Creative Brand Communications


January 28, 2010


David Sheath stands victorious after painstakingly covering the Fiat 500 in pink nail polish.

The dedicated Welshman completed his world record attempt for the longest ever online advert by painting an entire car pink with nail varnish.

publicity stunt car

David, a former semi-professional footballer, used 131 bottles of pink nail polish to turn a brand new Fiat 500 into a glossy pink ride.


The 28-year-old lived and slept in a special studio where he completed the mammoth task which began last Thursday (January 21).

The gruelling challenge was broadcast over the internet by webcam

Triumphant David is now hoping to have Guinness confirm his non-stop viral as the longest online advert ever.

He completed the challenge in four days, two hours and two minutes.


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