Posted on February 2nd, 2017 in Arts PR,Celebrity PR,Publishing PR,Stunt Of The Day.
Tomorrow, if you read The Sun, you may notice that something is slightly different from the norm. On every edition of tomorrow’s paper, for one day only, they have commissioned a very special logo redesign from renowned artist David Hockney.
The iconic design itself has been largely left alone, as the iconic red background and white font is still very much present and unaltered. Instead the famous artist has put his own embellishments layered over the top of the original design using a simple IPad app. The inspiration behind the added doodles needs little guesswork; in the top left hand corner Hockney has designed an intentionally crude sun, its rays reaching down to the lettering with added shadowing underneath. On his thought process behind the creative choices of the piece Hockney remarked, “I was delighted to be asked. Once I thought about the idea it didn’t take me long. The sun and The Sun. I love it.”
Known for his comparative landscape paintings from the sunny countryside of his Yorkshire town to the LA suburbs, this particular commission is certainly a different direction for the artist. When asked why he agreed to such a request from the paper he is said to have answered that it was because of the Sun’s iconic British status within our society.
Tomorrow’s edition will also feature a special in-depth interview with the artist; a first for the national paper. The interview itself is said to feature notes on Hockney’s approaching 80th birthday and how he is still a “rebel” at heart. He is also bound to discuss his new exhibition at the Tate Britain which opens next Thursday. With over 250 of his original art works on display it is sure to draw a large crowd; his last exhibition is thought to have been attended by over 1.2 million people. The exhibit is due to stay open until the 29th May with Adult tickets retailing at a price of £17.50.
This is certainly a clever PR choice for the paper as a boost in sales in almost inevitable. Many will surely want to own this one of a kind edition from either a collector’s viewpoint or simply as a humble fan of the artist. As the Sun puts it: Own a masterpiece for only 50p.
Posted on September 6th, 2016 in Arts PR,Attraction PR,History PR,stuff we liked,Stunt Of The Day.
This weekend saw London mark the 350th anniversary of the Great Fire of London, featuring burning a 120-metre-long model and 4 miles of collapsing dominoes.
Over 500 volunteers meticulously placed 23,000 breeze blocks throughout London, starting from Monument and making its way through the Gherkin, St. Pauls and finally bursting into flames at Barbican. The excitement was contagious, as Londoners and tourists followed the dominoes through the cities gardens, markets and even churches.
Continuing to mark the commemorative date, a sculpture of 17th century London was lit as crowds gathered on the Thames to watch the flames. The festivities continue at the Museum of London, where themed walks, tours and workshops will take place.
Posted on February 12th, 2016 in Arts PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.
In order to promote an upcoming exhibition on the domestic spaces painted by Vincent van Gogh, the Art Institute of Chicago has recreated one of van Gogh’s most famous paintings — The Bedroom — as a rentable room on Airbnb.
This is the ‘Bedroom in Arles’ by Vincent Van Gogh, one of the impoverished artist’s most famous works.
The room is layed out exactly like the painting, while the walls and floor are painted in the same impressionistic style that Van Gogh is famous for.
The room will only set you back $10 a night – and the story has gone international.
Airbnb are proving, time after time, that it’s a brand happy to try/get involved things that are a little bit unusual and daring, and that strategy is reaping rewards.
[h/t The Guardian]
Posted on January 26th, 2016 in Arts PR,brand PR,Consumer PR,Digital PR.
The history of London is colourful, extensive and ever changing. In the recent work done under London for the Crossrail line a number of important archaeological artefacts were discovered, shedding light on a number of important events in London’s history.
National Geographic were inspired by the discoveries and set out to make a monument to the capital’s past; something spanning the 40,000 year history and capturing a number of critical moments along the way.
The end product is a gorgeous video chronicling London through the ages, but made entirely of paper. You can watch the haunting and beautiful video in its entirety below:
You can also read the fascinating piece that inspired this video here.
The video has made a number of outlets online and its popularity is growing.
Posted on November 4th, 2015 in Arts PR,Book PR,Charity PR,Digital PR,Radio PR,Taylor Herring PR,Technology PR.
The story of James Bond is one that has captivated the world for years. The international spy, renowned ladies man and connoisseur of the classic Martini has wowed audiences and set pulses racing in a body of work that has spanned countries, actors and generations. Behind it all, though, remains one man; Ian Fleming.
The acclaimed author’s work has inspired millions and today Audible, the audiobook company, have released The Man with the Golden Typewriter; a fascinating look behind the scenes of the great man’s life, as told by him.
This audiobook, narrated by Julian Rhind-Tutt (Green Wing, Black Books, The Devil You Know), is a detailed collection of letters written from Fleming’s famous golden typewriter to all manner of people. From fans to his wife, critics to publishers these letters chronicle the development of the 007 story in a fascinating, often funny, but always human way.
This book is available for free when you sign up to Audible UK.