Greggs PR Agency

creative communications for the UK's leading food-on-go brand


This Valentine’s Day, we helped Greggs open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.

Selected shops were transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.

Only available at five branches, local coverage in Manchester, London, Glasgow, Cardiff and Newcastle has been widespread.

Over 200 pieces of coverage in the first 3 days – getting stories everywhere from the Independent and to the Sun.

It's even captured financial journalists' hearts, with the Mirror Money team pointing out that you can get your Valentine’s Day dinner complete with pudding and prosecco for just £15. 


Greggs required a bold campaign to build awareness of their expanding Balanced Choice range.

We started with a question; ‘What would happen if you just ate at Greggs for 30 days?’

The answer inspired the ‘Minimise Me’ diet plan – a deliciously simple campaign that drove fame, was praised by the industry as being ‘an outstanding initiative’ and had a huge impact on sales.

Check out the case study...

Now enjoy the documentary....



University of Birmingham student and Greggs superfan Nikki Gardner asked the store on Facebook if they would host a ‘welcome back to uni’ party.

The 21-year-old wrote: ‘Any chance of having a party in your shop to get all my friends back together since coming back to uni? We LOVE Greggs.’

We agreed to her random request, and the Ministry of Greggs was born.



To promote their winter menu we released a treat-filled advent calendar, - 'the ultimate Christmas gift for every Greggs fan.'