Creative Brand Communications

If Carlsberg Did Shopping Trolleys.

Carslberg are no strangers to Stunt of the Day.

The brand is constantly inventive and creative in their advertising and marketing strategies, regularly popping up in the National and online news.

From the barbecue, to the supermarket and everything in between the hashtag #ProbablyTheBest has followed the campaign for years – and continues to prove popular.

This time Carlsberg have created the “perfect” shopping trolley:

No wonky wheels here; just horse power, a cooling area for the beer, power steering and a digital interface.

The faces of the passers-by are worth the price of entry alone, with shoppers and employees alike taken a back by the device.

[via The Drum]


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