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Nation’s favourite British artworks revealed in Samsung Frame TV study

Posted on July 26th, 2017 in Taylor Herring News,Technology PR.

Pictures: available here

LONDON, 26th July 2017: Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art.

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The Art Audit was commissioned to mark the launch of The Frame – a ground-breaking new TV from Samsung which blends art and technology.

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The innovative screen seamlessly becomes a piece of art when not being used, with Art Mode offering over 100 specially curated built in pieces of art (with many more available for purchase), or the option to display your own cherished photography.

The mysterious Bristol street artist, who makes witty and profound social statements with his infamous stencils, topped the list of artistic greats with his 2002 work, in a UK-wide survey to get a better picture of the art which makes us tick. Constable’s The Hay Wain, which hangs in the National Gallery, was second.

The Frame National Art Audit tasked 2,000 British adults with voting for their favourite visual artworks from a shortlist drawn up by a panel of dedicated arts editors and writers.

The results see contemporary artists on a par with the old masters – pointing to an eclectic national taste that even allows for works which have been mass produced on an industrial scale.

The heavily reproduced The Singing Butler by Jack Vettriano takes third position, whilst album artwork owned by millions is now considered fair game as decorative art, with record sleeves for The Beatles, Pink Floyd and The Sex Pistols highly prized by the nation and figuring in the top 20.

The nation’s favourite Top 10 artworks by British artists are:

Banksy; Balloon Girl – 44%
John Constable; The Hay Wain – 33%
Jack Vettriano; The Singing Butler – 31%
JMW Turner; The Fighting Temeraire – 30%
Antony Gormley; The Angel of the North – 27%
L S Lowry; Going to the Match – 26%
John William Waterhouse; The Lady of Shalott – 26%
Peter Blake; Sgt Pepper album cover – 23%
Hipgnosis and George Hardie; Dark Side of the Moon album cover – 23%
George Stubbs; Mares and Foals – 22%

More than half the top 20 was drawn from works created in the 20th and 21st century, despite the riches stretching back across the preceding centuries.

Indeed, nearly a third of the works (30%) date from just the past 25 years.

The nation’s love of sculpture, public art and record sleeves meant that only half the top 20 works were traditional paintings or drawings. Installations by the likes of Damien Hirst and Tracey Emin, despite commanding top dollar from collectors, failed to connect with the public and did not make the top 20.

Two female artists also appear in the top 20 with Bridget Riley’s Movement in Squares and Maggi Hambling’s Scallop reaching 15th and 18th place respectively.

The study found that more than eight in ten (86%) of those who display artworks in their home hang pictures as their primary source of home decoration, followed by family photographs (55%).

However, Brits should also be wary of what they display – the findings suggested that over seven in ten of us (73%) admit we judge people based on the art and pictures we see in their homes. With that in mind, one in five of those in the study (19%) said they have changed or hidden artwork when they had visitors for fear of what people may think.

The survey shows that more than two-fifths of us (42%) are funding the artists of today – and possibly the stars of tomorrow – by hanging original artworks in our homes. And the changing tastes in what constitute artworks are demonstrated by the number of people who say they hang record sleeves on their walls, with 38% saying they did so. The resurgence in vinyl sales over the past few years has been partly fuelled by buyers snapping up albums to display rather than play.

The survey also shows that landscapes are our most popular choice of visual art (60%) with photography (48%) and portraits (29%) close behind.

The home appears to be the place many people use to appreciate art – while almost three quarters of Brits say they have some form of artwork on their walls (70%), less than half have visited a gallery in the past year (46%). The pre-loaded art on the Samsung’s The Frame means Brits can enjoy art in their homes for no extra cost thanks to the TV’s 100 specially curated built-in works of art, or the option to display your own cherished photography.

 Robert King, VP of Consumer Electronics, Samsung UK and Ireland said: “It’s fascinating to lift the lid on the nation’s art tastes and also to get an idea of the changing nature of the way we consume artworks. Now we are taking another step in this evolution by transforming the TV screen into a gallery with the launch of The Frame. TVs are very much a focal point of our living spaces and this idea opens up a new way to view and display art in the heart of our homes. And unlike traditional artworks, you can change them at the press of a button to match your mood.”

 

 

 

Is it a plane? Is it a library? No it’s a Flybrary!

Posted on July 18th, 2017 in Taylor Herring News.

Pictures: https://www.flickr.com/gp/taylorherringpr/PB710V

Video: https://vimeo.com/225960855

LONDON, Tuesday 18th July 2017: Europe’s leading airline easyJet have launched a new initiative today to launch ‘Flybraries’ (flying libraries) following new research that suggests that the number of children reading for pleasure is at an all-time low.

This summer easyJet will fly 750,000 families out of UK airports on their holidays.

That means it has a unique opportunity to get kids hooked on a book while they’re on the plane.

EDITORIAL USE ONLY (Left to right) Ellie Ashdown, aged 8, Erik Whitely, aged 7, Elise Whitely, aged 10 and Sophie Raison, aged 9 at the launch of the easyJet Book Club, a new initiative supported by ChildrenÕs author, Dame Jacqueline Wilson, which is designed to promote literacy and encourage kids to read, at Gatwick Airport in West Sussex. PRESS ASSOCIATION Photo. Issue date: Tuesday July 18, 2017. The former ChildrenÕs Laureate has selected books for kids to enjoy in-flight including; Peter Pan, AliceÕs Adventures In Wonderland, The Railway Children and The Wizard of Oz. Photo credit should read: Matt Alexander/PA Wire

Seven thousand copies of children’s classics including Peter Pan, Alice’s Adventures In Wonderland, The Wizard Of Oz, and The Railway Children will be made available on easyJet’s UK fleet of 147 aircraft as the new holiday reading campaign takes flight today across European destinations for free.

Kids can start reading them on the flight and then when they land download free samples of other classics to try, plus a sample of Wilson’s latest bestseller, Wave Me Goodbye, from easyjet.com/bookclub. Children will leave the books on board for the next passenger to enjoy.

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Dame Jacqueline Wilson, whose 106 children’s books have collectively sold over 40 million copies in the UK alone, said: “The long summer break is the ideal opportunity for children to get stuck into a great story. Books stimulate a child’s imagination and development. Reading soothes, entertains, grows vocabulary and exercises the mind and a flight is the perfect place to escape into a literary adventure. That’s why I think this campaign is such a clever match. I’ve chosen books that children might not have read, but are familiar with, maybe from film and television. I alsowanted stories that would appeal equally to boys and girls.”

easyJet CEO Carolyn McCall said: “This summer easyJet will transport three quarters of a million families from UK airports to popular holiday destinations across Europe – the largest number yet due to our range of parent-friendly initiatives to make it easier for parents and kids alike. The launch of our summer kids book club is another initiative designed to make flying with us more fun and help to get kids hooked on a book at the start of the holiday season at the same time. Our in-flight lending library means young passengers can pick up a brilliant book during their flight and then return it to the seat pocket at the end of the flight for the next customer to enjoy onboard. We think it will be popular with parents and children alike.”

The initiative follows research by easyJet who polled 2,000 British parents with children aged 8 – 12, which reveals that over 8 in 10 parents (83%) say children are reading less in comparison to when they were younger.

The research reveals that kids are reading an average of three books over the course of their entire summer holidays, in contrast to an average of four books which their parents would have devoured at the same age – a drop of 25% over the course of a generation.

The study found that the majority of respondents (84%) agreed that people tended to read more for pleasure 25 years ago than they do today, due to us living in a fast moving digital world with endless entertainment options. The research reveals a seismic shift in reading across generations, with the decline in the number of books being read by children today attributed to the vast choice of entertainment available to them on digital devices.

Gatwick Airport’s Head of Terminals & Passenger Services Nikki Barton said: “We are right behind this brilliant summer initiative by easyJet and were honoured to welcome Dame Jacqueline to Gatwick to launch the Book Club and sign some of her books for our younger passengers. There’s nothing like a great book, and kids heading off to the many holiday destinations served by easyJet from Gatwick this summer will certainly have plenty to keep them amused on-board.”

Of those surveyed, nine in ten parents (90%) said that they believed the breadth of electronic entertainment devices available to children has led to a decline in reading for pleasure.

Questioned on why they believe this trend has occurred, over a half (57%) said it was due to an increase of availability of digital devices from a young age.

Furthermore, of those surveyed eight in ten (80%) believe that the widespread presence of digital entertainment has had an adverse effect on literacy levels. Over half (53%) of British parents charted the rise of ‘digital devices’ (smartphones and tablets) as a reason for the decline in children reading for pleasure on holiday.

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To support the initiative, Dame Jacqueline Wilson has compiled her top 10 list of must read books for children this summer

Alice in Wonderland (Lewis Carroll)
The Wizard of Oz (L. Frank Baum)
The Railway Children (E. Nesbit)
Peter Pan (J.M Barrie)
The Borrowers (Mary Norton)
Charlie and the Chocolate Factory (Roald Dahl)
Finn Family Moomintroll (Tove Jansson)
Journey To The River Sea (Eva Ibbotson)
The Silver Sword (Ian Serraillier)
The Wind in the Willows (Kenneth Grahame)

White Walkers Descend On Britain

Posted on July 11th, 2017 in Taylor Herring News,Taylor Herring PR,Television PR.

LONDON, 11th July 2017: It may be summer, but this morning winter arrived in Britain. At first light The Night King was spotted travelling south on horseback from Hadrian’s Wall.

Download images: https://flic.kr/s/aHsm4hNTWP

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Passers-by were left stunned as he descended on London joined by a troop of White Walkers, with sightings at Oxford Circus, Tower Bridge and The Tower of London, as they advanced on Buckingham Palace’s Throne Room.

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The sightings mark the return of Game of Thrones to Sky Atlantic and NOW TV next Monday 17 July at 9pm.

The Night King set out from Hadrian’s Wall, a location that famously inspired George RR Martin’s vision for The Wall, a 700-foot ice wall in Game of Thrones that’s defended by the Night’s Watch and stretches for 300 miles along the northern border of the Seven Kingdoms.

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Five actors were transformed into White Walkers for the stunt, using specially designed prosthetics and a team of stylists and body paint artists to complete the look. It took over eight weeks to create the full costumes, and each actor spent four hours in makeup before hitting the streets of London.

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Over five million viewed each episode of Season 6 across Sky’s platforms, including NOW TV and Sky Go, and saw the Night King’s full force revealed as he descended on Brandon Stark, Hodor and Meera Reed beyond the wall. Commenting on what to expect from the White Walkers in Season 7, Rory McCann (Sandor Clegane, aka The Hound) said: “This season everyone needs to join forces and fight the White Walkers. Because if they don’t… everyone’s getting it.”

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Speaking about his character Bran’s new role as the Three-Eyed Raven, Isaac Hempstead-Wright said: “They are sworn enemies from the first day of time, the Three-Eyed Raven and the Night King. Bran knows better than anyone the terror and fear that they should all be feeling with this threat looming over them. All that matters is the Great War.”

Commenting on the show’s imminent return, Zai Bennett, Director of Programmes, Sky Entertainment UK and Ireland, said: “It may be summer in the UK, but after six seasons, winter has finally arrived in Westeros. With Jon Snow crowned King in the North, Cersei on the Iron Throne, Daenerys Targaryen and her colossal armada crossing the seven seas to Westeros and the Night King moving south at the helm of a truly terrifying army of the dead, the greatest battles are truly ahead of us. With this in mind it seemed fitting to unleash our very own troop of White Walkers on locations across the UK.”

Watch Season 7 of Game of Thrones on Sky Atlantic and NOW TV from Monday 17 July at 9pm.

Taylor Herring help deliver Pimm’s most inventive serve yet…

Posted on June 30th, 2017 in creative publicity,FMCG,Food and Drink PR,Taylor Herring News.

Match point at Wimbledon, but your glass is empty? Fear not!

Pimm’s have created the perfect way for fans to serve up a fresh glass of the quintessential summertime drink without missing a second of The Tournament.

The ‘Pimmbledon Machine’, devised by Pimm’s creative agency Taylor Herring, can serve up a delicious jug of Pimm’s in just 56 seconds. The contraption was inspired by the ever-popular Rube Goldberg style of engineering, in which a deliberately complex mechanism is formed by a series of devices to perform a simple task.

The remarkable machine features all the ingredients needed to deliver a Perfect Pimm’s, and took a team of six artists and engineers over 300 hours to build.

Components of the ‘Pimmbledon’ machine are triggered by a clock chiming ‘Pimm’s O’Clock’, which in turn releases a tennis ball into motion before balloons, tennis racquets, a ball machine, garden shears and an umbrella all play their part in delivering strawberries, cucumber and mint into a trolley-powered jug.

Elly Martin, Pimm’s Senior Brand Manager, Europe, says: “Wimbledon is the highlight of the British sporting summer, with the fantastic tennis action keeping the nation on the edge of their seats – and now the ‘Pimmbledon Machine’ is the perfect way to make sure you don’t miss a shot! We are incredibly proud to be an official partner of The Championships, and what better way to celebrate than serving up the perfect Pimm’s!”

James Ralley, Head of Commercial and Marketing, AELTC, says: “Like the players themselves, the perfect serve always requires the right equipment – and the Pimmbledon Machine shows what could be achieved during that 90-second break in play during end changes, with a little British ingenuity!”

Pimm’s has long been the tipple of the nation’s favourite tennis tournament, and alongside this mesmeric contraption, the summer drink celebrates as an official partner of The Championships with a programme of brand activations.

Pimm’s will stage events to support the much-loved competition, including a tennis takeover of the Selfridges Roof Deck and a Wimbledon Menu at The Ivy Café (Wimbledon Village) featuring an exclusive ‘Pimmbledon’ cocktail.

Pop-up Pimm’s bars have been deployed to numerous pub gardens across London and the South East this summer, to bring a further touch of style to fans’ Pimm’s O’Clock.

More than 280,000 glasses of Pimm’s were enjoyed throughout The Championships’ Fortnight last summer.

For those heading to Wimbledon, they will be able to enjoy the classic Pimm’s No.1 Cup in the Grounds, available from the beautiful ‘Pimm’s on the Hill’ bar, designed in a quintessentially British summer style true to both Pimm’s and Wimbledon, alongside the newly styled Pimm’s at the Long Bar. In addition, the Pimm’s No.6 Vodka Cup will be served exclusively in Debenture areas and the restaurants, alongside the traditional No.1 Cup.

 

Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring