Creative Brand Communications

Samsung and Taylor Herring launch new S24 series with dazzling drone show.

Samsung have launched their latest flagship phone – the Samsung Galaxy S24 with one of the most ambitious drone displays ever seen in the UK.

The spellbinding show which took place at their annual Unpacked event on Wednesday evening featured over 550 drones which took the audience on a journey through the solar system with a series of colourful celestial scenes above Canary Wharf.

The display announced that, ‘Galaxy AI is here’ in an opening visual that stretched 160 metres wide across the city and took 650 hours to be designed and programmed.

The latest Galaxy S24 device was then beamed into the sky before morphing into the solar system – a direct nod to the infinite possibilities now available with Galaxy AI technology.

The scene culminated with a spectacular spaceship hovering over the London skyline.

The launch event was created by Samsung in partnership with St Marks Studios and creative PR shop Taylor Herring.  The team worked with Somerset based Celestial to create the awe inspiring show.

The launch heralds a new era of advanced mobile AI technology on the Galaxy S24 device, which empowers everyday possibilities and transforms the iconic S series for the future as AI continues to become an essential part of our lives.

Annika Bizon, Marketing and Omnichannel Director for Samsung UK and Ireland. said: “To celebrate the launch of the Samsung Galaxy S24 series, we wanted to capture the wonder and amazement of this new age of smartphone by creating a spectacular drone show that would gaze beyond our planet and into the galaxy. We brought the stars, solar system and universe closer than ever before to the British public to demonstrate the infinite possibilities as we look to embark on a new journey with Galaxy AI.” 

Galaxy S series leads the way into a new era that will forever change how mobile devices empower users. AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximising creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

The Galaxy S24 marks a milestone in the history of search as the first phone to debut intuitive Circle to Search with Google to give Galaxy users an incredible new tool, Samsung turned to the worldwide leader of search, Google, and opened up new forms of discovery with a simple gesture. Users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results

And when it comes to photography, Galaxy S24’s ProVisual Engine is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximise creative freedom every step of the way, from setting up a shot, all the way to sharing it on social. With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in.

From 31 January, the Samsung Galaxy S24 will be widely available in Samsung channels and major UK retailers from


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