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Taylor Herring News

easyJet launches ‘Love Sick’ poetry competition for long distance lovers

Posted on February 1st, 2018 in Taylor Herring News.

NEWS! In the run-up to Valentine’s Day, easyJet has launched a romantic poetry competition – challenging passengers to pen romantic lines on the back of an airline sick bag.

The competition was inspired by easyJet passengers who have been increasingly using the sick bags to pen loving rhyme and verse and leaving them in the seat pockets for the next passengers to find.

On a recent flight from Paris to London cabin crew found a caring note scribed in both French and English, sending love and sympathising with anyone who needed to use the bag for its intended purpose.

The contest opens on February 1st runs until the end of the month and is backed by easyJet data, which reveals that over 29% of easyJet Flight Club customers are in long-distance relationships and that 250,000 couples are expected to fly off on romantic mini-breaks during the Spring.

The campaign is believed to be ‘the world’s first poetry competition ever staged on sick bags’, and it’s hoped that the initiative will provide a smile to those challenged by long distance love.

The entries will be judged by Daisy Goodwin, who is the best-selling author of eight poetry anthologies and also writer of the multi-award-winning ITV Drama ‘Victoria’.

To kickstart the campaign, Brian Bilston the acclaimed `Poet Laureate of Twitter’ and author of poetry collection ’You Took the Last Bus Home’, has written a new poem to celebrate the launch of the competition.

Of the task ahead, Daisy Goodwin says of her judging role: “Who hasn’t felt sick with anticipation travelling to see the one you love?  It may be a short flight but emotionally it’s a long haul – poetry is the perfect way to calm that turmoil, and arrive with a heart full of such loving words.

It makes perfect sense that the best poetry of this generation may well be written in mid-air, 39,000ft above the ground. It was, after all, Margaret Atwood who wrote, “Writing poetry is a state of free float”. And Walt Whitman’s ‘Poem of Joys’ could easily have been written about the joy of an easyJet flight to Venice or any of the airline’s 129 other destinations: To emerge, and be of the sky — of the sun and moon, and the flying clouds, as one with them.

Tina Milton, Head of Cabin Crew, at easyJet said: “Distance is said to make the heart grow fonder, but long-distance relationships are always hit with some light turbulence. We are challenging our customers to channel their inner Byron, Keats and Wordsworth and pen some romantic lines on the back of our passenger sick bags.”

Entrants need to pen their poem on a sick bag (available from their seatback pocket on an easyJet flight) and then share their creation publicly on Twitter or Instagram with @easyJet using the tag #LoveSickSonnets. Once submitted, entrants can take their masterpiece away with them.

Find out more by visiting easyjet.com or on easyJet’s social channels: Facebook at https://www.facebook.com/easyJet/ and @easyJet on Twitter and Instagram.

The winning entry will win a pair of flight tickets to anywhere on the easyJet network. Dates are subject to easyJet’s approval

Gregg’s to offer candlelit Valentine’s dining experience

Posted on January 29th, 2018 in Taylor Herring News.

NEWS! 

Images: https://www.flickr.com/photos/taylorherringpr/sets/72157692559305655/

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This Valentine’s Day, food-on-the-go retailer Greggs has teamed up with OpenTable, the world’s leading restaurant booking service, to open its doors for couples to enjoy a romantic, candlelit dinner in its shops for the very first time.

Selected shops will be transformed into restaurants designed for romance, complete with mood lighting and music, roses, candelabras and white linen tablecloths.

Instead of ordering at the till, diners will be waited on at their own tables in the retailer’s first ‘fine dining’ experience, while classical music plays in the background.

Billed as the ultimate Valentine’s treat for the Greggs fan in your life, the one-night-only menu will be made entirely from Greggs’ food given a special Valentine’s twist.

MENU

Starter: A composition of canapés – seasoned pork and puff pastry slider, steak & blue cheese en croute, katsu tortilla wrap, Mexican chicken chipotle spoon, béchamel toasted honey cured ham square and tomato gazpacho.

Main: Your choice of signature Greggs puff pastry parcel, freshly baked to order, accompanied by oven roasted spiced potato slices and a garnish of fresh Apollo and spinach leaves and sunblush tomatoes.

Dessert: A brochette of miniature doughnuts paired with a rich butterscotch flavoured dipping sauce.

Petits Fours and Coffee: Belgian dark chocolate brownie, raspberry and almond bite and caramel shortbread. Accompanied by freshly ground Fairtrade coffee made using our own unique blend of mild Arabica beans from Peru and Colombia and rich tasting Robusta beans from Tanzania.

To drink: Italian prosecco, soft drinks, still or sparkling mineral water.

 A Greggs spokesperson said; “For the first time in our history, we wanted to offer the public the opportunity to enjoy their Valentine’s Day evening in the comfort of their local Greggs. We’re delighted to offer this experience for fans for one night only – whether they’re on a first date or have been married for 30 years, we can guarantee it will be a night to remember.”

Adrian Valeriano, VP EMEA, OpenTable, added; “We are really excited to be working with Greggs to deliver reservations for this unique Valentine’s dining experience. For fans of Greggs this is a one night only occasion and we didn’t want to miss out on the chance to help romance blossom on this exclusive evening.” 

The four-course set menu, accompanied by prosecco or soft drinks, will cost £15 for two and will be served at five Greggs shops nationwide on Wednesday 14th February, at 7.00pm.

Tables will be available to book from Wednesday 7th February exclusively via OpenTable; please visit www.opentable.co.uk/greggs for more details.

Shops opening their doors for the Valentine’s Day dining experience are:

  • London – Stockwell (Clapham Road) – 312 Clapham Road, Greater London, SW9 9AE
  • Manchester – City Tower – 15a City Tower, Manchester, M1 4BT
  • Glasgow – Argyle Street – 172 Argyle Street, Glasgow, G3 8ND
  • Newcastle – Grainger Street – 73/75 Grainger Street, Newcastle upon Tyne, NE1 5JE
  • Cardiff – Queen Street – 34 Queen Street, Cardiff, CF10 2BW

Mills & Boon release guide to modern romance

Posted on January 11th, 2018 in Taylor Herring News.

 

LONDON, 11th January 2018: Romance isn’t dead, it’s just confused– that’s the verdict of a new study which found nearly six in ten (59%) Brits admit they are bewildered by what it means to be ‘romantic’ in 2018.

The study, which was specially commissioned by romance book specialist Mills & Boon, details the key romantic quandaries and those gestures which best exemplify romance in the modern era.

The research polled 2,000 British adults to launch a brand-new free publication that promises to provide the definitive guide to the intricacies of romance in the 21st Century.

The ‘Mills & Boon Rules of Romance’ has been written by a team of best-selling authors from Mills & Boon to put baffled Brits back on track and celebrate the company’s own modern rebrand, including fresh new book covers. The guide was penned in response to research which found 76% of the nation would like more romance in their lives, yet at the same time, more than half (57%) admit they don’t make romantic gestures as they are worried they might come across as ‘cheesy’ or awkward.

The Mills & Boon guide provides a definitive list of modern romantic tips for couples and incorporates research findings, including the little deeds that best say ‘I love you’, according to Brits.

It appears that despite the digital age we now live in, we still hanker most after traditional romantic acts:

The top 20 most romantic gestures in 2018 according to Brits are:

  1. Holding hands (46%)
  2. Having a cuddle (44%)
  3. Buying a surprise gift (43%)
  4. A romantic walk (32%)
  5. Giving flowers (31%)
  6. Planning a spontaneous trip away (30%)
  7. A candlelit dinner (26%)
  8. Breakfast in bed (25%)
  9. Cooking a homemade meal from scratch (22%)
  10. Writing a love letter (20%)
  11. Running a bath for your partner after they’ve had a long day (18%)
  12. Organising a spontaneous date night (17%)
  13. Reminding your partner of a happy memory together (12%)
  14. Waiting up for your partner to get home (12%)
  15. Waiting to watch the next episode of your favourite TV series together (9%)
  16. Letting your partner choose the movie you watch (8%)
  17. Checking your partner got home ok after a night out (8%)
  18. Bringing home your partner’s favourite takeaway meal (7%)
  19. Giving your partner a foot massage (7%)
  20. Sharing an umbrella (7%)

The guide also shines a light on the top ‘passion killers’ in modern romance: nearly half of Brits (49%) find mobile phone addiction, including having a mobile out at the dinner table, as the biggest turn off – with personal hygiene issues (45%) and being rude (33%) following as the things that are next most likely to kill the romantic mood for Brits today.

To complete the Mills & Boon guide, the nation was also asked about the biggest relationship worries today – with the number one romantic quandary across the UK being when to introduce a partner to the family (51%), closely followed by when to say “I love you” and who says it first (50%). Rounding off the top five romantic relationship dilemmas are when to introduce a new partner to your friends (29%), when to ask about going on your first holiday together (26%) and when to ask for an invite to a wedding for your partner (13%).

Lisa Milton, Mills & Boon Executive Publisher, said of the findings: “With so many people either worried or confused about romance in the modern era, it is clear they need a little gentle help with affairs of the heart. Over the last 100 years, our books written for women by women have evolved to reflect the times and never more so than today. We have seen how notions of romance have changed in a digital era but also how many age-old gestures remain the epitome of romance. Hopefully the words of wisdom from the romantic fiction experts at Mills & Boon – who have been writing about love for decades – can guide us down the tricky path of true love.”

 Across generations, it would seem that there are vastly different views about chivalry still having a place in the 21st century – whilst a whopping 93% of those aged 45 and above believe there is still a place for it, over a third (37%) of 18–24 year olds don’t think that traditionally chivalrous acts have a place in the modern world. Historically chivalrous acts that are now considered outdated include ordering for someone else at a restaurant (42%), taking off a hat when entering a room (35%) and standing at a table when your partner arrives and leaves (35%).

Communication is often considered a key part of romance, with 55% of Brits saying they find it easiest to be romantic in person – yet more than half that nation (52%) said they communicate most with their partner digitally using methods such as social media, text, WhatsApp, video chat and even emojis, compared to 46% who say they communicate most in person.

Men were more likely to rate material acts of love such as buying a partner a surprise gift (46%) and giving flowers to their partners (37%) as romantic compared, whereas women valued gestures that involved spending time together, like having a cuddle (46%) or a romantic walk (36%), as signs of true love.

Regionally when it comes to romance, it appears Londoners are the most romance-deprived, with a huge 86% admitting they would like more romance in their life, whilst the Welsh are most in need of physical tenderness with 6 in 10 (60%) of those in Wales valuing a cuddle as the most romantic act today. Those in Northern Ireland are most likely across the UK to avoid making romantic gestures as they’re worried about being cheesy or it feeling awkward, with 54% admitting this compared to 44% on average across the nation, while Scots would seem to be the most embarrassed when it comes to romance on social media with over a fifth (21%) of Scots believing that changing a profile picture on social media to you and your partner is cheesy.

Media Kit:

Video Download: https://vimeo.com/250326159/147904978c

Video Embed:  http://po.st/RulesofRomance

The Rules of Romance guide: https://we.tl/jf77yhlnSm

World Premiere: ‘Washing Machine The Movie’

Posted on November 28th, 2017 in Taylor Herring News,Taylor Herring PR,Technology PR.

One of Britain’s most innovative and celebrated composers has created a unique original score to accompany a 66-minute family wash cycle.

Michael Nyman whose haunting work has accompanied dozens of hits and arthouse movies, including Oscar-winner The Piano has composed the soundtrack to accompany a new feature film which turns the everyday drudge of the washing machine cycle into art.

The poetic monotony of the spinning drum and sloshing water are the sole focus of ‘Washing Machine’ – a movie which will receive its world premiere at Leicester Square in London’s West End in early December.

The film chronicles the full cycle, moment by moment, of Samsung’s QuickDrive™ washing machine, in this big screen addition to the canon of slow cinema treats.

The production team captured the action with a single long shot trained on the machine to bring the full glory of the wash, rinse and spin to the screen.  Samsung believes that cinema audiences, who have in recent years become accustomed to unusual experiences such as live relays of theatre, rock concerts and opera, or simulcasts of TV premieres, will be able to break new ground with the release.         

Ivor Novello-winner Nyman, who recorded part of his soundtrack live in London surrounded by monitors featuring the wash cycle, commented: “By coincidence, this new work comes exactly 300 years after the 1717 premiere of another celebrated composition inspired by the flow of water – German-British composer George Frideric Handel’s Water Music so in some ways we have come full circle with ‘Washing Machine – The Movie’.”

The movie builds upon the ground-breaking 3 min 20 sec advert featuring a QuickDrive™ wash cycle which was broadcast during a single-shot complete ad break takeover on Gogglebox on C4 on the 24th of November.

It follows research commissioned by Samsung showing that huge numbers of people are already fascinated by the mesmeric power of watching the wash spinning, with hundreds of thousands of hours clocked up on YouTube.  Indeed, footage of full-length washing machine cycles has achieved more than THREE MILLION views.

The piano-led 66 minute soundtrack features one of Nyman’s signature minimalist compositions, driven by an explorative melody which takes the audience on a passage through the various stages of the wash cycle. The repetitive motion of the spinning drum is melodically represented through Nyman’s masterful playing, with thematic ideas developing as the wash progresses.

Nyman said: “The idea of this intrigued me when I was approached, putting a score to something so visually repetitive and prosaic. As a film composer you are frequently taking a cue from the drama on screen or interpreting it sonically, but here the challenge was to offset the mundanity and also enhance the hypnotic appeal.

“I have written a lot of music to manufacturing processes, but this is the most elaborate mechanical, mechanistic film I’ve been involved with. I’m interested in the mechanical process, the way that I create musical cycles which are based on repetition and variation and the correlation between that music and what happens in a washing machine process. I really want the music to be heard and I want the music to be loud, so I think with this project its man over machine.”

Samsung’s research which inspired the film revealed that on average, British adults will spend an average of 1,481 hours watching the washing go round and round – which adds up to the equivalent of 61 days across a lifetime.  For those who love to get lost in the hypnotic thrill of the washing machine but don’t want to waste too much of their lives, the Samsung QuickDrive is perfect because it cuts laundry time in half2, without compromising wash performance.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “Our film features a virtuoso performance from both man and machine. The Samsung QuickDrive gives a washing performance unlike any other so it was only fitting to turn it into an artwork in its own right. What better way to showcase the fastest washing machine we have ever made than to feature it in one of the slowest movies ever created, complete with a soundtrack from one of Britain’s most celebrated composers.”

Washing Machine – The Movie will receive a world premiere at Leicester Square’s Cineworld Theatre on the 5th December 2017. 

The film will be available to watch free of charge via YouTube from the 6th December

Taylor Herring create first TV Ad for Samsung

Posted on November 22nd, 2017 in Taylor Herring News,Taylor Herring PR.

 

Samsung and Channel 4 make TV history with longest ‘single shot’ ad – an uninterrupted shot of laundry wash cycle to be seen by millions

  • Longest EVER single shot ad screened on UK television1– with a takeover of an entire prime time ad break
  • ‘Slow TV’ style commercial nods to 1950’s interlude series and features nothing but unbroken footage of washing machine cycle from a single locked off camera
  • Creative inspired by new research which reveals adult Brits will spend 61 days across a lifetime ‘watching the washing’
  • Ad created to launch the Samsung’s QuickDrive™, a washing machine which cuts laundry time by HALF2 – without compromising performance
  • The ad which emphasises #LifesTooShort will be screened during Channel 4 hit Gogglebox on Friday 24th November

London, UK – Monday 20th November, 2017: TV history is to be made with the screening of a head-spinning new Samsung ad which will be the longest single shot commercial ever screened in the UK – featuring nothing but a washing machine cycle.

At three minutes and 20 seconds long, and preceded by a bespoke Channel 4 branded introduction, the advert will fill an entire ad break when it is aired during Friday night smash hit show Gogglebox on November 24.

The film, developed and directed by creative agency Taylor Herring and produced by PackHorse Productions promises to be one of the most hypnotic ads ever screened featuring a 200 second long cross section of a family wash immersed in suds as it spins through a cycle.

The ad, which marks the launch of Samsung’s new QuickDrive™ washing machine, taps into the popularity of “slow TV” which has captured a cult audience who revel in the quirky joys of watching the world pass by in real-time on their screens, basking in the full, unedited glory.

The creative – ‘QuickDrive™ Interlude’ was inspired by the golden days of the celebrated TV “interlude” series of the 1950s, which most famously featured a rotating potter’s wheel to cover for gaps in programmes or when there was some sort of technical problem. Other films, which were beloved by a generation, included a ploughman driving his horses across a field and a kitten with a ball of string.

The Samsung commercial directly references the inspiration via on screen text and 30 seconds of sepia tinged footage before fading to full colour

QuickDrive™ Interlude will launch with the hashtag #LifesTooShort to emphasise the valuable time wasted as we wait for long washing cycles to end. Newly commissioned research from Samsung reveals that the average British adult will spend 1,481 hours watching the washing spin, which adds up to 61 days across a lifetime. In that time they could learn an instrument such as piano or trumpet to Grade 5 or become fluent in a new language.

Using the latest technology, Samsung QuickDrive™ cuts laundry time by half2 without compromising on performance. It adds a new dimension to washing by not only moving clothes up and down with the churning motion of the drum, but a plate at the rear also adds a back and forth movement to wash more effectively. QuickDrive™ also includes the innovative AddWash™ feature, enabling additional items of clothing to be added during the cycle3.

Viewers of a certain age will recognise the accompanying music as the theme tune to “the gallery” on BBC1’s 70s children’s show Vision On, which featured the late TV artist Tony Hart. The track Left Bank Two, recorded by The Noveltones, was later revived for another kids’ show SMart in the Noughties and it has become something of a turn-to tongue-in-cheek soundbed to soundtrack a humdrum scene on TV.

Mark Seaman, Head of Domestic Appliances, Samsung UK & Ireland, said: “QuickDrive™ is the fastest and smartest Samsung washing machine ever made and this commercial shines a spotlight on the ‘performance’ of the machine itself to create a mesmerising spectacle where art meets technology. The advert also teases the next stage of our campaign which will see QuickDrive™’s performance taken to even bigger screens.”

Pete Clark, Agency Principal from Channel 4 Sales said: “We’re really excited to be making TV history with Samsung and building on 4 Sales’ strong track record in ad break innovation. Dedicating an entire ad break to showcasing nothing but the new QuickDrive™ in action will deliver good clean entertainment for Channel 4 viewers.”

Samsung is supporting the advert with a full PR campaign including a unique tie up with the show. GoggleBox personalities will elevate the online conversation around the advert with tweets during the commercial, seeding the content to their followers.

Gogglebox currently attracts an average overnight audience of 2.8 million viewers per episode and a 14.4% share of the viewing audience on Fridays from 9-10pm.

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