Creative Brand Communications

LoveLive Partners With Rockfeedback.

London, November 9, 2009 – LoveLive, a new live music content producer and aggregator specialising in digital engagement and distribution has signed a partnership agreement with Rockfeedback, the UK’s best source of cutting edge music editorial and production, to create programming and solutions for TV, internet and mobile platforms.

online music PR predominantly focuses on the finest in modern music and provides quality and discerning editorial formed from a wish to promote and nurture up and coming artists. Content on the website spans recorded music and live reviews, in-depth features, special guest columns, videos, and competitions, all compiled by a global team of writers and photographers. was recently re-launched to incorporate leading engagement video solution Kyte, enabling the breadth, depth and unique voice and creative of Rockfeedback’s audio-visual archive to be showcased for the first time online.

Over the past seven years, Rockfeedback through its in-house production unit, Rockfeedback.TV Productions, has developed the UK’s premier video archive of contemporary music and now boasts a catalogue of over 750 live performances from more than 500 artists, from Florence and The Machine, to Vampire Weekend, the Pixies, to every new band set to make waves on the music scene. Rockfeedback also produced the Rockfeedback Presents show, which debuted on MTV Two in August 2006 before being broadcast on Channel 4 the following autumn. A further three seasons have been commissioned and broadcast.

Since concluding the partnership agreement, LoveLive and Rockfeedback have secured major framework agreements with labels, as well as numerous commissions and licensing deals from relevant and quality consumer brands looking to tap into their alternative music and live events expertise.

Coca Cola Europe commissioned an exclusive viral to promote its recycling campaign “Keep it going. Recycle”. Recycle: The Life Story Of A Coke Bottle was created and produced by LoveLive and has been translated for local markets across Europe.

Babelgum licensed a series of mini-artist documentaries for its alternative music offering from the extensive music catalogue including Friendly Fires, Dizzee Rascal, and the Kaiser Chiefs. The company also commissioned a series of nine half-hour artist and festival specials including Primavera Festival 2009, Field Day 2009 and Underage 2009.

Virgin Atlantic, meanwhile, commissioned Rockfeedback to create a tailored one-hour TV show featuring festivals, live performances and behind-the-scenes footage as part of its award-winning inflight entertainment selection as well as a podcast for its audio on-demand system onboard and editorial for Virgin Atlantic’s inflight magazine, Seatback.

LoveLive and Rockfeedback now manage one of the UK’s most comprehensive cleared video and audio catalogue of modern music. The catalogue contains short-form documentaries with key live/studio tracks, interviews, behind-the-scenes and exclusives covering everyone of importance and relevance, from Iggy Pop & The Stooges, Sonic Youth and Skream to Tinchy Stryder, Daniel Johnston, and hundreds more, plus conversations with influential industry figures such as Seymour Stein and Zane Lowe.

The Rockfeedback live event production team continue to build on the catalogue filming at leading music festivals the world over, whether iTunes, SXSW (USA), Fuji Rock (Japan), Camden Crawl, Airwaves (Iceland), Oya Festival (Norway), Planeta Terra (Brazil), or others besides.

Rockfeedback also hosts and films its own staged club nights and more recently moved its regular monthly fixture to trendy haunt The Lexington, Islington. Rockfeedback club nights regularly feature bands before they break or that would normally play to much bigger audiences including Graham Coxon (Blur), The Temper Trap, The Kooks, Foals and Jamie T.

Commenting on the partnership, Toby L, Creative Director and Founder of Rockfeedback, said: “For nine years, Rockfeedback has been a self-sustaining passion project, and we’ve been fortunate to receive a loyal fanbase of clubnight attendees, television viewers and website readers. Now, however, the chance is with us to dripfeed and post our archive of material on a much more significant basis the world over. Our mission to promote honest, life-changing music hasn’t changed – it’s now with the bonus of being able to occur on a bigger scale. The deal with LoveLive marks a thrilling new chapter in the Rockfeedback story, conveniently in time for our tenth anniversary in 2010!”

Richard Cohen, Founder & CEO, LoveLive, added: “Literally within minutes of meeting with Tim and Toby, it was clear to me that we needed to be in business together. Their boundless energy, passion for and knowledge of all things music, combined with a track record in delivering quality editorial and programming was crying out for a larger platform and commercial framework. As they happen to also be extremely likeable, we wasted no time in establishing our partnership which combines all of the Rockfeedback attributes, with commercial discipline, financial backing and a significant distribution network. I could not be any more excited by the opportunities we now have to further develop this business together and expand our activities across international territories and repertoires.”


Notes to Editors:

Rockfeedback. Rockfeedback was founded as a London-based music webzine, launched in September 2000. Focusing on alternative music it provides quality discerning editorial, formed from a wish to promote and nurture up-and-coming talent and bands. Rockfeedback was originally created and maintained by Transgressive Records co-founder Toby L, who founded the site at the age of just 15. The Lexington, Islington now plays host to Rockfeedback’s operations where they film, edit and showcase the most-talked-about new musical talent. The owners Toby L (Founder and Creative Director) and Tim Dellow (Commercial Director and Head of A&R), only now approaching their mid-twenties, along with their talented team, provide the UK’s best source of leading edge music content, editorial, production and services.

LoveLive. Tim and Toby have teamed up with Sam Jones (Managing Director) and Richard Cohen (Founder and CEO) of LoveLive to provide the UK’s next generation music content company to serve artists, labels, brands and audience alike. LoveLive encompass live event production, creative production, A&R and consulting services, editorial and news provision, content licensing and digital engagement through HD VOD and live video equipped destination sites, LoveLive offers full solutions for content, engagement and campaigns.

 Taylor Herring PR. Tel: 0208 206 5151


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