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Taylor Herring News

Samsung gives iconic sculptures a contemporary makeover

Posted on October 3rd, 2018 in Taylor Herring News.

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Behind the scenes video available for download here

Two of the world’s most famous male statues have been spectacularly reimagined as modern domestic demigods for a bold new Samsung campaign.

The figures, which are the focus of a bold, new COOH campaign feature near-identical versions of the original masterpieces bar a few unmissable, cheeky tweaks.

Michelangelo’s David has been recreated wearing briefs, with a shirt flung over his back, as he takes charge of the weekly wash while Rodin’s The Thinker poses, deep in contemplation at a washing machine.

Each statue took six-strong design team two months to create, working from multiple reference to recreate a faithful rendition of each sculpture in microscopic detail.

The reimagined statues of iconic male nudes give a humorous nod to revealing new Samsung research which found that 75% of men have little or no idea how to operate the domestic appliances they have at home.

Taylor Herring was tasked by Samsung with developing a stand-out campaign to showcase the brand’s commitment to creating quality, long-lasting home appliances, while shining a spotlight on its most evolved washing machine – QuickDrive.

The ‘Modern Masterpieces’ campaign will run across creative out of home, press, digital, mobile and social media. The creative, which was produced by St Mark’s Studios and directed by Taylor Herring will be showcased at launch via a full screen take-over at Piccadilly Circus in central London.

The modernised statues meanwhile are set to be installed at high footfall locations around the capital including Kings Cross, Russell Square and Battersea Park.

The original David, located in the Galleria dell’Accademia in Florence, took Michelangelo more than two years to build and weighs the equivalent of eighty men. Rodin’s bronze sculpture The Thinker, revered for its contemplative posture, resides at the Musee Rodin in Paris.

The new artworks are of course, open to interpretation – just as the original Thinker invites us to debate as to whether he is in either a contemplative or mourning pose, Samsung’s modernized male subject could be interpreted as being in a state of confusion, as he ponders which wash cycle to select.

Samsung’s QuickDriveTM washing machine went through over 150 different tests (tested thousands of times over), before being released to market.

Ruth Storey, Head of Marketing for Home Appliances, Samsung Electronics UK & Ireland, said: “We have updated these classic sculptures in a playful bid to remind the public that our home appliances are masterpieces of modern design. Our Home Appliance products are tested thousands of times and come with at least a 5-year warranty, underpinning our confidence in delivering products that – like the iconic statues – are built to last.”

The new Samsung research provides a fresh take on gender differences when it comes to housework. It appears that men are suffering from ‘FODA’, a male condition involving a fear of domestic appliances.

Three quarters (75%) of men admitted to being clueless when it comes to using domestic appliances compared to just 39% of women, and over half of the men surveyed (51%) admitted to having put off a household task because they found the domestic appliance too confusing to use.

It appears that the washing machine instils the most fear in men, with 63% admitting to being completely stumped when trying to work out washing machine settings and laundry care symbols. In fact, when faced with the task of deciphering fabric care label symbols – such as ‘Do Not Tumble Dry’ and ‘Delicate Wet Clean’ – men scored worse than women on 9 out of 10 questions.

The statues of Domestic David and The Clean Thinker have been installed at central London locations including One New Change, Kings Cross, Russell Square and Battersea Park.

Domestic David is available to view at the following times/locations:
One New Change – 3-4 October
Battersea Park – 5-8 October

The Clean Thinker is available to view at the following times/locations:
Russell Square – 3-6 October
Kings Cross Station – 7-8 October

More Info: Samsung’s Home Appliances

 

Virtual Zombies invade the UK

Posted on September 26th, 2018 in Taylor Herring News.

The world’s first free-roaming, multiplayer VR entertainment experience is set to captivate Brits, as revolutionary social VR gaming company Zero Latency, launches the UK’s first site on Friday 19th October in Nottingham.

The deeply immersive 15 or 30-minute social VR experiences brings socialising with friends to a new dimension; battling zombies in a survival game, intergalactic firefights in space and solving puzzles in fantastical alien worlds.

Players enter the arena equipped with headsets, headphones, military-styled backpacks and a gun (for shooter games) to navigate their full-motion avatars through the Ready Player One-like worlds. Senses are heightened as gamers manoeuvre through the hyper-realistic virtually generated world, all while set in a 180-sq metre e-sports arena.

Pioneers and global leaders in warehouse scale and multiplayer reality gaming, Zero Latency are revitalising social gaming by offering visitors next generational group entertainment, enhanced with world leading free-roam VR. Unlike other VR experiences, where you play solo in a confined area whilst tethered to a computer or cords, players can freely roam the arena, explore and fight together.

Perfect for first time gamers and thrill-seekers alike, games feature advanced storytelling, ultra-realistic enemies and epic final boss battles. Games become ultra-competitive as groups are ranked against one another based on their skillset; number of kills and deaths.

Nottingham will host Zero Latency’s full game product offering over the coming months to suit different tastes, including:

· Zombie Survival – Picture this: you’re bunkered in a fort and surrounded by a mass of zombies. Can you stay alive until the rescue team arrives? An experience for thrill seekers.
· Outbreak Origins – Prepare yourself for epic battles. A deadly virus is wreaking havoc, causing hordes of zombies to take over the city. The dead are walking and your squad needs to do something quick!
· Singularity – Ever wondered how you’d fair against killer robots and rogue drones? You and your mates will investigate a secret military space station and take on the Terminators.
· Engineerium – Perfect for first-timers and virtual reality experimenters. Ease you and your mates into VR through this avatar-like, fantasy world that combines platform and maze challenges.

John Lilley, Chief Experience Officer at Zero Latency said “It’s long been our ambition to launch Zero Latency in the top tech hub of Europe and we can’t wait to share with Brits the UK’s first free-roam, multiplayer VR entertainment experience. There’s a growing appetite for cutting-edge socially engaging VR experiences and the games we offer cater to a wide audience from avid-gamers to first time visitors, but at the heart of every game is a family fun adventure. We look forward to opening the doors of our first UK arena in Nottingham, and can’t wait to watch players battle against zombies and sacrifice their friends so that they can win!”

An innovation success story, Zero Latency is the first company in the world to launch warehouse scale free-roaming VR. Founded in 2014, the company has 19 venues in 10 countries across four continents and so far more than 350,000 people have experienced over 550,000 free-roam Zero Latency VR game plays worldwide.

Tickets can be pre-booked at www.zlvr.co.uk from £19.95 per person.

The Apprentice is back!

Posted on September 25th, 2018 in Taylor Herring News,Television PR,The Apprentice.

A fleet of four black cars, sixteen wheelie suitcases, early morning phone calls and a bunch of bold claims. It can only mean one thing…

The Apprentice is back! Returning to BBC One at 9pm and airing weekly on Wednesdays from 3rd October 2018, and available live and on-demand on BBC iPlayer.

This year’s series sees sixteen budding entrepreneurs put through their paces by business heavyweight Lord Sugar as the search for his next business partner begins. Baroness Brady and Claude Littner resume duties as Lord Sugar’s trusted advisors and his ‘eyes and ears’ on the tasks, reporting back on the candidates’ every decision in the boardroom.

This year, the award-winning series will be bigger and better than ever, as Lord Sugar ups the ante right from the start and warns the candidates to “expect the unexpected”. For his first challenge, Lord Sugar immediately sends the candidates abroad – with a strong word of warning ringing in their ears; “Remember, this is NOT a holiday”.

Straight from the first boardroom, the business hopefuls jet off to Malta tasked with buying nine items at the lowest possible prices. How will they cope sourcing, negotiating and buying in a global business environment?

It’s not just foreign tasks that Lord Sugar has up his sleeve. For this series he is also sending the candidates around the UK; to Glasgow to sell art, Birmingham to clinch deals at a Body Building Expo and back to London to launch a budget airline.

To highlight the number of different locations of this year’s tasks, eagle-eyed fans will also notice that the photography of Lord Sugar, Karren, Claude and the candidates features a skyline including Malta, Birmingham and Glasgow alongside London.

The candidates come from a broad range of backgrounds; from Law, Tax and Arboriculture (tree surgery) to Fashion Design, Marketing and Sport. However, they all have one thing in common, a passionate desire to secure a £250,000 investment in their business plan and win a partnership with Lord Sugar.

Over the past seven years, Lord Sugar has invested a staggering £2 million into eight fledgling businesses. Last year’s shock decision, which saw him partner with both finalists, each receiving a £250,000 investment, proves that anything can happen in the boardroom.

Comedian Rhod Gilbert returns to host The Apprentice: You’re Fired, analysing each week’s events at 10pm on BBC Two, immediately after the main show. Joining Rhod each week will be a panel of business professionals and celebrity fans, sharing their opinions on the highs and lows of each task.

Two special episodes, The Final Five and Why I Fired Them, will also return to reveal the stories behind the series. The Final Five shares the journey of the five strongest candidates, just before they battle it out to secure their place in the final. As the series reaches its climax, Lord Sugar will reveal further insight into his boardroom decisions in Why I Fired Them.

The official website for The Apprentice – https://www.bbc.co.uk/apprentice – will also host additional content for viewers to enjoy.

BBC Radio 1’s Matt Edmondson returns with his inimitable preview of this year’s business hopefuls in the iPlayer exclusive Meet the Candidates – https://www.bbc.co.uk/iplayer/episode/p06jv20z – which will be available to view from 10am on Tuesday 25th September. From weekly highlights, to a peek behind the curtain at audition tapes and the ever-popular Honest Subtitles, the website features a wealth of additional content for series devotees.

Brand new for this year is the launch of the official The Apprentice Instagram channel – sharing even more social media goodness and behind the scenes action, including Instagram Stories and IG:TV with new vertical video content.

Fans can also find all the latest Apprentice news on Facebook (facebook.com/BBCApprentice) and Twitter (@bbcapprentice), and share their views with #TheApprentice.
Official Instagram details will be announced on Facebook and Twitter when the channel launches on 25th September.

The Apprentice is a Boundless production for BBC One. Paul Broadbent and Paula Fasht are Executive Producers; Cal Turner is Head of Popular Factual for Boundless; Neil Smith is MD for Boundless; Sarah Clay is Commissioning Editor for the BBC.

The Apprentice will air weekly on Wednesdays at 9pm on BBC One,
from Wednesday 3rd October, followed by You’re Fired at 10pm on BBC Two.
Watch live and on-demand on BBC iPlayer.

 

Alex Finn
Age: 21
Occupation: IT Analyst
Lives: The Wirral
Alex believes his ‘gift of the gab’ is his best skill but admits that he can sometimes be too headstrong. Alongside his granddad, who invented the ‘Finn Chocolate Coater’ (a machine mould to coat chocolate bars and biscuits), Alex credits Elon Musk amongst his role models because ‘in business, he reaches for the stars, rather than everyone else who just aims to conquer the earth’.
He says: “I know everything. Call me ‘Google’…it’s my middle name.”

Camilla Ainsworth
Age: 22
Occupation: Owner, Nut Milk Brand
Lives: Lancashire
Camilla admits to being an adrenaline junkie and loves to try anything new and exciting; from skydiving to swimming with sharks. She believes her people skills are her biggest strength, although feels her openness and willingness to overshare can sometimes work against her. She says she will be ‘keeping her cards close to her chest’ in the process.
She says: “I’m a bundle of energy and creativity and certainly a one off… ain’t no Vanilla Camilla”

Daniel Elahi
Age: 28
Occupation: Owner, Lifestyle Brand
Lives: London
Daniel set up his business in 2017 and likens himself to Jordan Belfort, the main character in ‘The Wolf of Wall Street’, because of his entrepreneurial skills and lavish, party lifestyle.
He says: “I have the beauty and the brains, typically people only have one. I was blessed with both in abundance.”

David Alden
Age: 32
Occupation: Tax Advisor
Lives: East Yorkshire
David claims that he can speak to anyone about anything, though he gets frustrated when others don’t share his unwavering positivity. He also admits that being too trusting has been his downfall in the past.
He says: “My friends and family call me the Duracell bunny as I take on so much and never stop. I just keep going.”

Frank Brooks
Age: 27
Occupation: Senior Marketing Manager
Lives: London
Frank is a self-proclaimed ‘trendsetter’ who says he likes to push boundaries with his humour. He claims to use charisma and charm for both negotiating and building morale within a group. Frank admits he can sometimes play people off against each other to get what he wants. He says he can be brutal when he needs to be and does not stand for people who are lazy or shirk responsibility.
He says: “There’s no need to watch your back when I’m already two steps in front.”

Jackie Fast
Age: 34
Occupation: Sponsorship Consultant
Lives: London
Having sold her company in 2016 and published a business book in 2017, Jackie says she is a trailblazer within the sponsorship industry and wider business community and credits her success to her positive attitude. She admits she can be very opinionated and isn’t good at taking criticism, but hopes her commercial mind will see her through the process.
She says: “I’m not intimidated by anybody, or anything.”

Jasmine Kundra
Age: 34
Occupation: Learning and Development Manager
Lives: West Midlands
Jasmine has built her career on training others to better themselves and develop their skills and says that she loves enabling and empowering people. She credits American philanthropist and life coach Tony Robbins as her role model and admires how he has built a global empire and success whilst also improving people’s lives. Jasmine admits to being very stubborn and says she likes to get her own way, however aims to use her charm and charisma to see her through the process.
She says: “All is fair in love and war…and business is war.”

Kayode Damali
Age: 26
Occupation: Professional Speaker
Lives: Cheshire
Professional speaker Kayode delivers talks to inspire young people all over the country. Brimming with ideas, Kayode throws himself into new ventures. With his name meaning ‘he brings us joy’, he believes his positive personality and natural likeability will lead to success in the boardroom.
He says: “I’m not here to razzle dazzle and hit you with buzzwords like ‘I’m so motivated, passionate’…anyone can say those things and I’m not anyone, I’m Kayode Damali. If you’re not your own biggest fan, who do you expect to be it for you?”

Khadija Kalifa
Age: 28
Occupation: Owner, Eco Cleaning Company
Lives: Lincolnshire
Having run her own eco-friendly cleaning business for the past 3 years, Khadija considers her people skills to be her best business asset. She says her friends would describe her as being quick-witted, motivational and genuinely wanting to help others but she can have a bit of a ‘hot head’. Khadija looks up to Richard Branson in business for ‘his success and willingness to assist others’ and plans to be likeable but focused, though says she can be cut-throat when required.
She says: “Whatever I say I’m going to make happen happens. I’m a serious Mumpreneur who doesn’t have time for timewasters and idiocy.”

Kurran Pooni
Age: 22
Occupation: Law Graduate
Lives: London
Kurran believes he has a keen creative eye and is confident that he’ll cope well with ‘managing egos’. He is inspired in business by his father who started his own airline. Kurran gets irked by people who are out for themselves rather than working collectively for the team and gets especially rattled by people who lie. He says that simply being himself will help him to breeze through the process.
He says: “I’ll be honest, I don’t eat, sleep, breathe business but I do eat, sleep and breathe success.”

Rick Monk
Age: 33
Occupation: Quality Controller
Lives: Lancashire
Rick says that one of his best qualities is his confidence and assertiveness and that being able to separate business from pleasure means he is good at getting the best from others. Rick believes befriending all the contestants will set him in good stead to get their backing in a task but warns he is a ‘wolf in sheep’s clothing’ and will use this to his advantage.
He says: “I won’t pussyfoot and waste time, as time is of the essence in everything. People will have to like it or lump it.”

Sabrina Stocker
Age: 22
Occupation: Owner, Tennis Events Company
Lives: Middlesex
Sabrina has had her eye on making money from the age of 14, when she set up a business selling retro sweets as part of a Young Enterprise Scheme. She cites Emma Watson as one of her role models because she’s ‘always clear-headed and makes good decisions, whilst still having elements of fun’. Sabrina says she can walk into a room and capture an audience but admits to sometimes making ‘silly comments’ before thinking. She plans to throw herself feet first into the process and use her positive energy to get involved in everything.
She says: “I am a mix of Willy Wonka drinking an espresso martini… classy and sophisticated on the outside; inside, a little bit crazy and wacky but full of brilliant ideas.”

Sarah Byrne
Age: 29
Occupation: Owner, Children’s Acting Academy
Lives: Manchester
Sarah owns and runs an acting academy for children. Sarah says she wants to be a role model to her young daughter and hopes her hard work and life experience will aid her in the process. She admits she’s not good with business terminology and is angered by people in business who turn their noses up at the working-class demographic. Sarah hopes her charm and persuasive skills will see her through to the end and believes her creativity will be her biggest strength.
She says: “I am me, I don’t have a posh accent or pretend to be anyone else. My personality sells me, my passion to succeed and work ethic.”

Sarah Ann Magson
Age: 37
Occupation: Solicitor
Lives: Teesside
Alongside her role as Director at a law firm, Sarah Ann has also run her own nursery furniture business since 2016. Although she says timekeeping and organisation aren’t her greatest strengths, Sarah Ann believes her loyalty, commitment and ability to remain calm under pressure are her best qualities and thinks that her skills and charm will outwit any of her competitors.
She says: “I am used to laying down the law in the courtroom, but now I’m going to lay down the law in the boardroom.”

Sian Gabbidon
Age: 25
Occupation: Owner, Swimwear Brand
Lives: Leeds
Sian owns and runs a swimwear fashion brand, with clients including celebrities and celebrity stylists. She identifies with Coco Chanel as a role model in business, as she ‘came from nothing and worked her way to the top’. She believes she has been brought up to win and every task will see her being calculated, collaborative and ruthless where necessary.
She says: “I bring both the passion and the fire – in the boardroom, I will be merciless.”

Tom Bunday
Age: 28
Occupation: Owner, Tree Surgery Firm
Lives: Southampton
Having struggled at school, Tom now runs a successful arboricultural (tree care) business. He says he’s drawn to situations that intimidate him and believes he can rise to any challenge. Tom believes his loyalty is one of his best qualities along with the fact he loves not knowing what is around the corner but admits he finds it difficult to ‘switch off’.
He says: “There are very few people that can genuinely say they’re going to make it – but I know that I’m going to.”

Taylor Herring launch female pilot recruitment campaign for easyJet

Posted on August 28th, 2018 in Taylor Herring News.

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easyJet has launched a national campaign to inspire more girls to become airline pilots.

In a recruitment film released today, the airline reimagined a famous scene from Hollywood movie Catch Me If You Can where Leonardo DiCaprio impersonated a high-flying pilot in an airport.

Leading the cast was nine-year-old Hannah Revie, the daughter of real easyJet captain Emily Revie. In the short film (dubbed ‘Catch Up, If You Can’), Hannah adopted DiCaprio’s swagger in full easyJet uniform and was flanked by an entourage of boys, playing the role of the cabin crew, aptly played by children of easyJet staff, to inspire young girls to pursue a pilot career.

easyJet surprised holiday-goers and business travellers at London Southend Airport by reshooting the famous scene with a cast of children, aged between five and nine years-old, putting a girl front and centre.

By re-shooting the movie scene easyJet hopes to course-correct notions forwarded by Hollywood movies like Top Gun, The Aviator and Flyboys that being a pilot is a man’s job.

The campaign was devised and delivered by PR and creative agency Taylor Herring alongside the agency’s new video production arm St Marks Studios.

Agency co-founder James Herring, Senior Account Director Sam Corry and Senior Account Manager Frankie Allen lead the project on behalf of the airline.

The campaign was grounded in the findings of new research. A poll of 500 easyJet pilots found that as children, the boys were more likely than girls to consider a career as a pilot. More than half (55%) of male pilots knew they wanted the job by the age of 10. Women were less keen and had only thought about the career by the time they were 16 – or even older.

The research found that positive childhood role models, like TV and movie stars, family members, and meetings with real pilots, were vital to inspiring young people to consider the career and so the airline is continuing its campaign to increase the visibility of pilots outside of airports. In the three years since launching the Amy Johnson Flying initiative easyJet pilots have visited more than 150 schools and colleges to promote the career. The airline is now also working with Girlguiding to offer an Aviation badge for Brownies.

Hannah’s mum, easyJet captain Emily Revie who comes from four generations of pilots and also features in the film, said: “When I was at school being a pilot was definitely considered a career for the boys and I was told to think about what else I could do as a job. This misconception isn’t helped by Hollywood producers who have a habit of always putting male actors in the cockpit. I’m really pleased to be taking part in an initiative to encourage more girls like Hannah to consider the career. I love my job and would recommend it to anyone.”

Chris Browne, easyJet’s Chief Operations Officer, said: “It is clear from our research that changing perceptions and ambitions for women starts in school. We wanted to create an entertaining but thought provoking take on this famous movie scene, to inspire more girls to pursue this rewarding career. We hope that our campaign inspires a new generation of pilots, challenges gender stereotyping and encourages more women to take to the skies.”

Daughter Hannah said: “I think girls can do any job they want. I really enjoyed taking part in the film and it felt so exciting to wear a real pilot uniform like my mummy. One day I could be a pilot just like her and also the fifth pilot in my family.”

The airline wants to encourage new talent into the cockpit to address an industry gender imbalance through its Amy Johnson Initiative, which it launched in 2015. The Initiative has been linked with an influx of female talent to the airline – new entrant female pilot numbers at easyJet have grown from 6% (2015) to 13% (2017). easyJet has set a target for 20% of new pilots joining the airline to be women by 2020 at a time when only 5% of all pilots worldwide are female, as benchmarked by the International Society of Women Airline Pilots.

In FY 2018 easyJet will recruit 460 new pilots to meet record demands for the airline for a third consecutive year, as its European network continues to grow. Opportunities range from cadet pilots starting their career to experienced co-pilots and captains from other airlines and the military.

The Generation easyJet Pilot Training Programme is now open for aspiring pilots to apply.

To find out how to become a pilot for easyJet visit http://becomeapilot.easyjet.com/

 

Dave reveals the Top 10 gags from Edinburgh Festival 2018

Posted on August 20th, 2018 in Taylor Herring News.

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UKTV’s award-winning entertainment channel Dave has announced the winner of the eleventh annual Dave’s Funniest Joke of the Fringe award.

Adam Rowe’s witticism about the irony of being fired from a job centre was voted the winner: “Working at the JobCentre has to be a tense job – knowing that if you get fired, you still have to come in the next day.”

It was crowned the funniest of the Fringe with 41% of Brits voting it the top tickler, after it was nominated from his show Undeniable at Just The Tonic @ The Caves.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.

They scoured venues at the world-famous Edinburgh Festival Fringe to nominate their six favourite jokes, with the shortlisted gags, which are listed anonymously, then voted on by 2,000 Brits to reveal the jokes they found funniest.

Dave’s Top 10 Funniest Jokes of the Fringe Festival 2018:

1. Working at the JobCentre has to be a tense job – knowing that if you get fired, you still have to come in the next day. Adam Rowe – 41%

2. I had a job drilling holes for water – it was well boring. Leo Kearse – 34%

3. I took out a loan to pay for an exorcism. If I don’t pay it back, I’m going to get repossessed. Olaf Falafel – 29%

4. In my last relationship, I hated being treated like a piece of meat. She was a vegan and refused to touch me. Daniel Audritt – 28%

5. What do colour blind people do when they are told to eat their greens? Flo and Joan – 26%

6. I’ve got a new job collecting all the jumpers left in the park at the weekends, but it’s not easy. They keep moving the goalposts. Darren Walsh – 25%
7. Trump said he’d build a wall but he hasn’t even picked up a brick. He’s just another middle-aged man failing on a DIY project. Justin Moorhouse – 25%

8. (=) I lost a friend after we had an argument about the Tardis. I thought it was a little thing, but it seemed much bigger once we got into it. Adele Cliff – 24%

(=) Why are they calling it Brexit and not The Great British Break Off? Alex Edelman – 24%

10. I think love is like central heating. You turn it on before guests arrive and pretend it’s like this all the time. Laura Lexx – 24%

Winner Adam Rowe first got on stage to do stand-up comedy in 2010. A little over a year later, he was named Liverpool Comedian of the Year, quit his bar job and pursued a comedy career. He has been touring with his Undeniable tour this year.

On his joke claiming the top spot, Adam Rowe said: “I’m absolutely over the moon and quite blown away by this! It’s my favourite joke in the show, as it ends the bit I’m most passionate about; trying to dispel a few myths of what it’s like to be brought up on benefits. It’s such a huge honour, I really never expected to be in with a shout of winning things like this, so it’s just a massive but lovely surprise. Thank you very much!”

Now in its eleventh year, previous winners of the coveted award include Ken Cheng, Masai Graham, Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe and shines a spotlight on the skill of writing a cracking one-liner. To ensure that there is no bias towards well-known or favourite comedians during the public vote, the jokes are listed with no reference to the comedian that wrote and performed them – meaning it is purely judged on the humour of the jokes themselves.

Luke Hales, Dave channel director, said, “This year, the news agenda and every day British idiosyncrasies have provided some wonderful opportunities for comedians to use their creative and comic genius in giving us all a giggle. As ever, we have enjoyed some quite brilliant one-liners and are delighted to crown Adam Rowe as the recipient of this year’s Dave’s Funniest Joke of the Fringe Award!”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city.

2018 marks the eleventh year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter: @davechannel, Facebook: @davetvchannel and Instagram: @dave_tvchannel.

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