Mobile PR « Taylor Herring

Mobile PR

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.


EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

[email protected]

Uber to launch UberWEDDINGS

Posted on November 21st, 2016 in App PR,Car PR,Mobile PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day,Technology PR,Wedding PR.

Uber has launched its latest trick in India in preparation for wedding season.

The world’s largest online demand transportation service company has announced a cashless way to make wedding relations travel easier called UberWEDDINGS. The service will be made available to 12 cities across the country by February 2017.

“So whether it is about hopping between markets, finding the perfect outfit, or getting guests to the venue, Uber will make it happen in a pre-decided budget, at a push of a button. All our users need to focus on is the wedding,” Prabhjeet Singh, General Manager Delhi & NCR, Uber India said.


Uber is partnering up with WedMeGood, a wedding planning website that aids people in planning their wedding. WedMeGood will allow hosts to purchase a fleet of promo codes, check the denomination and other details. UberWEDDINGS will enable hosts to keep track of their travel expenses without worrying about co-ordinating pick-ups, drops, parking and waiting charges. The promo code, the company says, can also be customized with host’s name or their wedding hashtag and will be made available within three working days of the initial purchase.

UberWEDDINGS went live in New Delhi on 13th November, and is starting today in Ahmedabad, Bangalore, Chandigarh, Chennai, Hyderabad, Jaipur, Kolkata, Ludhiana, New Delhi, Pune, Udaipur and Lucknow. Besides India, Uber offers UberWEDDINGS in Washington DC, SF, New York, Boston and LA as well.

– @iamsedi_

For this week only, Londoners can catch a ‘unicorn’ cab to work

Posted on October 26th, 2016 in Consumer Electronics PR,Consumer PR,Magic PR,Mobile PR,PR Stunt,PR Stunts,Stunt Of The Day,Travel PR.

If you’re bored of the same old commute driving you insane as you can’t get a seat or get squashed into the armpit of the person next to you, then Three and ZTE have teamed up to provide the answer to mix up your commute.

Why don’t you abandon the steamy bus and cramped tube and take the scenic, magical mode of transport that you’ve dreamed of from a young age? On Wednesday 26th October and Friday 28th October, be on the lookout for the ‘unicorn cab’ which you can hail from the streets of London.

Do you want to make your colleagues jealous? If so, this is the form of transport for you!

Unicorn cab

Not only is the journey free, but you’ll also be whisked off by unicorns in a rainbow-coloured carriage – the ideal commute for your Wednesday and Friday morning!

If you’re hoping to spot the magical beasts for yourself, main hotspots across London include Canary Wharf, Monument and Southwalk so why not beat the rush hour and get yourself to work in style!

These ‘Unicabs’ will take you (and up to three colleagues) straight to the door of your office; what’s not to like? The venture is part of a #MagicTogether campaign set up by the mobile network Three and ZTE. Inside, you will find the new ZTE Blade V7 phone, which will enable you to take photos of the sights which you usually miss as you’re cramped on the Northern Line.

Unicorn cab1

Michelle Clarke from Shoreditch, London, said: ‘I usually get the tube to work but this morning I hopped on a unicorn parked outside my usual tube station, Bank – it was definitely an experience I won’t forget in a hurry, even if I did get a few strange looks from passers-by!’.

But who cares about strange looks when you can feel like royalty for a day, travelling through the mystical streets of London by a unicorn and carriage.

You can watch the video of ‘unicorns’ parading through London below:

– @lucy_maitland1

Samsung’s Giant Billboard

Posted on May 23rd, 2016 in Consumer Electronics PR,Consumer PR,Mobile PR,PR Stunt,stuff we liked,Stunt Of The Day,Technology PR.

With so many innovative, interesting PR stunts around – it is becoming increasingly harder to get noticed by the masses.  However, a company that has not failed to spark international attraction is Samsung, with their Galaxy S7 Edge-themed billboard, erected in Sokol, Moscow.


The 262.5 feet building acts as a backdrop to project the new technology, holding a 40 metre wide LED screen to emphasize its attributes. The phones digital capability is broadcasted alongside one of the busiest roads in Sokol, and can reportedly been seen from more than 1.3 miles away.

The campaign has gone viral, with multiple media outlets covering the unconventional advertisement. It seems Samsung Galaxy S7 Edge is not something to be missed.

Text On The Beach? Britain’s 25 favourite beach reads in 140 characters

Posted on August 12th, 2015 in brand PR,Consumer Electronics PR,Consumer PR,creative publicity,Mobile PR,Online PR,PR Stunt,Publicity Stunts,Technology PR.


  • New ‘Summer Speed Reads’ initiative sparked by research by Samsung Galaxy S6 edge which suggests young Brits are ditching books for social media
  • The nation’s top 25 beach reads revealed – The Da Vinci Code, Harry Potter and the Philosopher’s Stone, Fifty Shades of Grey and The Girl with the Dragon Tattoo – shortened into Tweet-sized summaries
  • 75% of young Brits take their mobile phone to the poolside or beach compared with one in four (26%) who plan on reading a book
  • One in ten young adults have never read a novel

London, UK – Wednesday 12th August, 2015 The traditional summer holiday beach read could soon be lost to history according to a new study which reveals the younger generation are no longer taking books on holiday but instead spending their time lounging by the pool using their smart phones.


The ‘Summer Speed Reads’ initiative was specially commissioned by Samsung Galaxy S6 edge following their new research which quizzed 1,500 Brits aged 18-25 years old on how they spend their time on holiday.

The survey found that FOMO culture could well sound the death knell for the traditional beach read – indeed a mere quarter (26%) of those surveyed had plans to read a book when away compared with 75% who admitted they would be regularly checking their mobile phones on holiday for social media updates in fear of missing out on any news or gossip from their friends back home.

Samsung teamed up with Professor John Sutherland, Lord Northcliffe Professor Emeritus of Modern English Literature, at University College London to lead the study which canvassed the nation to name the top 25 most popular beach reads of all time.

Once the results were back, the Professor was challenged to condense the top 25 most popular beach novels down to 140 characters for the ‘Summer Speed Reads project’.

WARNING! For those who like to read books the old fashioned way, be wary as the list below contains spoilers.

Three quarters of young Brits would rather text on the beach than read a book   Metro News

Professor John Sutherland, Professor of Modern English Literature at University College London and winner of the Man Booker Prize, commented: “The ‘Samsung Galaxy S6 edge Summer Speed Reads’ study provides us with a fascinating overview of how social media has affected young people’s ability to concentrate, even in the most relaxing of environments such as a holiday resort. In the future we will see short version novels as standard as people increasingly seek instant gratification whilst they multi task even when they are away on their holidays.”

“This breakdown of the 25 most popular beach reads of all time is the truest representation of modern day pulp fiction allowing today’s easily distracted young holidaymakers to enjoy the most popular summer books in an instant and who knows, maybe they may just inspire some people to pick up an old fashioned book at some point!”

Further findings revealed:

  • 10% of young Brits say they have never read a novel
  • Average 18-25 year old checks their phone 14 times per day on holiday
  • 72% of those polled prefer short form writing and agree we now have shorter attention spans due to technology
  • Of those that do plan to read a book, 39% say they will struggle to finish it
  • 24% believe books take ‘too long to read’
  • 26% believe books are ‘too heavy’ or take up packing space’

Conor Pierce, Vice President of IT & Mobile at Samsung UK & Ireland says, “With the UK being one of the most connected smartphone markets in the world and with the rise of video, 4G and social media, people no longer want to be restricted to traditional holiday activities such as reading a novel. Customers that have switched to the S6 edge will find features like its quick launch camera, which launches in 0.7 seconds, is ideal for taking selfies on the beach or by the pool while its super AMOLED screen will give users the very best viewing experience when using it in the sunshine.”

The top 25 most popular beach reads are available to read here.




Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed