Spotify reveal listening habits of the world « Taylor Herring

Spotify reveal listening habits of the world

Posted on December 5th, 2016 Katie Mallion in App PR,Music PR,Regional PR,Stunt Of The Day.

You may have already seen Spotify’s latest advertising campaign which publicizes users’ listening habits in tube stations or on billboards, but if you haven’t, you’re in for a treat.

To wrap up 2016, Spotify has used data from their users and picked up on some of the most bizarre statistics – and is broadcasting them across the nation.

For example:

 spotify1

You read that right – “Dear 3,749 people who streamed ‘It’s the End of the World as We Know It’ the day of the Brexit vote. Hang in there.”

And:

 spotify2

Up there with our favourites is “Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino.’ We have so many questions.”

Spotify CMO Seth Farban told Creativity that the idea was spurred by the interesting insights provided by its users.

 “There has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head. For us, data inspires and gives an insight into the emotion that people are expressing.”

As Spotify themselves have said in their tagline – “Thanks, 2016. It’s been weird.”

– @katiemallion

 

Leave a comment

Recent Posts

The best Christmas PR Campaigns and Stunts

Posted on July 16th, 2019 in branded content,Consumer PR,Taylor Herring News,Taylor Herring PR.

The Generation Alpha Report

Posted on June 19th, 2019 in Children's Brands PR,Consumer PR,Taylor Herring News.

Britain’s youngest pilot offered mentorship by easyJet

Posted on March 19th, 2019 in Travel PR.

Brexit Bus billboards hit the streets ahead of Channel Four drama

Posted on January 7th, 2019 in Taylor Herring News.

London Luton Airport stage spectacular Christmas lights show on plane

Posted on December 17th, 2018 in Taylor Herring News.

Go behind-the-scenes at Taylor Herring and follow our shiny new Instagram feed