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Fitness PR

Easter campaign roundup: From a choco Cumberbunny to something a little cheesier

Posted on April 13th, 2017 in brand PR,Consumer PR,creative publicity,Experiential Marketing,Fitness PR,FMCG,Food and Drink PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Roundup,snackfood PR,stuff we liked,Stunt Of The Day,Tourism PR,Travel PR.

The sun is still out, that daffodils are in bloom, the baby animals are slowly starting to emerge and we have a glorious four day weekend ahead of us. Isn’t Easter weekend wonderful. Now the only question is how to spend it? If you need any ideas of activities or gifts our handy roundup may come in handy as we have chosen our favourite quirky and fun campaigns for Easter.

Door service with a difference from David Lloyd


With it being the long awaited four day weekend, everyone has plans. Whether it is spending a traditional Easter with the family, hanging out with friends or simply enjoying some me time the one thing that most of us will have in common is that we will probably be consuming more chocolate than we should. David Lloyd have come up with a great answer to shedding those few delicious chocolate filled extra pounds in the comfort of your own home with a tailor made workout routine lead by professional trainers straight to your door.

And now time for a different kind of chocolate bunny.

There is truly something for everyone this Easter. As a sweet surprise one of the infamous Playboy bunnies was seen in London sporting an entirely edible chocolate ensemble. This one is no Bridget Jones for sure! The blonde beauty was out to promote a special Playboy Adult’s only Easter hunt which I would imagine to be the most decadent hunt out there this weekend.

Benedict Cumberbunny!


The beloved British actor has had his likeness immortalised in chocolate once more. But whereas we and Chocolatier Jen Lindsey-Clark made our Chocobatch in his original likeness Jen has now gone a step further and brilliantly Frankenstein’d his head onto a rabbit’s body for Easter. Now if only someone can recreate this and put his head on a chocolate penguin my year would be complete (or should I say Penwing Benedict?).

“Gorge” on Easter eggs in this glow in the dark hunt!


Cheddar Gorge is undoubtedly a natural marvel in itself, having recently placed 5th in our Top Views of the UK national survey for the launch of the new Samsung Galaxy S8. Now its beauty is being amplified with the placement of glow in the dark eggs for an Easter egg hunt the children (and grown-ups) will never forget.

Anyone up for a cheesy Easter weekend?

easter-2If there is one thing that could possibly surpass my love of chocolate it is cheese. In perhaps one of the more novelty campaigns of this Easter the “Cheester Eggs” are pure and simple. Created by food blogger Annem Hobson they are a solid lump of cheese lovingly moulded into the iconic Easter shape. What more could you want? You can order your Cheester Eggs here.

A grown up twist on an old tradition (also known as: put Gin in everything)

It has become a growing trend as Gin sales soar to incorporate our favourite tipple into new festive incarnations. First came the Gin and Tonic Christmas baubles, letting us all have a cheeky drink under the Christmas tree last year and now we have the Gin and Tonic infused Easter egg and truffles. How have we ever lived without these!

Happy Easter everyone!

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A cock and balls challenge to raise awareness of Testicular Cancer

Posted on April 3rd, 2017 in Charity PR,Comedy,creative publicity,Experiential Marketing,Fitness PR,Health and Fitness PR,Leisure PR,Stunt Of The Day.


There is just something inherently funny about drawing a cock and balls. You will see them invoking uncontrollable giggles from scribbles on sleeping faces to viral videos of poor presenters unwittingly sketching phallic weather fronts. Now the classically crude image is being put to another use; for the greater good of men’s health.

As a whole young men have a reputation of being notoriously bad at talking about certain topics; with sensitive health and emotional matters coming top of that list. It is therefore unsurprising that testicular cancer is not something that is commonly discussed within usual social circles. However with such an unnecessary taboo surrounding the subject the disease is unfortunately being given the opportunity to spread, cutting many chances of a full recovery.

To combat this Testicular Cancer Research in New Zealand have concocted a fun, provocative and visual way to get men talking about their meat and two veg again loudly and proudly. They are challenging men and women alike to get involved in the #GoBallsOut campaign by creating various images of the infamous motif via their GPS enabled fitness apps during their excursions to then share on social media channels. In the spirit of inclusivity and diversity, I should point out that the drawings range from large to small, straight or curved depending on the choice of size or route leaving the exact dimensions of said tool in the hands of their creator. Participants are then given the task of nominating friends to join in and carry on the chain.

Some have already taken the challenge to the next level venturing off the well-trodden land and up into the sky to create their genital masterpieces.

Graeme Woodside, CEO of Testicular Cancer New Zealand, said in a statement, “We hope this campaign will get people talking and walking, we want young men to ‘Go Balls Out’ to show the world they’ve got the message, and are willing to start the conversation. Guys love some competition, and when it comes to cock and balls, they can get very competitive!”

So boys, head out the door, go for a run and share your penile artwork. It’s dicking about, but not as we know it!

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Five Ways You Could Have Fought Off Blue Monday

Posted on January 17th, 2017 in brand PR,Consumer PR,Digital PR,Event PR,Fitness PR,Food and Drink PR,Gym PR,Health and Fitness PR,Online PR,PR Stunt,Restaurant PR,Roundup,Stunt Of The Day,Travel PR.

Monday 16th January 2017 a.k.a. the third Monday of the year a.k.a. Blue Monday a.k.a. the most the depressing day of the year. It was a day where there seemed to be both a metaphorical and physical grey cloud over us all. But rejoice! It’s wasn’t all bad. Here is a list of five companies that tried to make 2017’s Blue Monday a little less blue:

  • Gourmet Burger Kitchen (GBK)

For all the burger lover’s out there, GBK decided to give 50 free burgers and sides in each of their locations around the country. This promotion was done on a first come first serve basis for those with the GBK app (which also entitles you to many more freebies for your next trip).

Those near the Soho, London branch got ten times the love because 500 free burgers and a free beer from Brewdog were given away.

  • FitnessFirst ‘Red Monday’

To combat the “blue” feels of Blue Monday, Fitness First decided to inject some energy into our lives with their #RedMonday campaign. As a partnership with online fitness sensations Clean Eating Alice, Zanna Van Dijk and Bradley Simmonds, Fitness First let everyone use their services, sessions and classes completely free with no booking needed.


  • Ryanair

Ryanair encouraged us to fly and leave our blues behind by discounting thousands of flights to just £9.99, available for one day only when you booked on their website.

Head of Communications at Ryanair, Robin Kiely said that “It’s officially the most depressing day of the year, but the only thing lower than the nation’s mood is our fares.

“In an effort to cheer everyone up, we’ve launched a Blue (& Yellow) Monday seat sale, with £9.99 fares for travel in January and February, available for booking today only”.

  • Young’s House of Happiness

To fight the post-Christmas cold and blue Monday, pub chain Young’s set up a pop-up ‘House of Happiness’ at Finch’s pub in Finsbury Square, Moorgate. Customers were offered massages, whisky tasting, cake decoration, yoga, tea blending, and beard grooming and much more, to help us all feel just a little bit happier.


  • Heathrow Express

Much like Ryanair, Heathrow Express is encouraged us to leave our blues behind by offering free travel to the airport at certain times during the day. No surprise there as ‘getting something for free’ came top of the poll of 2,000 adults on ways in which to combat the most depressing day of the year.


Hopefully, Blue Monday didn’t ruin your mood. If it did, hopefully these great stunts helped you see the brighter side of life.

– @apparentlyimkj

Laugh your way to a six pack

Posted on January 21st, 2016 in Comedy PR,Consumer PR,creative publicity,Event PR,Fitness PR,Television PR,Uncategorized.

  • Research, by UKTV channel Dave, reveals two thirds of Brits will give up on any New Year get-fit pledges by now
  • Study identifies the 5 distinct types of laughter + their calorie-burning potential – live healthily with your five a day
  • Laughing can improve cardiovascular health, raise heart rate and burn calories
  • Belly laughs can help to tone the abs

Watching sitcoms and laughing out loud can help people to lose weight and get a washboard stomach to die for, all from the comfort of a sofa.  That’s the verdict of a new report that reviews the academic research into the effects of laughter on the human body and provides detail of a laughter based workout.


Entertainment TV channel Dave commissioned Dr Helen Pilcher and Timandra Harkness from the Comedy Research Project, an independent group that researches the science behind laughter, to come to the aid of comedy fans who may be giving up on New Year diet and fitness plans by now (61% of 1,500 Brits surveyed admitted they would be).

Using the latest research in the field of gelotology (the science of laughter) Pilcher and Harkness produced a report and devised two new fitness plans for Dave’s Laughter Workout that use belly laughs, giggles and chuckles to exchange a Christmas muffin top for a leaner, meaner six pack and a laughter-filled life.

Laughter is an aerobic activity that has previously been shown to burn calories (Miller and Fry 2009). It’s estimated that 15 minutes of laughter per day can increase total energy expenditure by up to 40 calories (Buchowski et al 2007).  Pilcher and Harkness identified five different intensities of laughter; ranging from ‘The Howler,’ where laughter is intense, involuntary and uncontrollable, to ‘The Snigger,’ where joyful snorts signal a positive reaction to a comedy scenario, and estimated the calories associated with each different type of outburst. They went on to predict the calorie loss that could be achieved from laughing at a number of different comedy shows.


 It’s widely accepted that laughter can have many positive effects on the human body, from boosting levels of ‘feel-good’ endorphins in the brain, to decreasing stress levels and dulling pain. But research hints that laughter is also good for the cardiovascular system and can help to tone the abdominals. In one recent study (Wagner et al 2014) researchers showed how hearty laughter can activate particular abdominal muscles. One group of muscles, the internal obliques, is actually activated more by laughter than it is by stomach crunches.

 Pilcher and Harkness categorised laughter into five different types and estimated the calorie-burning potential of each. They estimate that:

‘The Howler’ – flat out, uncontrollable, roll on the floor laughter can burn up to 120 calories per hour

‘The Belly buster’ – Hearty belly laughs can burn up to 100 calories per hour

The Giggle – Getting the giggles can burn up to 33 calories per hour

The Chuckle – Irrepressible chuckling can burn up to 20 calories per hour

The Snigger – Sniggering can burn up to 10 calories per hour.

Based on these findings, Pilcher and Harkness propose two new laughter-based weight loss regimes – Dave’s Laughter Workout.

 1) ‘The Hyena’ advocates lengthy bouts of extreme laughter, and has the potential to burn an extra 130 calories per day.

 Suppose you have serious weight to lose, an extra stone maybe. To burn off an extra stone over the course of a year, the average adult has to consume around 49,000 fewer calories than normal, or expend 49,000 extra calories without eating any more. Per day, that means you will need to laugh away an extra 134 calories.

 To achieve this through laugher, you would need to do 22 minutes of howling (41 calories), 30 minutes of belly laughs (50 calories), an hour of giggling (33 calories), and half an hour of chuckling (10 calories).

As with any form of exercise, don’t forget to warm up first. Try some gentle sniggering and chuckling before you embark on strenuous belly laughs and howling with laughter.

 2) ‘Shape up for Spring (Cleaning)’ recommends mixing laughter with housework to augment the calorie-burning effects of mirth.

 Like laughter, housework is an aerobic activity, so it can be used to supplement the calorie-crunching effects of mirth. It’s also highly compatible with enjoying television comedy. We recommend:

60 minutes of ironing (160 calories) + 15 mins chuckling (5 calories), 30 minutes giggling (16.5 calories) and 15 minutes of belly busters (25 calories) = 206.5 calories

 followed by

 60 minutes of vacuuming (246 calories) + 15 mins chuckling (5 calories), 30 mins belly laughs (50 calories) and 15 minutes of howling with laughter (30 calories) = 331 calories.

 That’s a total of 537.5 calories in just two hours, without even leaving the house or changing out of slippers. Just one week of that regime would leave you approximately 1lb lighter (and with a much cleaner house).

 After around a calendar month you could be 4.6 pounds (1/3 stone) lighter, more toned, fitter, and crease-free from your socks to your tea towels.


Steve North, Dave general manager says, “We like to think that Dave’s Laughter Workout is categorically the most fun you can have whilst shifting those post-Christmas calories.  So forget slogging it out in the gym surrounded by Lycra-clad Adonis’ and start laughing – the more you laugh, the fitter you’ll be!”

 Dr Helen Pilcher says, “This report raises the joyous possibility that watching comedy shows can help you to shape your six pack by targeting internal oblique muscles more effectively than sit-ups.  I definitely felt more toned after watching hours of TV comedies!”

 The team also sampled multiple episodes of comedy shows on Dave in January, and went on to predict the potential calorie loss that could be achieved by watching each of them, based on the duration of each type of laughter generated on average per episode.

Taskmaster with Greg Davies and Alex Horne produced the most howlers and belly busters with a total of 32 calories-worth of laughter throughout its 45-minute duration.

 The Top 5 calorie burning shows on Dave in January (with an estimate of calories burned per hour):

Taskmaster – 42.9 calories / hour

Room 101 – 40.3 calories / hour

QIXL – 35.5 calories / hour

Mock the Week – 31.8 calories / hour

Not Going Out – 28.2 calories / hour

 The above shows are on Dave throughout January, or head to and indulge in the ‘Laughter Workout Collection’ –

Stairway to motivation

Posted on January 13th, 2016 in Consumer PR,Film PR,Fitness PR,Stunt Of The Day.

Whether you’re a film fanatic, a boxing enthusiast or just someone with good taste, the Rocky franchise has got to be up there with the classics.

It’s also safe to say that any fan of the movies has found themselves, at some point or another, humming the iconic theme tune as they approach those final few steps of a lengthy staircase. With lactic acid slowly building in your muscles, a bead of sweat dripping from your forehead and a feeling of resentment towards that large burger and chips you chose for lunch, we all need that motivational push sometimes.

Enter Warner Brothers…

To promote Creed, the latest film in the series, commuters at Chancery Lane Station this morning were treated to a reception that Sly himself would approve of. When faced with the everyday decision of stairs or escalator (for most, hardly any debate at all), a sign saying “Take stairs for motivational surprise” was presented to them.

Those who chose to embark on (all 25 steps of) this heroic task were met with a brass instrument band playing the famous “Gonna fly now” by Bill Conti… Or as you and I would know it, “That tune from Rocky.”

This video has amassed over three thousand views in a day and has got everybody excited for the new Rocky sequel… Fair play Warner Brothers!

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