On the subject of Celebrity PR

The Apprentice Returns

On October 7th, 2014 James wrote on the subject of Celebrity PR,Television PR,The Apprentice.

The Apprentice returns on Tuesday 14th October 2014 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put a new group of candidates through the toughest business test going – with a twist right from the start.

Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment. Viewers will be treated to a double dose of boardroom drama in the first week as the second episode airs on Wednesday 15th October, with the series then continuing on Wednesdays at 9pm on BBC One.

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Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.

They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.

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Standing L-R: Solomon Akhtar, Roisin Hogan, Chiles Cartwright, Jemma Bird, EllaJade Bitton, Scott McCulloch, Nurun Ahmed, Mark Wright, Lindsay Booth, Bianca Miller, Sarah Dales, Pamela Uddin, Lauren Riley, Sanjay Sood-Smith, Katie Bulmer-Cooke

Seated Front L-R: Daniel Lassman, Felipe Alviar-Baquero, Robert Goodwin, James Hill, Steven Ugoalah

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.

When Lord Sugar welcomes the candidates to the boardroom for the first time, he starts by revealing the key difference to this year’s process: “Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.” With more candidates being given the opportunity to compete for his investment, he then offers a few words of advice about the prize they are all striving for: “This deal is all about getting a £250,000 injection into a company that both of us will own on a 50:50 basis. I won’t be working, you will be working. I will be advising and mentoring.”

Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.  They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade.

With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task? As the series progresses the candidates will be put through their paces in a variety of challenging tasks.

These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand. Each task will, as always, be followed by a showdown in the boardroom.

Which candidates will prove cut-throat competitors and who will play it safe?  When the losing team returns to face Lord Sugar, who will find their mistakes have led them to hear the infamous words ‘You’re Fired!’?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme.  Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years of The Apprentice, airing 13th October on BBC One.  Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.

With the help of Nick, Karren and Lord Sugar himself, we’ll take an irreverent rummage through the boardroom store cupboard and reminisce over moments which had viewers shouting at their televisions or high-fiving in celebration the first time round; from the quest for a kosher chicken in Marrakesh to Series Nine’s infamous ‘abdication’. The official Apprentice website – www.bbc.co.uk/apprentice - will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes.

You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook (facebook.com/BBCApprentice) channels.

The Apprentice is a Boundless production for BBC One. Cate Hall and Francesca Maudslay are the Executive Producers; Stephen Day is the Series Editor and Jo Wallace is the Commissioning Editor for the BBC.

Press Information: Contact Taylor Herring PR    

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

On June 1st, 2014 James wrote on the subject of Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

Follow us on twitter: @TaylorHerringUK

 

 

 

 

 

 

The Ivors 2014 Winners Announced

On May 23rd, 2014 admin wrote on the subject of Awards PR,Celebrity PR,Event PR,Music PR.

LONDON, Friday 23rd May 2014

PHOTOS HERE

BASCA, in association with PRS for Music announce the winners of the 59th Ivor Novello Awards

Fourteen Ivor Novello Awards were presented at the ceremony, which took place on Thursday 22nd May at the Grosvenor House, Park Lane, London.

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Presented since 1956, The Ivors celebrate, honour and reward excellence in British and Irish songwriting and composing.  They are presented by BASCA [British Academy of Songwriters, Composers and Authors] and are judged by the songwriting and composing community.  They have been sponsored by PRS for Music since 1974.

“BASCA is delighted that in their 59 th year The Ivors continue to recognise the best young and emerging talent that the UK has to offer whilst celebrating the enduring catalogues of some of our outstanding songwriters and composers.  I congratulate everyone who has received an Ivor Novello Award today.”
BASCA Chairman, Simon Darlow
 

Winners of the 59th Ivor Novello Awards

PRS for Music Most Performed Work
Let Her Go
Written by Mike Rosenberg
Published in the UK by Sony/ATV Music Publishing

The Ivors Classical Music Award
John McCabe CBE

Best Television Soundtrack
Ripper Street
Composed by Dominik Scherrer
Published in the UK by Du Vinage Publishing and Sony/ATV Music Publishing

Best Contemporary Song
Retrograde
Written by James Blake
Published in the UK by Universal Music Publishing

International Achievement
Ed Dwane, Ben Lovett, Winston Marshall and Marcus Mumford [Mumford & Sons]

Best Original Film Score­­­­­­­­­­­­
The Epic of Everest
Composed by Simon Fisher Turner
Published in the UK by Mute Song

Album Award
Push the Sky Away
Written by Nick Cave and Warren Ellis
Published in the UK by Mute Song

PRS for Music Outstanding Contribution to British Music
Jeff Beck

Best Song Musically and Lyrically
Strong
Written by Dominic Major, Hannah Reid and Daniel Rothman
Published in the UK by Warner/Chappell Music

Songwriter of the Year
Tom Odell

Outstanding Song Collection
Tom Rowlands and Ed Simons [The Chemical Brothers]

Lifetime Achievement
Christine McVie

PRS for Music Special International Award
Nile Rodgers

Press Contact: Taylor Herring

Taylor Herring win Agency Of The Year at the BVA Awards

On May 7th, 2014 James wrote on the subject of Arts PR,brand PR,Celebrity PR,Comedy,Consumer Electronics PR,Consumer PR,Digital PR,DVD PR,Entertainment Brands,Event PR,Experiential Marketing,Film PR,Leisure PR,Online PR,PR Stunt,PR Stunts,Publicity Stunts,Retail PR,Technology PR,Television Industry PR,Television PR,Viral Video PR.

Taylor Herring picked up the top award at the BVA’s this week – scooping the coveted Agency Of The Year prize.

The British Video Association honours the best in TV and Movie marketing and retail in the home entertainment sector.

BVA members (including Universal, Fox, Warners, BBC worldwide, Channel 4 and ITV Studios) account for some 90% of this £2 billion+ industry and include film and television companies and independent labels which produce, license and distribute film, sport and fitness, music video, TV, children’s and special interest programming.

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About Our Entry;

Taylor Herring has been working as blinkbox’s retained PR agency since January 2013. Media stories mentioning the brand are up to 518% year on year. Viral videos, stunts, social media work and screening events have all captured public attention and helped contribute to a rise in unprompted brand consideration by 200%.

These have led to a 450% increase in transactions from referral traffic. A record breaking festive period saw sales explode 245% compared to the previous year.

What the judges said:

“Sometimes it’s not the size of the budget that counts, but the size of the imagination and Taylor Herring has shown huge ongoing imagination with its PR campaign for Tesco streaming service, blinkbox. Making an impression in a market dominated by Netflix and Amazon/Lovefilm was never going to be easy, but the judges were won over by the creative vision of the Taylor Herring team. The launch of a Gosline, a Ryan Gosling helpline, went viral. It staged a Star Trek Into Darkness inspired teleporter stunt in a shopping centre, hiring twins for a fake transportation routine. For Game of Thrones, the agency created a lifesize dragon skull, placing it on a beach, and gambling on social media to make the connection with blinkbox (it did). ”

Some of the work;

Bear Grylls Is Back!

On September 26th, 2013 James wrote on the subject of Celebrity PR,PR Stunt,Publicity Stunts,Television PR.

LONDON, 26th September 2013: Adventurer and television presenter Bear Grylls arrives at Battersea Power Station in London by rappelling down the building for the premiere of his new television series on Discovery Channel, Bear Grylls: Escape From Hell.

Hollywood style pyrotechnics and flames were projected on to the Grade II listed building in south-west London to promote the launch.

New to Discovery Channel this October, sees a brand-new series Bear Grylls: Escape From Hell which sees the world renowned adventurer and survival expert, revealing true life stories of ordinary people trapped in extraordinary situations of survival.

From bandit attacks, to avalanches, to being lost in ferocious sand storms and confrontions with bears, these are stories that none of our survivors anticipated, but which they all fought tooth and nail to survive. Bear will bring to life their experiences and assess what they did correctly, whilst also revealing some of the mistakes they made along the way that nearly cost them their lives.

This series sees Bear travel to California’s Sierra Nevada mountain range to relive the horrifying survival of Eric Le Marque who survived for eight days in sub-zero temperatures, and recreates two Polish adventurers’ ordeal in the Raudal Tiburon Canyon in Columbia. Later on in the series Bear assesses British backpacker Jamie Neale who got lost on a hike in Australia’s Blue Mountains.

In the first episode Bear enters the Guatemalan jungle to relive the experiences of jungle survivors, starting with Mexican archaeologist Armando Anaya, whose team were attacked by bandits as they excavated Mayan ruins, stripped of their belongings and forced to cross a treacherous river. Also, Bear relives the tale of two Frenchmen, Loic Pillois and Guilhem Nayral, whose expedition into the Amazon rainforest turned into a gruelling 52 day ordeal. Bear experiences their toughest challenges and demonstrates the survival skills they used to stay alive, from river crossings to lighting signal fires.

Press contact: Taylor Herring. Full set of pictures here

 

Ad Lib Launches At The Edinburgh Festival

On August 8th, 2013 admin wrote on the subject of Celebrity PR,Comedy PR,Event PR,Festival PR.

Ad Lib logo redrawn

LONDON; Thursday 8th August 2013: A new live entertainment show concept ‘Ad Lib’, which explores and celebrates ‘spontaneous genius’ will launch at the Edinburgh Festival this month.

The line-up for the first of five festival shows has been announced and will see Doctor Who supremo Steven Moffat take the stage with award-winning comic Frank Skinner on Wednesday 21st August 10.30pm at The Assembly Hall. The event will be hosted by broadcaster Fred MacAulay.

In this special Edinburgh edition of Ad Lib, the nation’s most creative minds will meet some of country’s sharpest comedians.

The Ad Lib concept has been devised by Stuart Snaith, the former Director of Comedy at BBC Worldwide, and is produced by Dan Schreiber, Museum of Curiosity.

Stuart Snaith said “AdLib promises an hour of spontaneous and unexpected conversation from some of Britain’s sharpest, funniest and most creative brains. This initial series of five special shows, each with intriguing combinations of stars, will celebrate their talent and explore their Scottish links.’

Steven Moffat is the BAFTA winning writer and producer of Doctor Who currently planning the programmes’ 50th anniversary this year. He is also the writer and co-creator of BBC phenomenon Sherlock, the hit re-imagining of Arthur Conan Doyle’s classic.

Frank Skinner is a multi-award winning writer and performer whose career spans television ( including Fantasy Football, Room 101, and Opinionated for BBC2), the stand-up circuit, literature, radio (Sony Award winner), blogs ( World Cup for The Times) and music (‘Three Lions” with David Baddiel and The Lightning Seeds).

Box office number: 0131 623 3030
Venue: Assembly Hall, Mound Place Edinburgh
Twitter: @AdLibComed

Edinburgh Television Festival 2013: Programme Announced

On May 21st, 2013 admin wrote on the subject of Celebrity PR,Edinburgh International Television Festival,Event PR,Television Industry PR,Television PR.

LONDON, Tuesday 21st May 2013: The 38th annual Guardian Edinburgh International Television Festival (GEITF) today announces this year’s confirmed sessions.

Kevin Spacey is at the centre of this year’s festival, which is heading towards being the biggest celebration of creativity and innovation in the Festival’s history to date.  He will deliver this year’s MacTaggart Lecture, following in the footsteps of former speakers including Elisabeth Murdoch, Eric Schmidt, Mark Thompson, James Murdoch, Dennis Potter, Michael Grade and Rupert Murdoch. [More info on the MacTaggart here.]

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Taking place on 22nd – 24th August 2013, the three day festival features a line-up of sessions that focus on the year’s most successful shows from the surprising breakthroughs to the big hitters and explores innovations and issues that the industry continues to face.  Idea generation, networking with the most influential people in the industry and a celebration of the rapidly changing distribution channels are just some of the draws at this year’s Festival.

The 2013 GEITF programme line-up features two of this year’s most talked about series: The Great British Bake Off and The Undateables.

Sessions with some of television’s most entertaining talent and execs include The Evolution of Puppetry with puppet wizard Brian Henson, and Making Crime Pay, featuring Jane Featherstone executive producer of this year’s breakout hit Broadchurch.

The Channel of the Year Awards return, hosted by Dara O Briain, with new categories, to recognise and celebrate this year’s most exceptional programming.

The newly expanded controllers strand now features one hour conversations with controllers of BBC1, BBC2, BBC3, BBC4, ITV, ITV Digital Channels, Channel 4, Channel 5, BskyB, Discovery Networks, UKTV, Sky Entertainment Channels and Sky Living, as well as further Multi Channel Commissioning Sessions.

GEITF will kick off with a sprinkling of stars in Great British Bake Off: Edinburgh Special which will be a Festival reworking of the renowned series hosted by the show’s own Mel and Sue. The live special edition of the BAFTA-award winning BBC Two show will feature the popular panel Mary Berry and Paul Hollywood as they judge the baking skills of TV’s top execs.  They will be taking part in the ultimate baking battle to take the crown for the TV industry’s Best Baker.  The experts will inspect, critique and sample the baked goodies and decide who gets to have their cake – and eat it.  Contestants include: Lisa Thomas, Manager, Lisa Thomas Management and Co-Director, Lola Entertainment and Philip Edgar-Jones, Head of Entertainment, BSkyB.

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In The Evolution of Puppetry, Brian Henson, son of Jim Henson and award-winning director, producer and puppeteer, will give an inside view of the use of puppets and how they have evolved on TV and the big screen, from The Muppet Show to the modern day.

Featuring an exclusive live musical performance, multi-award winning composer David Arnold will be discussing composing music for the world stage to the small screen including the Olympics, Sherlock and Bond.

The Undateables is one of the unexpected factual hits of the last few years, a series about love and disability that’s had everyone talking.   It’s a tough show to make, and The Undateables: A Masterclass will talk to commissioner Liam Humphreys and key members of the betty production team to get to the bottom of how they pull it off.

Meanwhile, A Pointless Masterclass will reveal how this cult hit has moved to become a BBC One favourite. Co-host of the show Richard Osman, co-creator and exec producer David Flynn, MD of Remarkable Television, and former Controller of BBC Daytime Liam Keelan will look at how the show was conceived and made the move from daytime to Saturday night hit.

No-one starts out intending to make a bad programme. The Worst TV I’ve Made That Taught Me Everything examines what happens when that is exactly what you end up with.  In a joyous celebration of failure, 4 brave TV execs will show ‘horror’ clips and talk to Wayne Garvie about the worst shows they’ve ever made. Brave guests include Jonathan Stadlen, Executive Producer, Knickerbockerglory, Murray Boland, Creative Director, CPL, Lisa Clark, Co-Founder and Director, Pett Productions.

A review of recent primetime successes reflects the enormous popularity of crime dramas.  Why does it always deliver?  Making Crime Pay investigates what makes the perfect crime drama and what the limitations are in an already overcrowded genre.  Confirmed panelists include: Broadchurch Executive Producer Jane Featherstone, Neil Cross, Creator of Luther and Mark Billingham, Crime Novelist.

Translating ideas for an American audience is explored in depth in Cracking the US Scripted Market.  The session will look at audience tastes, commissions vs co-production and dealing with the US networks.

Xbox, YouTube, and more – The New Buyers On The Block will look at the new commissioning players who have millions of pounds to spend on original content.  This session covers what they’re looking for, how to pitch to them and what to expect from a new breed of commissioners in our increasingly digital age.

Four of the biggest hitters in the world of talent management will tell us exactly how to seduce them and their starriest clients in Britain’s Got Talent – So How Do I Get My Hands on Some?  We’ll hear what kind of cold calling they respond to and what guarantees an instant rejection, how to navigate the challenges that can arise in the course of working with talent and discuss the shifting power struggles between broadcasters with shrinking budgets, producers with good ideas and agents with ‘box office’ talent.

Dara O Briain will be adding his own brand of humour as host of the Channel of the Year Awards 2013. New awards this year include Channel Breakthrough, Production Company and Programme Innovation.

GEITF have teamed up with BAFTA ROCLIFFE to host the final of this year’s New Sitcom Writing Competition. Hundreds of entries have been whittled down to two finalists by a jury of readers including comedy geniuses such as Jennifer Saunders and Jessica Hynes and industry execs including Kenton Allen (Executive Producer, Rev, Friday Night Dinner) and Myfanwy Moore (Controller of Comedy, ITV).  Both ten minute scripts will be performed live on stage at GEITF by a cast of comic talents in front of a judging panel including Shane Allen (Controller of Comedy, BBC) and other industry luminaries. The winning writer will then be picked in front of the audience and awarded a full script development deal with the BBC.

Further sessions with details to be announced in the coming months include Managing A Media Crisis, Are The Biggest Creative Risks Being Taken In Cable and Pitching Excellence.

Advisory Chair of the Festival, Karl Warner comments:  “This year’s schedule brings together a diverse mix of the world’s most creative and inspiring talent working in television. From Hollywood A-listers to cake baking legends; every burning issue and every form of storytelling will be debated, and celebrated.”

Executive Chair of the Festival, Elaine Bedell adds: Once again, this year’s Edinburgh TV Festival is bringing together an irresistible mix of key industry creatives, movers and shakers.  Karl and his committee have worked hard to make sure there’s something for everybody and I’ve no doubt that Kevin Spacey’s MacTaggart will inspire the sort of debate and argument that makes Edinburgh the most enjoyable and entertaining media event of the year.”

Further sessions to be confirmed in due course.

GEITF is the essential fixture for everyone in the television industry wanting inspiration, networking, learning and fun.  The Festival is unique as it is created by the industry for the industry, bringing together the great and the good of the television world. Taking place on 22nd – 24th August 2013, the three-day Festival will feature a line-up of over 50 sessions and mixes the stars of the screen with the people behind the scenes that make them so recognisable.

Visit www.geitf.co.uk to register now. Follow the Festival on Twitter via @edinburghtvfest

Press Contact: Taylor Herring PR

The boardroom battle to become Lord Sugar’s next business partner begins

On April 30th, 2013 admin wrote on the subject of Celebrity PR,Reality TV PR,Television Industry PR,Television PR,The Apprentice.

LONDON, 30th April 2013: Award-winning and critically acclaimed series The Apprentice returns on Tuesday 7th May 2013 at 9pm on BBC One for a ninth season, as Lord Sugar and his advisors put 16 new candidates through the toughest business test going.

Viewers will be treated to a double dose of boardroom drama as the second episode airs on Wednesday 8th May, with the series then continuing on Wednesdays at 9pm on BBC One.

16 determined candidates will compete to stay out of the firing line for 12 weeks in a bid to win Lord Sugar’s £250,000 investment. They must demonstrate business sense, creativity and leadership in order to impress Lord Sugar, Nick and Karren, but only one applicant will triumph and become Lord Sugar’s next business partner.

This year, the candidates will reveal their business ideas right from the start of the process, not only creating an additional level of competition between the applicants but also challenging them to prove they have the skills to succeed in the business they are pitching to Lord Sugar. Will those planning a catering business come out top in a food task? Or those pushing a sales–based business succeed in shaking hands on the best deal?

The Apprentice Series 9 - Candidate group shot - Immediate Release

This year’s budding business partners come from a diverse range of careers and backgrounds, from catering, leisure and recruitment to property, medicine and academia.

East End boy and entrepreneur, Lord Sugar started from modest beginnings to build a global business empire worth millions.

He says: “This process is not about a job, it is about me ploughing £250,000 into a business. This is an unbelievable opportunity. For me to choose you, you’ve got to be brilliant.”

Lord Sugar is once again joined by his trusted advisors Karren Brady and Nick Hewer, who are on hand to observe the candidates throughout the process and report back on the successes and failures within each task.

As Lord Sugar greets the candidates in the boardroom for the first time, he explains what he expects from them in order for them to succeed from week to week:

“As you can see, I’ve got a pile of CVs here – it’s full of the usual BS. You know, ‘I’ll give 110%, I’m the greatest entrepreneur since sliced bread, failure’s not an option, I think outside the box, inside the bleeding box.’ All those usual clichés. I’m sick and tired of all that rubbish to be perfectly honest with you, because I believe actions speak louder than words. And it’s going to be actions that I’m going to judge you on. Now the aim of this process is to get your business plans in front of me. The tasks are there to test you and take you through every facet in business.”

The first task kicks off at midnight with Lord Sugar asking the candidates to sell a shipping container load of goods to London’s trade in just one day. From novelty items to household necessities, each team must find suitable buyers for their different product lines and the team that makes the most money from the day’s sales will be declared the winner. Split into boys vs. girls, which team will avoid a trip to the Losers’ Cafe in their first week? It’s a super-sized straight-forward selling task but Lord Sugar throws in a surprise twist right at the beginning, proving that the candidates can never be certain what to expect from the multi-millionaire tycoon.

The candidates will be put through their paces every week by a range of challenging tasks from creating and branding their own flavoured beer and selling caravans, to putting together a corporate away-day for some very big clients. At the end of each day they will go home to their luxury town house in Central London, enjoying a taste of the high-end lifestyle that a successful business can make a reality.

But, as always, it ends in the boardroom. After each task, the losing team will return to face Lord Sugar and battle it out to keep their place in the process, before one candidate will hear the infamous words ‘You’re Fired’.

The ever-popular companion show ‘The Apprentice: You’re Fired!’ will also return to air immediately after the main series on BBC Two. Host Dara O Briain will reflect on the fired candidate’s time on the show, asking for their insight on their best and worst moments, as they are interrogated by a panel of business experts and celebrity fans.

The official Apprentice website – bbc.co.uk/apprentice – will host candidate biographies and information about the series alongside preview clips of upcoming episodes. Also hosted on the site, The Apprentice super-fan, TV and radio presenter Matt Edmondson will catch up with each fired candidate for a weekly high pressure post-exit interview with a difference in Matt Edmondson’s Awkward Conversations. This year, YouTube superstars The Brett Domino Trio will join forces with Radio 1’s Dan and Phil for a one-off video introducing the new candidates in three minutes of catchy, original pop music, featuring excerpts from the candidates’ audition tapes.

You can catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice) and Facebook (facebook.com/BBCApprentice)

The Apprentice is a Boundless production for BBC One. Cate Hall is the Executive Producer; Francesca Maudslay is the Series Editor and Jo Wallace is the Executive Producer for the BBC.

After the first episode on Tuesday 7th May, The Apprentice will air on BBC One on Wednesdays at 9pm, from 8th May.

MEET THE GIRLS

Apprentice Senior 2012-414

Francesca MacDuff-Varley
Age: 32
Occupation: Dance and Entertainment Entrepreneur
Lives: Leeds, UK
A classically trained dancer, one of Francesca’s first jobs was teaching baby ballet at her local dance studios. She is now is the founder and director of a dance studio, a professional dance agency and a lookalike agency. She describes herself as determined, driven and fun, and quotes Debbie Moore and Arlene Phillips as the business figures she is most inspired by, for their creativity and vision. She cites being a hard-worker as her greatest strength, though admits she can be a ‘control freak’ at times.
She says: “I’m prepared to fight to the death to become Lord Sugar’s business partner.”

Jaz Ampaw-Farr
Age: 41
Occupation: Literacy and Education Company Director
Lives: Milton Keynes, UK
Married mother-of-three Jaz began her career as a teacher and is passionate about children’s education and learning. She believes her strengths to be her tenacity and determination, while her weakness is that she has no time for those that don’t share her business vision. Her interests include stand-up comedy and lifestyle photography.
She says: “I’m half machine. I can process things at a speed that is out of this world!”

Leah Totton
Age: 24
Occupation: Doctor
Lives: London, UK
Born in Northern Ireland, Leah now lives in London and is kept busy by her work as a practising doctor. She is passionate about medicine and health and says her friends would describe her as caring, kind and professional, though she can be too ambitious.
She says: “I’m very hard working and feel I can bring youth, vibrancy, enthusiasm and a touch of class to any business I’m part of.”

Luisa Zissman
Age: 25
Occupation: Retail Entrepreneur
Lives: St Albans, UK
Mother-of-one Luisa describes herself as confident, logical and outspoken and cites her greatest business achievement to be the ability to create new jobs through the success of her businesses. She lists her favourite business brands as Christian Louboutin and Virgin Atlantic for their strong brand identities. Her first job was as a Saturday girl in an estate agent and she now owns her own cupcake shop, baking website and electronics business.
She says: “I have the energy of a Duracell bunny, sex appeal of Jessica Rabbit, and a brain like Einstein.”

Natalie Panayi
Age: 30
Occupation: Recruitment Manager
Lives: Rickmansworth, UK
Natalie’s first job was as a pub waitress and says her dad is her business inspiration, as he built his success from nothing through his strong work ethic. Her passions include fashion and money and she is also a trained jazz singer and qualified make-up artist. She says her friends would describe her as headstrong, determined and caring, though one of her most annoying habits can be interrupting people.
She says: “When it comes to business, I am the complete package and when it comes to sales, I’m the best.”

Rebecca Slater
Age: 35
Occupation: Medical Rep
Lives: Wigan, UK
Rebecca would describe herself as authentic, generous and adventurous, though says she can be very impatient. Now working in medical sales, her first job was in a Post Office shop. She lists Alex Polizzi and Mary Portas as business figures that inspire her because they are willing to take on any challenge.
She says: “I’m a pretty tough person. I don’t let people walk all over me in life or in business. And if somebody crosses me, it’s game over.”

Sophie Lau
Age: 22
Occupation: Restaurateur
Lives: Bristol, UK
Malaysian-born Sophie says her greatest strengths are creativity and the ability to ‘think outside the box’, but her weakness is mental arithmetic. She first worked as a catering company waitress and at the age of 19, began running her own restaurant whilst still studying as a student. She is passionate about food and describes herself as innovative and intelligent.
She says: “I don’t have a multi-million pound business but what I do have is the raw talent, the drive and the competitive streak.”

Uzma Yakoob
Age: 32
Occupation: Entrepreneur and Make-Up Brand Owner
Lives: London, UK
Uzma describes herself as confident, creative and spiritual, though says she can lack patience. She has set up a non-profit organisation to help women reach out to one another in times of need and lists being nominated for an Asian Women of Achievement Awards as one of her greatest business achievements. She says the brand she is most inspired by is MAC, because they have created a product that most women think they can’t live without.
She says: “If I believe in something, I will go to the end to make sure it’s done.”

MEET THE BOYS

Apprentice Senior 2012-492

Alex Mills
Age: 22
Occupation: Company Director
Lives: Cardiff, UK
Alex says his greatest strengths lie in design and calculations and he describes himself as passionate, hardworking and determined. He began his working life as a housekeeper in a hotel and started his first company at 19. He is inspired in business by brands such as Tom Ford and figures such as James Caan, and enjoys playing the guitar and sport shooting in his spare time.
He says: “I’m an old head on young shoulders. I believe that I’m the new breed of businessman that this process requires.”

Jason Leech
Age: 29
Occupation: Historian and Property Entrepreneur
Lives: London, UK
Born in Athens, Jason says he has never been ‘formally employed’, instead remaining self-employed and a student throughout his career to date. His hobbies include gardening and croquet and he lists his passions as knowledge and language. He cites himself as a devotee of Question Time and says that the brands he has the most respect for are John Lewis/Waitrose and American Express, as they stand for quality and high-standard customer service.
He says: “Some people might come to this process with a game plan. I just feel my effortless superiority will take me all the way.”

Jordan Poulton
Age: 26
Occupation: Business Analyst
Lives: London, UK
Jordan says his first experience in business was at the age of six, selling his family’s litter of kittens in the playground. He describes himself as optimistic, charismatic and calm under pressure, though he thinks he can also be unforgiving and finds it difficult to ask for help. He enjoys going to technology events and recording his own podcasts and is passionate about encouraging young people to start their own businesses.
He says: “I’ve worked in third world countries and first world countries. I know what it’s like to struggle to feed kids and I know what it’s like to fly in a private jet.”

Kurt Wilson
Age: 26
Occupation: Health Drink Entrepreneur and Health & Safety Manager
Lives: Liverpool, UK
Kurt says his friends would describe him as intelligent, argumentative and ambitious. His first job was washing dishes as a kitchen porter and he says his greatest business achievement to date is running his own smoothie business after suffering many knock-backs and rejections.
He says: “I’m an alpha male; I always get my own way and know how to make people do what I want.”

Myles Mordaunt
Age: 39
Occupation: Marketing Company Co-Founder
Lives: Monaco, Monaco
Myles has lived in Monaco for the past 10 years and says that people would describe him as passionate, charming and determined, but he can be too much of a perfectionist. He was a professional racing driving for a short period of time and he now works in luxury brand marketing. He says the business figures that most inspire him are Bernie Ecclestone and Richard Branson, for their vision and commercial power.
He says: “I’m business perfection personified.”

Neil Clough
Age: 32
Occupation: Regional Manager – Soccer Centres
Lives: Altrincham, UK
Neil says he would be described as focussed, determined and driven by those that know him well, though his weaknesses include being overly competitive and very opinionated. He is a Manchester United supporter and plays football regularly in an amateur league, having played semi-professionally in the past. One of his first jobs was in telesales, which he cites as the role that kicked off his career.
He says: “I’m here to win. If that means being tough and making tough decisions, that’s exactly what I’m going to do.”

Tim Stillwell
Age: 23
Occupation: Mexican Food Entrepreneur
Lives: Birmingham, UK
Tim lists his passions in life as food, travel, business and money, and the achievement he is most proud of is launching a business while still studying in his final year at university. He describes himself as happy-go-lucky, energetic and with a ‘never give up’ attitude, though admits he can lack focus. Moving up from his first job on a paper round to starting a leaflet distribution service before founding his catering company, Tim now wants to use business as a vehicle to bring new culinary experiences to people.
He says: “I’m definitely a team player. I’m not a lone ranger in any sense of the word.”

Zeeshaan Shah
Age: 27
Occupation: CEO of Property Investment Company
Lives: London, UK
Zeeshaan, who grew up in Pakistan, believes his greatest strengths are that he is an eternal optimist, street-smart and well-connected. He says his weaknesses would include bossiness and that he can’t do something if his heart isn’t in it. Starting his career as a part-time waiter, he believes his greatest business achievement is still yet to come.
He says: “I’m a ‘Great’ of my generation. I’m an innovator and leader in business. I take inspiration from Napoleon; I am here to conquer.”

About The Apprentice

BAFTA Award-winning business series, The Apprentice, has previously had eight successful series as well as three series of the Young Apprentice.

As well as a wealth of loyal fans, The Apprentice has received critical acclaim and won numerous awards including a BAFTA in 2006 for Best Feature. It has also walked away with top TV gongs including accolades at the BPG TV Awards, Televisual Bulldog Awards, National Reality Television Awards and TV Choice Awards as well as nominations at the National Television Awards, BAFTA Craft Awards and BBC Radio 1 Teen Awards. The show has also received a Press Guild Award for series 6 and a TV Choice Award for Best Reality Show for series 7. In 2012, Young Apprentice won a BAFTA in the Reality & Constructed Factual category.

Last year, The Apprentice transmitted on BBC One over a 12 week period, with nearly seven million viewers tuning in to watch the final episode in which Ricky Martin became Lord Sugar’s new business partner.

It’s a one-of-a-kind interview process that is one of the toughest and most intense in the business and, with this year’s candidates as determined as ever to become Lord Sugar’s business partner, series 9 promises to be the most unpredictable yet.

The Apprentice series eight saw heavy-hitting wrestler Ricky Martin throw down in the boardroom and come away with Lord Sugar’s investment.

Series seven introduced the nation to Jedi Jim and his boardroom mind tricks, as well as being the first series to feature a business partnership with Lord Sugar as the winner’s prize, rather than a job offer.

Series six saw candidate Stuart ‘The Brand’ Baggs take metaphors to a new level revealing that he was not ‘a one trick pony’ but was, in fact, ‘a field of ponies’.

In series five, for the first time ever, The Apprentice saw one candidate pull out before the first task had even started.

Other highlights of past series include Lorraine Tighe’s ‘premonitions’, the romance between Kate Walsh and Philip ‘Pantsman’ Taylor, the brash defences of Claire Young and the boardroom bluffing of Jenny Celerier.

The memorable catchphrases from some of the candidates have put smiles on the faces of millions of viewers, including Melody Hossaini’s “Don’t tell me the sky is the limit when there are footprints on the moon”; Edward Hunter’s “Roll with the punches”; and Ricky Martin’s “I truly am the reflection of perfection”.

The business theatrics of Michael Sophocles and his kosher meat gaffe has made him one of the standout characters of the previous eight series, while the floundering failures of school teacher Noorul Choudhury had the nation screaming at the TV as he escaped the firing line on many occasions. Sandwich-seller Rocky Andrews failing in the catering task, Lee McQueen’s pterodactyl impression and, not forgetting, Raef Bjayou’s ability to “speak to prince or pauper” have all had the nation glued to their screens for the past eight years.

There have been two Comic Relief specials and one Sport Relief special of The Apprentice, all featuring stellar celebrity line ups. The Apprentice has spawned a number of columns and blogs in the national press and has been spoofed by comedians including French & Saunders, Charlie Brooker, Harry Hill and Dead Ringers.

In 2007, the BBC Two show Kombat Opera spoofed The Apprentice with Kombat Opera Presents…The Applicants. In 2009 renowned YouTube artist Cassette Boy created Cassette Boy vs The Apprentice, which has attracted over 4.7 million hits on YouTube to date.

About Lord Sugar

After leaving school in Hackney aged 16, Sugar started selling car aerials and electric goods out of a van he bought for £50. In 1968, he founded Amstrad, and now, over 40 years later, he has an estimated worth of £730 million, and was ranked 85th in the 2010 Sunday Times Rich List.

A former Chairman of Tottenham Hotspur FC, Sugar sold his Amstrad empire to Sky in July 2007. Sugar’s other companies include AMSCREEN, which offers digital screen media advertising networks, AMSAIR, which offers business and executive jets to a number of high profile clients around the world, AMSPROP, a property investment firm and VIGLEN, a manufacturer specialising in computers, networks and solutions.

In 2000, Sugar was knighted for his services to business and he holds two honorary Doctorates of Science degrees, awarded by City University and Brunel University respectively.

Having previously sat on the Business Council for Britain and fronted a campaign promoting the benefits of apprenticeships, in 2009 he was named as Enterprise Champion and appointed to the House of Lords as Baron Sugar of Clapton in the London Borough of Hackney.

In 2010, Lord Sugar released his autobiography, ‘What You See Is What You Get’ and in 2011 he released ‘The Way I See It’.

Lord Sugar is a philanthropist who donates to a number of charities including Great Ormond Street Hospital and Jewish Care.

About Nick Hewer

Former PR impresario Nick Hewer started off in public relations in the mid 1960s. Heading up his own PR company for over 30 years until its sale in 1997, Nick built an impressive corporate client list which included many British and international companies and organisations.

Nick first came across Lord Sugar when his PR company was chosen to represent Amstrad in 1983. Soon taking care of his profile across all business and personal dealings, Nick became a trusted ally and firm friend to the tycoon, playing an integral part in the management structure at Amstrad.

Friends throughout their careers, Lord Sugar laid on a dinner at The Dorchester for Nick and 100 guests to celebrate his official retirement. Says Nick: “Alan is a very generous friend. The best thing about working for him was there was always something going on – he has vibrancy about him.”

Nick’s career has taken him all over the world and he has a lifelong passion for world travel. He has driven a 20 year-old Renault 4L solo from London to Mongolia for charity and has taken part in the Children in Need trek from Istanbul to Almaty in Kazakhstan. As a patron of Hope and Homes for Children, Nick helps promote the British charity and has worked for them in Romania, Rwanda and Sierra Leone. He has a home in France where he indulges a passion for old tractors.

Nick’s much loved dry wit and legendary facial expressions have taken him through eight series of The Apprentice and have also seen him appear on comedy panel shows such as Would I Lie To You? and Have I Got News For You. In January 2012 he became the presenter of Channel 4’s Countdown and recently appeared in the documentary Nick Hewer: Countdown to Freetown, also on Channel 4, in which he embarked on a mission to tow an industrial saw and generator to the capital of Sierra Leone to present to a young carpenter.

About Karren Brady

Karren Brady began her career at Saatchi & Saatchi when she was 18 years old and swiftly moved onto London Broadcasting Company as a sales executive. She joined Sport Newspapers Ltd in 1988 and became Director within a year.

Karren is known as the first woman in football. She was Managing Director of Birmingham City Football Club from 1993 to 2009 and during that time turned the Club’s fortunes around. She took over Birmingham City FC when it was in administration, and in her first year at the helm, the Club recorded a financial trading profit. In January 2010, Karren was appointed Vice Chairman of West Ham United FC.

Karren has attracted much media attention in her career, and was the subject of an hour long documentary Inside Story – The Real Life Manageress shown on BBC One. She has hosted her own TV show, and has also presented shows on ITV. Karren has written four books and her autobiography ‘Strong Woman: Ambition, Grit and a Great Pair of Heels’ was released in March 2012.

Karren is a columnist for The Sun newspaper and also writes for the popular lifestyle magazine Woman & Home. She is a judge of the Cosmopolitan Women of Achievement Awards and is an Ambassador for the Stroke Association, WellChild and Wellbeing of Women. Previously on the Board of Mothercare PLC, Channel 4 Television and Sport England, Karren currently holds the position of a non-Executive Director of Arcadia. She is an honoree Fellow of the Institute of Sales and Marketing and in 2010 was awarded an honorary Doctorate from the University of Birmingham.

In March 2006 she was chosen as the Project Manager of the girls team on BBC One’s The Apprentice, for Comic Relief, where she led her team to a resounding victory over the boys, raising over £750k for charity.

In 2010, following appearances as one of Lord Sugar’s interrogators in the final interview round of The Apprentice, Karren replaced Margaret Mountford as Lord Sugar’s aide on the series.

Karren has won various awards including Business Woman of the Year, Cosmopolitan Woman Of The Year, the Spirit of Everywoman Award, Britain’s Most Influential Woman Award as well as two National Reality TV Awards for her role in The Apprentice.

About Boundless (part of FremantleMedia UK)

Encompassing factual entertainment, factual features and specialist factual programming, including The Apprentice, Young Apprentice, You’re Fired, Escape To The Country, Great British Railway Journeys, Grand Designs and Four Rooms, Boundless is FremantleMedia UK’s factual label. FremantleMedia UK is the UK production arm of FremantleMedia, the global production and content business of the RTL Group, Europe’s largest television and radio company. FremantleMedia UK, comprises of a group of labels, Talkback, Retort, Boundless, Thames and Newman Street, which produce some of the UK’s most successful shows – the Group has aired over 450 hours of programming on terrestrial TV in the past 12 months alone.

The Finger of Fear is back

On April 12th, 2013 admin wrote on the subject of Celebrity PR,Television Industry PR,Television PR.

The Apprentice Series 9. Coming Soon to BBC One.

http://www.bbc.co.uk/theapprentice

Daredevil Jonathan Goodwin, performs a death defying stunt on the EDF Energy London Eye

On March 5th, 2013 admin wrote on the subject of Celebrity PR,PR Stunt,PR Stunts,Publicity Stunts,Television PR.

Two minutes to escape hanging from a burning rope high over the Thames

LONDON, Tuesday 5th March 2013: Daredevil Jonathan Goodwin, performed a death defying stunt on the EDF Energy London Eye this morning – trapped in a straitjacket, with only minutes to escape a burning rope hung from one of the famous landmark’s capsules.

For full photo selection click here

JONATHAN GOODWIN 01

The stunt was filmed for his new television show, The Incredible Mr. Goodwin which starts on Watch this Thursday 7th March at 9pm.

Crowds were tense as the professional danger man struggled to release himself from the burning rope positioned more than 200 feet in the air as, with seconds to spare, the flames appeared to engulf Mr Goodwin’s jacket.

JONATHAN GOODWIN 07

Just as things were heating up on the South Bank, the escapologist threw his jacket to the ground to rounds of applause from stunned onlookers.

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Goodwin, born and raised in Pembrokeshire, South Wales, has been described as a modern-day superhero, somewhere between Harry Houdini and Superman.

Over several years working as a professional danger man, the thirty-two year-old has travelled the world in order to place himself in the most extreme and life-threatening situations.

Jonathan Goodwin said, “Danger is a part of my profession and the adrenaline I get from each stunt I do drives me on to the next. Pushing the limits is exciting and I hope I have left the crowd with a memorable experience.”

You can see what other extraordinary situations he gets into during the new five-part series on Watch.

In a nail biting first episode, astonished onlookers watch as the fearless Mr Goodwin climbs up one of London’s tallest buildings – unaided.

He performs a death-defying stunt underneath a super-sized SUV, which puts him within inches of the rushing road surface and fast-spinning wheels, plus manages to trigger a bear trap without losing an arm.

Press Contact: Taylor Herring PR

More about the show HERE

 

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