Consumer Electronics PR « Taylor Herring

Consumer Electronics PR

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.

There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.

The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.

The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.

If only all our morning commutes could be brightened up with some fun advertising.

-@mckinleykearney

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney

Que the explosions: Fans of The Fast and the Furious franchise get surprised with the ride of their lives in spectacular stunt filled prank video

Posted on March 29th, 2017 in Consumer Electronics PR,Consumer PR,Digital PR,Film PR,PR Stunt,Publicity Stunts,stuff we liked,Stunt Of The Day.

It was always going to be a good day for the lucky super fans of The Fast and The Furious chosen to spend the day at Universal Studios; however I doubt any of them were quite prepared for what transpired next. Under the pretence that they had been picked to witness a sneak peek “drive-in” of the latest instalment of the franchise, The Fate of the Furious, the participants were invited to sit in a series of gorgeous super cars in front of a large screen. That impression was soon thrown out of the window, or in this case the wall, as in a wonderful case of life imitating art they were soon thrust into a stunt filled re-enactment of some of the more breath-taking moments from the film.

Que the explosions, broken buildings, flipping cars, high speed chases galore and don’t forget the Nos! The stunned participants show an amazing range of reactions from shock to euphoria mixed with a dose of sheer terror as they are put at the forefront of the action courtesy of the professional drivers subtly sitting next to them and behind the wheel.

The broadband company Xfinity working with their Comcast sibling Universal were behind this heart pumping prank as they used the essence of the adrenaline fuelled film to launch their new ultra-high-speed Gigabit Internet Service.

“If you’re going to do a prank these days, it has to be epic,” said Sherri Davis, Xfinity’s senior director of brand experience. “And we’re promoting a new service with over-the-top ridiculous speed, so this made perfect sense.”

-@gfpvincent91

Casey Neistat releases inspirational “love letter” video message to the YouTube Community

Posted on March 9th, 2017 in brand PR,Celebrity PR,Consumer Electronics PR,Consumer PR,Online PR,Stunt Of The Day,Technology PR.

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Casey Niestat can add another layer to his resume: YouTuber, vlogger, filmmaker and now motivational speaker for the YouTube community.

His latest YouTube video entitled “DO WHAT YOU CAN’T” is more of a love letter to his fellow YouTubers whilst subtly championing his long running partnership with the tech company, Samsung.

Following his previous work with Samsung for the Academy Awards last month, Casey has now made a video about his own experience as a Youtuber.

Being so popular isn’t as easy as it seems… He had to overcome so many obstacles and doors slamming in his face on his way to success and this was the aim of the video: to create an inspirational video that, this time, will celebrate the YouTube community.

“If I were to write an autobiography, a book about my life, one title that would work would be Do What You Can’t,” Neistat narrates. Neistat talks about the filmmakers on YouTube that have defied the odds by taking their creativity and careers into their own hands. The message of this video is pretty simple: find success on your own terms. And do it with passion!

Recognisable YouTubers like Liza Koshy, Lilly Singh, Marques Brownlee, Gigi Gorgeous, Rosanna Pansino, h3h3productions, Devin ‘Supertramp’ Graham, Phil DeFranco, Jesse Wellens, Grace Helbig, and others are featured in a quick succession.

Finally, he tells the YouTube community to “keep creating…and never forget, you don’t have to listen to anyone, because in this new world, no one knows anything.” To date the video has gained over 2 M views in two days and is the 6th trending video on YouTube clearly his message is getting across.

This isn’t the first time that Casey has created a buzzworthy video on his channel alongside Samsung. He had previously released several videos documenting his antics being pulled around on a snowboard by a specially designed Samsung drone and making us all very jealous.

– @roxana_raileanu

A-maze Dyson and get a job!

Posted on January 19th, 2017 in brand PR,Consumer Electronics PR,creative publicity,Digital PR,stuff we liked,Stunt Of The Day,Technology PR.

Dyson is officially hunting for new talent: the British technology company announced the recruitment of 110 new software engineers. To be hired, there is only one condition: escape “The Smart Rooms” safe and sound .

The Smart Rooms is a series of cryptic software-based encoded puzzles projected onto the walls. They can be solved in teams, or individually. Each room is testing a skill Dyson is looking for in a prospective employee: tenacity, creativity, technical and problem solving expertise. The challenge is similar to “The Crystal Maze”: candidates have to solve the first room to access the second one. The only difference here is that they are not physically moving, everything happens on a screen.

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“Dyson’s ambitions are enormous. The Smart Rooms have been designed to reward those willing to relentlessly question convention, to find new solutions for everyday problems. Only the bold need apply.” said Max Conze, CEO of Dyson since 2011.

Interested? This pop-up challenge will start on the 4th and 5th of February. As for the location… well I might need your help – indeed, to find out where the challenge takes place, contestants need to first find the access code in the video below, and submit it before 25th January.

For now, I can only tell you it will be in London, but nothing more I’m afraid. Which is a shame, I could really use the 360 Eye vacuum cleaner the winner will receive, signed by James Dyson himself.