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Taylor Herring News

Catholic nuns open restaurant to promote new show ‘Bad Habits, Holy Orders’

Posted on October 17th, 2017 in Taylor Herring News,Uncategorized.

Channel 5 is opening the doors to convent life by launching ‘NUNdos’- a brand new, soulful soup pop-up in Shoreditch, London.

The activation is the world’s first nun-powered eatery promising ‘food for the soul’ where diners will be invited to break bread and reflect on modern life over a hot lunch cooked and served by the Daughters of Divine Charity from Swaffham and Chesterfield convents.

The NUNdos’ pop-up will raise awareness of ground breaking new series Bad Habits, Holy Orders which airs on Channel 5 on Thursday 19th October at 10pm.

The series follows five selfie-obsessed young women as they swap hedonism for a life of humility, by living in a working convent in East Anglia for four weeks under the guidance of the sisters. The series was made by Crackit Productions and ordered by Commissioning Editor – Factual, Guy Davies.

Visitors to ‘NUNdos’ will find themselves transported to a spiritual haven where they will be encouraged to relax, slow down and take stock of their lives over a bowl of hearty chicken or wholesome lentil soup.

To help wash away any unsavoury thoughts of Instagramming their food, diners will be encouraged to drop their phones in the amnesty collection bin and adheres NUNdos’ easy to follow restaurant rules (thou shalt not covet thy neighbour’s food etc).

Customers have the opportunity to order ‘Mother Superior’s Chicken Broth’ or ‘Wholesome Lentil Soup’, and will be encouraged to take part in life affirming exercises and soul-searching activities. As guests discourse with fellow diners or settle in to chat with the sisters about daily life, millennial malaise will be under the spotlight.

For dessert, the nuns will serve a takeaway treat as a reminder to diners to nourish the soul beyond the walls of NUNdos.

Rich Turner, Senior Director, Comms, Viacom International Media Networks UK said: “Bad Habits, Holy Orders tackles the issue of millennials finding purpose and direction in a fast-paced, image-conscious, social media-obsessed world, with inspiring results. What better way to bring the show’s themes to life than teaming up with the Daughters of Divine Charity to bring a little spiritual sparkle to the streets of Shoreditch. Channel 5 has undergone a content evolution and this activation underlines our determination to get under the skin of our programming, opening up new conversations, broadening our audience and ultimately building reputation.”

Channel 5’s comms team worked with award-winning creative agency Taylor Herring to create NUNdos. Claire Wigington, Senior PR Manager, Channel 5 is overseeing the comms campaign for Bad Habits, Holy Orders.

The marketing campaign, overseen by Chris Aylott, Senior Director, Marketing, Channel 5 and Ross Cleal, Senior Brand Marketing Manager, Channel 5, featured partnerships designed to be more immersive than traditional media formats to drive conversation.

Partnering with Spotify to create The Hedoniser, the campaign encouraged users to determine the level of naughtiness of their music tastes, as well as offering them a bespoke playlist based on their preferences. The trailer for the show was shown while the results loaded and users had the opportunity to share their “naughty score” across Facebook and Twitter.

The marketing campaign also saw a partnership with Metro during launch week to take over the Commuter Confessions Box within the paper, encouraging readers to share their most private confessions with the nation, supported with press advertising promoting the show.

A partnership with Mail Online saw the creation of a social media film, asking people from across the country a series of questions to see where they ranked on the moral barometer from Saintly to Sinner. This activity ran across their website, social media channels and was supported with digital display and a homepage takeover on the day of launch.

 

 Bad Habits, Holy Orders airs on Channel 5 on Thursday 19th October at 10pm

Nundos. Nuns open Shoreditch restaurant offering ‘food for the soul’

Posted on October 6th, 2017 in Taylor Herring News.

Channel 5 is opening the doors to convent life by launching ‘NUNdos’- a brand new, soulful soup pop-up in Shoreditch, London.

The activation is the world’s first nun-powered eatery promising ‘food for the soul’ where diners will be invited to break bread and reflect on modern life over a hot lunch cooked and served by the Daughters of Divine Charity from Swaffham and Chesterfield convents.

Visitors to ‘NUNdos’ will find themselves transported to a spiritual haven where they will be encouraged to relax, slow down and take stock of their lives over a bowl of hearty chicken or wholesome lentil soup.

To help wash away any unsavoury thoughts of Instagramming their food, diners will be encouraged to drop their phones in the amnesty collection bin and follow NUNdos easy to follow restaurant rules (thou shalt not covet thy neighbour’s food etc).

 Customers have the opportunity to order ‘Mother Superior’s Chicken Broth’ or ‘Wholesome Lentil Soup’, and will be encouraged to take part in life affirming exercises and soul-searching activities. As guests discourse with fellow diners or settle in to chat with the sisters about daily life, millennial malaise will be under the spotlight.

 For dessert, the nuns will serve a takeaway treat as a reminder to diners to nourish the soul beyond the walls of NUNdos.

 

NUNdos: Food for the Soul

Where: White Rabbit, Dereham Pl, London EC2A 3HJ

When: Tuesday 17th – Thursday 19th October 2017

Tuesday – 11.30am – 8.00pm

Wed and Thurs – 11.30am – 3.00pm

NUNDOS is totally free of charge. Demand is expected to be high and whilst pre-booking is not available, people can pre-register their interest via [email protected] where a limited number of pre-assigned dining slots will be allocated

 Bad Habits: Holy Orders is a ground breaking new series that follows five selfie-obsessed young women as they swap hedonism for a life of humility, by living in a working convent in East Anglia for four weeks under the guidance of the sisters.

 The show breaks new ground as it is the first time that the Daughters of Divine Charity have allowed filming.

 Bad Habits: Holy Orders airs on Channel 5 on Thursday 19th October at 10pm

 

Mills & Boon hire Taylor Herring for rebrand campaign

Posted on October 3rd, 2017 in Taylor Herring News.

London, 29th September 2017: Romantic fiction publisher Mills & Boon has engaged award-winning creative agency Taylor Herring to promote the rebrand of the much-loved series of titles.

The bold PR campaign will celebrate the history and heritage of Mills & Boon and cement the position of the publisher as the UK’s number 1 publisher of romantic fiction.

Founded in 1908, Mills & Boon is an iconic British brand. A Mills & Boon book is sold globally every 4 seconds with over 300,000 copies sold in the UK per month.

Taylor Herring won a four-way pitch after impressing the team at Harper Collins with their bold yet insightful creative thinking.

Sophie Calder, Head of PR, Mills & Boon says; “Taylor Herring blew us away with their bold approach to our rebrand. The team pitched us a series of ideas that we feel confident will appeal to romantic fiction fans who are not already Mills & Boon readers as well as our loyal fan base. We are really looking forward to working with them on this campaign!”

Peter Mountstevens, Managing Partner, Taylor Herring says; “Mills & Boon has long been on our wish list so we are delighted to be working with the Harper Collins team on this exciting brief.  The rebrand offers the perfect opportunity to remind readers of the rich heritage and evolution of one of the biggest publishing success stories of the last 100 years.”

Mills & Boon, an imprint of HarperCollins Publishers, will be launching a major brand redesign in January 2018. Working with award-winning design studio Pentagram, the much loved romantic fiction publisher will be introducing a clean contemporary brand identity.

The new brand proposition will be based on insight from the biggest consumer insight project in Mills & Boon’s history, which was conducted by leading agency Blinc. The new approach for Mills & Boon will talk directly to the audiences identified in the insight.

The redesign will include a new logo and strapline ‘The Heart of Romance’, fresh book jacket looks for every Mills & Boon series including new series DARE which launches in January 2018. The relaunch will also include new point of sale for retailers and an original design for the website, social media and the Mills & Boon direct mail bookclub.

Lisa Milton, Mills & Boon Executive Publisher, said:

“Mills & Boon is an iconic brand. It felt like a hidden gem. With the HarperCollins acquisition the time was right to invest. Our consumer insight with Blinc told us what we expected – hoped – that readers love our books, but they didn’t feel comfortable with the packaging. We needed to make Mills & Boon relevant for today’s romance readers. To help us find the best way to do so, we’ve worked with Pentagram. The award-winning design studio has helped us to find a new look that we think fits into the 21st century. Our focus is on growing retail sales. We know there are 2.5 million romance readers who have tried a Mills & Boon, now it’s time to tempt them back.”

The World’s First Living (dead) Billboard Unveiled In London

Posted on September 5th, 2017 in Taylor Herring News.

LONDON, 5 September 2017: Thorpe Park Resort has today unveiled a gory billboard featuring five zombies feasting on blood and entrails, to promote two new exclusive The Walking Dead mazes.

It marks the launch of the theme park’s annual ‘Fright Nights’ season starting on 29th September, which will be biggest in its history, running for more days than ever before.

The living billboard, which soaked unaware passing commuters in blood and guts this morning in London, was created using over 50 kilogrammes of offal and blood.

Thorpe Park in Surrey has secured an exclusive deal with the U.S. television network AMC to launch two new live-action attractions based on the globally renowned TV series The Walking Dead.

The mazes coincide with the premiere of The Walking Dead Season 8 on 23rd October at 9pm on FOX and the landmark 100th episode.

The indoor maze called The Walking Dead: Living Nightmare will see visitors experience terrifying iconic scenes of the global phenomenon, including the world’s first live attraction featuring of season 7. They will join other survivors on the brink of death at the mercy of the notorious Negan.

In The Walking Dead: Sanctum, guests will experience a live-action outdoor maze like no other. Following in the footsteps of survivors, they have to navigate their way past the roaming walkers or risk being captured.

Marketing executives at Thorpe Park Resort are trialling the new interactive gore-fest billboard in East London, with a view to rolling out the new advertising format nationwide in September and October. Mounted on a truck, it will be touring London to promote Fright Nights this autumn.

Local resident Louis Hogan tweeted: “Woke up to a shocking sight this morning. Cheers @THORPEPARK – breakfast straight down the toilet!”

Dominic Jones, Divisional Director, at Thorpe Park Resort said, “Fright Nights is THORPE PARK Resort’s biggest event of the year, and we’re hugely excited to bring the worldwide phenomenon that is The Walking Dead to our visitors. Each of the two specially built mazes are absolutely terrifying and are definitely not for the faint hearted.”

As part of the advertising campaign, the zombies also took to the street armed with sandwich boards and golf sale signs to promote the two new attractions sending hipsters into a frenzy.

Nation’s favourite British artworks revealed in Samsung Frame TV study

Posted on July 26th, 2017 in Taylor Herring News,Technology PR.

Pictures: available here

LONDON, 26th July 2017: Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art.

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The Art Audit was commissioned to mark the launch of The Frame – a ground-breaking new TV from Samsung which blends art and technology.

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The innovative screen seamlessly becomes a piece of art when not being used, with Art Mode offering over 100 specially curated built in pieces of art (with many more available for purchase), or the option to display your own cherished photography.

The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped the list of artistic greats with his 2002 work, in a UK-wide survey to get a better picture of the art which makes us tick. Constable’s The Hay Wain, which hangs in the National Gallery, was second.

The Frame National Art Audit tasked 2,000 British adults with voting for their favourite visual artworks from a shortlist drawn up by a panel of dedicated arts editors and writers.

The results see contemporary artists on a par with the old masters – pointing to an eclectic national taste that even allows for works which have been mass produced on an industrial scale.

The heavily reproduced The Singing Butler by Jack Vettriano takes third position, whilst album artwork owned by millions is now considered fair game as decorative art, with record sleeves for The Beatles, Pink Floyd and The Sex Pistols highly prized by the nation and figuring in the top 20.

The nation’s favourite Top 10 artworks by British artists are:

Banksy; Balloon Girl – 44%
John Constable; The Hay Wain – 33%
Jack Vettriano; The Singing Butler – 31%
JMW Turner; The Fighting Temeraire – 30%
Antony Gormley; The Angel of the North – 27%
L S Lowry; Going to the Match – 26%
John William Waterhouse; The Lady of Shalott – 26%
Peter Blake; Sgt Pepper album cover – 23%
Hipgnosis and George Hardie; Dark Side of the Moon album cover – 23%
George Stubbs; Mares and Foals – 22%

More than half the top 20 was drawn from works created in the 20th and 21st century, despite the riches stretching back across the preceding centuries.

Indeed, nearly a third of the works (30%) date from just the past 25 years.

The nation’s love of sculpture, public art and record sleeves meant that only half the top 20 works were traditional paintings or drawings. Installations by the likes of Damien Hirst and Tracey Emin, despite commanding top dollar from collectors, failed to connect with the public and did not make the top 20.

Two female artists also appear in the top 20 with Bridget Riley’s Movement in Squares and Maggi Hambling’s Scallop reaching 15th and 18th place respectively.

The study found that more than eight in ten (86%) of those who display artworks in their home hang pictures as their primary source of home decoration, followed by family photographs (55%).

However, Brits should also be wary of what they display – the findings suggested that over seven in ten of us (73%) admit we judge people based on the art and pictures we see in their homes. With that in mind, one in five of those in the study (19%) said they have changed or hidden artwork when they had visitors for fear of what people may think.

The survey shows that more than two-fifths of us (42%) are funding the artists of today – and possibly the stars of tomorrow – by hanging original artworks in our homes. And the changing tastes in what constitute artworks are demonstrated by the number of people who say they hang record sleeves on their walls, with 38% saying they did so. The resurgence in vinyl sales over the past few years has been partly fuelled by buyers snapping up albums to display rather than play.

The survey also shows that landscapes are our most popular choice of visual art (60%) with photography (48%) and portraits (29%) close behind.

The home appears to be the place many people use to appreciate art – while almost three quarters of Brits say they have some form of artwork on their walls (70%), less than half have visited a gallery in the past year (46%). The pre-loaded art on the Samsung’s The Frame means Brits can enjoy art in their homes for no extra cost thanks to the TV’s 100 specially curated built-in works of art, or the option to display your own cherished photography.

 Robert King, VP of Consumer Electronics, Samsung UK and Ireland said: “It’s fascinating to lift the lid on the nation’s art tastes and also to get an idea of the changing nature of the way we consume artworks. Now we are taking another step in this evolution by transforming the TV screen into a gallery with the launch of The Frame. TVs are very much a focal point of our living spaces and this idea opens up a new way to view and display art in the heart of our homes. And unlike traditional artworks, you can change them at the press of a button to match your mood.”