Celebrity PR « Taylor Herring

Celebrity PR

Idris Elba posted an open casting call for his new film and got far more than he bargained for

Posted on May 9th, 2017 in brand PR,Celebrity PR,Consumer PR,Entertainment Brands,Film PR,Stunt Of The Day.

 

Idris Elba has always used his fame as a platform to raise issues close to him particularly the struggle for equality within the arts and has gone on record many times to voice the hardships many black actors find when trying to break into the industry.

He said back in 2016, “People in the TV world often aren’t the same as people in the real world. And there’s an even bigger gap between people who make TV, and people who watch TV. I should know, I live in the TV world. And although there’s a lot of reality TV, TV hasn’t caught up with reality. Change is coming, but it’s taking its sweet time.”

It appears that change is not coming soon enough for Idris who is now moving into the director’s chair and providing opportunities himself for unseen talent. Over the weekend Idris posted on Instagram with an invitation to an open casting call and a chance to be a paid extra in his new film set within the Afro-Caribbean community in Hackney, 1983.

Even a small part is a start.

A post shared by 7dub (@7dub) on

Unfortunately and yet somehow unsurprisingly Idris’ call proved too powerful with over 900 hopefuls turning up in droves for a chance to audition.

With so many arriving it was not long before the police appeared, forcing casting to be shut down.


Idris took to Instagram again to post this message to his fans.

*UPDATE*** THE OPEN CASTING.

A post shared by 7dub (@7dub) on

All is not lost though, as you can still send your head shot and information in to have a chance to shine and who knows where it might lead.

As in the acting world, Elba points out, “Even a small part is a start”. Good luck to you all!

-@gfpvincent91

Nike’s marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold

Posted on May 8th, 2017 in brand PR,Celebrity PR,Consumer PR,Extreme Sports PR,Leisure PR,PR Stunt,Sport,Stunt Of The Day.

The thought of running a marathon for many of us is a step too far out of our comfort zone. The thought of running a marathon under two hours? Beyond the realms of fantasy. The current world record for the fastest marathon stands at 2 hours, 2 minutes and 57 seconds.

Not so for the team at Nike however, who believe it is somehow humanly possible. And at the weekend, they came so close to breaking the magic number.

breaking2-20170508065732935
The Olympic marathon champion, Eliud Kipchoge, the half-marathon world-record holder, Zersenay Tadese and a double Boston marathon winner, Lelisa Desisa, were all attempting to run a quite terrifying pace of 4.34 minutes per mile for 26 miles to try and achieve the impossible.

The campaign, Breaking2, was an attempt by Nike and their Sport Research Lab to push the limits of human performance. Kipchoge, Tadese and Desisa were pieces of a huge puzzle put together to break the golden 2-hour barrier, one of athletics’ final magical figures to break. With an Olympic marathon champion, Nike had also looked at the best possible course; the Italian Grand Prix circuit at Monza, due to it’s flatness and relatively few bends, as well as: time of day (5.45am), weather (9 degrees C) and a lot of pacemakers.

The sports brand also claimed that their new running shoe, the carbon-fibre plated Zoom Vaporfly Elite was their fastest marathon shoe and would be the key to helping “break2”.

breaking2

Shown live on Facebook, Twitter and YouTube, the race was viewed 4.9 million times – Nike delivered personalised tweets across the social network site, generated a huge amount of media attention and set a new level for running and sports marketing

The optimum conditions, ultimate shoe and best running route…  saw the world record being smashed, Kipchoge shaved off over 2 minutes from the previous mark, but was 25 seconds of the ultimate mark. The effort from Kipchoge was positively superhuman, and even saw Nike’s world-renowned rival Adidas congratulate them for this new and exciting project.

Although Kipchoge’s time will not officially be recognised by the IAAF (International Association of Athletics Federations) as a new world record, and questions remain about the sporting morals of pacemakers, specific tracks and technological advantages of carbon-fibre plated shoes, it has created worldwide interest and recognition far beyond normal marathon running. It’s a project that has captivated the world. Adidas are even making their own go of trying to run a marathon in under 2 hours. It’s created a new arms race in modern day athletics.

And to highlight just how remarkable a PR stunt this is…  Nike’s Zoom Vaporfly Elite shoes happen to be going on sale next month.

Whatever would Pheidippides think.

-@ButlerAlexander

May the fourth be with you: Joker Mark Hamill gives fans a Star Wars Day to remember with epic prank

Posted on May 4th, 2017 in brand PR,Celebrity PR,Comedy,Consumer PR,Entertainment PR Jobs,Film PR,Stunt Of The Day.

Mark Hamill: the man, the legend. To many he is known as Luke Skywalker and to others as the iconic voice of the Joker. Today he has shown how some of the more playful characteristics of his latter alter ego have seeped through into his own personality as footage has emerged of him  gleefully playing pranks on unsuspecting Star Wars fans with heart-warming results that will make you feel all gooey inside.

Fans were invited along under the premise of recording some of Luke’s most iconic lines for a video celebrating the 40th Anniversary of the franchise. They were then stunned and delightfully surprised as Luke Skywalker himself stepped out of the dark (side) and into the light to reveal… himself.  As Mark himself excitedly quoted “It’s a trap!”

The director behind the scenes amplified the comedy and irony to the situation by telling one (completely) oblivious fan that, “you never expected to be this close to Luke Skywalker, hold your lightsaber out and finally you have a chance to meet your hero” as unbeknown to her, her hooded acting partner was actually Hamill in disguise. To her surprise, the director’s inspiring words were very much literal, as Luke (Hamill) slowly removed his hood, perfectly re-enacting the final scene of The Force Awakens to reveal himself to her sheer shock and utter joy.

The incredible prank was not only in aid of celebrating the 40th anniversary of Star Wars: A New Hope but also raising awareness of The Star Wars Force for Change charity which uses the power of the franchise to improve children’s lives by supporting such organisations as Unicef and Starlight.

With the blockbuster success of both Episode 7 and Rogue One, Episode 8 due to hit cinemas this Winter and the stellar line up for the as yet untitled Young Han Solo movie being recently released it is clear to see that the Force is strong with this one. May the Fourth be with you all!

-@janeylbarker

Mother’s Day 2017: From prosecco flavoured nails to Tom Hardy at bedtime

Posted on March 24th, 2017 in brand PR,Celebrity PR,Consumer PR,FMCG,Food and Drink PR,Online PR,Publicity Stunts,Roundup,Stunt Of The Day,Television PR.

This Sunday, 26th March, in case you have not heard already is Mother’s Day. If you haven’t, don’t panic you still have a couple of days to sort something out. Whether it is with the traditional bouquet of flowers or something more unique there are thousands of ways to show mum’s just how much they mean to you. Here is our round-up of some of our favourite campaigns from the last week dedicated to all of the hardworking mums out there. This celebration is all for you!

Groupon: Bubbly fingers!

mothers-day-3

According to research conducted by Kantar, Prosecco overtakes champagne as the top fizz for Britons, with shoppers splashing out £181.8m on bottles last year alone. So just in time for Mother’s Day Groupon have embraced the love for the bubbly beverage and created a prosecco flavoured nail varnish, which tastes and smells just like the drink.

Sainsbury’s: A card for every family!

mothers-day-2

It is such a simple gesture but equally such a wonderfully stark statement of how progressive 2017 is as Sainsbury’s launches its first ever Mother’s Day card for lesbian parents. The card reads ‘To My Lovely Mums’ which captures the brand’s support towards same-sex relationships. Sainsbury’s say they wanted its greeting card selection ‘to better reflect the growing number of non-traditional families’. The card follows on from Sainsbury’s Christmas commercial featuring a lesbian couple, which also conveyed their embracing attitude towards non-traditional families.

Beefeater: More talk, fewer phones!

mothers-day-1

Put down the phone and talk to your Mother! For Mother’s Day Beefeater restaurants are inputting no phone zones. The trial has taken place after research revealed that 54% of British people thought that checking phones at the table was the most annoying thing at meal times. If you are heading down to a Beefeater this Sunday a ‘no phone zone’ reservation, will automatically permit staff members to collect all phones as a form of deposit.

Paperchase: Get creative!


Sometimes the typical Mother’s Day gifts can feel a little impersonal as you see many buying the name “Number 1 mum” teddy bears and brick-a-brac. Paperchase has offered a nifty solution and a great excuse to get involved in some good old arts and crafts. Teaming up with “expert crafter” Emily Dawe they have set out a simple to follow tutorial which will have you making beautiful paper creations. As my mother has always told me “It is the thought (and effort) that counts”.

Cebeebies

Be still my beating heart. The gruff, mumbling heart throb Tom Hardy is set to return to Cbeebies to make us all feel gooey inside again on Mothers’ Day. His last outing on Bedtime stories set the internet alight as women everywhere went weak at the knees at the thought of Mr Hardy tucking them into bed at night. Something tells me that on Sunday the usual demographic of viewers aged 2-5 years old will change dramatically. This might just top the list of the best present to Mothers’ and women alike on the 26th March 2017.

@JaneyLbarker

James Blunt takes self-deprecating to a hilarious new level in advert for new album launch

Posted on March 15th, 2017 in Celebrity PR,Comedy,Comedy PR,Music PR,Online PR,Stunt Of The Day.

The chairs are placed in a circle as one by one the members of the group introduce themselves. Name and age. Each looking more embarrassed than the last, shame covering every inch of their faces as they struggle to speak up. This is no ordinary support group. Such is the stigma that so strongly binds them; they are all James Blunt fans. But do not fear for he is here for you.

In an advert for an album release unlike any other, James Blunt has fully taken on the mantle of the greatest “guilty pleasure” artist and shows how aware he is of how his music is perceived by many.

Yet, ever endearingly instead of shying away, he is embracing his infamy and using it as a marketing technique. Moreover with the video receiving over 33 thousand views since its appearance on Monday it is safe to say that it is working.

This is not the first time that James Blunt has gleefully poked fun at himself. As anyone who follows James on Twitter knows, he has had his fair share of hateful messages. Yet he seems to take immense pleasure in wittily crafting responses designed to draw further attention to himself and his supposed failings or alternatively turn it back around on the instigator with often crude but nevertheless tummy tickling results. In a world full of internet trolls he is a mighty troll slayer.

Therefore if you too have been affected by James Blunt’s music his new album titled The Afterlove is available for Pre-order now. Perhaps with this new incarnation public opinion can be swayed and James Blunt fans will no longer have to meet in darkened rooms. After all if it is possible for Justin Bieber for change his music’s perception then surely it is possible for anyone.

-@gfpvincent91