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Sat-mad Brits are on the road to ruin

Posted on May 31st, 2017 in App PR,b2b creative PR,brand PR,branded content,Car PR,Consumer Electronics PR,Consumer PR,PR Stunt,publicity stunt agency,Taylor Herring News,Taylor Herring PR,Technology PR,Uncategorized,Viral Video PR.

Brits are becoming less street-smart as new research reveals we spend over a whole day (29 hours) each year travelling either the long way or the wrong way to our destinations after relaying on electronic guides.

The study, specially commissioned by the new black cab app; mytaxi quizzed 2000 British drivers about their reliance on the gadgets which are now used by three-quarters (76%) of domestic motorists. Worryingly over half of Brits (52%) surveyed admitted they completely ‘switch off’ once the sat nav is leading the way and give little attention to road signs and landmarks.

Further findings reveal that Brits now find it almost impossible to escape the technology even when they aren’t driving – indeed, 83% of those surveyed regularly experience the use of sat navs when travelling as a passenger in a minicab.

The black cab app mytaxi have today release a hidden-camera prank video to highlight over reliance on sat nav devices.

A minicab was rigged with micro-cameras in an experiment to see how far Londoners would be prepared to travel with a sat nav obsessed driver.

In the video tempers of passengers reached boiling point as the driver stubbornly followed the satnav despite their protestations.

Since going live on mytaxi’s social media channels, the video has racked up a massive 500k views

Andy Jones, General Manager, UK, at mytaxi, said: “Sat nav technology is undoubtedly a huge help to many people but it is certainly not flawless and the results can be both frustrating and comical, as evidenced by the number of misadventures seen in the film. We are proud to say that all mytaxi drivers have spent three years studying for the Knowledge memorising over 25,000 streets and 20,000 landmarks. There really is no substitute to real local knowledge when it comes to navigating through traffic and finding the quickest routes to a destination.”

For more information please contact Taylor Herring

 

 

Pirates arrive on British Coastline

Posted on May 25th, 2017 in Event PR,Experiential Marketing,Film PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Stunt Of The Day,Taylor Herring News,Taylor Herring PR.

Tourists and visitors to Britain’s coastline were left stunned today as they stumbled across a series of pirate sculptures emerging from the sea.

 The pirate statues were spotted on Brighton Beach, at Birling Gap and the Seven Sisters in Eastbourne and at HMNB Portsmouth Harbour.

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 The unique art installation has been unveiled by Walt Disney Studios to launch the new film ‘Pirates of the Caribbean: Salazar’s Revenge’, which opens in cinemas today.

 The sculptures were installed under the cover of night and were revealed at low tide the following morning. The two-metre-high statues portray the new characters from the film – the crew of the fearsome Spanish pirate-hunter Captain Salazar (played by Javier Bardem) and his shipmates Magda and Lasaro. 

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 The figurines specially commissioned by Disney, stunned dog-walkers along Eastbourne’s iconic Birling Gap and the Seven Sisters chalk cliffs. Beachgoers enjoying a spot of sunshine were given a surprise on Brighton beach, whilst Naval officers and fishermen at Portsmouth Harbour looked on curiously as they spotted the sculptures bursting from the sea.

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The figures were created by a dedicated team of sculptors who took six weeks to build the swashbuckling statues. The intricate designs were painted and sculpted by hand, featuring life-like attributes with flowing hair and accurate costumes from the film.

Legendary Hollywood producer, Jerry Bruckheimer, commented: “The UK has always had a special place within the Pirates of the Caribbean history having filmed here many times. Therefore, it is a fitting tribute to have the fearsome crew of our terrifying new villain, Captain Salazar, descend on the shorelines of Great Britain to celebrate the launch of the new film.”

The fifth film in the Pirates of the Caribbean franchise, Pirates of the Caribbean: Salazar’s Revenge follows the legendary Captain Jack Sparrow, as he returns to the seas to face his old nemesis Salazar, a pirate captain who has escaped the Devil’s Triangle and is determined to kill every pirate at sea. Captain Jack is joined by old and new acquaintances to help him on his latest quest to find the powerful trident of Poseidon.

 

Pirates of the Caribbean: Salazar’s Revenge is released in cinemas nationwide today.

Greggs unveils couture inspired ‘Salad Dresses’

Posted on May 22nd, 2017 in Event PR,Experiential Marketing,Fashion PR,FMCG,Food and Drink PR,PR Stunt,publicity stunt agency,Publicity Stunts,Restaurant PR,Taylor Herring News,Taylor Herring PR,Uncategorized.

Food on-the-go retailer Greggs has put a new spin on the term ‘salad dressing’, as it unveils two couture-inspired dresses made entirely out of fresh salad ingredients.

The ‘Salad Dresses’, designed by celebrity costume creator Kate Tabor, were commissioned to celebrate the Greggs summer salad range following new research released by the brand which reveals a massive 61% of Brits say they are much more health conscious than five years ago.

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This is supported by the fact that Greggs’ range of lower calorie menu options now accounts for more than 10% of sales as it announces total sales were up 7.5% in first 19 weeks of 2017.

The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from a list of ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.

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The freshly prepared salad dresses were created from a total of 5,000 salad leaves, 100 limes, 80 peppers, 150 chillies and 50 bulbs of garlic.

Designer Kate, who has created extraordinary costumes for Katy Perry’s music videos and stars including the Chemical Brothers and Birdy, began the design process by sketching an array of different styles, before an experimentation stage, testing out different ingredients to identify those which allowed the most visually stunning designs, while being able to create a design that could actually be worn by the models.

EDITORIAL USE ONLY Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London's Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

EDITORIAL USE ONLY
Scarlett Howard models one of two dresses made entirely from salad ingredients, which have been created to launch the new Greggs summer salad menu, in London’s Regent Street. PRESS ASSOCIATION. Picture date: Monday May 22, 2017. The couture inspired salad dresses, which took around 200 hours to create, have been crafted by costume designer Kate Tabor, who has previously made outfits for pop star Katy Perry and the Chemical Brothers. Picture credit should read: David Parry/PA Wire

The survey of 2,000 British adults also found over two thirds of Brits (68%) now rigorously read nutritional information before purchasing on-the-go items, and over half (54%) reporting that they regularly try to make healthy food choices – reflecting the continuing trend for focussing on healthy eating in the UK.

Kate Tabor, designer, said: “I’ve created costumes for Katy Perry and the Chemical Brothers to Birdy and Katy B, but I’ve never designed anything quite like this. Each dress is made up of over 20 individual ingredients from the Greggs salad range, with hundreds more of each making up the designs. This has definitely been my biggest challenge yet.”

A spokesperson for Greggs added: “More and more people are looking for a healthier option for their on-the-go food. We wanted to celebrate our new salads with something fun and a little different that everyone could enjoy – and we can all appreciate a bit of ‘salad dressing’!”

The production process involved a layered approach, building up from the base of the dress in a puzzle style, piecing the dress together one section at a time – plus coating the fresh leaves and sewing garlic cloves together with string.

The tailormade designs also hit the streets of London today (Monday 22nd May 2017), surprising passers-by in the capital’s fashion hot-spots including Carnaby Street and Regent Street.

Further research findings revealed us to be a nation of seasonal eaters, as 47% feel that salad and fresh vegetables taste better during the summer, and 1 in 10 of us eating a salad based lunch or dinner at least 10 times throughout the sunny season. 

 Greggs’ new salad range includes: 

  • Coconut, Lime and Chilli Chicken Salad
  • Mexican Chicken, Smoky Rice and Bean Salad
  • Falafel, Harissa, Roast Vegetable and Grains Salad
  • Honey Roast Ham, Free Range Egg and Potato Salad
  • Chargrill Chicken, Roast Vegetable & Grains Salad and
  • Cheese, Tomato and Basil Pasta Salad

All are under 400 calories and meet green and amber on the Food Standards Agency traffic light system for fat, saturated fat, salt and sugar. To further encourage informed food choices, this year Greggs have been the first UK food-on-the-go brand to introduce traffic light labelling on its website and app.

 Greggs’ new summer salad range is now available in 1,800 shops nationwide.

 Images: https://flic.kr/s/aHsm15EJt3

Thorpe Park offers discounts to encourage young people to vote

Posted on May 18th, 2017 in Taylor Herring News,Taylor Herring PR.

With less than a week until the deadline for Brits to register to vote in the coming general election, Thorpe Park Resort have today announced that, from tomorrow, they are offering discounted tickets on entrance to all 18-24 year olds who register to vote before 11.59pm on Monday 22nd May.

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In a bid to encourage the younger generation to hit the polls on June 8th the theme park will be offering anyone aged 18-24 the chance to purchase entrance tickets for £20 if they can prove they have registered to vote.

In the 2015 general election, over half of all 18-24 year olds didn’t use their vote according to data from Ipsos Mori.

A staggering 57% of young people didn’t vote, in comparison to only the 22% of non-voters aged 65 and over*.

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Most recently, research by the London School of Economics reveals that 36% of people in the 18-24 year old age category didn’t vote in the EU referendum in comparison to only 10% of those registered to vote aged 65 and over**.

Dominic Jones, Divisional Director at Thorpe Park, said: “This is one of the most significant general elections of our generation and we want to encourage more young people to register their chance to vote. We often hear young people are disengaged from politics, but a large number of our guests have shown an interest in politics, world events and social issues. However there are still a large number abstaining from voting in political elections. Young people are just as concerned about the financial future as any other person. Over two thousand 18-24 year olds pass through our gates every week, so we wanted to do something to encourage the younger generation to hit the polling stations on June 8th. For anyone aged 18-24 who has registered to vote before the May 22nd deadline, we will offer entry to Thorpe Park for £20, between the 22nd – 26th May 2017.”

 

Thorpe Park resides in the Runnymede Borough, led by the appointed Chancellor of the Exchequer, RT Hon Philip Hammond.

The Park polled their guests aged 18 – 24 on their thoughts on the election.

When asked who said the statement ‘Stronger and stable’ between Kanye West and Theresa May, the majority of guests guessed it was a Kanye West lyric rather than Theresa May’s plans for the country, showing the lack of knowledge amongst the younger generation.

The 2016 Trend Forecast with Michael Fish

Posted on December 14th, 2015 in Consumer PR,creative publicity,Stunt Of The Day,Taylor Herring News.

Former BBC weatherman Michael Fish is kicking up a storm with some fishy predictions for 2016.

Tackling trend forecasting for the year ahead Fish confidently predicting that goose GIFs will be ‘huge’ next year, that beards are over and that ‘bald’ is the hot new hipster hair trend for 2016.

The famous BBC meteorologist, now 71, also calls time on cocktails in jam jars, vaping and ‘Netflix and chill’ in a spoof trends video released by London creative agency Taylor Herring.

  • Beards are ‘OUT’ and bald is ‘IN’ according to forecasting veteran
  • Alphabet Spaghetti will be a hot new hipster restaurant trend next year
  • Apple will release the Apple jacket next year – ‘an iPad with sleeves’
  • “Taylor Herring asked me to come up with some well researched, scientifically justifiable predictions for social and media trends in 2016,” Michael said.

    “I was delighted to help. But having no experience in this field whatsoever I did the only thing I could. I made a lot of wild uneducated guesses. I found that predicting hipster restaurant trends wasn’t that different from tracking hurricanes. They are both filled with plenty of hot air.”

    In the film, the forecasting pro reveals what we can expect from 2016, making some surprising predictions about what will be the top trends.

    According to Fish, the huge popularity of pop-up restaurants in 2015 is only set to continue and we are in for a gastronomic treat with single-item menu restaurants offering cheese triangles, alphabet spaghetti and prawn cocktails expected to open in East London.

    Other predictions include ‘scratch and sniff’ making a return to print media, allowing for a more interactive news-reading experience. This will be coupled with a widespread adoption of the much-maligned font Comic Sans, says Fish.

    Further expectations include a nationwide technological about-turn with the VHS set to make a comeback as digital formats are rejected for retro alternatives. And perhaps most surprisingly, and to the detriment of Hipsters everywhere: “beards are out, bald is in.”

    Michael Fish’s top trend predictions:

    • Alphabet spaghetti theme restaurants – to become a hipster trend
    • Beards are out
    • ‘Bald’ is going to be absolutely massive
    • Goose GIFs will be huge
    • Widespread adoption of maligned font Comic Sans
    • Increase in ironic fondness for Jim Davidson in offensive pantomime
    • After the Apple Watch will come the Apple jacket – an iPad with sleeves
    • Scratch n’ sniff to make a return

    Taylor Herring has picked up 8 major industry awards this year – and is famous for producing branded content campaigns, viral videos and marketing stunts.