Creative Brand Communications

Sliding into summer.

Commuting in London in summer can be hot, sticky and very uncomfortable, but now Lipton Ice Tea have offered commuters a solution to this problem – a giant yellow inflatable water slide!

Located next to King’s Cross station, Londoners were encouraged to don their swimwear over the weekend and try out the 100m-long slide.


Lipton’s ‘Be A Day Breaker’ campaign encourages people to take a break from their normal routine and try something different, and a giant water slide in the middle of London is definitely not routine.


Unfortunately, the slide was only in place for Saturday and Sunday, so there’s no chance to slide your way into work this week. Guess we’ll take our rubber rings on the tube instead!

Images (c) Lipton Ice Tea


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