Integrated PR campaigns for Samsung
product launches that deliver headlines and sales
Taylor Herring have worked for Samsung since 2015 – handling launches for a wide variety of products by building award-winning integrated campaigns.
As Samsung’s retained creative Consumer PR agency we work across mobile, home appliances and corporate briefs – on a mission to drive fame and engagement for the brand’s innovative products.
Taking Notting Hill Carnival Digital
During COVID cultural events across the country got cancelled so we teamed up with Notting Hill Carnival to help take the event digital for the first time in its history.
The multi platform campaign helped amplify Samsung’s ‘Shoot in 8K. Watch in 8K.’ marketing campaign which shone a spotlight on the superior filming and viewing resolution of Samsung’s flagship Galaxy S20 phones and QLED 8K TV range.
We brokered the partnership and are oversaw all creative and production – with all the video content shot on Galaxy 20 phones in 8K.
We made TV history with the screening of a head-spinning new Samsung ad – the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine.
In the same month we screened a 66-minute film of a complete 40-degree wash cycle, with an original score by Hollywood composer Michael Nyman.
The campaign won the Grand Prix at the Drum Marketing Awards 2018.
Launching the Samsung Galaxy S20
Taylor Herring devised a fully integrated launch campaign for Samsung S20 – starring Lewis Capaldi involving an ad-break takeover during The Brit Awards
The ads were only one element of an ambitious integrated campaign by the agency that included a secret gig, a big screen live feed to shopping centres across the UK, a Facebook live stream, in-store activations, cab wraps and additional social content uniquely formatted for Instagram and YouTube.
more about it here
Laundry-inspired fragrance promotes new ecobubble washing machine.
A new perfume which aims to capture the very essence of fresh laundry was launched with a series of witty ads starring record Olympic gold medal winner Max Whitlock.
The British athlete stars in a new washing machine campaign from Samsung that gently mocks traditional perfume ads. Max emulates some of the world’s most famous ads and showcases his impressive pommel horse moves on top of the machine.
more about it here
No More Blank Screens
Millions of TV sets across the UK appeared to turn themselves off as part of a world-first marketing campaign for Samsung which showcased the evolution of television and its role within our homes.
Our disruptive campaign launched with a 20-second advert designed to trick viewers into thinking their devices have been turned off leaving nothing but a blank screen.
The multi-channel, multi-network takeover saw televisions ‘switching off’ during the ad breaks of some of Britain’s most popular shows including Coronation Street (ITV) and First Dates (C4).
We activated Samsung’s sponsorship of Love Island across all social channels producing over 400 pieces of content across Instagram, Twitter and Facebook – as well as MPU’s for the official site.
Former Love Islanders Wes Nelson and Georgia Steel coupled up for a sizzling summer shoot as they launched competition to win tickets to this year’s Love Island live final. We challenged the public to get creative with their holiday snaps.
Samsung are the official Love Island phone partner, and we provided all islanders with Galaxy S10+ devices to power those all-important ‘I’ve got a text!’ moments.
Unboxing The Galaxy S8.
We marked the launch of the groundbreaking new Galaxy S8 smartphone by touring a giant 7×3 metre scale model of the phone around the UK .
Each of the installation sites have been selected following a public poll to find the 20 UK views that give Brits infinite pleasure.
The giant phones being specially positioned at many of the winning locations to showcase the views via the new Infinity Display screen.
Inspired by Twitter threads and conversations, we staged a series of events for Samsung KX that will feature notable Tweeters performing a live reading of their favourite spats and chats from the Twittersphere.
‘Thread Talks’ – is an event series that celebrates the array of threads and conversations had on Twitter daily, covering a range of subjects, including journalism, sport, culture and comedy.
Each ‘in conversation’ event will be hosted by radio DJ Alex Zane, who will be joined by a celebrity guest.
We devised the series of live events and brokered the collaboration between Samsung and Twitter
Hollywood style icons given digital makeovers
We challenged a team of leading digital artists to bring the leading style icons of the silver screen into the 21st century by using the new Galaxy Note 4 handset to help create photo-realistic images of the stars in a modern context.
Fully credited features ran on national news websites including Mail Online, Mirror Online, Telegraph Online, Express Online, Metro Online, Yahoo! News and TV, Evening Standard Online and Daily Record Online.
Overall for the campaign, 213 pieces of coverage were secured.
Dream Dog House
Samsung asked us to help build buzz around their sponsorship of Crufts 2015
The idea – build a hi-tech dog kennel!
Result: 200+ pieces of media coverage. Huge interest from international publications and broadcast, including over 130 broadcast pieces
The launch of the Samsung VR ‘Hypercube’ saw a chance for UK Festival goers to experience Biffy Clyro’s ‘Flammable’, the first VR music video in the UK.
The Hypercube debuted at three festival sites, Boardmasters in Cornwall, Glasgow Summer Sessions and Bestival on the Isle of Wight.
We hosted journalists for a special VR experience, and at the final festival, Bestival, oversaw a special weekend with journalists across music, tech, lifestyle and news enjoying the Hypercube, music and the festival sights.
Samsung KX50: The Future In Focus
Drone-style air taxis and buses will transport people across cities and the daily commute will take place in the sky, according to predictions from six of Britain’s leading academics.
We commissioned the in-depth study to mark the launch of Samsung KX, a new experience space in Coal Drops Yard, London, celebrating 50 years of tech innovation.
Alongside the creation of the report we also produced visualisations of the predictions in order to bring them to life.
Model Daisy Lowe fronted our campaign to celebrate the launch of the Samsung QLED TV, which can seamlessly blend into the background through its unique Ambient Mode functionality.