Wexford, Ireland: A travel agency is seeking a couple to spend six months visiting the world’s most romantic and exotic destinations to review honeymoon breaks.

Organisers say the ‘honeymoon testers’ will need to visit places like the Maldives or Zanzibar and undertake a number of ‘gruelling’ tasks such as testing cocktails and jacuzzis. According to the job description, they will be required to review outdoor waterfall showers and ‘”lie in hammocks slung between two palm trees”.

The Daily Telegraph reports that one fortunate pair will be paid £18,000.

The position, billed as the “Ultimate Job”, was announced by Irish travel agency Runaway Bride and Groom.To qualify candidates will make a 90 second video marketing Ireland as a wedding destination of choice.

The job opportunity follows Queensland Tourism’s Best Job In The World Campaign and comedy channel Dave’s ‘Best Part Time Job In The World’ initiatives.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Windsor, UK: Hundreds of pirates gathered at a theme park in Berkshire yesterday in an attempt to set a new world record for the largest pirate gathering, reports the BBC.

Legoland in Windsor hosted the bid to break the current Guinness World Record of 1,600 pirates held by Alton Towers. The stunt was to mark the opening of the park’s new attraction Pirate’s Landing.

A spokeswoman for Legoland said the numbers were being verified by the Guinness team.

One When Saturday Comes blogger is not sure that the record attempt will stand up to scrutiny “I mean if there really is a World Record for ‘most pirates in one place’ they could at least send this Guinness World Record Spokesperson down to the Somali coast to check for accuracy.”

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Norfolk, UK: The Independent reports that the hot-tempered Yorkshireman, who became the youngest recipient of the gastronomic world’s highest prize, three Michelin stars, is to become an “ambassador” for Britain’s biggest turkey farmer (and Turkey Twizzler creator) Bernard Matthews.

In return for an undisclosed sum, he will promote the East Anglian poultry giant and help devise a new range of processed products aimed at giving turkey all-year-round appeal.

This is way braver than Heston’s  Little Chef adventure.

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Manchester, UK: the Daily Mirror reports that the new Trafford Centre Legoland, which opens at the end of the month, will include replicas of various northern icons, including Blackpool Illuminations, The Beatles, Wayne Rooney and Coronation Street.

Newsworthy… but not as impressive as this special build for the Obama inauguration..

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

Cheltenham, UK: Bookmaker Paddy Power appear to have won the PR battle of the bookies of Cheltenham Festival with a mega billboard.

The colossal Paddy Power sign is claimed to be 270ft long eclipsing the previous world record holder which stood at 160ft long and also dwarfs the iconic Hollywood sign in Los Angeles.

It also, controversially stands smack bang in the middle of one of Cheltenham’s most iconic beauty spots – Cleeve Hill.

The world’s largest free standing ad board in the world – is causing quite a stir during the race meeting. The planning department at Tewkesbury Borough Council is investigating whether it contravenes advertising rules.

A spokesperson for Paddy Power said: “Cheltenham is the biggest and the best race meeting in the world so we wanted to build a monument to reflect and celebrate that.”

Source: This Is Gloucestershire

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Italy: Heineken enrolled university professors, girlfriends and several bosses to convince hundreds of football loving students, boyfriends and employees to go to a classical music and poetry recital and miss one of the biggest games in months – Real Madrid vs AC Milan.

All of them couldn’t say no and were roped into the concert.

Here’s what happened.

love it!

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

LONDON, UK: Controversy is raging around a London clinic’s “raffle” of a human egg to promote a new service that will get around British fertility laws. Doctors offering a human egg as first prize were last night accused of commercialising the miracle of life.

One woman will win the chance to select their ideal donor egg based on its mother’s profession, ethnic background, hair colour, qualifications and upbringing.

As part of the free IVF cycle and egg prize – worth an estimated £13,000 – the winner will also be able to view childhood pictures of potential donors before choosing one.

Critics have condemned the contest, intended to promote an international IVF scheme, as a ‘deplorable’ commercial venture.

Source: Daily Mirror, Daily Mail,

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

L.A, USA: South by Southwest (SXSW), the multimedia festival, have challenged 12 entrepreneurs on a 48hour coach ride from Vegas to the SXSW venue in Austin and want them to come up as many start-up ideas as they can.

SxSW Interactive is March 12-16 see website here

UK: Bottled fresh air from some of Britain’s favourite beauty spots is being offered to stressed city workers by the National Trust.

The air comes in several scents including the lakeside aroma of Windermere in Cumbria and the woodlands of Box Hill in Surrey.

According to a ’study’ conducted by the National Trust, 59 per cent of people said a breath of fresh air was enough to reduce their stress levels.

If you want a jar of air, they say you can get one by emailing press.office@nationaltrust.org.uk

The Guardian asks; Fresh Air or Hot Air?

Source; Metro

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]