January 28, 2010
Online PR: MySpace Puts Fans In the Picture.
LONDON, Thursday 28th January 2010; A ground-breaking new application offers music fans the chance to appear in exclusive videos with their favourite stars. The stellar line-up includes 50 Cent, Alicia Keys, N-DUBZ, Pixie Lott, Chipmunk, Florence and the Machine, David Guetta and Lostprophets.
MySpace Music today launches a brand new application that enables music fans to star alongside some of the biggest names in the worlds of pop, hip-hop, dance, indie and rock in a range of exclusive personalised videos.
The application, which is accessible HERE, works by seamlessly inserting fans’ photos into the videos, each of which has been filmed exclusively for MySpace by the eight artists. The completed clips can then be easily shared via MySpace, email, Twitter, or posted to the user’s Facebook profile. The artists have all been brought on board to represent a range of genres that reflect the diverse wealth of music content now available on MySpace Music.
The cream of current UK music talent is represented, with N-DUBZ, Pixie Lott, Chipmunk, Florence and the Machine and Lostprophets all creating unique video offerings. Fans are able to join Florence in a photoshoot, appearing alongside her own Polaroid snaps; or spend a day hanging with Pixie Lott at a picnic in the park with friends; or even hit the dancefloor at a roller-disco with Chipmunk. The international artists have also pulled out all the stops, with 50 Cent’s video bringing his fans right into his apartment to take pride of place on his wall, while Alicia Keys offers up a personal musical tribute, and David Guetta invites fans into an impromptu party in a record store, alongside music luminaries Danny Rampling and Peter Hook.
The application is the latest development from MySpace Music, a new service that launched in December 2009, offering an unrivalled catalogue of music and video to stream for free without interruption. The inspiration behind the application came from MySpace’s ongoing commitment to bringing artists and fans closer together than anywhere else. The application was created by top London advertising agency BBH and leading production companies Pulse Films. Post production came from Absolute Post and digital partner Domani Studios in New York.
The full list of videos with which fans can interact is as follows:
Alicia Keys – the talented diva sings a song just for you – with your picture pride of place
50 Cent – the US rap icon has a favourite new piece of art – you!
Florence and the Machine – join Florence on a photoshoot and appear amongst the Polaroid snaps
N-DUBZ – become the band’s number one fan, as they admire your photo
Chipmunk – the star tears up the dancefloor at a roller-disco, then reveals he keeps your picture close to his heart
Lostprophets – a sneak peek into a rock’n’roll tattoo session, with a shrine built especially for you
Pixie Lott – a chance to hang out with Pixie for a picnic in the sun – she’s got her sights on you
David Guetta – the superstar DJ spins some tunes, and you’re the face of the party
Sophie Rouse, MySpace’s Head of Campaigns, said, “MySpace allows fans to connect with their favourite artists in a genuinely immersive and personal way. To mark the launch of MySpace Music we wanted to bring to life this special relationship, giving fans the chance to ‘star’ in a film with their favourite acts and share it with their friends. All the artists involved thoroughly enjoyed the opportunity to thank their fans in this way and the results are hugely entertaining.”