Creative Brand Communications


June 23, 2015

Sony’s Bizarre Bride Cam.

The priceless expression of a husband-to-be catching sight his bride for the first time as she walks down the aisle; the sea of faces staring back (hopefully in awe) as she wends her way towards the alter; or the crowd of family and friends cooing over the newly married couple, are all parts of a wedding that generally remain strictly within the memory of the bride.

Until now.

To promote its Action Cam FDR-X1000V, Sony have come up with a slightly bizarre-yet-ingenious idea for brides on their wedding day – strap a camera to their head.


Whilst this sounds like an innovative enough way to capture your big day, if the above image from Sony is anything to go by, it may not be the most fashionable or, (as the Sony press release claims) “subtle” accessory!

Image (c) Sony


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