Spain hits the jackpot again with lottery Christmas campaign 2016 « Taylor Herring

Spain hits the jackpot again with lottery Christmas campaign 2016

Posted on November 16th, 2016 Katie Mallion in Consumer PR,Regional PR,stuff we liked,Stunt Of The Day,Television Industry PR,Television PR.

Clocking up 3m views on YouTube already, the Spanish lottery has produced a real tear-jerker in the form of its Christmas advert this year, set to give the British campaigns a run for their money yet again.

Playing on the heartstrings of the world yet again, the 2016 advert tells the story of Carmina, a retired teacher, who mistakes the previous year’s broadcast of the Christmas Lottery (El Gordo, held every year on the 22nd December), for the present and believes she is holding the winning ticket. However, rather than disappoint the jubilant grandmother, the people of Villaviciosa, a town on the Eastern coastline of Spain, gather and celebrate her ‘victory’.

lottery-spain-1

The Christmas lottery has been embedded in Spanish society since the 19th century, and the live broadcast of the event lasts several hours with students from Madrid’s San Difenso School singing the winning numbers out.

lottery-spain-2

In recent years, La Lotería’s big-budget campaigns have proved just as important as the event itself , after a very successful 2015 hit which featured Justino, the security guard who worked lonely night shifts in a mannequin factory, and the 2014 sentimental story of Manu, who hadn’t bought a share in the sweepstake at his local bar.

– izzirichards

Leave a comment

Recent Posts

Dame Judi Dench in the house! Lethal Bizzle teaches national treasure how to rap

Posted on September 14th, 2017 in Arts PR,brand PR,Celebrity PR,Consumer PR,Music PR,Online PR,PR Stunt,Stunt Of The Day.

Cocaine trivia while you tinkle: Netflix installs new guerrilla sticker campaign for Season 3 of “Narcos” in toilets across America

Posted on September 13th, 2017 in App PR,brand PR,Consumer PR,creative publicity,Drama PR,Experiential Marketing,PR Stunt,Stunt Of The Day,Television PR.

The World’s First Living (dead) Billboard Unveiled In London

Posted on September 5th, 2017 in Taylor Herring News.

The Modern Narnia? This festival toilet door holds a very special secret for those in the know

Posted on August 29th, 2017 in Attraction PR,Consumer PR,Festival PR,FMCG,Leisure PR,Music PR,PR Stunt,Stunt Of The Day.

A match made in burger heaven: McDonald’s and MacDonald create couture burger box for the new Signature Collection

Posted on August 23rd, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,PR Stunt,Restaurant PR,Stunt Of The Day.