Creative Brand Communications

Heineken’s stunt latest dispels some well-established football cliches..

What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?

That’s the setup for Heineken’s latest football stunt.

A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.

As the guys open their menus they discover an enticing proposition…

[by @itsjamesherring]


Latest Articles