Celebrity PR Archives - Taylor Herring Taylor Herring

Celebrity PR

Captain Wes Morgan signs for Captain Morgan

Posted on May 3rd, 2016 in Celebrity PR,Consumer PR,creative publicity,Food and Drink PR,PR Stunt,Publicity Stunts.

  • Drinks brand to produce limited edition Captain ‘Wes’ Morgan bottle following the player’s premiership victory

TUESDAY, 3rd May 2016: Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his side’s victory in the Barclay’s Premier League title on Monday.

Captain Wes Morgan

The spirit brand will release a limited edition bottle designed to celebrate the Premier League winner’s victory – replacing their famous buccaneer on the label with an image of the footballer.

The commemorative bottle features the Jamaican international star dressed as Captain Morgan in royal blue and white robes to match Leicester City’s home kit.

The bottles flowed into production following a Twitter exchange between Captain Morgan and the player after Leicester City were crowned champions following Tottenham Hotspur’s draw with Chelsea on Monday night.

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The drinks company have fast-tracked the production of the limited edition bottle, which features Wes Morgan’s signature and an updated medallion with 2016 inscribed to mark his title victory as team captain.

Fans of the premiership football player voiced their love for their Captain with praise across social media using the hashtag #OnlyOneCaptainMorgan, which also features on the bottle.

Wes Morgan has played every minute of the title winning campaign so far (3,285 minutes), becoming the third outfield Premier League champion to do so after Garry Pallister and more recently John Terry in 2015 who both completed the season having played 3,420 minutes. The defender scored an equaliser for Leicester City against Manchester United on Sunday to gain his team a crucial point and secure the title on Monday with 77 points and 2 games to spare.

The Foxes, against odds of 5000-1 at the start of the season, became Premier League champions for the first time in their history beating off the likes of ‘super-clubs’ such as Manchester City, Chelsea and Arsenal.

Rhys Love, Senior Brand Manager of Captain Morgan said: “Captain’s lead by example and we are thrilled to have one of the greatest captains of recent times, who coincidentally shares our name, become the centre of a historic sporting moment. We have created a limited edition commemorative Captain ‘Wes’ Morgan bottle to celebrate his incredible title win triumph as the club’s skipper. We salute Leicester City and their own Captain Morgan.”

Full set of images available for download – https://www.flickr.com/photos/taylorherringpr/sets/72157667709301931

Pres Contact Taylor Herring: +44 208 206 5151

Derren Brown unleashes his Thorpe Park demon

Posted on April 18th, 2016 in Attraction PR,Celebrity PR,Consumer PR,creative publicity,Event PR,PR Stunt,PR Stunts,publicity stunt agency,Publicity Stunts.

LONDON, Monday, 18th April 2016: Britain’s leading illusionist Derren Brown has given the public a terrifying new insight into his forthcoming Ghost Train attraction by unleashing a demon type creature on the general public ahead of the grand opening coming soon at THORPE PARK Resort.

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

EDITORIAL USE ONLY Illusionist Derren Brown walks with a four-legged demonic creature near the Grand Theatre in Wolverhampton, where he is currently performing, as more details of the ‘Derren Brown’s Ghost Train’ are revealed, ahead of it’s opening date to the public in May 2016 at Thorpe Park Resort in Surrey. Issue date: Monday April 18, 2016. The demon is one of the characters to feature on the Ghost Train, which will take guests on a 10-15 minute journey. The attraction integrates live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit. The ride has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same. Photo credit should read: Daniel Lewis

 New images and video released today give the first hint that the narrative of the new attraction (suitable for ages 13 and over) will indeed be very different from traditional ‘ghost train’ rides of old.

The demon type creature will be one of a number of characters in the virtual reality storyline, designed to take visitors on a surreal and head-spinning 10- 15 minute journey.

 The illusionist was pictured walking the four-legged monstrous demon on a lead close to the Grand Theatre in Wolverhampton where he is currently performing on tour and is also seen introducing a secret camera video where he unleashes the creature on a series of unsuspecting members of the public.

A specially commissioned team of special effects wizards and prosthetic artists spent three months creating and building the creature which was designed by Derren for the new attraction.

THORPE PARK Resort and Derren Brown put the demon’s scare factor to the test by unleashing it on the theme park’s staff, capturing reactions on hidden cameras. Employees on site at the theme park and at the Head Office were left terrified after the demon was let out of its cage and went on the rampage.

Derren Brown commented: ‘I am excited to reveal another glimpse into my new attraction, giving the first look behind the doors of the Ghost Train. Over the last few weeks I have been testing out the components of the attraction and decided to run scare tests with my demon creature on the Thorpe Park staff – the reactions were hilarious and very encouraging. Passengers aboard the Ghost Train will experience a pretty extraordinary combination of next generation technology, grand illusion, special effects and live action, completely unalike anything they will have seen before.’

The demon is the latest in a series of reveals from THORPE PARK Resort to promote the new attraction. Previously, eerie, life-size Victorian dolls shocked commuters in London as they were spotted at numerous locations across the capital. The incredibly realistic 4ft 7” high ‘living dolls’ sent people into a frenzy on social media, with locals desperate to find out more about their creepy appearance. The initial announcement of Derren Brown’s Ghost Train was paired with a series of images of the renowned mentalist’s mouth sewn shut – hinting that he has been sworn to secrecy on this new endeavor.

The creature is one of the characters to feature within the narrative of Derren Brown’s Ghost Train, which will take guests on a head-spinning train journey or between 10-15 minutes, like nothing they have ever taken before. This brand new attraction provides a thrilling mix of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit, leaving visitors questions where perception ends and reality begins.

The attraction has 12 multiple knee-shaking journeys and two endings, so no two ‘rides’ will be the same but every journey will also provoke an intense reaction from each individual ‘passenger’. Whilst guests may share their journey with others, each experience will be an individual one, with every journey, sensation and fear unique.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘Following our announcement of Derren Brown’s Ghost Train, we’ve had many people trying to discover its’ tightly guarded secrets. As we approach the opening of this ground-breaking attraction, we unleashed one of the many terrifying features on our own employees in a series of scare tests. As the footage shows, visitors are in for the shock of their lives when they come on board Derren Brown’s Ghost Train. This is the most exciting and ambitious project we have ever attempted at THORPE PARK Resort and will be nothing like visitors have ever experienced before.’

For the latest updates on the new attraction and to be in with a chance to be the first to ride the new experience, visit mindswanted.co.uk. Age restrictions will be in place for the new ride, but are yet to be announced.

THORPE PARK Resort has recently re-opened with over 30 thrilling rides and attractions and live events to enjoy. As well as Derren Brown’s Ghost Train, there are new challenges to test in I’m A Celebrity…Get Me Out of Here, based on classic moments from the last series as well as iconic rides including the UK’s first winged rollercoaster THE SWARM, SAW – The Ride, the world’s first horror movie themed rollercoaster, STEALTH, one of Europe’s fastest and tallest roller coasters and COLOSSUS, the world’s first ten inversion rollercoaster, as well attractions such as RUSH, the world’s largest Speed Swing.

Why not add even more bite to a fun-packed visit by booking a stay in the THORPE SHARK Hotel. The unique accommodation features 90 bite sized rooms that sleep up to four people and includes free Wi-Fi, flat screen TV entertainment packages including Angry Birds App and on-demand movie service.

Dynamo makes magic on the Samsung Galaxy S7

Posted on March 9th, 2016 in branded content,Celebrity PR,Consumer Electronics PR,Consumer PR,creative publicity,Experiential Marketing,Technology PR.

London, UK – 9 MARCH, 2015 – Star magician Dynamo has released a series of seven incredible new illusions for a new campaign in which he promises to help people add a bit of magic to their selfies, by revealing the secrets behind each picture for the very first time.

From floating above the London skyline using an umbrella to shrinking yourself to the size of a pint glass to jumping crowds of people on a pedal bike – the series of clever illusions plays with perspective and perception to create a stunning series of shots which the magician insists anyone can achieve.

The S7 Everyday Illusions project uses a mixture of “forced perspective” techniques, combined with everyday items and a handful of simple, easily-made props to create the series of mind-boggling shots.

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The pictures were designed by the illusionist to showcase the astonishing camera capabilities of the new Samsung Galaxy S7 which launches on Friday this week.

Each of the images were designed by Dynamo on – and shot using – the phone, and the accompanying video provides a step-by-step guide to achieving similar effects at home.

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Dynamo, who has captivated millions with his incredible feats on TV series Magician Impossible and is currently on a sell-out arena tour of the UK, said:

“Ever since I was a child, I have been interested in looking at the world in different ways.​ I have always been fascinated by the fact that a simple twist on perspective can completely affect our perception of an image. I wanted to play with this concept for the Everyday Illusions pictures. They say magicians should never give away their secrets – but for one time only, I wanted to create a series of illusions that anyone can create and show you exactly how to do it. The pictures highlight the incredible resolution and focus of the new Samsung Galaxy S7 phone. The Images are forced perspective alongside a few simple props to create mind boggling illusions which I believe anyone can achieve​with a little time and imagination.” 

 Conor Pierce, Vice President of IT & Mobile, Samsung UK & Ireland, commented;

“We challenged Dynamo to create some photographic magic which would show off the Samsung Galaxy S7’s advanced camera functionality and we have been delighted with the results.  The pictures and accompanying behind the scenes video for the Everyday Illusions project were all shot using our new S7 phone and clearly showcases the incredible new features including our the improved low light camera, super-fast shutter speed and even quicker auto focus – essential for capturing incredible images like these ones. We want to empower consumers with technology to help them get more out of life and will continue to push the frontier of what’s possible, I believe Dynamo has taken that ethos and run with it for this unique series of shots which show the brightest, sharpest of images are now within anyone’s reach.”

Dynamo – who has just announced three record-breaking dates at London’s 02 Arena – will be working with Samsung to stage a series of secret “pop-up” style magic performances over the coming weeks.

The full set of S7 Everyday Illusions and a behind the scenes video can be seen at www.samsung.com/uk/everydayillusions

 

 

 

LEODEON

Posted on February 23rd, 2016 in Awards PR,Celebrity PR,Film PR,stuff we liked,Stunt Of The Day.

People are desperate for Leonardo DiCaprio to win an Oscar.

We, as a cinema watching audience, have decided that his canon is deserving of the recognition of his peers at the highest level and his latest attempt, ‘The Revenant’, is hotly tipped by many to finally land him that ‘Best Actor’ gong.

Odeon, one of the leading cinema companies in the UK, have taken their support of Mr. DiCaprio to the next level:

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LEODEON is born. After polling the nation on that most pivotal of question the stunt was born and our nation has shown its support to Leo for the awards on Sunday.

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Expect to see this cropping up in your social feeds as more and more people go nuts for Leo closer to the day (and next week if he finally shakes that Oscar monkey from his back.)

Deadpool’s marketing campaign has been masterful.

Posted on February 11th, 2016 in Celebrity PR,Comedy,Comedy PR,creative publicity,Digital PR,Event PR,Film PR,Fox Movie Releases,PR Stunt,PR Stunts,Stunt Of The Day.

From the TV and cinema ads, to the off beat Instagram posts, unusual partnerships and inventive use of social media this has been a masterclass in how to build buzz for a film release.

Below are some of the best fourth wall breaking, hilarious and interactive bits from the campaign.

Deadpool and The Red Devils

As much as it pains us to say; Manchester United are the biggest club in the world. The red shirt is instantly recognisable across the world, with some of the players household names in the far reaches of the planet. Manchester United, in partnership with 20th Century Fox, appeared in an advert for ‘Deadpool’…

“I had that weird Wayne Rooney dream again.” Tongue in cheek, very funny, over one million views on YouTube and a load of chat on social mean that the first part of our roundup is a hit.

Deadpool: The Romantic Comedy

It’s Valentine’s Weekend; a time for couples to cuddle up on the sofa, head out for a romantic meal or maybe go to the cinema to watch a romantic film. Even those in the early stages of wooing might think a trip to the cinema is the ticket to romance. Deadpool’s release proximity to Valentine’s Day wasn’t lost on 20th Century Fox, and so a new campaign idea was born:

A little bit of photoshop and a great idea can go a long way; this rebranding of Deadpool as a romantic comedy struck a chord with social media users the world over as Ryan Reynold’s shared the images via his Twitter and Instagram accounts.

The Emoji Billboard

This is something that agencies think a lot about. “What about a living billboard?” “Why don’t we use a billboard by a massively busy road?” The idea behind it is a simple, but effective one; take a simple, striking campaign and get a load of eyes on it. But what if your image is a little more difficult to understand?

For those not au fait with emoji speak that reads “Dead Poo L.” Ryan Reynolds, when asked about the image, said “I remember saying to FOX’s marketing ‘You don’t have the balls to put that as a billboard’ Evidently they have a very crowded sack…” The brashness of the image proves that nothing is off the table when it came to the promotion of this film, but the success speaks for itself.

Testicular Cancer Awareness

Yes, you read that right.

In what is perhaps my favourite element of the campaign (if such a thing is allowed) Deadpool encourages gentlemen all over the world, aided by an enormous amount of puns, to check their testicles once a month for any abnormalities or unusual lumps. It’s a great cause and a hilarious video – proof, if any was needed, that these big budget campaigns have the power to do a little good as well.

Personalised Trailers

The Deadpool campaign demonstrates a number of things but, perhaps more than anything else, that the team behind the campaign understand both news and social media. Making people feel included, making them feel part of the campaign is the holy grail – and they accomplished it with aplomb:

It’s a great, simple piece of content that adds to the noise of the campaign.

Fan Art

Continuing the theme of ‘audience participation’ the team have taken some unusual fan art for Deadpool and giving it centre stage on Ryan Reynolds’s Twitter and Instagram pages:

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With Reynolds free to post whatever he likes with regards to the film to his 2 million Instagram followers, and include as many of the fans as possible, the good will that the film and its star are generating is worth more than any standard campaign.

Australia Day

Not to be accused of being America-centric, the people behind the campaign started to look at events further afield to give the Deadpool twist to. Even those thousands of miles away weren’t safe:

Self deprecating of both Deadpool and Ryan Reynolds’s own career, with a few cheeky digs at Australian culture meant that the video has almost 2 million views and has initiated the kind of faux social media controversy that some brands can only dream of.

So there you have it; at times controversial, at times educational, but innovative, tongue in cheek and hilarious throughout.

While it might seem a scattershot approach to the uninitiated what’s crucial here is the ‘Deadpool Voice’ is present in every single aspect of the campaign.

The strategy is clear and masterfully executed; a demonstration of a campaign and a team at the top of their game.

update: The movie set a new record for a Friday in February with an estimated $47.5m from 3,558 cinemas in the US, easily smashing Fifty Shades of Grey’s previous record of $30.3m this time last year.