June 9, 2016
Heineken’s stunt latest dispels some well-established football cliches..
What if you had the perfect excuse to watch the UEFA Champions League without your girlfriend?
That’s the setup for Heineken’s latest football stunt.
A week before the UEFA Champions League Final in Milan, the beer brand targeted a handful of blokes out at dinner in São Paulo with their girlfriends.
As the guys open their menus they discover an enticing proposition…