Creative Brand Communications for Greggs

award-winning work for the UK's No.1 food-on-the-go brand

We've been working for Britain's leading food-on-the-go retailer since 2016 - building brand fame and brand love, highlighting new products and delivering trading spikes throughout the seasons.


To launch their new Summer menu we surprised unsuspecting gourmets by serving up lunch under the guise of an artisan delicatessen at a top London food festival.

Over 2.5 million views across Greggs social channels and 75+ high value media articles.


This Valentine’s Day, we helped Greggs open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.

Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.

Over 350 pieces of coverage landing everywhere from the Independent and to the Sun.


Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.

We started with a question; ‘What would happen if you just ate at Greggs for 30 days?’

The answer inspired the ‘Minimise Me’ diet plan – a deliciously simple campaign that drove fame, was praised by the industry as being ‘an outstanding initiative’ and had a huge impact on sales.

Check out the case study...

Now enjoy the documentary....



University of Birmingham student and Greggs superfan Nikki Gardner asked the store on Facebook if they would host a ‘welcome back to uni’ party.

The 21-year-old wrote: ‘Any chance of having a party in your shop to get all my friends back together since coming back to uni? We LOVE Greggs.’

We agreed to her random request, and the Ministry of Greggs was born.



To promote their winter menu we released a treat-filled advent calendar, - 'the ultimate Christmas gift for every Greggs fan.'