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Regional PR

Spain hits the jackpot again with lottery Christmas campaign 2016

Posted on November 16th, 2016 in Consumer PR,Regional PR,stuff we liked,Stunt Of The Day,Television Industry PR,Television PR.

Clocking up 3m views on YouTube already, the Spanish lottery has produced a real tear-jerker in the form of its Christmas advert this year, set to give the British campaigns a run for their money yet again.

Playing on the heartstrings of the world yet again, the 2016 advert tells the story of Carmina, a retired teacher, who mistakes the previous year’s broadcast of the Christmas Lottery (El Gordo, held every year on the 22nd December), for the present and believes she is holding the winning ticket. However, rather than disappoint the jubilant grandmother, the people of Villaviciosa, a town on the Eastern coastline of Spain, gather and celebrate her ‘victory’.

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The Christmas lottery has been embedded in Spanish society since the 19th century, and the live broadcast of the event lasts several hours with students from Madrid’s San Difenso School singing the winning numbers out.

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In recent years, La Lotería’s big-budget campaigns have proved just as important as the event itself , after a very successful 2015 hit which featured Justino, the security guard who worked lonely night shifts in a mannequin factory, and the 2014 sentimental story of Manu, who hadn’t bought a share in the sweepstake at his local bar.

– izzirichards

‘Yarnbombers’ knit 40,000 poppies from yarn stretching from Yorkshire to Normandy

Posted on November 9th, 2016 in Charity PR,Regional PR,Stunt Of The Day.

An idea which originated from ‘knitting a few wreaths’ for Remembrance Day in Thirsk, North Yorkshire recently spiralled into 40,000 knitted and crocheted poppies, which now decorate the Yorkshire town’s Remembrance Day Parade route.

After hearing the suggestion of a ‘few wreaths’, Samantha Spence, who co-founded the Thirsk Yarnbombers along with Ann Akers, says “We looked at each other and said ‘we can do better than that’.” The ‘Blood Swept Lands and Seas of Red Art’ installation based at the Tower of London, which marked the centenary of the outbreak of World War I, formed the basis of their inspiration for the campaign which has taken over their town.

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Significantly, these poppies have been crocheted using 450 miles of yarn – the distance from Thirsk to Normandy, where many lost their lives during the D-Day landings. The poppies have been displayed throughout the town, though the main display is on the side of St Mary’s Church, where a river of the poppies have been hand-stitched to army camouflage netting and draped over the church tower.

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The campaign has had a truly global reach, with donations in the form of wool, money and poppies arriving from countries as distant as New Zealand and Australia. Ann has told the story of one woman who, fittingly, went with her daughter and granddaughter to the beach in Normandy and spent the day crocheting poppies to commemorate those who lost their lives in war.

– @katiemallion

whistl Posties On Wheels Take To The Streets

Posted on September 15th, 2014 in b2b creative PR,brand PR,Consumer PR,creative publicity,Cycling PR,Digital PR,Environmental PR,Online PR,PR Stunt,Publicity Stunts,Regional PR.

Delivery company trials futuristic AirWheel unicycle in cities across UK

London, Monday 15th September 2014: The delivery company whistl (formerly known as TNT Post) has begun trialling deliveries using the revolutionary new AirWheel in cities across Britain.

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Specially selected Posties are being trained to operate the eco-friendly AirWheel, with the aim of providing a speedier and more efficient service to customers by utilising the AirWheel’s nifty capabilities and ability to go wherever pedestrians do.

Posties from whistl took to the streets of London, Manchester, Liverpool and Birmingham today creating a stir amongst onlookers.

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whistl has released a video showing the futuristic personal transportation device in action during trials across these cities. The launch coincides with the major re-brand of the delivery firm TNT Post.

Nick Wells, CEO of whistl, said: ‘We’ve got a long track record of innovation in the UK postal sector and this radical new delivery device grabbed our attention. Our team have had fun getting to grips with the gadget and it’s gone down well with customers too. We are committed to ongoing efficiency and if the trial proves successful then the AirWheel will be adopted by whistl Posties across the UK.’

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A self-balancing rechargeable electric unicycle, the AirWheel Q3 model has a 20 mile range and a top speed of 12mph – perfect for speedy deliveries through urban areas.

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The eco device ‘self-charges’ when going downhill, and can legally go wherever pedestrians go – from parks to pavements and even across sand and dirt tracks.

The AirWheel is steered via an internal gyro-stabiliser with riders leaning forward or back to control speed.

Sam Parham, the founder of TheAirWheel.com – the exclusive UK distributors of the product, said: ‘We were delighted when whistl approached us about trialling the Q3 – the AirWheel has so much potential for use in many diverse situations and couldn’t be better suited to urban deliveries.”

Press Contact: Taylor Herring +44 208 206 5151

Full set of pictures here

 

 

10 Ways To Be A Marketing Genius Like Lady Gaga

Posted on August 12th, 2010 in Arts PR,Auction PR,Awards PR,Book PR,brand PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Comedy,Comedy PR,Comment,Computer Games PR,Consumer Electronics PR,Consumer PR,Doctor Who Live,documentary PR,Drama PR,DVD PR,Edinburgh International Television Festival,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Games PR,Gym PR,Health and Fitness PR,History PR,Ice Cream,Kids PR,Magazine PR,Model Search PR,Music PR,Online PR,Online PR Trends,Opera PR,Poetry,PR Stunt,PR Stunts,Publicity Stunts,Publishing PR,Reality TV PR,Regional PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport,Sport PR,Stunt Attempt PR,Stunt Of The Day,Teen PR,Television Industry PR,Television PR,The Apprentice,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Uncategorized,Venue PR,Wedding PR.

TK Maxx hire Taylor Herring PR to Promote Stella McCartney Red Nose Range

Posted on February 2nd, 2009 in Fashion PR,Regional PR,Retail PR.

eric-morecambe-statue-comic-relief-and-tk-maxx1TK Maxx has hired Taylor Herring  to promote the sale of official Red Nose Day t-shirts, designed by Stella McCartney. The agency,which won a competitive five way pitch for the account, has been tasked with devising a regional campaign across 214 stores in the UK.

The T-shirts feature iconic portraits of The Beatles by Linda McCartney, Morecambe & Wise by David Bailey and a cute bunny by Mary McCartney.

As part of the campaign the agency will be giving iconic statues across the UK a Red Nose Day makeover – and using this as a vehicle to raise awareness of the new range.

The Red Nose Day campaign runs from 29 January to 13 March 2009. K Maxx has partnered with Comic Relief for the third year running as the exclusive Red Nose Day t-shirt retailer. In 2007 TK Maxx raised £2m for Comic Relief through t-shirt sales and staff fundraising. For more information www.tkmaxx.com.

Press Contact: [email protected]

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