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Celebrity PR

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

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According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

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It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

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Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

Cebeebies

Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91

Yorkshire Tea have recruited some familiar faces to ensure they do their jobs “proper”

Posted on March 13th, 2017 in brand PR,Celebrity PR,Comedy,Comedy PR,Consumer PR,Stunt Of The Day.

Championing home grown celebrities of varying ilk, Yorkshire Tea have teamed up with Lucky Generals to release three short adverts starring TV veteran Michael Parkinson, Olympic triathletes the Brownlee Brothers and the Kaiser Chiefs.

Each appear in a variety of tongue in cheek scenarios demonstrating the brand’s “unwavering passion and uncompromising dedication” to doing things “proper”, which if you can overlook the charmingly Yorkshire grammar without making your eyes twitch; is guaranteed to bring a smile to your face on a Monday afternoon.

The videos centre around the chosen Yorkshire bred celebrities having been employed in various roles within the company.

The rather downbeat rock-band Kaiser Chiefs do not seem too happy with their new role having to endlessly supply live on-hold music at the brand’s headquarters.

However the always endearing Brownlee brothers, clad in lycra, seem to still possess the same comradery witnessed at the World Triathlon Series as they swap various modes of transport as “tea couriers” to make sure they get their package for the company delivered on time.

Finally the man and legend that is Michael Parkinson shows off the recruitment skills he has picked up from a lifetime in broadcasting as he eloquently narrates a job interview of a young man wishing to join him in the ranks at Yorkshire Tea.

Andy Brown, Managing Director at Yorkshire Tea said of the recent appointment : “Michael’s experience is unparalleled and as with everything we do as a company we want to ensure our hiring process is done proper. As soon as we received his application, we knew he’d be a fantastic fit for the role – given our Royal Warrant it’s only right that we add a knight to the ranks.”

-@gfpvincent91

 

 

Casey Neistat releases inspirational “love letter” video message to the YouTube Community

Posted on March 9th, 2017 in brand PR,Celebrity PR,Consumer Electronics PR,Consumer PR,Online PR,Stunt Of The Day,Technology PR.

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Casey Niestat can add another layer to his resume: YouTuber, vlogger, filmmaker and now motivational speaker for the YouTube community.

His latest YouTube video entitled “DO WHAT YOU CAN’T” is more of a love letter to his fellow YouTubers whilst subtly championing his long running partnership with the tech company, Samsung.

Following his previous work with Samsung for the Academy Awards last month, Casey has now made a video about his own experience as a Youtuber.

Being so popular isn’t as easy as it seems… He had to overcome so many obstacles and doors slamming in his face on his way to success and this was the aim of the video: to create an inspirational video that, this time, will celebrate the YouTube community.

“If I were to write an autobiography, a book about my life, one title that would work would be Do What You Can’t,” Neistat narrates. Neistat talks about the filmmakers on YouTube that have defied the odds by taking their creativity and careers into their own hands. The message of this video is pretty simple: find success on your own terms. And do it with passion!

Recognisable YouTubers like Liza Koshy, Lilly Singh, Marques Brownlee, Gigi Gorgeous, Rosanna Pansino, h3h3productions, Devin ‘Supertramp’ Graham, Phil DeFranco, Jesse Wellens, Grace Helbig, and others are featured in a quick succession.

Finally, he tells the YouTube community to “keep creating…and never forget, you don’t have to listen to anyone, because in this new world, no one knows anything.” To date the video has gained over 2 M views in two days and is the 6th trending video on YouTube clearly his message is getting across.

This isn’t the first time that Casey has created a buzzworthy video on his channel alongside Samsung. He had previously released several videos documenting his antics being pulled around on a snowboard by a specially designed Samsung drone and making us all very jealous.

– @roxana_raileanu

LONDON PRIDE BREWERY HAVE COME UP WITH A CLEVER GIVEAWAY SCHEME TO MAKE A RAINY AND COLD FEBRUARY THAT LITTLE BIT BETTER

Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.

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The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.

Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.

The code can then be redeemed at Fuller’s pubs around the capital.

Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.

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-LilahKS