Stunt Of The Day « Taylor Herring

Stunt Of The Day

The Nikon Vision Food Truck: A pop up restaurant with a hidden catch

Posted on May 25th, 2017 in brand PR,Consumer PR,Health and Fitness PR,PR Stunt,Stunt Of The Day.

Never mind you are what you eat, Nikon are proclaiming a new policy… you can eat what you see! The Nikon Vision Food Truck had a menu that resembled the dreaded eye test chart, meaning that members of the public could only order what they were capable of actually seeing.

vision-food-truck-1

So for those of you who have skipped an eye test or two I am afraid to say that you would be going away hungry with nothing more than a bun and pickle as the company purposefully disguised the best items in the smallest font. However the individuals who did not manage to pass the test were given the opportunity to have their eyes examined on site by Nikon’s team of professionals. Once they completed the eye examination they were rewarded with a delicious fully loaded burger as well as improved eye sight – a win/win situation.

From a company renowned for a different sort of lens this clever campaign highlights Nikon’s products in the eye care industry in a very fun and interactive way guaranteed to stick in the minds of its participants and viewers.

– @JaneyLbarker

Pirates arrive on British Coastline

Posted on May 25th, 2017 in Event PR,Experiential Marketing,Film PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts,Stunt Of The Day,Taylor Herring News,Taylor Herring PR.

Tourists and visitors to Britain’s coastline were left stunned today as they stumbled across a series of pirate sculptures emerging from the sea.

 The pirate statues were spotted on Brighton Beach, at Birling Gap and the Seven Sisters in Eastbourne and at HMNB Portsmouth Harbour.

34024473874_28cae44e58_z

 The unique art installation has been unveiled by Walt Disney Studios to launch the new film ‘Pirates of the Caribbean: Salazar’s Revenge’, which opens in cinemas today.

 The sculptures were installed under the cover of night and were revealed at low tide the following morning. The two-metre-high statues portray the new characters from the film – the crew of the fearsome Spanish pirate-hunter Captain Salazar (played by Javier Bardem) and his shipmates Magda and Lasaro. 

34024474384_9c2a3716f6_z

 The figurines specially commissioned by Disney, stunned dog-walkers along Eastbourne’s iconic Birling Gap and the Seven Sisters chalk cliffs. Beachgoers enjoying a spot of sunshine were given a surprise on Brighton beach, whilst Naval officers and fishermen at Portsmouth Harbour looked on curiously as they spotted the sculptures bursting from the sea.

34736261661_2355186a82_z

The figures were created by a dedicated team of sculptors who took six weeks to build the swashbuckling statues. The intricate designs were painted and sculpted by hand, featuring life-like attributes with flowing hair and accurate costumes from the film.

Legendary Hollywood producer, Jerry Bruckheimer, commented: “The UK has always had a special place within the Pirates of the Caribbean history having filmed here many times. Therefore, it is a fitting tribute to have the fearsome crew of our terrifying new villain, Captain Salazar, descend on the shorelines of Great Britain to celebrate the launch of the new film.”

The fifth film in the Pirates of the Caribbean franchise, Pirates of the Caribbean: Salazar’s Revenge follows the legendary Captain Jack Sparrow, as he returns to the seas to face his old nemesis Salazar, a pirate captain who has escaped the Devil’s Triangle and is determined to kill every pirate at sea. Captain Jack is joined by old and new acquaintances to help him on his latest quest to find the powerful trident of Poseidon.

 

Pirates of the Caribbean: Salazar’s Revenge is released in cinemas nationwide today.

It’s renting but not as you know it: Sweden lists entire country on Airbnb

Posted on May 24th, 2017 in brand PR,Consumer PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Tourism PR,Travel PR.

sweden-on-airbnb

It looks like the Swedish Tourism board have hit the meatballs on the head once again. We’ve had ‘The Swedish Number’ back in 2016 – a number that allowed absolutely everyone, at any time, in any place to ring it and be randomly connected with a Swede. Swedish residents who signed up received no training, had been given no instructions or guidance but told to give a true account of where they lived. As some would argue, this was a bold, brave move in a world of overly manufactured tourism work. But they’ve now moved on to even bigger things, they’ve united with Airbnb and listed their whole country on the famous accommodation booking website.

From the country that is more known for renditions of ‘Mamma Mia’ and flat pack furniture, the goal of this campaign is to clearly show off some of the lesser known natural beauties and Swedish mantras of free movement as it proudly states how it allows anyone to camp, cycle, run or walk on any part of the land in accordance with the Swedish principle of “Allemansrätten”.

There are a total of nine different listings, which range from breath taking ocean views by the National Park of Skuleskogen to the famous rich greenery of the forests in Varmland. Each contains a whimsical tongue in cheek approach to the typical Airbnb format listing “unlimited beds” and “Open-plan” rooms along with “real Air Conditioning”.

sweden-airbnb-2

Although this advertisement is to encourage tourists to explore these areas of natural beauty, it does also list places to stay at the bottom, in the traditional Airbnb format. Whilst we must still pay homage to Sweden for the cinnamon bun, as well as being the provider of all our vital furniture needs, it appears Sweden has a lot more than meets the eye.

If your interest is piqued you can check out the listings for yourself here.

-@ellebethanbell

SPREADING THE CHOCOLATE LOVE: Nutella set to open their first café in Chicago.

Posted on May 19th, 2017 in brand PR,Consumer PR,FMCG,Food and Drink PR,Restaurant PR,Stunt Of The Day.

nutella-cafe-1

The nation’s sweetheart, Nutella, will have a café dedicated solely to the Achilles heel of every clean eater’s dreams. The well-known and well-loved brand of Nutella is set to open its brand new café doors in Chicago later on this month. A place where your taste buds will be tantalised, your tummy will be eternally grateful and dreams will finally become a reality. An array of new and exhilarating Nutella related dishes, including; grilled baguettes with Nutella and fresh-roasted hazelnut and blueberry granola with yogurt and Nutella will all be found at the new swanky downtown hang out. You can check out their full menu here.

Within today’s health conscious society, it appears Nutella are making a stand against the avocado smashing, humus loving, ginger shot drinking era we have all been submerged in.  However, Nutella is not only pure indulgence as according to livestrong.com this jar of goodness contains protein, iron and calcium – and we all need these as part of a healthy balance diet. If this is sending your sweet tooth into overdrive at the thought of all that sugar, then you’ll have to make the quick nine hour flight to Chicago … or you could pop to the shops and grab a jar of the good stuff from isle 3. Yum.

-@ellebethanbell

NIKE REALLY IS ONE STEP AHEAD: Virtual LED running track brought to life

Posted on May 16th, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Health and Fitness PR,Leisure PR,Sport,Sport PR,Stunt Of The Day.

Sporting connoisseurs, Nike have launched a one of a kind virtual LED running track in the Philippines’ capital Manila, in partnership with the launch their new LunarEpic running shoe.

nike-led-run-4

The 200 metre track, which spans the size of an entire city block, is the first one of its kind in the world. The track is lined with LED lights, allowing up to 30 people to compete in a race against themselves.

nike-led-run-1

The initial time is set on your first lap through a sensor that is attached to your trainers; or as it is more commonly known, a hyper accurate RFID (Radio-frequency identification). Then on subsequent laps an avatar will appear on the LED screen next to you; however as you run faster your avatar will appear bigger and faster encouraging you to beat your best.

nike-led-run-2

It seems that in a technology dominated society, where our smartphones seem to be magnetised to our body, Nike have created an innovative way of tracking our ever increasing strict diet and exercise regimes. In turn this could potentially reduce the dependence we have on a single piece of technology; Nike as well as other brands such as Fitbit and the Apple watch may well just be responsible for the decrease in smartphone technology use during exercise. I mean we all despise that one person at the gym who is so engrossed in their phone, that they don’t realise three other people are waiting for that piece of gym equipment. Nike along Fitbit and Apple may just be the catalyst in encouraging people to get up, get out and exercise more in the fresh air.

-@ellebethanbell