Celebrity PR Archives - Taylor Herring Taylor Herring

Celebrity PR

Claude Littner announced as new advisor on The Apprentice

Posted on April 27th, 2015 in Celebrity PR,Television Industry PR,Television PR,The Apprentice.


The Apprentice just got a whole lot tougher. Claude Littner is today announced as Lord Sugar’s new advisor, taking the reins from Nick Hewer.  Hewer stepped down in December 2014 after ten years as Lord Sugar’s eyes and ears during the biggest business challenge on TV.

Claude Littner has known Lord Sugar for 25 years, having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotspur. He currently chairs a number of Lord Sugar’s companies.

The Apprentice 2014

Claude is already well known and loved by Apprentice viewers – and feared by candidates – thanks to ten years as an integral part of the formidable interview episode. In his new role, he will join Baroness Karren Brady in following the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.

Claude said: “If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade.  I will now be assessing their performance in the process, individually and within their teams.  I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate.  I’m ready, and this won’t be a walk in the park!”

Lord Sugar said: “I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It’s great to have him on board.”

Claude has had a very varied career, having been involved in many companies across a number of industries and geographic locations.  These have included start-up, AIM listed and fully quoted companies.  For much of his career he has been involved in corporate turnarounds. He was Deputy Chairman of Blacks Leisure plc, Chairman of ASCO plc, Chairman and majority shareholder of Powerleague plc.  He is a visiting professor at the University of West London, Claude Littner Business School.

Some of Claude’s most infamous interview putdowns include:

  • “You’re not a big fish – you’re not even a fish” – to Stuart Baggs “The Brand”, Series 6
  • “Don’t compare yourself to Lord Sugar. Don’t compare yourself ever to him” – to Luisa Zissman Series 9
  • “I’ve told you how pleased I was with your CV… And then I came on to actually look at the proposal you’re pitching for Lord Sugar, and quite frankly it’s a bloody disgrace. It’s a bloody disgrace. The ten years I’ve done this, I’ve never seen something… two bloody pages… You can leave. Goodbye… There’s nothing to argue, you’ve given me pictures of sailboats… You’re taking the piss… please leave… That’s not the way out.” – to Solomon Akhtar, Series 10

The Apprentice returns to BBC One later this year.

Claude Littner PR Contact: Taylor Herring: 020 8206 5151


Nominations announced for The Ivors 2015

Posted on April 22nd, 2015 in Awards PR,Celebrity PR,Music PR.


BASCA, in association with PRS for Music announce the nominations for the 60th Anniversary Ivor Novello Awards [The Ivors]. The Ivors will take place on Thursday 21st May at the Grosvenor House, Park Lane, London.

The Ivors celebrate, honour and reward excellence in British and Irish songwriting and composing.  They are presented by BASCA [British Academy of Songwriters, Composers and Authors] and are judged by the UK songwriting and composing community.  They have been sponsored by PRS for Music since 1974.

“BASCA is delighted that in their 60th year The Ivors nominations continue to reflect the health and diversity of British and Irish songwriting and composing.  These awards were created to raise the profile of our best creative talent and today’s nominations, which include a host of fresh new writers, demonstrate that The Ivors continue to achieve this.  Congratulations to everyone represented here today.” BASCA Chairman, Simon Darlow

On the 21st May BASCA will also present awards to songwriters and composers in recognition of their contribution to British Music. 

These awards will be:

Lifetime Achievement

Outstanding Song Collection

PRS for Music Outstanding Contribution to British Music

PRS for Music Special International Award

Songwriter of the Year

The Ivors Classical Music Award

The Ivors Inspiration Award

The Ivors Special Anniversary Award

BASCA is also delighted to announce it will present its 18th BASCA Fellowship as part of the 60th Ivor Novello Awards.  

The 2015 nominations are for works released in the UK during 2014 and recognise the songwriters and composers of works, along with their UK music publisher.

Best Song Musically and Lyrically

Above The Clouds of Pompeii
Written by Andrew Davie
Performed by Bear’s Den
Published in the UK by Communion Publishing

I Forget Where We Were
Written and Performed by Ben Howard
Published in the UK by Warner/Chappell Music Publishing Ltd

Take Me to Church
Written by Andrew Hozier-Byrne

Performed by Hozier
Published in the UK by Sony/ATV Music Publishing – The Evolving Music Company

Best Contemporary Song

Every Other Freckle

Written by Thomas Green, Joe Newman and Gus Unger-Hamilton

Performed by alt-J
Published in the UK by Kobalt Music Publishing

Rather Be
Written by James Napier and Jack Patterson
Performed by Clean Bandit featuring Jess Glynne
Published in the UK by Universal Music Publishing – Salli Isaak Songs / Sony/ATV Music Publishing

 Two Weeks

Written by Tahliah Debrett Barnett and Emile Haynie

Performed by FKA Twigs
Published in the UK by BMG Chrysalis / Universal Music Publishing

PRS for Music Most Performed Work


Written by George Ezra Barnett and Joel Pott
Performed by George Ezra
Published in the UK by BMG Chrysalis

Rather Be
Written by James Napier and Jack Patterson
Performed by Clean Bandit featuring Jess Glynne
Published in the UK by Universal Music Publishing – Salli Isaak Songs / Sony/ATV Music Publishing

Stay With Me
Written by James Napier, William Phillips and Sam Smith
Performed by Sam Smith
Published in the UK by Universal Music Publishing – Salli Isaak Songs – Method Paperwork / Naughty Words Ltd – Stellar Songs Ltd – Sony/ATV Music Publishing

Album Award

 Present Tense

Written by Thomas Fleming, Ben Little, Christopher Talbot and Hayden Thorpe

Performed by Wild Beasts
Published in the UK by Domino Publishing Company

 Royal Blood

Written by Michael Kerr and Ben Thatcher
Performed by Royal Blood
Published in the UK Warner/Chappell Music Publishing Ltd

 So Long, See You Tomorrow

Written by Jack Steadman

Performed by Bombay Bicycle Club
Published in the UK by Imagem Music

Best Original Film Score­­­­­­­­­­­­


Composed by David Holmes
Published in the UK by Universal Music Publishing

 Mr. Turner

Composed by Gary Yershon
Published in the UK by Universal Music Publishing

 The Boxtrolls

Composed by Dario Marianelli
Published in the UK by Warner/Chappell Music Publishing Ltd

 Best Television Soundtrack

The Honourable Woman
Composed by Natalie Holt and Martin Phipps
Published in the UK by Imagem FTV / Du Vinage Publishing

 The Mill – Series 2

Composed by Samuel Sim
Published in the UK by Du Vinage Publishing / Sony/ATV Music Publishing

The Suspicions of Mr Whicher – Beyond the Pale
Composed by Edmund Butt
Published in the UK by Bucks Music Group / Imagem FTV

The 60th Anniversary Ivor Novello Awards take place on Thursday 21
st May from 11.30am to 4.30pm at the Grosvenor House, Park Lane, London.

For press enquiries please contact:Taylor Herring: +44 020 8206 5151

The Island With Bear Grylls

Posted on April 10th, 2015 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR.

PRESS RELEASE: In our world full of 21st century luxuries, few of us will ever experience what it is like to fight

for our very survival; to sustain ourselves using the hunter gatherer skills of our ancestors.

But in the second series of The Island With Bear Grylls, Bear conducts the ultimate survival

challenge on the smart-phone generation, and sets 28 Britons just one test: survive for six

weeks on an uninhabited island in the Pacific Ocean.



This year, that challenge returns harsher and longer than before. The “Islanders” not only had

to endure the torrential downpours and stifling humidity of the tempestuous rainy season,

they also had to cope for an extra two weeks; almost six weeks in total.


The series also returns with one fundamental difference; this year, both men and women are

part of the task with each sex inhabiting their own island within a remote Pacific archipelago.

After being whittled down from over 80,000 initial applicants, 14 male and 14 female

Islanders lived 25 miles apart, never crossing paths, in what will be an intriguing look at how

the different sexes handle all the islands had to throw at them.


The chosen few arrived by boat with just the clothes they stood up in, filming equipment,

basic medical supplies, enough water for 24 hours, a few simple tools and survival training

from Bear and his team. Their one assurance was that there were sufficient indigenous

resources on the islands to sustain them, but only if they had the ingenuity to find and

exploit them.


Once Bear waved goodbye to the Islanders there was no hand-holding. After a tough swim

to shore, Islanders were left to battle the relentless elements, crippling hunger, extreme

exhaustion and the ever-present, real threat of their habitat. Their physical abilities and

mental strength were tested as they were forced to forage for and catch their food, light fires

for warmth and water purification and build their shelters – and try to learn how to live and

work together.


Filming their gruelling experience were four professionally trained camera people per island.

With additional pressures to those experienced by the rest of the Islanders, they had to

juggle documenting life on the islands; each animal slaughtered and each fire lit, with their

own endurance of the same extreme conditions.


Could they survive without their 21st century comforts? Who is more resilient: the men or

the women? Will gender stereotypes be reinforced or pulled apart? But above all, do men and

women approach survival differently?


The story of each island will be told in separate episodes. An episode of life on the men’s

island will be followed by an episode of the women’s island, each airing in the same week,

across seven weeks. A raw and exhilarating series, this is an authentic look at survival and

what it means to live in the 21st Century.

Full press pack here

Press Contact: Taylor Herring PR + 44 208 206 5151

Hollywood stars get a digital makeover

Posted on February 18th, 2015 in Celebrity PR,creative publicity,Digital PR,PR Stunt,Publicity Stunts,Technology PR.

London, UK – 18th February, 2015 – Samsung UK has unveiled a unique art project which re-imagines the most stylish Hollywood stars of all time as they may have looked had they lived today using the magic of digital technology.

The project challenged a team of leading digital artists to bring the leading style icons of the silver screen into the 21st century by using the new Galaxy Note 4 handset to help create photo-realistic images of the stars in a modern context.



The project followed a survey by Samsung which named Audrey Hepburn, James Dean and Marilyn Monroe as the most influential Hollywood style icons of all time.


Audrey Hepburn

The artistic team, led by leading digital designer Quentin Devine, worked closely with cultural expert Will Brooker, Professor of Film and Cultural Studies at Kingston University and author of numerous books and articles on popular culture, to predict and advise on how the classic stars may have looked had they lived in 2015.


Marilyn Monroe


The pair worked on creating modernised images of the three most influential females and top two males as well as Richard Burton, the leading British male as voted for by the public.




The images were created using the Galaxy Note 4, making use of using it’s multiscreen to compare old and new images and the S Pen to cut useful pictures to the scrapbook, complete with photo editing software to help update original images of each of the stars.

James Dean

James Dean

Ines van Gennip, Marketing Director for IT & Mobile, Samsung Electronics UK & Ireland, says: “Audrey Hepburn, James Dean and Marilyn Monroe practically invented style as we know it today, so we thought it would be fun in the run up to both London Fashion Week and the Oscars to imagine how these stars may have looked had they lived in the present time.  Each of these silver screen icons was a game-changer in the style stakes in their day, much the same as the Galaxy Note 4 is a game-changer within today’s smartphone market.  The digital artists spent a long time working with the Galaxy Note 4 to create the artwork, and we think the results look brilliant – a really interesting vision of how our favourite stars might have looked were they photographed now.”

Uri Geller and Kellogg’s Throne Of Spoons

Posted on January 15th, 2015 in Celebrity PR,Consumer PR,creative publicity,Event PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts.

LONDON, 15th January 2015: It’s a throne fit for a King – cereal giant Kellogg’s has unveiled Uri Geller’s latest creation, a magnificent ‘Throne of Spoons’ to celebrate its most exciting on pack promotion to date.


The throne was inspired by the Iron Throne from hit TV show ‘Game of Thrones’.

The custom designed, one of a kind throne took Uri and Kellogg’s design team two months to build using a total of over 2,000 spoons – each was single handedly attached to the throne structure.

A handful of the spoons used to construct the throne were gifted to Uri over the years by a host of his celebrity friends such as John Lennon, Robin Gibb and Mick Jagger.


The throne will take pride of place amongst Uri’s impressive collection of memorabilia which includes a crystal rock sphere given to him from Salvador Dali and a Cadillac covered with thousands of spoons from a host of iconic figures such as Winston Churchill, Elvis and Nelson Mandela.

The throne was commissioned by Kellogg’s as part of a new on pack promotion to send off for a free, personalised spoon.

The throne will be unveiled in all its glory at a free ‘spoon bending breakfast’ event on Saturday 24th January at Westfield W12 London, where Uri aims to bend his one millionth spoon whilst attempting to teach members of the public the secrets behind his ability.

Audience members can also have their very own Ned Stark moment and have their picture taken on the throne with Uri himself.

Uri Geller said, ‘I’ve seen and done some incredible things and the Throne of Spoons is certainly up there as one of them I’m really excited to be a part of the Kellogg’s project and hope everyone will pick up their free, personalised spoon to eat their favourite cereal with.’

To take part in the spoons promotion and claim a free, personalised spoon, simply pick up three packs of Kellogg’s cereal, enter the codes on the Kellogg’s website, choose a size (adult or child) and it will then be sent in the post.

The spoon can be engraved with either a name or phrase as well as a Kellogg’s character including favourites Tony the Tiger and Coco the Monkey.

A Kellogg’s spokesperson said ‘We wanted to bring the fun factor to the launch of this latest Kellogg’s on pack promotion. Uri looks fantastic on his “iron throne” channelling Ned Stark and we hope he inspires everyone to claim their free personalised spoon and join us at our breakfast in January.’

The Kellogg’s breakfast with Uri Geller will take place on Saturday 24th January at Westfield London W12 from 10am.

To find out more about the promotion, GO HERE  and to reserve a place at the breakfast, email spoons@kellogg.com

Pictures for editorial use here