Posted on February 17th, 2017 in brand PR,Digital PR,Music PR,Online PR,Stunt Of The Day.
Spotify have put its customers at the forefront of its marketing strategy since the end of 2016 by light-heartedly highlighting some of the more bizarre user trends and habits in their listening tastes. This sparked some creative opportunities to give shout outs to individuals who displayed data with very strange implications. The most memorable of this activation was putting forward a question to the person who played “Sorry” by Justin Bieber 42 times on Valentine’s Day 2016 asking simply “What did you do?”
Now they have once again taken the plunge into their analytics, this time focusing on the peculiar names that some users have dubbed their playlists. From the contradictory to the downright odd Spotify have released a series of info-graphics innocently poking fun at each; trying to ascertain the events that may have led to such a playlist’s creation.
Moreover they have now also created three short adverts headed by very confused artists whose songs have featured on these lists as they bring to life scenes showing each playlist’s reality in all its absurdity. From upbeat dance music on the “Play this at my funeral” to polar bears celebrating to the playlist “Global warming is real… let’s dance!” Spotify have shown how their users are at the centre of everything that they do and also that they are not afraid to have a little bit of fun with them.
The three videos have so far amassed over 200 thousand views since their release on the 13th February. As this humorous use of data mining has proved so successful on two separate occasions the only question left is what will they do with it next?
Posted on February 16th, 2017 in brand PR,Digital PR,Online PR,Stunt Of The Day.
At only 7-years old, Chloe Bridgewater already knows that she’d love to land a job at Google, the world’s biggest public company and has sent an attention grabbing and honest application letter to Google CEO, Sundar Pichai.
Chloe’s father Andy Bridgewater is apparently the inspiration behind the tale as he has encouraged the young girl to think about her career path choices now in the early days, focus at school, dream big and someday work for Google. One of the reasons why Chloe sent her application is because her dad had showed her images from the Google offices where she could sit on bean bags, go down in slides and ride go karts. It is unsurprising that the 7 year old has her mind made up!
It is not very often that you would receive a response from the CEO of Google but Sundar Pichai has responded to Chloe saying that he is waiting for her application when she finishes school, encourages Chloe to keep learning about computers, robots and technology, saying “you can accomplish everything you set your mind to.”
Chloe was understandably thrilled and is now even more eager to do well at school and has set her heart set on working for Google in Silicon Valley, California when she grows older and finishes her studies.
Posted on February 15th, 2017 in Influencer PR,Online PR,Stunt Of The Day.
Kellyanne Conway, of “alternative facts” fame, has the almost impossible job of attempting to undo all negativity towards the 45th President Donald Trump. Yet somehow she seems to have a supernatural ability to derail any interview which tries to address any arguments against him.
She is clearly a master of manipulating the media, only giving away what she wants; to the endless frustration of reporters and interviewers alike. But how does she do it? Vox have released a video breaking down some of Kellyanne’s interviews exposing the tactics that make her the bane of news outlets everywhere.
Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.
Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.
In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.
2) Mr Kipling
Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.
“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.
4) Burger King
Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.
Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page. Could this fabulous idea be any cheesier!
Posted on February 13th, 2017 in brand PR,Consumer PR,Fashion PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.
Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.
However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”
Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.
Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.
Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.
Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.
Malibu declared that it is officially cocktail time.
Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.
Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.
So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!