Creative Brand Communications

DVD PR: 4DVD Celebrates Stand Up Success.

frankie boyle4DVD, the home entertainment label from Channel 4, ended the year in style with a hatrick of stand-up comedy titles making the top ten of the best selling stand-up releases of 2008 – collectively selling over half a million units.

Jimmy Carr In Concert, Frankie Boyle Live and Russell Howard Live all made the top ten of the best selling stand-up DVDs of 2008

4DVD supports new comedy talent and in 2008 they released two of the top three best selling debut titles; Frankie Boyle Live and Russell Howard Live.

In 2007 4DVD demonstrated its commitment to investing in new talent by appointing Liz Hadley as Comedy A&R Manger, solely dedicated to this area of the business, and the label are now seeing the results of this with fantastic sales across its stand-up DVD releases.

Mock the Week star Frankie Boyle’s hotly-anticipated live stand-up DVD Frankie Boyle Live stormed into the DVD charts in November.  His lethal brand of distinctively un-PC wit secured sales of 294,728 units and catapulted the title into 3rd position of the best-selling new stand-up DVDs of 2008 – the second best selling debut stand-up DVD ever!

Russell Howard, another thriving comedian, also had a very successful year as his debut DVD Russell Howard Live sold an impressive 103,765 units, resulting in it becoming the 7th best-selling new stand-up DVD of 2008. Jimmy Carr also continues to flourish as his fourth live stand-up DVD, Jimmy Carr In Concert achieved impressive year end sales of 139,172 units, which awarded him 5th best-selling new stand-up DVD of last year.


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