Creative Brand Communications


November 9, 2009

Buzz Marketing.

A German ad agency released 200 flies, attached to micro banners, to promote their publisher client  Eichborn at the Frankfurt Book festival last week.

The ultra-light banners were attached to the flies with natural wax and after a short time the banner dropped off by itself. A spokesperson for the agency said that no fly was harmed.

A brilliant a piece of buzz marketing.


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