Festival PR « Taylor Herring

Festival PR

The Modern Narnia? This festival toilet door holds a very special secret for those in the know

Posted on August 29th, 2017 in Attraction PR,Consumer PR,Festival PR,FMCG,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

Festival toilets are usually the worst part of the whole summer experience between the queues and the god awful stench they are not a pleasant place to be to say the least.

However music fans looking to ‘spend a penny’ at the popular Hungarian music festival Sziget were treated to a bit of a surprise, as not all the porta loos were quite as they seemed. The festival provided a bit of an unexpected root into the “rave” scene as one special toilet provided a gateway into a separate secret area, not listed in the programme and only accessible either by word of mouth or sheer luck. Part us hopes, however, that a person rather desperate for the loo didn’t mistake the queue for this stage as the queue for the actual toilets.  There are no reports of anyone actually mistaking the stage as a toilet, so it seems as there were no little accidents in this particular porta loo.

Sziget, which attracts revellers from all over the world, kept very quiet about this secret stage. There was little to no mention of it and fans only heard about it through word of mouth. Sziget is often praised for its ingenuity and has been consistently voted as one of the best festivals in Europe and this fun addition offers another demonstration as to why they are deserving of such praise. Sziget attracts some of the biggest artists in the world with this year’s edition featuring P!NK, Kasabian and Wiz Khalifa amongst many. This move however, demonstrates that music festivals are not just about the headliners, but the smaller stages are often providing of the most entertainment especially if there is an air of mystery to them.

Festivals of England take note, despite being a slightly odd inclusion to the billing, it has been a significant topic of conversation since the festivals conclusion. Could this become a feature at some festivals closer to home? Who knows……



Foo Fighters super-fan makes impressive noise.

Posted on August 3rd, 2015 in Festival PR,Music PR,Stunt Of The Day.

You may have witnessed an acquaintance on your social media begging their favourite artists to perform where they are.

It doesn’t work, and it’s relatively undignified.

Foo Fighter’s super-fan Fabio Zaffagnini realised this, and so set about attempting to drum up support for an elaborate stunt to get his beloved Foo Fighters to come to his home town of Cesana, Italy, where they last performed in 1997.


Through a combination of crowdfunding and a gargantuan recruitment campaign, Zaffagnini was able to put together a jam session of epic proportions, curating a 1000 person strong musical orchestra captained by award-winning conductor Marco Sabiu for a recital of the bands hit ‘Learn to fly.’

An energetic performance saw Zaffagnini’s efforts come off in spectacular fashion, with the fusion of 1000 enthusiastic rockers resulting in some pretty awesome video footage.

Unsurprisingly, the Foo Fighters took note – It would have been a shame if they missed it after the people of Cecena went through all that ‘treble’!


100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance


2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.


3. The Economist


4. Dengan Nose Hair Trimmers


5. O’Donovans Irish Pub


6. Silberman’s Fitness Center


7. Adidas

Oliver Kahn Poster Presentation


8. Bic Razors


9. Mini


10. Frontline – Flea and Tick Spray


11. Newcastle Brown Ale hijack Stella


12. Nike


13. BMW vs Audi


14. Fitness First – Bus Stop Scales


15. Folgers Coffee make good use of steam vents


16. Aim Plumbing Servoces


17.  Brandstik USB


18. Tefal


19. Nike Escalator sabotage


20. National Geographic Channel


21. HBO – Game Of Thrones


22. BBC World


23. Smart car


24. Joffrey Ballet School, Chicago


25. Mondo Pasta


26. Kansas Public Library



27. Japanese camera ad


28. Australian construction site


29. Yahoo


30. Colorado road safety campaign


31. Anando Milk


32. Australian Childhood Foundation


33.  Belt Up


34. Cadbury Dairy Milk


35. Heineken


36. Hot Wheels


37. Law and Order


38. Martor Razor Blades


39. McDonald: Sundial Billboard.


40. Quitplan.com



41. Environmental Awareness: Swimming Pool.


42. Iberia


43. Venice Casino


44. Lego




46. Oral B


47. Australian Public Transport Authority


48. Kung Fu Panda – Dreamworks


49. Imodium


50. Alice In Wonderland


51. FedEx Kinkos – Office Products


52. Australia Post


53. Kill Bill  (New Zealand)


54. Absolut


55. The Day After Tomorrow (Mumbai)


56. Newcastle Brown Ale


57. Batman


58. Dutch Stutter Foundation


59.Benjamin Moore Paints


60. CNN


61. Science World



62. Old Timer Restaurants



63. Smart


64. McDonalds Fries



65. Allstate Insurance: Marina Tower


66. Peter MacCallum Cancer Centre


67. Check The Gas


68. Pedigree dog food (and poop bag dispenser)


69.  Lays Potatoes


70. Calgary Film Festival (crying billboard)

billboard-ads-crying-1 billboard-ads-crying-2

71. Powerhouse Gym


72. Peter Walsh Office Supplies


73. DHL Online Tracking – Beijing


74. Clearex (Israel)


75. The Guitar Store


76. Nikon


77. IWC Watches


78. Rock Radio


79. Kit Kat




81. Rimmel Quick Dry


82. Hyundai


83. Duracell


84. Jobsintown.de


85. Calgary Zoo


86. Fedex


87.  Copenhagen Zoo


88. Walking Dead: Zombie Truck


89. Mad Men (New Zealand)


90. IBM


91. Grand Theft Auto


92. Father Bobs (Homeless Charity)


93. WonderBra


94. IAMS


95. AOK (German Health Insurance)


96. MTV Switch


97. McDonalds


98. Smart


99. KarstadtQuelle: Dental Implant Insurance


100. Nivea: Good-bye Cellulite Sofa


For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK







Dynamo, Jed Mercurio and Gogglebox at 2014 Edinburgh TV Festival

Posted on May 15th, 2014 in Edinburgh International Television Festival,Event PR,Festival PR.

LONDON, Thursday 15th May 2014: He’s ‘walked’ across the Thames and levitated Lindsay Lohan, now celebrity magician Dynamo is to bring his magic to the 2014 Guardian Edinburgh International Television Festival powered by YouTube.

Dynamo and his team will take TV delegates behind-the-scenes, unveiling the production challenges of this global series, as well as giving an exclusive preview of his upcoming series shot in Mumbai.


Two of the most talked-about new talents in the industry, Steph and Dom, will appear alongside their Gogglebox execs to reveal just how this award-winning show is created; while Inside the Mind of Steve Pemberton and Reece Shearsmith promises to go where few dare to venture in a masterclass on some of TV’s most darkly surreal comedies (League of Gentleman, Psychoville, Inside No. 9).


The masterclasses were announced this week at the festival’s London launch and charity quiz.  Advisory chair Mel Leach revealed her theme of ‘The Business of Creativity’ which will be explored across the festival. It will includes sessions on the future of funding and how UK producers are faring on the global format scene.

“When business is booming, we have the opportunity to be incredibly creative because it gives us the freedom to take risks, to work with new talent, to technically innovate. A strong commercial sector is crucial for all producers,” said Leach.

The festival will also repeat its agenda-setting commissioning survey but will also turn the tables on producers by revealing the best and worst indies to work for.

Lisa Campbell, Festival Director said at the launch event “The 2014 Festival is going to be the one that you don’t want to miss. We’re curating a line-up of speakers and sessions that will challenge, inspire and surprise. Through ‘The Business of Creativity’ theme we’ll explore the hottest issues affecting the global television industry today.”

Early Bird tickets for the 2014 Festival are on sale now – book yours now before the deadline, June 30.

More announcements on speakers, masterclasses and sessions are coming soon, so sign up to the Festival Newsletter to keep up-to-date with the latest developments.

Press Contact: Taylor Herring

Edinburgh International Television Festival Confirm Final Line Up

Posted on August 19th, 2013 in Event PR,Festival PR,Television Industry PR,Television PR.

Kevin Spacey, Miranda Hart, Mary Portas, Frank Skinner, Breaking Bad, The Great British Bake Off, Dara O Briain, Gary Neville, The Undateables, David Arnold and many more…

LONDON, Friday 16th August 2013: The 38th annual Guardian Edinburgh International Television Festival has confirmed the final line-up.

Kevin Spacey is at the centre of this year’s Festival, which is heading towards being the biggest celebration of innovation in the history of the event. Spacey will deliver this year’s MacTaggart Lecture, following in the footsteps of former speakers including Elisabeth Murdoch, Eric Schmidt, Mark Thompson, James Murdoch, Dennis Potter, Michael Grade and Rupert Murdoch.


Taking place on 22nd – 24th August 2013, the three day festival features a line-up of sessions that focus on the year’s most successful shows from the surprising breakthroughs to the big hitters and explores innovations and issues that the industry continues to face.  Idea generation, networking with the most influential people in the industry and a celebration of the rapidly changing distribution channels are just some of the draws at this year’s Festival.

The 2013 GEITF programme line-up features two of this year’s most talked about series: The Great British Bake Off and The Undateables.

Sessions with some of television’s most entertaining talent and execs include a Breaking Bad masterclass with creator and executive producer Vince Gilligan, Miranda Hart’s delivery of the Richard Dunn Memorial Interview, The Alternative MacTaggart with Mary Portas, Brian Henson’s Evolution of Puppetry, In Conversation with Gary Neville: From Pitch to Pundit, and Making Crime Pay featuring Jane Featherstone, executive producer of this year’s breakout hit Broadchurch.

The Channel of the Year Awards return, hosted by Dara O Briain, with new categories to recognise and celebrate this year’s exceptional programming.

The newly expanded controllers strand now features one hour conversations with controllers of BBC1, BBC2, BBC3, BBC4, ITV, ITV Digital Channels, Channel 4, Channel 5, BskyB, Discovery Networks, UKTV, Sky Entertainment Channels and Sky Living, as well as a Multi-Channel Controller Sessions.

GEITF will kick off with a sprinkling of stars in The Great British Bake Off: Edinburgh Special which will be a Festival reworking of the renowned series hosted by the show’s own Mel and Sue.

The live special edition of the BAFTA-award winning BBC Two show will feature the popular panel Mary Berry and Paul Hollywood as they judge the baking skills of TV’s top execs.  They will be taking part in the ultimate baking battle to take the crown for the TV industry’s Best Baker.  The experts will inspect, critique and sample the baked goodies and decide who gets to have their cake – and eat it.


Bakers include: Lisa Thomas (Managing Director of Lola Entertainment & Talent Manager, Lisa Thomas Management), Philip Edgar-Jones (Head of Entertainment, Sky), Jane Rogerson (Director of Commissioning, UKTV) and Alison Kirkham (Commissioning Editor, Factual Features & Formats, BBC One & Two).

Breaking Bad creator and executive producer, Vince Gilligan will lead Breaking Bad: The Network & GEITF Joint Session Masterclass about this ground-breaking series from Sony Pictures Television, which has made him one of the world’s hottest names in television and has redefined dramatic storytelling along the way. The last ever season of Breaking Bad will be on air during the Festival, with the grand finale about to broadcast, making it a true honour to welcome him to the event.


Miranda Hart will deliver the Richard Dunn Memorial Interview.  This keynote is an in-depth, hour long interview with the actress, comedian and writer, about her career to date, her work ethic, the creative process and what’s next. As one of THE biggest names in television today, whose star just keeps on rising, the Festival is thrilled to have her come and discuss both her achievements to date and her future plans.

Gary Neville will be interviewed by his Monday Night Football co-presenter Ed Chamberlin on his incredible career for club and country, as well as his fresh take on the TV industry in In Conversation With Gary Neville: From Pitch to Pundit. As a player he divided opinion, but now football fans are united in their praise for the England and Manchester United legend as he has gone on to become one of football’s most insightful broadcasters.


This year’s The Alternative MacTaggart will be delivered by broadcaster and retail expert Mary Portas, who will be defending truth in television, and asking why simplicity and integrity are so often sacrificed by channels and programme makers in their quest for good overnights.

Frank Skinner will be attending this year for a unique version of the nation’s favourite pet-hate comedy show offering some of TV’s top execs the chance to reveal their TV industry peeves in Room 101: Edinburgh Special, before battling it out to see whether their gripes and grievances deserve to be banished!

In Brian Henson’s Evolution of Puppetry, Brian, son of Jim Henson and award-winning director, producer and puppeteer, will give an inside view of the use of puppets and how they have evolved on TV and the big screen, from The Muppet Show to the modern day.

Featuring an exclusive live musical performance, multi-award winning composer David Arnold will be discussing composing music for the world stage to the small screen including the Olympics, Sherlock and Bond in David Arnold Live: Music and Storytelling.

The Undateables is one of the unexpected factual hits of the last few years, a series about love and disability that’s had everyone talking. It’s a tough show to make, and A Masterclass: The Undateables will talk to commissioner Liam Humphreys and key members of the betty production team to get to the bottom of how they pull it off.

Meanwhile, A Pointless Masterclass: How Daytime Formats are Becoming Primetime Hits will reveal how this cult hit has moved to become a BBC One favourite. Co-host of the show Richard Osman, co-creator and exec producer David Flynn, Chief Creative Officer, Endemol UK and former Controller of BBC Daytime Liam Keelan will look at how the show was conceived and made the move from daytime to Saturday night hit.

No-one starts out intending to make a bad programme. The Worst TV I’ve Made That Taught Me Everything examines what happens when that is exactly what you end up with.  In a joyous celebration of failure, four brave TV execs will show ‘horror’ clips and talk to Wayne Garvie about the worst shows they’ve ever made. Brave guests include Jonathan Stadlen, Executive Producer, Knickerbockerglory, Murray Boland, Creative Director, CPL, Lisa Clark, Company Director, Pett Productions.

A review of recent primetime successes reflects the enormous popularity of crime dramas.  Why does it always deliver? Making Crime Pay investigates what makes the perfect crime drama and what the limitations are in an already overcrowded genre. Confirmed panelists include: Broadchurch Executive Producer Jane Featherstone, Neil Cross, Creator of Luther and Mark Billingham, Crime Novelist.

Beyond Broadcasting: Working with the New Entertainers – YouTube, Xbox, Machinima will look at the new commissioning players who have millions of pounds to spend on original content. This session covers what they’re looking for, how to pitch to them and what to expect from a new breed of commissioners in our increasingly digital age.

Four of the biggest hitters in the world of talent management will tell us exactly how to seduce them and their starriest clients in Speak to my Agent: How to Survive the Talent Wars We’ll hear what kind of cold calling they respond to and what guarantees an instant rejection, how to navigate the challenges that can arise in the course of working with talent and discuss the shifting power struggles between broadcasters with shrinking budgets, producers with good ideas and agents with ‘box office’ talent.

Dara O Briain will be adding his own brand of humour as host of the Channel of the Year Awards 2013. New awards this year include Channel Breakthrough, Production Company and Programme Innovation.


GEITF have teamed up with BAFTA ROCLIFFE to host the final of this year’s Sitcom Showcase. Hundreds of entries have been whittled down to two finalists by our comedy jury Jessica Hynes, Kenton Allen (Executive Producer, Rev, Friday Night Dinner) and Myfanwy Moore (Controller of Comedy, ITV).Both ten minute scripts will be performed live on stage at GEITF by a cast of comic talents in front of a judging panel including John Bishop & Shane Allen (Controller of Comedy, BBC). One of the selected scripts will be picked in front of the audience and awarded a full script commission for the BBC.

Advisory Chair of the Festival, Karl Warner comments:  “This year’s schedule brings together a diverse mix of the world’s most creative and inspiring talent working in television. From Hollywood A-listers to cake baking legends; every burning issue and every form of storytelling will be debated, and celebrated.”

Executive Chair of the Festival, Elaine Bedell adds: Once again, this year’s Edinburgh TV Festival is bringing together an irresistible mix of key industry creatives, movers and shakers.  Karl and his committee have worked hard to make sure there’s something for everybody and I’ve no doubt that Kevin Spacey’s MacTaggart will inspire the sort of debate and argument that makes Edinburgh the most enjoyable and entertaining media event of the year.”

GEITF is the essential fixture for everyone in the television industry wanting inspiration, networking, learning and fun.  The Festival is unique as it is created by the industry for the industry, bringing together the great and the good of the television world. Taking place on 22nd – 24th August 2013, the three-day Festival will feature a line-up of over 50 sessions and mixes the stars of the screen with the people behind the scenes that make them so recognisable.

Visit www.geitf.co.uk to register now.

Follow the Festival on Twitter via @edinburghtvfest

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