Consumer Electronics PR « Taylor Herring

Consumer Electronics PR

Tired of using oyster cards to get around on the tube? Now you can use a Lucozade bottle instead!

Posted on June 2nd, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,FMCG,Food and Drink PR,Leisure PR,PR Stunt,Stunt Of The Day.

Rush hour is given an extra buzz by the bubbles energising Lucozade to bring Londoners a sugar high during their hectic commutes across the capital!

From May 30 to June 2 at Oxford Circus Station during ‘Whoosh Hour’, Lucozade ambassadors will be handing out thousands of limited edition Lucozade Energy bottles with contactless chips, exactly like the ones found in TfL’s Oyster Cards, embedded in the bottle.

Lucky commuters will be able to ditch their costly Oyster Cards and use the bottles like Oyster Cards for one free Underground journey, saving their money and their energy.

As part of the campaign Lucozade collect a sporty eccentric bunch such as Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni who have teamed up with Lucozade Ribena Suntory and Transport for London to promote the creative eccentric campaign.

-@janeylbarker

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

NIKE REALLY IS ONE STEP AHEAD: Virtual LED running track brought to life

Posted on May 16th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Health and Fitness PR,Leisure PR,Sport,Sport PR,Stunt Of The Day.

Sporting connoisseurs, Nike have launched a one of a kind virtual LED running track in the Philippines’ capital Manila, in partnership with the launch their new LunarEpic running shoe.

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The 200 metre track, which spans the size of an entire city block, is the first one of its kind in the world. The track is lined with LED lights, allowing up to 30 people to compete in a race against themselves.

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The initial time is set on your first lap through a sensor that is attached to your trainers; or as it is more commonly known, a hyper accurate RFID (Radio-frequency identification). Then on subsequent laps an avatar will appear on the LED screen next to you; however as you run faster your avatar will appear bigger and faster encouraging you to beat your best.

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It seems that in a technology dominated society, where our smartphones seem to be magnetised to our body, Nike have created an innovative way of tracking our ever increasing strict diet and exercise regimes. In turn this could potentially reduce the dependence we have on a single piece of technology; Nike as well as other brands such as Fitbit and the Apple watch may well just be responsible for the decrease in smartphone technology use during exercise. I mean we all despise that one person at the gym who is so engrossed in their phone, that they don’t realise three other people are waiting for that piece of gym equipment. Nike along Fitbit and Apple may just be the catalyst in encouraging people to get up, get out and exercise more in the fresh air.

-@ellebethanbell

A WATCHed MODEL NEVER MOVES: New Bus Stop Ad for Samsung Gear S3 Comes to Life

Posted on April 27th, 2017 in brand PR,Comedy,Consumer Electronics PR,Consumer PR,FMCG,PR Stunt,Stunt Of The Day,Technology PR.

Tech giants Samsung join the long list of companies branching out into the interactive outdoor ad to promote the new Samsung Gear 3 smartwatch.

There have been several bus stop advertising stunts done over the past few years including, ones with USB charging ports for your phone in the US, ones that dispense sunscreen, promoting cancer awareness, in Australia and now Samsung has added their name to the ranks with a rather sexy instalment in Tel Aviv.

The billboard at first glance appears to be the classic ‘hunky male model in a fancy suit’ advertising the latest luxury timepiece. That is however, until the model comes to life via livestream and interacts with the waiting passengers at the bus stop, while showing off some of the features on the new Gear 3. With a combination of reactions from shock to amusement the smouldering model certainly perked up those who discovered his secret with one man even being allowed to swap places with him in a secret hidden studio.

The interactive digital ad is a popular medium for today’s brands to deliver their message to consumers with several companies using this method to shock, inform or just make you laugh, it is certainly engaging and in Samsung’s case clever and charming.

If only all our morning commutes could be brightened up with some fun advertising.

-@mckinleykearney

Say goodbye to those late night drives and sleepless nights: Car giant Ford has the answer

Posted on April 11th, 2017 in brand PR,Car PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

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It seems that motor company, Ford have decided to revolutionise nursery furniture by creating the ‘MAX Motor Dreams’, the first crib designed to mimic a car ride.

Created to promote the new Ford C-Max range of family-centric cars, this ‘game changer’ of a crib has several high tech features which simulate the experience of a car journey, including gentle tilting movements, a warm street light glow and even soft engine noises, all to aid in a peaceful night’s sleep; the crib can also be paired with a phone app that maps your real journeys so that your baby can enjoy a familiar route to sleepy-town.

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This is the kind of product that would make money hand-over-fist if it were to reach full scale production, which Ford are considering. I know for a fact my parents or anyone who tried to get me off to sleep when I was a baby wouldn’t have hesitated to throw down the cash just to get some peace & quiet.

-@mckinleykearney