Creative Brand Communications

London’s Truly Scrumptious Skyline.

LONDON, 16 November 2009: London’s iconic skyline has been transformed into an edible healthy landscape using no fewer than 26 different types of fruit and vegetables ranging from green beans to the exotic citrus fruit kumquats.


 The image, commissioned by TV channel Good Food from the world renowned photographer Carl Warner and devised by Taylor Herring PR, compliments the channel’s strapline of ‘we have fun with food’. It sees Big Ben’s face transformed through slices of lemon while an edible version of The Houses of Parliament is created with a mix of asparagus, green and runner beans subtly mixed with baby sweetcorn to depict the intricate stonework of the political landmark.

The finished artwork took Carl Warner and his team of five model makers three weeks to craft, construct and compile. Challenges they faced included how to keep the fresh and highly perishable fruit and vegetables looking their best for the final image and which types of produce would compliment the grandeur of the iconic buildings.


Other high profile London landmarks that have been given the food makeover include The London Eye which has green beans as spokes and its pods carefully crafted out of baby plum tomatoes and the Gherkin building which has been cunningly manufactured from two types of melon and embedded with green beans to highlight the infamous spiralling glass frames.

Additional fruit and vegetables used in the London skyline image include a leek and kumquat studded with cloves to depict The Monument and a cucumber with baby courgettes and a carrot teamed with a monkey nut and almond to transform Nelson’s Column into a never before edible treat.

One of London’s most popular tourist attractions St Paul’s Cathedral, has been given a modern day food makeover, with the spire being created from roundels of carrot, yellow and green courgette and baby leeks. The famous dome designed by Christopher Wren in the 17th century, has been transformed through the use of a melon, while the impressive columns have been crafted out of baby sweetcorn.

Roopa Gulati Good Food channel head says: “This is a stunning image which has quite literally transformed the London skyline through good food proving that fun with food in a creative and light-hearted way is the way forward”.

Other London landmarks which have been transformed in the image include Tower Bridge with its pineapple piers, celery and shredded wheat towers and the Tower of London which is comprised of a selection of breadsticks and spelt crackers while the intricate brickwork has been constructed from mini shredded wheat.

The Embankment is depicted through panini encrusted walls, punctuated by the iconic Thameside lampposts which are constructed by onions wrapped in vanilla pods for the lamps, asparagus for the posts and mackerel for the ornate fish plinths.

Exclusive video footage of renowned food photographer Carl Warner making the image can be seen online at

For more information contact Taylor Herring PR on 0208 206 5151

About Good Food
Good Food features all the biggest names in food, including Jamie Oliver, Gary Rhodes, James Martin, Rachel Allen, and The Hairy Bikers. Appealing to both the expert cook to someone who just wants to have fun with food, Good Food delivers exciting originations such as Family Supercooks, Aaron Craze’s Rude Boy Food and Market Kitchen, alongside exclusive titles from overseas such as Bill’s Holiday and 4 Ingredients. Where to find Good Food: Sky channel 249 and Virgin TV channel 260.


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