in a traffic line that seems to have no end. Stuck for hours, edging micro-millimetres forward once every ten minutes all the while slowly losing hope and our sanity that we will ever get home.

Well when this special vehicle is confronted by the only too familiar sight of a gridlock it has a hidden weapon up its sleeve. The car’s entire body can lift itself up using a hydraulic rig to a staggering 9 feet above the ground and widen its wheel base to allow the car to effortlessly drive right over other vehicles frustratingly stuck bumper-to-bumper.

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But before you start celebrating, dear commuters, it is worth pointing out that unfortunately for now this seemingly prayer-answering model is not going to be rolling out on the production line any time soon.

Instead it is in actuality a clever marketing stunt from Thinkmodo to promote Verizon Telematic’s Hum platform. The Hum is a dongle based system that plugs into a car’s OBD port and can add features such as diagnostics, road-side assistance, location and speed tracking along with geo-fencing. The stunt has been described as a literal representation of the upgrades that the Hum can bring to the driving experience.

Jay Jaffin, Verizon’s VP of Marketing said of the campaign, “In many respects, [the Hum Rider is] a bit of a metaphor, taking the ordinary driving experience and making it extraordinary. Kind of what we’re illustrating with that crazy car that drives over cars.”

Crazy it may be; yet it still has us all wishing for one in time for the 5 O’clock rush home tonight.

– @gfpvincent91