Creative Brand Communications

Not for the Faint Hearted: Daring Mission Impossible Obstacle Course.

Think you’ve got what it takes to be a secret agent?

FireShot Capture - Could You Climb a Slippery Plane Wing t_ - http___www.adweek.com_adfreak_watch-

To promote the fifth instalment of Mission Impossible, Grandesign devised an action-film-style obstacle course to give passersby in Hollywood the chance to find out if they had what it takes. After being recruited by Simon Pegg, who plays IMF agent Benji Dunn in the Mission Impossible movies, they were asked to complete a series of challenges. These included unlocking a box at the end of a winding underwater tank; scaling a slippery moving plane wing and rappelling down from a third story walk way.


The contestants with the fastest time were flown to Vienna to attend the red carpet premiere of Mission Impossible Rouge Nation and meet the star of the film, Tom Cruise.

Images / Video (c) adweek


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