August 25, 2020
Samsung release official 8K trailer for Notting Hill’s virtual carnival.
Samsung and Notting Hill Carnival have released a preview trailer that gives a first look at what to expect from this weekend’s virtual Carnival.
The trailer, which aims to capture the essence of what this year’s special virtual Carnival will offer, has been created by official partner Samsung to showcase their unrivalled 8K technology and to whet people’s appetites for a full bank holiday weekend of Carnival content.
Creative agency Taylor Herring are delivering the multiplatform campaign following a brief to amplify Samsung’s ‘Shoot in 8K. Watch in 8K.’ marketing campaign which shines a spotlight on the superior filming and viewing resolution of Samsung’s flagship Galaxy S20 phones and QLED 8K TV range.
All the video content was shot on Galaxy 20 phones in 8K.
The award-winning PR agency have brokered the partnership and are overseeing all creative and production alongside their in-house production team.
The fully integrated campaign will see the 8K content play out across screens in retail stores and at Samsung KX across the Carnival weekend.
The spot aims to bring to life all the ‘Colours of Carnival’ and features content from Notting Hill Carnival: Access All Areas’ digital schedule including percussionists, steel drums, dance performances and parades intercut with extracts from a series of mini films shot in 8K by Samsung, designed to bring to life the ‘Colours of Carnival’ in glorious detail.
The teaser content features Caribbean chef Levi Roots kicking up a Carnival inspired feast, Brazilian Samba-Reggae band, Batala’s impressive beats and Soca dancers featuring the incredible Carnival costumes of London based designer Melissa Simon-Hartman who has designed costumes for Beyoncé’s Black is King visual album.
Carnival will kick off on London’s Piccadilly screen with the exclusive trailer and a live countdown before the full schedule starts at www.nhcarnival.org.
For those wanting to ‘Watch in 8K’ the Samsung mini-series will play via QLED 8K at Samsung KX in Coal Drops Yard, King’s Cross over the whole Bank Holiday weekend and across the Notting Hill Carnival YouTube channels.
Dan Hastings, Director of TV /AV at Samsung UK and Ireland, said: “Notting Hill Carnival is one of the UK’s most loved and prestigious events and another that has been knocked by the uncertainties of this year. We’re delighted to be collaborating with the team to further shine a spotlight on this year’s digital carnival using our 8K technology.”
Matthew Phillip, Executive Director of Notting Hill Carnival Ltd, said: “Not having Notting Hill Carnival on the street this year was an incredibly sad but vital decision that was unavoidable for the safety of millions that attend. With Notting Hill Carnival 2020: Access All Areas we wanted to ensure that the vibrancy, sounds and culture was still given an opportunity to flourish in 2020. Samsung’s countdown to the largest event in Europe on the largest screen in the UK is the perfect way to celebrate a unique year for this great event.”
The films celebrate Carnival by shining a spotlight on the festival’s vibrancy and energy through dance, food and music.
Featured artists include:
- The acclaimed chef and carnival stalwart, Levi Roots – whose famed business originally flourished at Carnival – and his guide to creating the ultimate carnival feast over the bank holiday weekend
- Award winning Samba drumming troupe Batala – winners of the Notting Hill Carnival samba category in 2016
- Soca dancers featuring the incredible Carnival costumes of designer Melissa Simon-Hartman who has designed costumes for Beyoncè’s Black is King visual album
- Dancer and Notting Hill Carnival regular Elisangela Mahogany, who performs her stunning routines around the world
- Music from NHC ambassador and the UK’s biggest soca star Triniboi Joocie
- A Carnival trailer soundtrack from award-winning UK soca duo Sunshine & Nadiva