Engaging brand activations for Pimm's

delivering double digit growth

Work

Our work for Pimm’s includes press office, events, sponsorship, media relations, running the brand’s social media feeds and branded content creation.

This will be our 5th year working for the quintessential British Summer tipple and in 2018 we helped deliver double-digit growth.

Last year we created over 150 social media posts – which collectively outperformed previous post engagement metrics by 300%.

We activated the brand’s sponsorship of Wimbledon and created a series of playful new visual identities that were formatted for use on digital outdoor sites as well as social channels.

In addition to this, we’ve teamed up with chefs, mixologists, fashionistas and lifestyle leaders to create new content and help tell the Pimm’s story across Instagram channels.

 

Official partner of the Wimbledon Championships

Our work encompasses media relations, influencer outreach and on site activations.

The Pimmbledon Machine

Match point at Wimbledon, but your glass is empty?

Fear not!

We created the perfect way for fans to serve up a fresh glass of the quintessential summertime drink without missing a second of The Tournament.

The ‘Pimmbledon Machine’ can serve up a delicious jug of Pimm’s in just 56 seconds.

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Judy Murray CFO

In the run up to Wimbledon fortnight we created a brand new job role for woman of the hour, Judy Murray.

Having tweeted about being served too much mint in a Pimm’s, we appointed her CFO  – Chief Foliage Officer.

We announced the new role alongside the release of a training video demonstrating the ideal amount of mint that should be served in a glass.

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The Pimm’s Garden

In 2019 we took over London’s Flat Iron Square to deliver the ultimate summertime experience – The Pimm’s Garden, complete with Wimbledon screens – perfect for enjoying the best of the sunshine with a PIMM’S in hand.

 

Pimm’s Sponsor Big Ben

To kick off the summer, we staged an elaborate April Fools’ prank announcing the ultimate ‘Pimm’s O’Clock’, as Pimm’s revealed a new sponsorship deal with the UK’s most famous timepiece, Big Ben.

Teaming up with news-reading legend Peter Sissons, we released a spoof news report video as well as photoshopped images of the new branded clock-face.

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Buckingham Palace Jelly

A Pimm’s Royale Buckingham Palace jelly, complete with jelly corgis, was unveiled as the preparations ramped up for The Patron’s Lunch.

The one-metre long x 15 cm deep x 20cm high wobbly replica, weighing in at 35kg and made using Pimm’s No.1 Cup and Champagne, celebrates the appointment of Pimm’s as the official tipple of The Patron’s Lunch as they get ready for the 10,000 guests arriving for the street party on The Mall.

A team of three jelly artists spent 200 hours creating this edible landmark: designing and laser cutting a model of the famous façade, transforming this into a jelly mould, concocting the recipe, balancing the ratio of Pimm’s and Champagne for the perfect wobble, and patiently waiting a whole day for it to set.

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Extreme Croquet

We celebrated the launch of Pimm’s Cider Cup by putting a Pimm’s twist on another British tradition – croquet.

We engaged Joe Jaques, great-great-grandson of the inventor of croquet, and Alexander Armstrong to launch the ‘Pimm’s Cider Extreme Croquet Cup’, in response to our research which found that traditional British pastimes, including croquet, were dying out.

Croquet games were played at the White Cliffs of Dover, a boat on the Thames and The View from The Shard, where we also opened a pop-up croquet experience for four weeks – during which 5,500 consumers sampled Pimm’s Cider Cup too.

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Pimm’s Spritz

With peak British wedding season approaching, the race down the aisle started early for some couples as we launched our new wedding cocktail.

40 brides and grooms, in full wedding attire, were spotted dashing through London ahead of the first ever ‘Pimm’s Spritz Wedding Dash’ competition, all hoping to win their dream wedding bash.

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Pimm’s Jam

We launched a special edition Strawberry, Tangerine & Mint flavoured preserve in time for summer.

Pimm’s partnered up with England’s oldest family-owned jam makers, Duerr’s, to create the unique sweet treat, which can be added to scones for a new way to enjoy afternoon tea or as a new spin on the classic Victoria sponge cake.