Stunt Of The Day « Taylor Herring

Stunt Of The Day

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

Cebeebies

Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

Would you want to drink this? One Water designs “dirty” water packaging to raise awareness for World Water Day 2017

Posted on March 23rd, 2017 in brand PR,Charity PR,Consumer PR,creative publicity,Stunt Of The Day.

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From my own experience it seems as if the only times that water is discussed is to either complain about its price (the classic: “£4 for a bottle of water!”) or whilst travelling to point out how the water tastes slightly yet strangely different.

It is safe to say that most of us in our affluent and bountiful lifestyles, full of new technology and the latest health fads, take clean water for granted. In fact as I write this I am sipping on a glass of chilled, filtered water without thinking twice about it. For us it is one of the most basic human rights and as simple as turning on a tap.

However as we all know in the back of our minds, far away from our direct view and the bustle of first world cities with their multitudes of Starbucks and Costa coffees, there are thousands upon thousands of people without access to clean water. It is estimated that even in 2017 1.8 billion people in the world are putting themselves at risk and contracting a myriad of horrific diseases such as cholera and typhoid due to their drinking systems being contaminated.

To thrust this incredibly important issue back into the limelight and the public’s fore thoughts just in time for World Water Day, One Water have designed a new sleeve for their bottles that makes it appear as if the liquid inside is dirty so that we too can experience, even if just in sight, drinking brown and murky water which for so many is their only way of life.

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Duncan Goose, founder of One Water, said: “It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”

By summer of 2017 One Water have predicted that they will have raised £15million for water projects and hope that by 2020 that figure will have risen to £20million.

Mr Goose added: “If only a small proportion of the profits from the sale of every bottle of water went to clean water projects, we could have a huge impact on water issues worldwide. By drinking One Water you’re effectively saying to someone without access to clean water, ‘Have a clean drink on me.’”

The new alternative packaging is currently in their trial phase with hopes that it should reach shelves near us soon.

-@gfpvincent91

A commuter’s dream: “Transformer” car designed to creatively beat gridlock. Autobot’s roll out!

Posted on March 20th, 2017 in Car PR,Consumer PR,creative publicity,PR Stunt,Publicity Stunts,Stunt Of The Day.

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So it might not exactly be on the same scale as Optimus Prime but this one off model has some transforming powers of its own. This unassuming Jeep Cherokee SUV holds a secret and may just be the answer to all commuter’s prayers.

We have all been there at some point. Brought to a standstill in a traffic line that seems to have no end. Stuck for hours, edging micro-millimetres forward once every ten minutes all the while slowly losing hope and our sanity that we will ever get home.

Well when this special vehicle is confronted by the only too familiar sight of a gridlock it has a hidden weapon up its sleeve. The car’s entire body can lift itself up using a hydraulic rig to a staggering 9 feet above the ground and widen its wheel base to allow the car to effortlessly drive right over other vehicles frustratingly stuck bumper-to-bumper.

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But before you start celebrating, dear commuters, it is worth pointing out that unfortunately for now this seemingly prayer-answering model is not going to be rolling out on the production line any time soon.

Instead it is in actuality a clever marketing stunt from Thinkmodo to promote Verizon Telematic’s Hum platform. The Hum is a dongle based system that plugs into a car’s OBD port and can add features such as diagnostics, road-side assistance, location and speed tracking along with geo-fencing. The stunt has been described as a literal representation of the upgrades that the Hum can bring to the driving experience.

Jay Jaffin, Verizon’s VP of Marketing said of the campaign, “In many respects, [the Hum Rider is] a bit of a metaphor, taking the ordinary driving experience and making it extraordinary. Kind of what we’re illustrating with that crazy car that drives over cars.”

Crazy it may be; yet it still has us all wishing for one in time for the 5 O’clock rush home tonight.

– @gfpvincent91

Our top picks of the Brands going green for St Patrick’s Day celebrations

Posted on March 17th, 2017 in Consumer PR,FMCG,Food and Drink PR,Publicity Stunts,Roundup,Stunt Of The Day,Tourism PR.

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St Patrick’s Day is being celebrated around the world today. The day honours the patron saint of Ireland, but celebrations are held around the world.

This is the perfect opportunity for businesses to capitalise on some fun and festive marketing. Each year we see a number of successful campaigns on social media.

Here are our picks of brands that got into the St. Patrick’s Day celebrations this year:

FIFA 17 releases special green cards collectables to celebrate St. Patrick’s Day, “The Green Team” out from 16th to  20th March.

To help with any miscommunication that might arise, Innocent has created this handy guide that show the true meanings behind common Irish terms and phrases [insert pic]

In an attempt to show their appreciation to St. Patrick’s Day, Starbucks, championing the hipster ideology reminded everyone that they “always wear green” posting this picture.

Tourism Ireland organised a group of Irish dancers to perform on Westminster Bridge and on the London Underground, bringing a smile to everyone’s faces and helping to deliver the message that Ireland offers the warmest of welcomes and great fun, as well as wonderful scenery and heritage.

The doughnut chain Krispy Kreme is celebrating St. Patrick’s Day by changing the name of its original glazed doughnuts to the Irish-sounding O’riginal Glazed. In keeping with the theme, the chain is also bringing back its specially formulated green dough to make green doughnuts.

“St. Patrick’s Day is the perfect occasion to change the colour of the Original Glazed, and our customers love sharing them with family and friends,” said Jackie Woodward, Chief Marketing Officer of Krispy Kreme Doughnuts.

Paddy Power releases special snap-chat filters that celebrates both the race and St. Patrick’s Day today.

 

@roxana_raileanu

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91