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Snap up new Snapchat’s Spectacles

Posted on November 23rd, 2016 in App PR,brand PR,Consumer PR,Online PR,PR Stunt,PR Stunts,publicity stunt agency,Retail PR,stuff we liked,Stunt Of The Day,Technology PR.

Yesterday, hundreds queued down New York’s Fifth Avenue, eagerly anticipating the opportunity to ‘snap up’ Snap Inc’s new Spectacles, the must-have piece of tech this winter. Having announced only on Monday at 6am that in 24 hours New Yorker’s would have the chance to purchase the glasses, the anticipation was understandably high, with hundreds queuing for hours to purchase a pair. Joining the qeuers was Paul Marcum, president of Truffle Pig – the joint advertising agency owned by Snapchat, WPP and Daily Mail – reflecting the idea that Snap Inc. had created a highly desirable (not to mention exclusive) product. Furthermore, this proved an opportunity not to be missed for those who wait in queues for a living – and, as expected, they came prepared.

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The Spectacles are, essentially, a pair of sunglasses with a camera inside – what’s cool about them is that they shoot unique circular video, and are linked directly with the Snapchat app. They are retailing for $129.00 (roughly £100) each, with restrictions meaning ensuring that customers only buy two pairs each – clearly a necessary precaution, given that pairs have since been selling on eBay for up to $1000.

The specs were first unveiled on Friday, November 11 at Venice Beach – the location of Snapchat’s former office headquarters. Snap Inc. have ingeniously used a vending machine-esque bot to distribute the glasses, which is covered by curtain and then restocked in each location as required.

Snap Inc. began by placing billboards, some without branding or wording but just the distinctive eye logo. This increased speculation nationwide as to where the next bot would be, with hopefuls optimistically predicting that the next pop-up would be in their region – from New York’s Times Square to Cleveland, Ohio.

Snap Inc. then dropped a clue as to the next location:

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Whilst the decidedly rural drop-point of Big Sur, California led to much confusion amongst Twitter users, it was then confirmed by a retweet from Snap Inc. that it was at Big Sur that Snap’s CEO tried the specs out for the first time – and knew they were onto something.

Snap Inc. have been incredibly successful in launching their the Spectacles, not least because of their clever marketing strategy which has allowed a buzz to develop, and carry on developing, around an exclusive product. We look forward to seeing what Snapchat come up with next!

– @katiemallion

Cannes Lions presents ‘Zen and the Art of the Publicity Stunt’

Posted on June 15th, 2016 in PR Stunt,publicity stunt agency,Publicity Stunts.

LONDON, Wednesday 14TH JUNE 2016: The agency behind some of the most exciting, and disruptive pieces of stunt marketing of the last 15 years will be discussing the art of the publicity stunt this Saturday, in a special keynote at Cannes Lions.

In “Zen and the Art of the Publicity Stunt”, Taylor Herring’s creative directors James Herring and Peter Mountstevens will be exploring where publicity stunts and viral marketing can cut through where conventional advertising fails.

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The London-based agency has become renowned for attention-grabbing campaigns that capture the imagination and hit the headlines.

The session will brand storytelling in its most potent form – drawing on insights from the likes of Donald Trump, Greenpeace, Richard Branson, Red Bull, AirBnB and Uber.

This unmissable session is set to feature a stunning appearance from a life-like, 8ft, adult Polar Bear, controlled by puppeteers from the West End Musical War Horse. The award-winning bear was the centrepiece of a campaign created by Taylor Herring for British TV channel Sky Atlantic.

Those who can’t attend the special presentation this Saturday afternoon will still have a chance to meet the remarkable bear in Cannes this weekend, as he will be prowling the beachfront and the Croisette through the course of the festival.

Zen and The Art of the Publicity:  13:00 on Saturday 18th June, The Debussy Theatre, Palais Des Festival, Cannes, 

Advance copies of the keynote are available on request

 

 

 

Heineken’s stunt latest dispels some well-established football cliches.

Posted on June 9th, 2016 in Food and Drink PR,PR Stunt,PR Stunts,publicity stunt agency,Sport PR,Stunt Of The Day.

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

[by @itsjamesherring]

Beatrix Potter characters reimagined in modern miniature

Posted on June 4th, 2016 in Book PR,branded content,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Toy PR.

Six miniature sculptures of Beatrix Potter characters, updated for the 21st century, have been unveiled in locations across London in celebration of the 150th anniversary of the author’s birth.

Peter Rabbit™, Mr. Jeremy Fisher™, Jemima Puddle-Duck™, Squirrel Nutkin™, Mrs. Tiggy-Winkle™ and Mrs. Tittlemouse™ were all given modern makeovers by renowned street artist Marcus Crocker and captured on film at sites including the Southbank, Westminster Bridge, St. James’ Park and Bond Street in the early hours of this morning.

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The tiny tributes, each of which took over 140 painstaking hours to create from start to finish, were specially commissioned by Penguin Random House to mark the milestone year. Each measures just 17cm or less high, with an average weight of 200 grams.

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The reimagined small versions of the familiar characters reflect the diminutive dimensions of the original Peter Rabbit stories, whilst some also contain a nod to Beatrix Potter’s varied accomplishments as a Conservationist; Botanist; Businesswoman; Artist; Storyteller all of which made her a woman ahead of her time.  The anniversary year will celebrate all of these themes throughout 2016.

The figures were carefully crafted to ensure continuity with not only the characters’ own personality traits, but in some cases those of their original creator, in contemporary and surprising ways.

Crocker and the wider team began by brainstorming ideas, re-familiarising themselves with the original Tales of Beatrix Potter and thoroughly researching animal anatomy, exactly as Beatrix would have done, before sketching different levels of design from concept to final versions.

Each sculpt began with a wire armature base, before the main structure was created with air-drying clay through many intricate layers of sculpting and drying – a process which allowed for a high level of detail and accuracy. The figures were sealed and strengthened with waterproof wood glue throughout these stages, before being finished with acrylic paint.

Head of Licensing and Consumer Products at Penguin UK Susan Bolsover said: “In this milestone year we really wanted to do something unexpected to celebrate Beatrix Potter’s extraordinary legacy, and updating the narrative behind these iconic creations allowed us to produce a truly surprising result. Marcus has shown an extraordinary level of attention to detail, love and care when creating his small charges and we hope the public enjoy this interpretation of how the characters might have evolved throughout their adventures.”

Artist Marcus Crocker said: “Understanding the anatomy of each animal was very important to me – Beatrix Potter felt the same. Balancing this desire for accuracy against making sure each figure remained true to her work was a huge challenge, but a thoroughly enjoyable one, and I hope everyone enjoys the result.”

The figures will go on display at Waterstones Piccadilly for the month of July. To find out more about Beatrix Potter visit peterrabbit.com.

Peter Rabbit has taken to Twitter to narrate his #littleadventure, having escaped his Lake District burrow and travelled down to London by train. Follow his story @beatrixpotter on Twitter and see how the adventure unfolds.

Don’t tell The Bride! LateRooms.com ‘Stagvertising’ campaign hits London

Posted on April 26th, 2016 in PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, 26th April 2016: London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital.

DonÕt Tell The Bride!Ê London city workers got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed dressed in a wedding dress and tethered to a bench in the heart of The City. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season.

The ‘Stagvertising’ campaign was designed and executed by creative agency Taylor Herring as part of LateRooms.com’s ‘It’s Going To Be A Great Night’ campaign, which celebrates super-fans who are passionate about and proud of their interests and hobbies.

Just hanging around!Ê London commuters got an eyeful this morning as a number of ÔStagsÕ were spotted across the capital, including this chap who was photographed hanging above the canal near Victoria Park in East London. The scenes were created as living advertisements by LateRooms.com to celebrate the start of peak wedding season, as research reveals that 60% of stags will be sent off into married life with a holiday blow out that will cost attendees an average of £346 a head. ÊPhoto credit should read: Tim Anderson

The ‘Stags’ were spotted across London at locations including Westminster Bridge, Victoria Park and even outside New Scotland Yard. The plucky actors were seen looking a little the worse for wear, sporting everything from silly costumes to a wedding dress – and even just their pants!

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PR activity to support the marketing campaign included a research based news story that reveals just how far brides, grooms, their best men and maids of honour will go to mark the end of single life.

The research reveals a clear gender divide, with people attending Stag dos spending £346.19 on average, compared with those attending Hen dos, who will spend £286.96. Stags were also more likely to splash out, with a smaller percentage (6%) admitting to spending over £1,000 on their mate’s final blowout.

London was voted the top location for both stag and hen weekends in the UK, while Amsterdam is the favoured foreign destination for stags, and hens are more likely to choose Dublin. But over two in five stags (44%) secretly dread the weekend away. Over a third of men revealed that they would happily swap typical stag activities such as zorbing or go-karting for a relaxed meal or even a spa break (38%), while a far greater number of women would much rather be doing something more adventurous on a Hen weekend (60%).

Press Contact: Taylor Herring +44 208 206 5151