snackfood PR « Taylor Herring

snackfood PR

Creme Eggs on a pizza: Utterly Bonkers or an “eggscellent” idea?

Posted on April 4th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,FMCG,Food and Drink PR,PR Stunt,snackfood PR,Stunt Of The Day.

Some very strange things have been happening to pizza recently. Firstly the internet erupted after the incredibly weird food trend of dipping pizza slices in milk came to light and now, just a month later, another bizarre creation has been born. Behold the Crème egg pizza.

easter-pizza-2 Let me preface this by pointing out that this is not just any ordinary pizza with the Easter treats plopped on top. No, this has been designed from the bottom up. The Fior-egg-tina, as it had been dubbed, is a sweet take on the classic Italian Fiorentina, which is usually made up of a combination of toppings such as spinach, mozzarella, tomato and egg. Each ingredient in this new recipe has now been substituted for a sweeter alternative. Thus the tomato base has been turned into macerated strawberries, the spinach and mozzarella have become mint and mascarpone and finally the eggs have of course been swapped with the Crème variety.

easter-pizza-1But if you think that it could not get any madder you are sorely mistaken. As in place of the optional Parmesan cheese of the original composition you can, for an extra 50p, choose a generous sprinkling of mini eggs to add the finishing touches to a truly bonkers pizza.

The pizzas — made by Neapolitan pizza specialists Crust Bros — will be available to order from Crust Bros on the Deliveroo website or app from 7 April until 14 April and are priced at £6.45 each. Now that is eggsquisite indeed!

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Smiling and self-service go hand in hand as KFC launch China’s first smart restaurant

Posted on January 12th, 2017 in brand PR,Consumer PR,Digital PR,Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day,Technology PR.

Welcome to KFC, both eyes open, head directly facing the camera with your full face in view please. No, you’re not taking a passport picture in the post office or walking through boarder control at the airport. You’re in KFC, smiling for a chicken wing! KFC in China can now use your face to predict your order. Yes, it all sounds very futuristic.

KFC is now using facial recognition to serve customers. KFC will be China’s first smart restaurant as KFC has teamed up with Baidu, China’s equivalent of Google.


The system can recommend menu items based on a customer’s estimated age, sex and mood. So what does that mean for a really happy person, maybe some happy french fries or an ice cream? Baidu states that a male customer in his early 20s would be offered ‘a set meal of crispy chicken hamburger, roasted chicken wings and coke’, whilst a female customer in her 50s would get a recommendation of ‘porridge and soybean milk for breakfast’. That sounds very healthy and maybe a little bit cheeky – why shouldn’t a 50 year old woman be offered a burger and chicken wings? Surely she too should be allowed to indulge in a fried chicken fantasy!

There is no denying that the machine is smart. It allows you to pay with your mobile phone at the machine and collect your meal moments later at the counter. Now that’s what I call ‘fast food’ and so 2017. However not everyone finds the machine smart or entertaining; The Guardian reports that ‘at lunchtime, not one person gave the machine a second or even first glance, preferring instead to wait longer in line and order from the human attendants’.


This also happened at the breakfast rush hour. Not very popular then… Some are sceptical due to privacy reasons, however KFC has insisted that the data the machine collects is highly secure and will not be used for any other purpose. Love it or hate it, facial recognition technology is planned to be expanded to KFC’s 5,000 stores around China, and potentially normalised into other public-facing services. Well then, look out Londoners as you might just spot facial recognition self-serve machines in your local KFC… smile!

– @NaomiYazminn

Mars mark World Braille Day with bus shelter advert – and it’s not your average billboard

Posted on January 10th, 2017 in brand PR,Consumer PR,Food and Drink PR,snackfood PR,Stunt Of The Day.

Last week Maltesers, current front-runners of diversity in advertising, unveiled a one-of-a-kind billboard which is truly accessible to all – it has been written in braille to celebrate World Braille Day. The billboard uses purpose-built Maltesers to form braille letters to tell the true story of a blind lady waiting at a bus stop, which translates to “caught a really fast bus once, turns out it was a fire engine”. It also includes an audio description and refers non-Braille speakers to the Maltesers Facebook page for a translation.


This comes as part of the ‘Look on the Light Side’ campaign, which saw three TV adverts featuring disability debut during the Paralympic Games Opening Ceremony last year; including the first ever TV ad entirely in sign language.


Michele Oliver, vice president of marketing at Mars Chocolate UK, said: “As one of the UK’s biggest advertisers, we have a responsibility and a role to play in championing greater inclusivity in our advertising and communications.

“This small-scale activation is a natural next step in our ambition to get closer to our consumers; by normalising disability in advertising and communications, and using humour to challenge preconceptions.”

– @katiemallion


Posted on October 25th, 2016 in Food and Drink PR,Restaurant PR,snackfood PR,Stunt Of The Day.

Picture this: a perfect combination of your favourite meat, topped with crispy, delectable roast potatoes, delicately placed parsnip crisps, slathered in pureed carrot and peas, sandwiched between two perfectly puffed Yorkshire puddings. Sound good? Well, a Liverpool based restaurant Seven Zero One is behind the heavenly meal – that’s right, they beat London to it!

So if you ever have a day where you’re struggling to decide between a burger and a roast dinner, look no further and buy yourself a ticket to Liverpool (unless you already live there, of course)!

On a side note, if you’re wondering how to tackle the roast dinner burger, we think a knife and fork is very much needed.

Yorkshire Pudding burger

– @chloe_mcneillis

McDonalds enters the VR race

Posted on March 1st, 2016 in brand PR,Consumer Electronics PR,Food and Drink PR,Restaurant PR,snackfood PR,stuff we liked,Stunt Of The Day,Technology PR.

Samsung. Sony. HTC. Facebook. Some of the world’s biggest brands have thrown their hats into the Virtual Reality ring; with many of the products launching this year at various price points. “A New Challenger Appears!” is the cry from the sidelines, as an… unexpected competitor is joining the competition.


McDonalds in Sweden are trialing their very own VR headsets as part of the Happy Meal promotion. All you need is some scissors, a bit of glue and a smartphone (which they stress is not provided). It’s an idea similar to Google Cardboard but will only cost you the price of some nuggets and a milkshake, and McDonalds have even created their own game to go alongside it. Here’s an instructional video:

If this does well we could see it rolled out further afield than Sweden – and given the coverage this is receiving (even if most of it is a little baffled) I’d say there is a good chance.

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