Creative Brand Communications

On Sky Movies today – it’s Groundhog Day again and again and again.

Stunts come in all shapes and sizes; and often the best one’s don’t require a motorcycle display team or Kelly Brook.

Sky Movies have snuck one under the radar – and it’s already drawing grins around the office.

Groundhog Day is here.


To celebrate – a scheduler over at Sky HQ greenlit the idea to screen Groundhog Day all day.

Radio-Times-Groundhog-Day copy

If you think you can stomach the film for almost 24 hours then you’ll be able to dive into the marathon tonight – and if so disposed watch it 13 times in a row.

It’s a subtle, perfectly crafted wheeze, and one that is already being well received on social and in news outlets.





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