Posted on February 7th, 2017 in brand PR,branded content,Celebrity PR,Comedy,Stunt Of The Day.
The beer company are giving away a free pint to anyone who tweets in to @London_Pride every time rain falls in London this February. To grab yourself a free pint all you have to do is tune in to their live feed on their Twitter account hosted by former BBC weatherman Michael Fish.
Viewers have to check their daily live feed and as soon as it starts raining tweet in using the hashtag #WhenItPoursItRains and you will receive a code for a free pint of London Pride’s finest.
The code can then be redeemed at Fuller’s pubs around the capital.
Michael Fish said: “This is such an inspired idea. February can often be one of the dreariest months of the year, with the short days and wet weather, so a free pint of London Pride will certainly brighten up peoples’ days.
Posted on February 2nd, 2017 in Arts PR,Celebrity PR,Publishing PR,Stunt Of The Day.
Tomorrow, if you read The Sun, you may notice that something is slightly different from the norm. On every edition of tomorrow’s paper, for one day only, they have commissioned a very special logo redesign from renowned artist David Hockney.
The iconic design itself has been largely left alone, as the iconic red background and white font is still very much present and unaltered. Instead the famous artist has put his own embellishments layered over the top of the original design using a simple IPad app. The inspiration behind the added doodles needs little guesswork; in the top left hand corner Hockney has designed an intentionally crude sun, its rays reaching down to the lettering with added shadowing underneath. On his thought process behind the creative choices of the piece Hockney remarked, “I was delighted to be asked. Once I thought about the idea it didn’t take me long. The sun and The Sun. I love it.”
Known for his comparative landscape paintings from the sunny countryside of his Yorkshire town to the LA suburbs, this particular commission is certainly a different direction for the artist. When asked why he agreed to such a request from the paper he is said to have answered that it was because of the Sun’s iconic British status within our society.
Tomorrow’s edition will also feature a special in-depth interview with the artist; a first for the national paper. The interview itself is said to feature notes on Hockney’s approaching 80th birthday and how he is still a “rebel” at heart. He is also bound to discuss his new exhibition at the Tate Britain which opens next Thursday. With over 250 of his original art works on display it is sure to draw a large crowd; his last exhibition is thought to have been attended by over 1.2 million people. The exhibit is due to stay open until the 29th May with Adult tickets retailing at a price of £17.50.
This is certainly a clever PR choice for the paper as a boost in sales in almost inevitable. Many will surely want to own this one of a kind edition from either a collector’s viewpoint or simply as a humble fan of the artist. As the Sun puts it: Own a masterpiece for only 50p.
Posted on February 1st, 2017 in Awards PR,branded content,Celebrity PR,Stunt Of The Day.
With the 59th Annual Grammy Awards just round the corner, The Recording Academy has released a moving promo advert which is part of a Grammy’s campaign called “Believe in Music”.
The promo video shows young girls as musicians, athletes and dancers repeating the acceptance speech that Taylor Swift famously gave after winning Album of the year for ‘1989’. The moving one minute ad then finishes off with the original footage of Swift’s impassioned speech. The aim of the campaign is to celebrate the different ways music influences, inspires and strengthens us.
Taylor Swift’s speech urges everyone, especially girls, to focus and keep fighting for their dreams and not to let people side-track you or put you down. The Recording Academy said they wanted their campaign to reflect what is happening in our society and use Swift’s speech to empower and motivate.
Evan Greene, chief marketing officer at The Recording Academy said, “Music both reflects and advances culture, so we try to do the same with our annual Grammy Award brand campaigns. I think our campaigns tap into the dominant theme of what’s happening in society, and this year, The Recording Academy felt it right to highlight music’s uplifting aspects.”
The speech, which may have been seen initially as a sly dig at rapper Kanye West after he infamously rapped “I made that b***h famous” has turned into an empowering girl-power ad.
Posted on January 31st, 2017 in brand PR,branded content,Celebrity PR,Digital PR,Environmental PR,Roundup,Stunt Of The Day.
On Friday President Donald Trump signed an executive order temporarily barring immigrants and visitors from seven Middle Eastern countries from entering the US for 90 days. After a global backlash and urges for Trump to retract the ban, he refused to back down, arguing that the ban will stop “bad dudes” from entering the US.
Global brands have addressed the issue taking different approaches; mostly condemning the president’s order and addressing their employees. Brands are offering support to their employees as well as refugees in general as they refer to the ban as being both immoral and un-American.
The accommodation giants stood against Trump in a tweet; ‘Not allowing countries or refugees into America is not right and we must stand with those who are affected’. Which they are quite literally doing by offering free accommodation to people left stranded by the sudden ban.
Logan Green, chief executive at Lyft has pledged to donate $1m to the American Civil Liberties Union and said “Banning people of a particular religion from entering the US is antithetical to both Lyft’s and our nation’s core values”.
Global coffee chain Starbucks has promised to hire 10,000 refugees worldwide over the next five years to make clear that the company will not stand by, nor stand silent as the uncertainty around the new administration’s actions grows.
Uber co-founder and CEO Travis Kalanick wrote a letter to all staff, reaching out to employees directly impacted by the ban and offering to compensate them pro bono during the ban.
Google has set up a $4m humanitarian fund to assist organisations offering support to immigrants and has recalled 100 staff to the US who would be affected by the travel ban. Google chief executive Sundar Pchai told staff: “It’s painful to see the personal cost of this executive order on our colleagues. We’ve always made our view on immigration issues known publicly and will continue to do so.”
It is now a case of waiting to see how other large corporations in the USA and those in the wider world will react to the new temporary legislation. But it is comforting to see some faith in humanity coming from such large companies to get the ball rolling.