Celebrity PR Archives - Taylor Herring Taylor Herring

Celebrity PR

Dave’s Best Jokes from Edinburgh Fringe 2016

Posted on August 23rd, 2016 in Awards PR,Celebrity PR,Comedy PR,Event PR,Television Industry PR.

Edinburgh, 23rd August 2016: Award-winning entertainment channel Dave has announced the winner of the ninth annual award for Dave’s Funniest Joke of the Fringe.

In a brand new show for the Edinburgh Fringe Festival, West Bromwich-based comic Masai Graham produced the joke which 27% of the respondents voted their funniest joke of the Fringe; ‘My dad suggested I register for a donor card, he’s a man after my own heart.’


The announcement is the ninth year for the coveted award whose previous winners include Tim Vine, Rob Auton, Stewart Francis, Zoe Lyons and Nick Helm.

In its mission to find the most hilarious one-liners, Dave enlisted the help of an expert panel of ten judges, consisting of the UK’s foremost comedy critics.  They scoured venues at the world-famous Edinburgh Festival Fringe over a week-long period to nominate their five favourite jokes. The shortlisted gags were then put to 2,000 Brits, with no reference to the comedians who told them, who then voted for the jokes they found the funniest.

Dave’s Top 15 Funniest Jokes from the Fringe Festival 2016

 “My dad has suggested that I register for a donor card.  He’s a man after my own heart.” – Masai Graham– 27%

“Why is it old people say “there’s no place like home”, yet when you put them in one…” – Stuart Mitchell – 25%

“I’ve been happily married for four years – out of a total of 10.” – Mark Watson – 21%

“Apparently 1 in 3 Britons are conceived in an IKEA bed which is mad because those places are really well lit.” – Mark Smith – 21%

“I went to a pub quiz in Liverpool, had a few drinks so wasn’t much use.  Just for a laugh I wrote The Beatles or Steven Gerrard for every answer… came second.” – Will Duggan – 20%

“Brexit is a terrible name, sounds like cereal you eat when you are constipated.” – Tiff Stevenson – 20%

“I often confuse Americans and Canadians.  By using long words.” – Gary Delaney – 18%

“Why is Henry’s wife covered in tooth marks?  Because he’s Tudor.” – Adele Cliff – 16%

“Don’t you hate it when people assume you’re rich because you sound posh and went to private school and have loads of money?” – Annie McGrath – 15%

“Is it possible to mistake schizophrenia for telepathy, I hear you ask.” – Jordan Brookes – 15%

“Hilary Clinton has shown that any woman can be President, as long as your husband did it first.” – Michelle Wolf – 15%

“I spotted a marmite van on the motorway. It was heading yeastbound.” – Roger Swift – 14%

“Back in the day, Instagram just meant a really efficient drug dealer.” – Arthur Smith – 13%

“I’ll tell you what’s unnatural in the eyes of God. Contact lenses.” – Zoe Lyons – 13%

“Elton John hates ordering Chinese food. Soya seems to be the hardest word.” – Phil Nicol – 12%

 On being awarded the top spot, Masai Graham, self-proclaimed “General Punochet”, said I’m proud and honoured to win Joke of the Fringe. The funny thing is that it was Dave’s Joke of The Fringe that inspired me to become a comic. I remember picking up the paper years ago, reading the top 10 gags and wondering if I could write a decent one myself, so it feels fantastic to have actually won!”

In order to compile the shortlist, each of the judges sat through an average of 60 different comedy performances and sifted through more than 3,600 minutes of material. This meant they each had a potential pool of around 7,200* different jokes to choose from.

The Dave award, which is open to both established and up-and-coming comedians, pays homage to the wealth of talent on offer at the Edinburgh Festival Fringe whilst shining a spotlight on the individual jokes, not just the performances. In fact, so as to ensure the jokes are ranked fairly, the comedian’s name or show are not revealed during the voting process – it is purely down to the jokes themselves.

Steve North, General Manager of Dave commented: “The Fringe is renowned for being the best place to spot new and emerging comedy talent, and although there are some returning contenders in our top 10 this year, there is a high volume of new talent which is very exciting to see.”

The Edinburgh Fringe Festival is widely acknowledged to be the biggest arts festival in the world and takes place every August for three weeks in Scotland’s capital city. Starting in 1947, it was seen as a post-war initiative to reunite Europe through culture, and was so successful that it inspired more performers than there was room for.

2016 marks the ninth year of Dave’s Funniest Joke of the Fringe. You can also follow Dave on Twitter at @join_dave and Facebook at facebook.com/davewittybanter.



Fans join Biffy Clyro inside new virtual reality music video

Posted on August 10th, 2016 in Celebrity PR,Consumer Electronics PR,Event PR,VR PR Agency.

A new futuristic experience created by Samsung will tour UK music festivals this summer

  • Fans are plunged into the heart of the action inside the band’s video in a ground-breaking rock and roll first
  • The VR promo, screened within the Samsung Hypercube, will be experienced by tens of thousands as it tours UK festivals
  • Rock favourites Biffy Clyro have helped to devise the pioneering audio-visual first
  • Music fans taste the excitement of being up close to the band for a truly immersive experience

Rock superstars Biffy Clyro have created the UK’s first immersive music video using virtual reality technology to allow viewers into the midst of the action, thanks to tech giant Samsung.


The VR video for their new track Flammable, allows fans to be at the heart of an action packed, epic performance. All set to take place within a giant experiential structure, the specially-created “Hypercube”, touring festivals this summer.

Visiting Boardmasters, Glasgow Summer Sessions and Bestival, the three and a half storey high Samsung Hypercube studio allows festivalgoers to feel so incredibly close, they will expect to feel the sweat flying off the trio as they step inside a moment of music history.


Samsung used the latest in VR technology, 360-degree cameras and the Galaxy S7 smartphone to create the ultimate audio-visual VR experience. It is a music video concept which has never been seen before in the UK.

Once inside the Hypercube, up to 50 festival goers at a time can use the Samsung Gear VR headset and instantly find themselves beside frontman/guitarist Simon Neil and his bandmates James Johnston (bass) and drummer Ben Johnston, suspended in a Perspex box above an abandoned warehouse.

As the band begins to play, viewers can experience the explosive buzz as the pyrotechnics and the laser lighting erupt around them and mercilessly target the box from all directions, complementing the rousing riffs and weighty lyrics of the song to get hearts racing and give users the ultimate all round experience.

Simon Neil, lead singer of Biffy Clyro said, “We’ve worked with Ross before and knew he was the right person to capture us live and we’ve always wanted to get involved in VR so we’re really pleased to Samsung have given us this opportunity. It’s great to create such an amazing experience for our fans – the result is awesome.”

Creative Director, Ross Cairns, comments, “This project was born out of a desire to bring the best parts of live music to an audience so people can feel closer to the band than ever before. Biffy were the perfect partners for this. From inception we focussed on marrying music and technology to appear effortlessly synchronised. We’re delighted to bring the wonders of virtual reality to a generation of music fans in this way and demonstrate how we are empowering people to use technology in a way that allow them to experience the extraordinary. As a brand, we will continue to push the boundaries of what’s possible, merging virtual reality with the real world.”

Bob Workman, SVP Brand Partnerships, Warner Music UK commented, “We’re really excited to bring together Samsung, who are leaders in technology and innovation, with Biffy Clyro who are one of the most exciting and dynamic bands from the UK. Together they’ve created a stunning, immersive and memorable experience that’s sure to delight fans.”

The Samsung Hypercube experience not only gives users an unprecedented first-hand experience of VR, but also gives them an exclusive look at Biffy Clyro’s new video. It is not due to launch publicly until later in the year.

Samsung Hypercube VR Experience tour dates:

:: Boardmasters Festival – 10 to 14 August, Newquay, Cornwall

:: Glasgow Summer Sessions – 26/27 August, Bellahouston Park, Glasgow

:: Bestival – 8 to 11 September, Robin Hill Park, Isle of Wight

Contact Taylor Herring for more details 


Captain Wes Morgan signs for Captain Morgan

Posted on May 3rd, 2016 in Celebrity PR,Consumer PR,creative publicity,Food and Drink PR,PR Stunt,Publicity Stunts.

  • Drinks brand to produce limited edition Captain ‘Wes’ Morgan bottle following the player’s premiership victory

TUESDAY, 3rd May 2016: Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title on Monday.

Captain Wes Morgan

The spirit brand will release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions following Tottenham Hotspur’s draw with Chelsea on Monday night.


The drinks company have fast-tracked the production of the limited edition bottle, which features Wes Morgan’s signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.

Fans of the premiership football player voiced their love for their Captain with praise across social media using the hashtag #OnlyOneCaptainMorgan, which also features on the bottle.

Wes Morgan has played every minute of the title winning campaign so far (3,285 minutes), becoming the third outfield Premier League champion to do so after Garry Pallister and more recently John Terry in 2015 who both completed the season having played 3,420 minutes. The defender scored an equaliser for Leicester City against Manchester United on Sunday to gain his team a crucial point and secure the title on Monday with 77 points and 2 games to spare.

The Foxes, against odds of 5000-1 at the start of the season, became Premier League champions for the first time in their history beating off the likes of ‘super-clubs’ such as Manchester City, Chelsea and Arsenal.

Rhys Love, Senior Brand Manager of Captain Morgan said: “Captain’s lead by example and we are thrilled to have one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a limited edition commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”

Full set of images available for download – https://www.flickr.com/photos/taylorherringpr/sets/72157667709301931

Pres Contact Taylor Herring: +44 208 206 5151

Derren Brown unleashes his Thorpe Park demon

Posted on April 18th, 2016 in Attraction PR,Celebrity PR,Consumer PR,creative publicity,Event PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, Monday, 18th April 2016: Britain’s leading illusionist Derren Brown has given the public a terrifying new insight into his forthcoming Ghost Train attraction by unleashing a demon type creature on the general public ahead of the grand opening coming soon at THORPE PARK Resort.

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

 New images and video released today give the first hint that the narrative of the new attraction (suitable for ages 13 and over) will indeed be very different from traditional ‘ghost train’ rides of old.

The demon type creature will be one of a number of characters in the virtual reality storyline, designed to take visitors on a surreal and head-spinning 10- 15 minute journey.

 The illusionist was pictured walking the four-legged monstrous demon on a lead close to the Grand Theatre in Wolverhampton where he is currently performing on tour and is also seen introducing a secret camera video where he unleashes the creature on a series of unsuspecting members of the public.

A specially commissioned team of special effects wizards and prosthetic artists spent three months creating and building the creature which was designed by Derren for the new attraction.

THORPE PARK Resort and Derren Brown put the demon’s scare factor to the test by unleashing it on the theme park’s staff, capturing reactions on hidden cameras. Employees on site at the theme park and at the Head Office were left terrified after the demon was let out of its cage and went on the rampage.

Derren Brown commented: ‘I am excited to reveal another glimpse into my new attraction, giving the first look behind the doors of the Ghost Train. Over the last few weeks I have been testing out the components of the attraction and decided to run scare tests with my demon creature on the Thorpe Park staff – the reactions were hilarious and very encouraging. Passengers aboard the Ghost Train will experience a pretty extraordinary combination of next generation technology, grand illusion, special effects and live action, completely unalike anything they will have seen before.’

The demon is the latest in a series of reveals from THORPE PARK Resort to promote the new attraction. Previously, eerie, life-size Victorian dolls shocked commuters in London as they were spotted at numerous locations across the capital. The incredibly realistic 4ft 7” high ‘living dolls’ sent people into a frenzy on social media, with locals desperate to find out more about their creepy appearance. The initial announcement of Derren Brown’s Ghost Train was paired with a series of images of the renowned mentalist’s mouth sewn shut – hinting that he has been sworn to secrecy on this new endeavor.

The creature is one of the characters to feature within the narrative of Derren Brown’s Ghost Train, which will take guests on a head-spinning train journey or between 10-15 minutes, like nothing they have ever taken before. This brand new attraction provides a thrilling mix of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit, leaving visitors questions where perception ends and reality begins.

The attraction has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same but every journey will also provoke an intense reaction from each individual ‘passenger’. Whilst guests may share their journey with others, each experience will be an individual one, with every journey, sensation and fear unique.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘Following our announcement of Derren Brown’s Ghost Train, we’ve had many people trying to discover its’ tightly guarded secrets. As we approach the opening of this ground-breaking attraction, we unleashed one of the many terrifying features on our own employees in a series of scare tests. As the footage shows, visitors are in for the shock of their lives when they come on board Derren Brown’s Ghost Train. This is the most exciting and ambitious project we have ever attempted at THORPE PARK Resort and will be nothing like visitors have ever experienced before.’

For the latest updates on the new attraction and to be in with a chance to be the first to ride the new experience, visit mindswanted.co.uk. Age restrictions will be in place for the new ride, but are yet to be announced.

THORPE PARK Resort has recently re-opened with over 30 thrilling rides and attractions and live events to enjoy. As well as Derren Brown’s Ghost Train, there are new challenges to test in I’m A Celebrity…Get Me Out of Here, based on classic moments from the last series as well as iconic rides including the UK’s first winged rollercoaster THE SWARM, SAW – The Ride, the world’s first horror movie themed rollercoaster, STEALTH, one of Europe’s fastest and tallest roller coasters and COLOSSUS, the world’s first ten inversion rollercoaster, as well attractions such as RUSH, the world’s largest Speed Swing.

Why not add even more bite to a fun-packed visit by booking a stay in the THORPE SHARK Hotel. The unique accommodation features 90 bite sized rooms that sleep up to four people and includes free Wi-Fi, flat screen TV entertainment packages including Angry Birds App and on-demand movie service.

Dynamo makes magic on the Samsung Galaxy S7

Posted on March 9th, 2016 in branded content,Celebrity PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,Technology PR.

London, UK – 9 MARCH, 2015 – Star magician Dynamo has released a series of seven incredible new illusions for a new campaign in which he promises to help people add a bit of magic to their selfies, by revealing the secrets behind each picture for the very first time.

From floating above the London skyline using an umbrella to shrinking yourself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.

The S7 Everyday Illusions project uses a mixture of “forced perspective” techniques, combined with everyday items and a handful of simple, easily-made props to create the series of mind-boggling shots.


The pictures were designed by the illusionist to showcase the astonishing camera capabilities of the new Samsung Galaxy S7 which launches on Friday this week.

Each of the images were designed by Dynamo on – and shot using – the phone, and the accompanying video provides a step-by-step guide to achieving similar effects at home.


Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK, said:

“Ever since I was a child, I have been interested in looking at the world in different ways. I have always been fascinated by the fact that a simple twist on perspective can completely affect our perception of an image. I wanted to play with this concept for the Everyday Illusions pictures. They say magicians should never give away their secrets – but for one time only, I wanted to create a series of illusions that anyone can create and show you exactly how to do it. The pictures highlight the incredible resolution and focus of the new Samsung Galaxy S7 phone. The Images are forced perspective alongside a few simple props to create mind boggling illusions which I believe anyone can achievewith a little time and imagination.” 

 Conor Pierce, Vice President of IT & Mobile, Samsung UK & Ireland, commented;

“We challenged Dynamo to create some photographic magic which would show off the Samsung Galaxy S7’s advanced camera functionality and we have been delighted with the results.  The pictures and accompanying behind the scenes video for the Everyday Illusions project were all shot using our new S7 phone and clearly showcases the incredible new features including our the improved low light camera, super-fast shutter speed and even quicker auto focus – essential for capturing incredible images like these ones. We want to empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible, I believe Dynamo has taken that ethos and run with it for this unique series of shots which show the brightest, sharpest of images are now within anyone’s reach.”

Dynamo – who has just announced three record-breaking dates at London’s 02 Arena – will be working with Samsung to stage a series of secret “pop-up” style magic performances over the coming weeks.

The full set of S7 Everyday Illusions and a behind the scenes video can be seen at www.samsung.com/uk/everydayillusions