PR Stunt « Taylor Herring

PR Stunt

A drizzle of RAP to go with your Peri-Peri chicken? Welcome to Nando’s new recording studio!

Posted on January 17th, 2018 in brand PR,Consumer PR,Experiential Marketing,Food and Drink PR,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Fancy listening to some upbeat tunes whilst munching on some Peri-Peri drizzled chicken wings? You’re in luck! Nando’s has recently launched their first recording studio in the London Frith Street Branch in Soho to give up-and-coming musicians a professional experience using state-of-the-art equipment including a Neumann U87 microphone.

Open five days a week, the studio will not only support up-and-coming artists but, also, give Nando’s diners a PERINAISE-ING source of entertainment while consuming their meal as they will be able to observe expert lead workshops and private recording sessions through a glass window.

Nando’s have created an online application for aspiring artists with questions including; “What do you want to achieve with your time at the Nando’s studio?” and “Imagine if you could invite any artist to share a Peri-Peri platter with in the Nando’s studio. Who would you choose and why?”.

Successful applicants will be offered a chance to use the studio equipped with an Apple iMac containing ready-to-use Waves Platinum Bundle software or attend an expert run mentoring workshop!

So, if you’re ever bored of the basic lemon and herb chicken, spice it up and get some expert advice from the Peri-Peri best musicians in the industry in the new Nando’s recording studio, or just sit in for the show!

@milknhoneybabyy

Ur-ine for a Discount: Ikea offers money off for mums-to-be…. if they wee on their advert

Posted on January 10th, 2018 in brand PR,Comedy,Consumer PR,creative publicity,Experiential Marketing,PR Stunt,Stunt Of The Day.

Pregnant mothers could be getting a brand new Ikea crib for a rather low price after Ikea’s rather…unconventional promotion of their crib.

It’s not everyday that peeing on a magazine can save you some money but Ikea are asking pregnant mothers to do just that similar to a pregnancy test.

The new advert is running in the popular Swedish women’s lifestyle magazine Amelia and the novel and sort of gross way of bagging yourself a bargain has been developed by Mercene Labs.

Peeing on an advert to claim a prize may not be the most usual way of offering a discount on the crib but it certainly is an interesting one. Having to carry the wet magazine after revealing the prize reserved for pregnant mothers may not be a particularly appealing proposition but the discounted crib may provide incentive enough, having already gone through peeing on the innovative advert.

This has brought a whole new interactive element to the advertising campaign for Ikea by providing this urine activated coupon.

The unusual advert may split opinion with some people disgusted and others delighted at Ikea’s urine centric advertisement. But one things for sure, it will definitely get them talking!

Unfortunately for those who are a big fan of the advert it’s currently only an offer for mothers-to-be in Sweden. So for now we will just have to carry on buying full priced cribs and peeing in the toilet.

@fredblagden

Modern world getting you down? Never fear! KFC can take you under their “wing” with new anti-internet tent

Posted on November 21st, 2017 in brand PR,Comedy,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Stunt Of The Day.

It’s fair to say that, for the most part, the internet is pretty fantastic. From messaging mates and checking maps – to buying useless tat and reading bizarre Wikipedia articles; it’s hard to imagine life without it! In fact, the internet seems to seep into every aspect of our lives: you can order shopping online, washing machines can connect to the internet – you’re even reading this on the internet right now!

However, everywhere you look nowadays, everyone is connecting to the internet and sometimes it can all get a bit much and claustrophobic for some. Luckily, an unlikely hero has stepped forward to save us from ourselves and take us under their “wing” as KFC have unveiled the “Internet Escape Pod”!

The pod is like a tent, except with a twist – it’s made out of high density foam and features the iconic visage of Col. Sanders with his loving arms outstretched on top. Once the front is closed, no pesky Wi-Fi signal can penetrate inside the escape pod. KFC intended the pod to be used as a way of bringing friends and family closer together during the holiday period. Finally, generation Z can experience life as it was in a bygone era!

So if the modern age is truly getting you down (and you have a spare $10,000 around) it may be a worthwhile investment. After all what other tent has a chicken drumstick as a handle?

– @joesharp1996

Ugly jumpers are BAAd, Diesel take on the Holiday woollen craze in hilarious new video!

Posted on November 15th, 2017 in brand PR,Comedy,Consumer PR,Fashion PR,PR Stunt,Stunt Of The Day.

It’s that time of the year again where the temperature is low, the days are short, and the hot drinks are plentiful. You know what that means? The ugly Christmas jumper is about to make its annual comeback. Everyone you know will “ironically” wear one at some point over this holiday season. Who knows where this odd fad came from, but Diesel is trying to fight back!

Diesel artistic director, Nicola Formichetti, Says No to Uncool Wool in this hilarious new campaign! The video features Formichetti playing the role of Macchiavelli, who hates the overused material so much, he refuses to let his employees wear it. The models in his latest photoshoot attempt to destroy the boring woollen jumpers – but something is missing…

Give a warm welcome to the world’s newest model: Sheep!

The enemy of Diesel’s holiday campaign is on their side? It turns out sheep are also tired of being dressed in wool, preferring to wear some of Diesels (arguably) more stylish jeans and leather jackets. Diesels new muse can be seen in Diesel shops around the world, each dressed in a different outfit – the good news is that they’re all available in human sizes as well!

While the video was fantastic, I know I probably will wear at least one ugly Christmas jumper at some point over the holidays. Ironically, of course.

[email protected]

Sure to be a banging hit: Pornhub creates a buzz with new sex toy symphony

Posted on November 10th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Experiential Marketing,Music PR,Online PR,PR Stunt,Stunt Of The Day.

We all know that sex sells when it comes to music, from risqué lyrics subtly (or not so subtly) referencing making the beast with two backs to the scantily clad, gyrating dancers gracing our screens in music videos. But Pornhub have taken this a step further to brighten up your Friday and put a smile on your face with a very special music video all of their own.

The two and a half minute 100% NSFW video titled “Sex Instruments” has been created to announce a new partnership with adult shop Ann Summers. It sees a whole host of their sex toys from the new range contributing to the created cacophony with vibrators setting the melody, anal beads doubling as drum sticks and finally some extra squelching courtesy of some flesh lights just for good measure.

Of course the music video would be incomplete without the two adult actors adding in harmonious moaning and the odd refrain of “I am so horny, it’s crazy, crazy, CRAZY!” we did warn you it was NSFW!

So with the holidays just around the corner why not pick up some of their new offerings to the comfort of your bedroom and make some sweet music of your own.

[email protected]

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed