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World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.


The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.


 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting https://www.thorpepark.com,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.


For more info contact Taylor Herring

Claude Littner announced as new advisor on The Apprentice

Posted on April 27th, 2015 in Celebrity PR,Television Industry PR,Television PR,The Apprentice.


The Apprentice just got a whole lot tougher. Claude Littner is today announced as Lord Sugar’s new advisor, taking the reins from Nick Hewer.  Hewer stepped down in December 2014 after ten years as Lord Sugar’s eyes and ears during the biggest business challenge on TV.

Claude Littner has known Lord Sugar for 25 years, having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotspur. He currently chairs a number of Lord Sugar’s companies.

The Apprentice 2014

Claude is already well known and loved by Apprentice viewers – and feared by candidates – thanks to ten years as an integral part of the formidable interview episode. In his new role, he will join Baroness Karren Brady in following the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.

Claude said: “If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade.  I will now be assessing their performance in the process, individually and within their teams.  I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate.  I’m ready, and this won’t be a walk in the park!”

Lord Sugar said: “I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It’s great to have him on board.”

Claude has had a very varied career, having been involved in many companies across a number of industries and geographic locations.  These have included start-up, AIM listed and fully quoted companies.  For much of his career he has been involved in corporate turnarounds. He was Deputy Chairman of Blacks Leisure plc, Chairman of ASCO plc, Chairman and majority shareholder of Powerleague plc.  He is a visiting professor at the University of West London, Claude Littner Business School.

Some of Claude’s most infamous interview putdowns include:

  • “You’re not a big fish – you’re not even a fish” – to Stuart Baggs “The Brand”, Series 6
  • “Don’t compare yourself to Lord Sugar. Don’t compare yourself ever to him” – to Luisa Zissman Series 9
  • “I’ve told you how pleased I was with your CV… And then I came on to actually look at the proposal you’re pitching for Lord Sugar, and quite frankly it’s a bloody disgrace. It’s a bloody disgrace. The ten years I’ve done this, I’ve never seen something… two bloody pages… You can leave. Goodbye… There’s nothing to argue, you’ve given me pictures of sailboats… You’re taking the piss… please leave… That’s not the way out.” – to Solomon Akhtar, Series 10

The Apprentice returns to BBC One later this year.

Claude Littner PR Contact: Taylor Herring: 020 8206 5151


Nominations announced for The Ivors 2015

Posted on April 22nd, 2015 in Awards PR,Celebrity PR,Music PR.


BASCA, in association with PRS for Music announce the nominations for the 60th Anniversary Ivor Novello Awards [The Ivors]. The Ivors will take place on Thursday 21st May at the Grosvenor House, Park Lane, London.

The Ivors celebrate, honour and reward excellence in British and Irish songwriting and composing.  They are presented by BASCA [British Academy of Songwriters, Composers and Authors] and are judged by the UK songwriting and composing community.  They have been sponsored by PRS for Music since 1974.

“BASCA is delighted that in their 60th year The Ivors nominations continue to reflect the health and diversity of British and Irish songwriting and composing.  These awards were created to raise the profile of our best creative talent and today’s nominations, which include a host of fresh new writers, demonstrate that The Ivors continue to achieve this.  Congratulations to everyone represented here today.” BASCA Chairman, Simon Darlow

On the 21st May BASCA will also present awards to songwriters and composers in recognition of their contribution to British Music. 

These awards will be:

Lifetime Achievement

Outstanding Song Collection

PRS for Music Outstanding Contribution to British Music

PRS for Music Special International Award

Songwriter of the Year

The Ivors Classical Music Award

The Ivors Inspiration Award

The Ivors Special Anniversary Award

BASCA is also delighted to announce it will present its 18th BASCA Fellowship as part of the 60th Ivor Novello Awards.  

The 2015 nominations are for works released in the UK during 2014 and recognise the songwriters and composers of works, along with their UK music publisher.

Best Song Musically and Lyrically

Above The Clouds of Pompeii
Written by Andrew Davie
Performed by Bear’s Den
Published in the UK by Communion Publishing

I Forget Where We Were
Written and Performed by Ben Howard
Published in the UK by Warner/Chappell Music Publishing Ltd

Take Me to Church
Written by Andrew Hozier-Byrne

Performed by Hozier
Published in the UK by Sony/ATV Music Publishing – The Evolving Music Company

Best Contemporary Song

Every Other Freckle

Written by Thomas Green, Joe Newman and Gus Unger-Hamilton

Performed by alt-J
Published in the UK by Kobalt Music Publishing

Rather Be
Written by James Napier and Jack Patterson
Performed by Clean Bandit featuring Jess Glynne
Published in the UK by Universal Music Publishing – Salli Isaak Songs / Sony/ATV Music Publishing

 Two Weeks

Written by Tahliah Debrett Barnett and Emile Haynie

Performed by FKA Twigs
Published in the UK by BMG Chrysalis / Universal Music Publishing

PRS for Music Most Performed Work


Written by George Ezra Barnett and Joel Pott
Performed by George Ezra
Published in the UK by BMG Chrysalis

Rather Be
Written by James Napier and Jack Patterson
Performed by Clean Bandit featuring Jess Glynne
Published in the UK by Universal Music Publishing – Salli Isaak Songs / Sony/ATV Music Publishing

Stay With Me
Written by James Napier, William Phillips and Sam Smith
Performed by Sam Smith
Published in the UK by Universal Music Publishing – Salli Isaak Songs – Method Paperwork / Naughty Words Ltd – Stellar Songs Ltd – Sony/ATV Music Publishing

Album Award

 Present Tense

Written by Thomas Fleming, Ben Little, Christopher Talbot and Hayden Thorpe

Performed by Wild Beasts
Published in the UK by Domino Publishing Company

 Royal Blood

Written by Michael Kerr and Ben Thatcher
Performed by Royal Blood
Published in the UK Warner/Chappell Music Publishing Ltd

 So Long, See You Tomorrow

Written by Jack Steadman

Performed by Bombay Bicycle Club
Published in the UK by Imagem Music

Best Original Film Score­­­­­­­­­­­­


Composed by David Holmes
Published in the UK by Universal Music Publishing

 Mr. Turner

Composed by Gary Yershon
Published in the UK by Universal Music Publishing

 The Boxtrolls

Composed by Dario Marianelli
Published in the UK by Warner/Chappell Music Publishing Ltd

 Best Television Soundtrack

The Honourable Woman
Composed by Natalie Holt and Martin Phipps
Published in the UK by Imagem FTV / Du Vinage Publishing

 The Mill – Series 2

Composed by Samuel Sim
Published in the UK by Du Vinage Publishing / Sony/ATV Music Publishing

The Suspicions of Mr Whicher – Beyond the Pale
Composed by Edmund Butt
Published in the UK by Bucks Music Group / Imagem FTV

The 60th Anniversary Ivor Novello Awards take place on Thursday 21
st May from 11.30am to 4.30pm at the Grosvenor House, Park Lane, London.

For press enquiries please contact:Taylor Herring: +44 020 8206 5151

The Island With Bear Grylls

Posted on April 10th, 2015 in Celebrity PR,Reality TV PR,Television Industry PR,Television PR.

PRESS RELEASE: In our world full of 21st century luxuries, few of us will ever experience what it is like to fight

for our very survival; to sustain ourselves using the hunter gatherer skills of our ancestors.

But in the second series of The Island With Bear Grylls, Bear conducts the ultimate survival

challenge on the smart-phone generation, and sets 28 Britons just one test: survive for six

weeks on an uninhabited island in the Pacific Ocean.



This year, that challenge returns harsher and longer than before. The “Islanders” not only had

to endure the torrential downpours and stifling humidity of the tempestuous rainy season,

they also had to cope for an extra two weeks; almost six weeks in total.


The series also returns with one fundamental difference; this year, both men and women are

part of the task with each sex inhabiting their own island within a remote Pacific archipelago.

After being whittled down from over 80,000 initial applicants, 14 male and 14 female

Islanders lived 25 miles apart, never crossing paths, in what will be an intriguing look at how

the different sexes handle all the islands had to throw at them.


The chosen few arrived by boat with just the clothes they stood up in, filming equipment,

basic medical supplies, enough water for 24 hours, a few simple tools and survival training

from Bear and his team. Their one assurance was that there were sufficient indigenous

resources on the islands to sustain them, but only if they had the ingenuity to find and

exploit them.


Once Bear waved goodbye to the Islanders there was no hand-holding. After a tough swim

to shore, Islanders were left to battle the relentless elements, crippling hunger, extreme

exhaustion and the ever-present, real threat of their habitat. Their physical abilities and

mental strength were tested as they were forced to forage for and catch their food, light fires

for warmth and water purification and build their shelters – and try to learn how to live and

work together.


Filming their gruelling experience were four professionally trained camera people per island.

With additional pressures to those experienced by the rest of the Islanders, they had to

juggle documenting life on the islands; each animal slaughtered and each fire lit, with their

own endurance of the same extreme conditions.


Could they survive without their 21st century comforts? Who is more resilient: the men or

the women? Will gender stereotypes be reinforced or pulled apart? But above all, do men and

women approach survival differently?


The story of each island will be told in separate episodes. An episode of life on the men’s

island will be followed by an episode of the women’s island, each airing in the same week,

across seven weeks. A raw and exhilarating series, this is an authentic look at survival and

what it means to live in the 21st Century.

Full press pack here

Press Contact: Taylor Herring PR + 44 208 206 5151

Hollywood stars get a digital makeover

Posted on February 18th, 2015 in Celebrity PR,creative publicity,Digital PR,PR Stunt,Publicity Stunts,Technology PR.

London, UK – 18th February, 2015 – Samsung UK has unveiled a unique art project which re-imagines the most stylish Hollywood stars of all time as they may have looked had they lived today using the magic of digital technology.

The project challenged a team of leading digital artists to bring the leading style icons of the silver screen into the 21st century by using the new Galaxy Note 4 handset to help create photo-realistic images of the stars in a modern context.



The project followed a survey by Samsung which named Audrey Hepburn, James Dean and Marilyn Monroe as the most influential Hollywood style icons of all time.


Audrey Hepburn

The artistic team, led by leading digital designer Quentin Devine, worked closely with cultural expert Will Brooker, Professor of Film and Cultural Studies at Kingston University and author of numerous books and articles on popular culture, to predict and advise on how the classic stars may have looked had they lived in 2015.


Marilyn Monroe


The pair worked on creating modernised images of the three most influential females and top two males as well as Richard Burton, the leading British male as voted for by the public.




The images were created using the Galaxy Note 4, making use of using it’s multiscreen to compare old and new images and the S Pen to cut useful pictures to the scrapbook, complete with photo editing software to help update original images of each of the stars.

James Dean

James Dean

Ines van Gennip, Marketing Director for IT & Mobile, Samsung Electronics UK & Ireland, says: “Audrey Hepburn, James Dean and Marilyn Monroe practically invented style as we know it today, so we thought it would be fun in the run up to both London Fashion Week and the Oscars to imagine how these stars may have looked had they lived in the present time.  Each of these silver screen icons was a game-changer in the style stakes in their day, much the same as the Galaxy Note 4 is a game-changer within today’s smartphone market.  The digital artists spent a long time working with the Galaxy Note 4 to create the artwork, and we think the results look brilliant – a really interesting vision of how our favourite stars might have looked were they photographed now.”