Environmental PR « Taylor Herring

Environmental PR

Deliciously deceptive: These pollution popsicles are just as beautiful as they are toxic

Posted on June 8th, 2017 in Arts PR,Consumer PR,Environmental PR,PR Stunt,Stunt Of The Day.

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Who doesn’t love an ice lolly? Well you might want to think twice before putting these pretty popsicles in your mouth as they hold a rather disgusting secret. These as no ordinary popsicles, these are pollution popsicles!

Made by students as a final project from the National Taiwan University of Arts these beautiful crystal clear lollies may look like incredible treats from an artisanal boutique but upon closer inspection play host to a whole horde of nasties; from crushed snails to plastic rubbish and even excrement. Not so yummy now, are they?

Each of the popsicles were formed from samples taken from Taiwan’s 100 polluted water sources and are intended as a damming reminder of the importance of having access to clean water.  Hung I-chen, Guo Yi-hui and Cheng Yu-ti; the students responsible for the project also designed deliciously deceptive packaging to house their creations which were then numbered to reflect the area in which the sample originated from.

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Although as anyone who has tested an ice lolly on a hot or even tepid day knows, they do not last long – so to preserve the statement that this artwork represents the three students also spent time painstakingly recreating each one in crystal clear resin to gross out viewers for the times to come.

One thing is for certain, I will never look at an ice lolly the same way again.

-@gfpvincent91

 

 

 

Our Favourite Top 5 Valentine’s Day 2017 Campaigns

Posted on February 14th, 2017 in brand PR,Consumer PR,Environmental PR,Food and Drink PR,Online PR,Retail PR,Roundup,Stunt Of The Day.

Each year people seek to find new ways to creatively express their love to each other on Valentine’s Day. In a world of overproduction, where it seems like everything has already been said, created and nothing can surprise us, here are our picks of the most original and creative Top 5 Valentine’s Day 2017 Campaigns that will leave you impressed on this day of romance.

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1) Google

In the spirit of Valentine’s Day, Google is not only celebrating the special day with a new doodle but has created Valentine’s themed interactive games with the help of World Wildlife Fund to raise awareness for the pangolin, the most trafficked mammal today. Each game is set in one of the animal’s natural habitats of Ghana, India, China or the Philippines. Each level you have to collect certain elements to create a perfect gift for its mate. In this way Google is thinking long-term; helping us to spread the message across the world, learn about these vulnerable creatures and to protect the beautiful pangolin from extinction.

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2) Mr Kipling

Cake and flowers tend to be the most popular Valentine’s Day gifts, but can it become better than this when Mr Kipling, Britain’s favourite cake maker, has created a cake bouquet from beautifully selected pink roses in an arrangement with delicious miniature Cherry Bakewell’s, Battenberg’s and French Fancies. The “Bou-cake” reportedly costs £400 and comes with a complimentary box of special-edition cakes.

3) Deliveroo

“With Deliveroo you can give the third wheel in your life some love,” says Deliveroo, who have launched a special “third wheel service” bundle for three with a funny Valentine’s Day advert. It centres on singleton Kevin who, as the advert puts it, is “soul-crushing alone”. According to research carried out by the company, Valentine’s Day traditions are changing and British couples would be happy to spend their Valentine’s Day with a “third wheel” or enjoy dinner together with another couple. The Deliveroo bundle for three is available to order from February 9 to 19.

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4) Burger King

Valentine’s Day is all about spending time with your special someone. Burger King have come up with an ingeniously simple creation sure to appeal to the instagrammers out there with a special  edition cup that has room for two straws so you can now share your drink with your significant other as well as your hopes and dreams.

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5) Dominos

Are you looking to propose this year? Do you and your partner love pizza? Then this might just be the perfect ring for you as Domino’s Pizza has created a very special 22-carat gold pizza slice engagement ring. The ring is able to be won via a competition on the company’s Facebook page.  Could this fabulous idea be any cheesier!

– @elizas_music

Global brands respond to President Trump’s travel ban: A roundup

Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.

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On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.

Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.

Airbnb

The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.

Lyft

Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.

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Starbucks

Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.

Uber

Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.

Google

Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”

 

It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.

– @LilahKS

Greenpeace protesters scale 270ft crane to send Donald Trump a message

Posted on January 25th, 2017 in creative publicity,Environmental PR,PR Stunt,Stunt Of The Day.

Greenpeace protesters this morning sent a message which Donald Trump couldn’t miss – literally, as they scaled a nearby construction crane to unfurl a ‘RESIST’ banner 270ft in the air and positioned it to face the White House.

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When officers reached the construction site in Washington, they found that three protesters had attached themselves to the crane and a further four people then joined them and refused workers access to the area. If the message wasn’t blatant enough, it then created more chaos as roads were closed to traffic around the site.

Josh Evans, a carpenter who usually works on the site, said “Look how organised they are. They have the same equipment that I use every day. They’re professionals. Amateurs couldn’t stay up there that long.”

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Travis Nichols, Greenpeace spokesperson, has said that the protesters are calling for resistance to Trump and his agenda – unsurprising, given that Trump’s stance towards environmental issues such as climate change and the Keystone XL and Dakota Access oil pipelines has repeatedly stirred controversy, which was reignited when he yesterday signed two executive actions which will advance the construction of these pipelines. On top of this, Trump has implemented a media blackout of the Environmental Protection Agency and the U.S. Department of Agriculture, where the department is prohibited from posting updates on social media or offering new information to reporters. The EPA has also had its power to award contracts and grants frozen.

But whilst the Metropolitan police condemn the act as “extremely dangerous and unlawful”, it’s received the seal of approval from the public, with one local business owner commenting that “This is a bold expression, a bold statement, but peaceful. This is what makes America great. I’m speechless. They are risking their lives to do this.”

– @katiemallion

PETA Create Open-Air ‘Slaughterhouse’ in Central London to mark World Vegan Day

Posted on November 3rd, 2016 in creative publicity,Environmental PR,PR Stunt,PR Stunts,Publicity Stunts,Stunt Of The Day.

Shoppers and passers-by in Marble Arch looked on in shock and horror earlier this week at the sight of a “slaughtered” nearly-naked man hanging upside down. Gasps were heard at Trafalgar Square as people were met with a pile of bodies covered in blood. These somewhat disturbing visuals were part of an effort by PETA to mark World Vegan Day, and remind us that we can put an end to animal slaughter by becoming vegan.

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The “open air slaughterhouse” was designed by PETA as part of an attempt to expose animal cruelty methods in slaughter-houses, with the hope to change and influence the eating habits of the nation and encourage people to maintain a healthier, more humane diet. The animal rights group were handing out vegan starter kits, and displaying signs that read “Choose Life: Choose Vegan”.

“Meat is a product of a bloody and violent industry with no respect for living beings who value their lives and experience the same pain and terror that humans would if they were killed for a steak”, says PETA Director Elisa Allen. “This World Vegan Day, PETA is calling on caring people everywhere to stand up for what’s right and switch to delicious and cruelty-free vegan meals.”

You can support the cause by engaging in a trial and going vegan for 30 days this November. The display commemorates the beginning of World Vegan Month this year.

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– @izzirichards