Celebrity PR « Taylor Herring

Celebrity PR

Hollywood stars get a digital makeover

Posted on February 18th, 2015 in Celebrity PR,creative publicity,Digital PR,PR Stunt,Publicity Stunts,Technology PR.

London, UK – 18th February, 2015 – Samsung UK has unveiled a unique art project which re-imagines the most stylish Hollywood stars of all time as they may have looked had they lived today using the magic of digital technology.

The project challenged a team of leading digital artists to bring the leading style icons of the silver screen into the 21st century by using the new Galaxy Note 4 handset to help create photo-realistic images of the stars in a modern context.

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The project followed a survey by Samsung which named Audrey Hepburn, James Dean and Marilyn Monroe as the most influential Hollywood style icons of all time.

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Audrey Hepburn

The artistic team, led by leading digital designer Quentin Devine, worked closely with cultural expert Will Brooker, Professor of Film and Cultural Studies at Kingston University and author of numerous books and articles on popular culture, to predict and advise on how the classic stars may have looked had they lived in 2015.

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Marilyn Monroe

 

The pair worked on creating modernised images of the three most influential females and top two males as well as Richard Burton, the leading British male as voted for by the public.

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Elvis

 

The images were created using the Galaxy Note 4, making use of using it’s multiscreen to compare old and new images and the S Pen to cut useful pictures to the scrapbook, complete with photo editing software to help update original images of each of the stars.

James Dean

James Dean

Ines van Gennip, Marketing Director for IT & Mobile, Samsung Electronics UK & Ireland, says: “Audrey Hepburn, James Dean and Marilyn Monroe practically invented style as we know it today, so we thought it would be fun in the run up to both London Fashion Week and the Oscars to imagine how these stars may have looked had they lived in the present time.  Each of these silver screen icons was a game-changer in the style stakes in their day, much the same as the Galaxy Note 4 is a game-changer within today’s smartphone market.  The digital artists spent a long time working with the Galaxy Note 4 to create the artwork, and we think the results look brilliant – a really interesting vision of how our favourite stars might have looked were they photographed now.”

Uri Geller and Kellogg’s Throne Of Spoons

Posted on January 15th, 2015 in Celebrity PR,Consumer PR,creative publicity,Event PR,Experiential Marketing,FMCG,Food and Drink PR,PR Stunt,PR Stunts,Publicity Stunts.

LONDON, 15th January 2015: It’s a throne fit for a King – cereal giant Kellogg’s has unveiled Uri Geller’s latest creation, a magnificent ‘Throne of Spoons’ to celebrate its most exciting on pack promotion to date.

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The throne was inspired by the Iron Throne from hit TV show ‘Game of Thrones’.

The custom designed, one of a kind throne took Uri and Kellogg’s design team two months to build using a total of over 2,000 spoons – each was single handedly attached to the throne structure.

A handful of the spoons used to construct the throne were gifted to Uri over the years by a host of his celebrity friends such as John Lennon, Robin Gibb and Mick Jagger.

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The throne will take pride of place amongst Uri’s impressive collection of memorabilia which includes a crystal rock sphere given to him from Salvador Dali and a Cadillac covered with thousands of spoons from a host of iconic figures such as Winston Churchill, Elvis and Nelson Mandela.

The throne was commissioned by Kellogg’s as part of a new on pack promotion to send off for a free, personalised spoon.

The throne will be unveiled in all its glory at a free ‘spoon bending breakfast’ event on Saturday 24th January at Westfield W12 London, where Uri aims to bend his one millionth spoon whilst attempting to teach members of the public the secrets behind his ability.

Audience members can also have their very own Ned Stark moment and have their picture taken on the throne with Uri himself.

Uri Geller said, ‘I’ve seen and done some incredible things and the Throne of Spoons is certainly up there as one of them I’m really excited to be a part of the Kellogg’s project and hope everyone will pick up their free, personalised spoon to eat their favourite cereal with.’

To take part in the spoons promotion and claim a free, personalised spoon, simply pick up three packs of Kellogg’s cereal, enter the codes on the Kellogg’s website, choose a size (adult or child) and it will then be sent in the post.

The spoon can be engraved with either a name or phrase as well as a Kellogg’s character including favourites Tony the Tiger and Coco the Monkey.

A Kellogg’s spokesperson said ‘We wanted to bring the fun factor to the launch of this latest Kellogg’s on pack promotion. Uri looks fantastic on his “iron throne” channelling Ned Stark and we hope he inspires everyone to claim their free personalised spoon and join us at our breakfast in January.’

The Kellogg’s breakfast with Uri Geller will take place on Saturday 24th January at Westfield London W12 from 10am.

To find out more about the promotion, GO HERE  and to reserve a place at the breakfast, email spoons@kellogg.com

Pictures for editorial use here

McBusted: 02 Launch

Posted on November 23rd, 2014 in Celebrity PR,Music PR.

The O2 played hosts to some old friends today as five guitar heroes and a dancing-champion drummer leapt into the air in true rock and roll style.

That’s right, the McBusted boys are back, and after a whirl-wind arena tour which sold out the O2 last year, you could say they’re jumping for joy…literally.

The awesome six returned to the infamous dome, guitars and drumsticks in hand, to recreate the iconic air-kick that is now synonymous with all things McBusted.

After their amazing return last year, which delighted fans and critics alike, selling out 3 massive shows at the O2, the boys returned to the infamous venue and rocked out to celebrate the release of their new double-DVD ‘Tourplay and McBusted Live at the O2’, which goes on sale tomorrow, November 24.

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McBusted, one of the most successful bands of this year, never do anything by halves and their first DVD proves just that, featuring not one but TWO DVDs -TOURPLAY and MCBUSTED LIVE AT THE 02.

TOURPLAY is a film in its own right, offering unrestricted access to the band throughout one crazy summer on the road, as they packed out UK arenas. Tom, James, Danny, Harry, Matt and Dougie allow a behind the scenes view of one of the biggest musical events of recent years and a chance to get up close and personal in a series of endearingly honest and revealing interviews. This is a film that really gets under the skin of what it’s like to be part of the world’s ultimate supergroup.

LIVE AT THE 02 is your first class ticket back to the future, to THAT incredible performance by McBusted. For those who were there, it’s a chance to relive an unforgettable experience and for those who weren’t, it’s a ringside seat for a truly mind-blowing musical extravaganza. The tour didn’t just excite the fans but the whole music world. And nobody was disappointed, as the boys delivered…big time! Flying DeLoreans? CHECK. On stage fireworks? CHECK. Flames? CHECK. Three boobs? CHECK. Confetti canons? CHECK. And did we mention the guys descending from the sky on their very own flying saucer? Check that too.

As well as the utterly spectacular stage show there were the songs, storming renditions of their best-loved hits, from Busted’s ‘Year 3000’, ‘What I Go To School For’ and ‘Crashed the Wedding’ through to McFly’s ‘All About You’, ‘Star Girl’ and ‘Shine a Light’.

This was a whistle-stop tour through more than a decade of pop perfection and LIVE AT THE 02 captures it all. And the excitement doesn’t stop there, fans can also get their hands on an exclusive eight-page booklet with behind-the-scenes images of the boys on the road this summer – a must have for the McBusted collection.

 

 

The Apprentice Returns

Posted on October 7th, 2014 in Celebrity PR,Television PR,The Apprentice.

The Apprentice returns on Tuesday 14th October 2014 at 9pm on BBC One and BBC One HD for a tenth series, as Lord Sugar and his advisors, Nick Hewer and Karren Brady, put a new group of candidates through the toughest business test going – with a twist right from the start.

Upping the ante this year, Lord Sugar will be testing the business know-how of not 16 but 20 potential business partners in the battle for his investment. Viewers will be treated to a double dose of boardroom drama in the first week as the second episode airs on Wednesday 15th October, with the series then continuing on Wednesdays at 9pm on BBC One.

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Over 12 weeks, the 20 candidates must compete to stay out of the firing line in a bid to win the £250,000 investment from Lord Sugar by proving their skills in sales, creativity, leadership, strategy and business insight in a series of testing tasks.

They all think they have what it takes, but only one candidate can win the final battle for boardroom supremacy.

This year’s budding business partners come from a diverse range of careers and backgrounds; from law and social care to marketing and management, and from fitness and fashion to accountancy and technology.

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Standing L-R: Solomon Akhtar, Roisin Hogan, Chiles Cartwright, Jemma Bird, EllaJade Bitton, Scott McCulloch, Nurun Ahmed, Mark Wright, Lindsay Booth, Bianca Miller, Sarah Dales, Pamela Uddin, Lauren Riley, Sanjay Sood-Smith, Katie Bulmer-Cooke

Seated Front L-R: Daniel Lassman, Felipe Alviar-Baquero, Robert Goodwin, James Hill, Steven Ugoalah

Lord Sugar is once again joined by his trusted advisors Nick and Karren, who are on hand to observe the candidates throughout each task and report back on the successes and failures that they have seen.

When Lord Sugar welcomes the candidates to the boardroom for the first time, he starts by revealing the key difference to this year’s process: “Now, this is the tenth year that we have been in this boardroom, and so on this special occasion I’m going to start things off a little bit differently. What I’ve decided to do is to kick off with 20 candidates, 10 boys and 10 girls. That’s the good news. Here’s possibly not such good news. The process will still last 12 weeks. That means that on certain occasions I may decide to dispose of more than one candidate at a time. Be prepared.” With more candidates being given the opportunity to compete for his investment, he then offers a few words of advice about the prize they are all striving for: “This deal is all about getting a £250,000 injection into a company that both of us will own on a 50:50 basis. I won’t be working, you will be working. I will be advising and mentoring.”

Lord Sugar kicks off the series by splitting the candidates into two teams – girls vs boys. He challenges them to sell products which have all appeared in the first task of the last nine series including sausages, flowers, coffee and fruit.  They are also given cash with which to add value to the products and can choose whether to sell the items directly to the public or in bulk to trade.

With the aim of making as much money as possible, they must strategize carefully and plan their selling time wisely. But will the candidates prove they can better the last nine years of selling in this supersized sales task? As the series progresses the candidates will be put through their paces in a variety of challenging tasks.

These include designing an innovative wearable technology product, creating an online video channel, running package coach tours, securing and fulfilling orders for a home fragrance range, manufacturing and selling a new board game and launching their own soft drinks brand. Each task will, as always, be followed by a showdown in the boardroom.

Which candidates will prove cut-throat competitors and who will play it safe?  When the losing team returns to face Lord Sugar, who will find their mistakes have led them to hear the infamous words ‘You’re Fired!’?

The ever-popular companion show The Apprentice: You’re Fired! will also return to air on BBC Two immediately after the main programme.  Host Dara O Briain will reflect on the fired candidate’s time on the series, delving into their best moments and toughest times, as they are quizzed by a panel of business experts and celebrity fans.

Before the tenth series kicks off, fans can also relive their favourite moments of the past decade with Ten Years of The Apprentice, airing 13th October on BBC One.  Narrated by Matt Edmondson, it will take a sideways glance at the last decade of Britain’s best-loved business show.

With the help of Nick, Karren and Lord Sugar himself, we’ll take an irreverent rummage through the boardroom store cupboard and reminisce over moments which had viewers shouting at their televisions or high-fiving in celebration the first time round; from the quest for a kosher chicken in Marrakesh to Series Nine’s infamous ‘abdication’. The official Apprentice website – www.bbc.co.uk/apprentice – will host candidate biographies and audition tapes, as well as information about the series and preview clips of upcoming episodes.

You can also catch up with all The Apprentice action on the official Apprentice Twitter (@bbcapprentice and #theapprentice) and Facebook (facebook.com/BBCApprentice) channels.

The Apprentice is a Boundless production for BBC One. Cate Hall and Francesca Maudslay are the Executive Producers; Stephen Day is the Series Editor and Jo Wallace is the Commissioning Editor for the BBC.

Press Information: Contact Taylor Herring PR    

100 Brilliantly Creative Outdoor and Ambient Marketing Campaigns

Posted on June 1st, 2014 in Arts PR,Attraction PR,Awards PR,Book PR,brand PR,Broadband PR,Camera PR,Car PR,Celebrity PR,Charity PR,Children's Brands PR,Classical Music PR,Comedy PR,Computer Games PR,Consumer Electronics PR,Consumer PR,creative publicity,Cycling PR,Digital PR,DVD PR,Entertainment Brands,Environmental PR,Event PR,Experiential Marketing,Extreme Sports PR,Fashion PR,Festival PR,Film PR,Fitness PR,FMCG,Food and Drink PR,Football PR,Games PR,Gym PR,Health and Fitness PR,Kids PR,Leisure PR,Magazine PR,Music PR,Online PR,Opera PR,PR Jobs,PR Stunt,PR Stunts,Property PR,Publishing PR,Radio PR,Restaurant PR,Retail PR,Shopping Centre PR Stunts,snackfood PR,Sport PR,Technology PR,Television PR,theatre PR,Tour PR,Tourism PR,Toy PR,Travel PR,Venue PR,Viral Video PR.

By James Herring

Nobody tweets a picture of a poster or a billboard. Well rarely.

Marketers are having to come up with increasing bolder, creative and innovative news ways of getting the message out there.

Here are some of our favourite bits of creative and unusual media of recent years.

1. Nationwide Insurance

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2. Drunk people sleeping on the streets of Japan are turned into human billboards for a new alcohol awareness campaign.

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3. The Economist

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4. Dengan Nose Hair Trimmers

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5. O’Donovans Irish Pub

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6. Silberman’s Fitness Center

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7. Adidas

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8. Bic Razors

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9. Mini

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10. Frontline – Flea and Tick Spray

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11. Newcastle Brown Ale hijack Stella

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12. Nike

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13. BMW vs Audi

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14. Fitness First – Bus Stop Scales

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15. Folgers Coffee make good use of steam vents

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16. Aim Plumbing Servoces

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17.  Brandstik USB

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18. Tefal

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19. Nike Escalator sabotage

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20. National Geographic Channel

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21. HBO – Game Of Thrones

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22. BBC World

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23. Smart car

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24. Joffrey Ballet School, Chicago

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25. Mondo Pasta

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26. Kansas Public Library

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27. Japanese camera ad

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28. Australian construction site

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29. Yahoo

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30. Colorado road safety campaign

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31. Anando Milk

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32. Australian Childhood Foundation

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33.  Belt Up

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34. Cadbury Dairy Milk

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35. Heineken

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36. Hot Wheels

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37. Law and Order

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38. Martor Razor Blades

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39. McDonald: Sundial Billboard.

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40. Quitplan.com

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41. Environmental Awareness: Swimming Pool.

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42. Iberia

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43. Venice Casino

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44. Lego

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45.

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46. Oral B

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47. Australian Public Transport Authority

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48. Kung Fu Panda – Dreamworks

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49. Imodium

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50. Alice In Wonderland

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51. FedEx Kinkos – Office Products

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52. Australia Post

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53. Kill Bill  (New Zealand)

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54. Absolut

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55. The Day After Tomorrow (Mumbai)

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56. Newcastle Brown Ale

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57. Batman

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58. Dutch Stutter Foundation

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59.Benjamin Moore Paints

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60. CNN

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61. Science World

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62. Old Timer Restaurants

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63. Smart

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64. McDonalds Fries

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65. Allstate Insurance: Marina Tower

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66. Peter MacCallum Cancer Centre

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67. Check The Gas

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68. Pedigree dog food (and poop bag dispenser)

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69.  Lays Potatoes

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70. Calgary Film Festival (crying billboard)

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71. Powerhouse Gym

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72. Peter Walsh Office Supplies

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73. DHL Online Tracking – Beijing

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74. Clearex (Israel)

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75. The Guitar Store

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76. Nikon

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77. IWC Watches

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78. Rock Radio

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79. Kit Kat

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80.

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81. Rimmel Quick Dry

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82. Hyundai

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83. Duracell

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84. Jobsintown.de

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85. Calgary Zoo

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86. Fedex

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87.  Copenhagen Zoo

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88. Walking Dead: Zombie Truck

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89. Mad Men (New Zealand)

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90. IBM

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91. Grand Theft Auto

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92. Father Bobs (Homeless Charity)

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93. WonderBra

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94. IAMS

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95. AOK (German Health Insurance)

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96. MTV Switch

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97. McDonalds

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98. Smart

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99. KarstadtQuelle: Dental Implant Insurance

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100. Nivea: Good-bye Cellulite Sofa

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For a really great archive and resource of advertisements visit Ads of the World or Trend Hunter for a great source for inspiration.

If you’re looking for a creative solution we can help with viral video productioncreative outdoor advertisingexperiential eventsnews generation and newjacking and publicity stunts.

Please share your examples with us. Let us know in the comments section below.

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