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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Pirates arrive on British Coastline

Posted on May 25th, 2017 in Event PR,Experiential Marketing,Film PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Stunt Of The Day,Taylor Herring News,Taylor Herring PR.

Tourists and visitors to Britain’s coastline were left stunned today as they stumbled across a series of pirate sculptures emerging from the sea.

 The pirate statues were spotted on Brighton Beach, at Birling Gap and the Seven Sisters in Eastbourne and at HMNB Portsmouth Harbour.

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 The unique art installation has been unveiled by Walt Disney Studios to launch the new film ‘Pirates of the Caribbean: Salazar’s Revenge’, which opens in cinemas today.

 The sculptures were installed under the cover of night and were revealed at low tide the following morning. The two-metre-high statues portray the new characters from the film – the crew of the fearsome Spanish pirate-hunter Captain Salazar (played by Javier Bardem) and his shipmates Magda and Lasaro. 

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 The figurines specially commissioned by Disney, stunned dog-walkers along Eastbourne’s iconic Birling Gap and the Seven Sisters chalk cliffs. Beachgoers enjoying a spot of sunshine were given a surprise on Brighton beach, whilst Naval officers and fishermen at Portsmouth Harbour looked on curiously as they spotted the sculptures bursting from the sea.

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The figures were created by a dedicated team of sculptors who took six weeks to build the swashbuckling statues. The intricate designs were painted and sculpted by hand, featuring life-like attributes with flowing hair and accurate costumes from the film.

Legendary Hollywood producer, Jerry Bruckheimer, commented: “The UK has always had a special place within the Pirates of the Caribbean history having filmed here many times. Therefore, it is a fitting tribute to have the fearsome crew of our terrifying new villain, Captain Salazar, descend on the shorelines of Great Britain to celebrate the launch of the new film.”

The fifth film in the Pirates of the Caribbean franchise, Pirates of the Caribbean: Salazar’s Revenge follows the legendary Captain Jack Sparrow, as he returns to the seas to face his old nemesis Salazar, a pirate captain who has escaped the Devil’s Triangle and is determined to kill every pirate at sea. Captain Jack is joined by old and new acquaintances to help him on his latest quest to find the powerful trident of Poseidon.

 

Pirates of the Caribbean: Salazar’s Revenge is released in cinemas nationwide today.

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

Snap up new Snapchat’s Spectacles

Posted on November 23rd, 2016 in App PR,brand PR,Consumer PR,Online PR,PR Stunt,PR Stunts,publicity stunt agency,Retail PR,stuff we liked,Stunt Of The Day,Technology PR.

Yesterday, hundreds queued down New York’s Fifth Avenue, eagerly anticipating the opportunity to ‘snap up’ Snap Inc’s new Spectacles, the must-have piece of tech this winter. Having announced only on Monday at 6am that in 24 hours New Yorker’s would have the chance to purchase the glasses, the anticipation was understandably high, with hundreds queuing for hours to purchase a pair. Joining the qeuers was Paul Marcum, president of Truffle Pig – the joint advertising agency owned by Snapchat, WPP and Daily Mail – reflecting the idea that Snap Inc. had created a highly desirable (not to mention exclusive) product. Furthermore, this proved an opportunity not to be missed for those who wait in queues for a living – and, as expected, they came prepared.

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The Spectacles are, essentially, a pair of sunglasses with a camera inside – what’s cool about them is that they shoot unique circular video, and are linked directly with the Snapchat app. They are retailing for $129.00 (roughly £100) each, with restrictions meaning ensuring that customers only buy two pairs each – clearly a necessary precaution, given that pairs have since been selling on eBay for up to $1000.

The specs were first unveiled on Friday, November 11 at Venice Beach – the location of Snapchat’s former office headquarters. Snap Inc. have ingeniously used a vending machine-esque bot to distribute the glasses, which is covered by curtain and then restocked in each location as required.

Snap Inc. began by placing billboards, some without branding or wording but just the distinctive eye logo. This increased speculation nationwide as to where the next bot would be, with hopefuls optimistically predicting that the next pop-up would be in their region – from New York’s Times Square to Cleveland, Ohio.

Snap Inc. then dropped a clue as to the next location:

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Whilst the decidedly rural drop-point of Big Sur, California led to much confusion amongst Twitter users, it was then confirmed by a retweet from Snap Inc. that it was at Big Sur that Snap’s CEO tried the specs out for the first time – and knew they were onto something.

Snap Inc. have been incredibly successful in launching their the Spectacles, not least because of their clever marketing strategy which has allowed a buzz to develop, and carry on developing, around an exclusive product. We look forward to seeing what Snapchat come up with next!

– @katiemallion

Cannes Lions presents ‘Zen and the Art of the Publicity Stunt’

Posted on June 15th, 2016 in PR Stunt,publicity stunt agency,Publicity Stunts.

LONDON, Wednesday 14TH JUNE 2016: The agency behind some of the most exciting, and disruptive pieces of stunt marketing of the last 15 years will be discussing the art of the publicity stunt this Saturday, in a special keynote at Cannes Lions.

In “Zen and the Art of the Publicity Stunt”, Taylor Herring’s creative directors James Herring and Peter Mountstevens will be exploring where publicity stunts and viral marketing can cut through where conventional advertising fails.

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The London-based agency has become renowned for attention-grabbing campaigns that capture the imagination and hit the headlines.

The session will brand storytelling in its most potent form – drawing on insights from the likes of Donald Trump, Greenpeace, Richard Branson, Red Bull, AirBnB and Uber.

This unmissable session is set to feature a stunning appearance from a life-like, 8ft, adult Polar Bear, controlled by puppeteers from the West End Musical War Horse. The award-winning bear was the centrepiece of a campaign created by Taylor Herring for British TV channel Sky Atlantic.

Those who can’t attend the special presentation this Saturday afternoon will still have a chance to meet the remarkable bear in Cannes this weekend, as he will be prowling the beachfront and the Croisette through the course of the festival.

Zen and The Art of the Publicity:  13:00 on Saturday 18th June, The Debussy Theatre, Palais Des Festival, Cannes, 

Advance copies of the keynote are available on request