Stunt Of The Day « Taylor Herring

Stunt Of The Day

A cliff-hanger with an edge: EE launch 4GEE Community Cinema Club

Posted on July 21st, 2017 in brand PR,Consumer Electronics PR,Consumer PR,Film PR,FMCG,Leisure PR,Mobile PR,PR Stunt,Stunt Of The Day,Technology PR.

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EE’s 4GEE Community Cinema Club brings the outdoor cinema experience to rural communities, all made possible by EE’s 80% coverage in the UK, as announced by the Managing Director of Marketing, Max Taylor. The first event saw rock climbers suspended on portaledge tents, hanging off the side of Gimmer Crag’s rockface in Cumbria – enough to make anyone put their popcorn down. With the power of 4G, these Die Hard film fans were able to screen BAFTA award-winning movies from over 500 metres above sea level.

For those of us that aren’t into the likes of K2 and North Face, EE is bringing the outdoor cinema experience to rural areas with a lower altitude across Wales, England and Scotland. A number of rural communities will be given a 4GEE Community Cinema Kit, containing a 4G WiFi device, wireless speakers, a projector and a movie streaming voucher, allowing communities to watch outdoor movies for the rest throughout the year.

EE has one final screening available and so film fanatics are encouraged to apply, with the chance of having the Cinema Club visit them in September. Aside from the winner, five runners up will receive 4GEE Community Cinema Kits.

So whether you’re rock climbing in Snowdonia, camping in the Scottish Highlands or just looking to host an al fresco movie night in the Lake District, EE’s 4GEE Community Club has proven you need not leave Netflix back home.

-@lucymclaughlan

Northern Ireland Tourist Board creates a magnificent tapestry telling the entire story of Game of Thrones so far

Posted on July 17th, 2017 in brand PR,Consumer PR,PR Stunt,Stunt Of The Day,Television PR,Tourism PR.

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(Warning Game of Thrones puns included)

For Game of Thrones fans today is the day that we have all been waiting for, finally the Season 7 premiere is here. From laughter and many, many tears (insert favourite dead character’s name here) it has surely been a wonderful but bumpy ride through The Song of Ice and Fire thus far with undoubtedly even more heartache on the horizon with our long-standing favourite characters a in more danger of the chop than ever before. With a whole year since the finale of the last season and with so many family feuds, ulterior motives and side plots interwoven into the series you may be forgiven for needing a catch up. If that is the case (and you can’t afford the luxury of re-watching all 60 or so odd hours so far) then the Northern Ireland Tourist board’s latest campaign will be just up your Gin Alley.

To celebrate the release of Season 7 they have commissioned the Mother of all Tapestries, spanning 77 meters with one for every episode released, it details every major plot point to date in stunning detail. Be warned through as this will remind you of the many emotional scars left from Game of Thrones from the very first episode where Bran was thrown out of the window to the lasting depression triggered after the brutal Red Wedding and dare we mention poor Hodor’s demise which left us all an utter blubbering mess and changed the meaning of the phrase “hold the door” for the rest of time.

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If you would like to see the tapestry in all of its Westeros-y glory you can check it out here.

As you may guess we are all huge fans of the show here at Taylor Herring, we have even been lucky enough to work with the amazing people at Sky to put together something very special ahead of the new season bringing the terrifying White Walkers to unsuspecting commuters around London.

WINTER IS HERE: WHITE WALKERS DESCEND ON BRITAIN AHEAD OF GAME OF THRONES SEASON 7 from Taylor Herring on Vimeo.

In the long wait we have all been allowed to be sweet summer children but now winter is here. Grab the tissues, you’re probably going to need them!

-@gfpvincent91

Volvo have achieved two world firsts this week, but you will be surprised how they have done it.

Posted on July 14th, 2017 in brand PR,Car PR,Stunt Of The Day.

When it comes to imaginative marketing, Volvo have truly outdone themselves as of late, with two impressive stunts – one in America and one closer to home here in London. Volvo Trucks have smashed the Guinness World Record for boxing up the biggest item ever for delivery. They encased the Volvo VNL truck in an 80’ x 40’ x 18’ box and successfully opened it without the use of tools (but with the help of three year old Volvo fanatic Joel Jovine).

The feat was witnessed by a representative from Guinness World Records and was captured in a heart-warming video by Volvo Trucks. The adorable clip depicts a delighted Joel being shown the box containing the truck outside his house. It follows him as he opens the gigantic box up all by himself, climbs inside the vehicle and explores all  of the truck’s amenities, including a mini fridge and a bed.

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The stunt comes on the same day as photographer Barbara Davidson collaborates with Volvo. Premiering right here in London, Volvo have created an innovative project where pictures are captured in a bustling city’s streets using the new Volvo XC60’s safety cameras, the first project ever of its kind.

The exhibition achieves what is very difficult to do nowadays – capturing life in modern city from a whole new perspective. The exhibition has resulted in some stunning, unique shots of people going about their day in amongst the bustling hubbub of the city.

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Having been in a serious crash herself, Barbara states that her life was saved by being in a Volvo vehicle with exceptional safety features, making this project even more poignant. In these stunts, Volvo have struck a balance between advertising their products and engaging with a child’s captivating interest and wonder, as well as exploring the streets of a modern city in a whole new way.

@emclarks_n

The new face of Southern Rail and hero to us all: Eddie the work experience kid!

Posted on July 13th, 2017 in brand PR,Comedy,Consumer PR,creative publicity,Leisure PR,PR Stunt,Publicity Stunts,Stunt Of The Day,Travel PR.

It’s been a tough past year for Southern Rail, but their delegation of duties to one of their new employees has turned things around for the company on social media. 15 year old Eddie was put in charge of the rail company’s Twitter and brightened the days of commuters across the country with his polite and funny responses to users’ increasingly bizarre and outlandish questions. His charming social media temperament even landed him an interview on BBC Radio 1 with Scott Mills and reams of media coverage, with people totally endeared by his efforts.

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Eddie assisted the public with all manner of questions, from film recommendations, to what he thinks about pineapple on pizza, who will win Love Island and even answering a few train-related enquiries along the way. It was a light-hearted change to the generic enquiries and complaints experienced by any train company’s Twitter account. Southern Rail employees recognised Eddie’s talent for social engagement and even put him back on tweeting duty the following day to keep up his good work. His original tweet introducing himself received almost 2,000 retweets and 6,000 likes and from there, people were hooked on his tweets and he became somewhat of a viral sensation, with thousands of people engaging with the Southern Rail page.
Here’s a selection of our favourite pearls of wisdom from Eddie:

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-@emclarks_n

Get ready to “aaw” : JetBlue’s Little Tickets campaign puts kids in charge of their family holiday

Posted on July 12th, 2017 in brand PR,Consumer PR,Leisure PR,Stunt Of The Day,Travel PR.

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Planning family holidays is complicated, time-consuming and most importantly, expensive. So JetBlue had the ingenious idea of opening the Little Tickets travel agent office to take the pressure of organising summer getaways off the parents and give the responsibility to their children instead. In an adorable video posted online, JetBlue sat ten kids in their specially designed pint-sized travel agents and helped them plan the perfect family trip – and all at a price that wasn’t out of their pocket money budget.

Children talk the JetBlue agent Peter through why spending quality family time together is important, where their chosen destination would be and what would be essential amenities for the trip. From LA, to the Dominican Republic to Albany, these mini jet-setters dream up a massively diverse range of locations for their family holiday and come up with some hilariously quaint expectations for amenities where they are staying, such as one little boy disarmingly stating that his top hotel must-have is a bathroom. Once the plan is set, Jet Blue take the child to the payment desk, they empty their piggy banks and are presented with a set of family tickets for their chosen destination.

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This unique and fun approach advertises the airline’s discounted getaways, through the sweet and endearing medium of a child taking on the role of a grown-up in organising a holiday and is sure to put a smile on the face of anyone.

@emclarks_n