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Celebrity PR

This Morning’s Hangover

Posted on January 22nd, 2016 in Celebrity PR,Stunt Of The Day,Television PR.

We’ve all done it. We know we’ve got work the next day but we can’t resist that one extra pint before we leave the pub. We regret it, obviously, as we wake up the next morning with a thumping headache and trudging to work before being greeted by sneering co-workers and offensively bright lights.

“I’m never drinking again.”

We might be able to hide behind our computers and avoid eye contact until we start to feel a little more human, but if you’re the host of a live morning national television show it’s a little more difficult.

Phillip Schofield and Holly Willoughby, co hosts of This Morning on ITV, were clearly worse for wear after their (much deserved) win at the National Television Awards the night before. Wearing the same clothes as they were at the NTAs, the two giggled, slurred and struggled through the morning show – but it was much to the delight of the millions watching.

In addition to the huge television numbers the pair’s hangover would go on to make every national newspaper and generate a huge amount of noise on social media.

Deadpool: Ryan Reynolds and Valentine’s Day

Posted on January 22nd, 2016 in Celebrity PR,Film PR,Stunt Of The Day.

Valentine’s day is a tricky minefield to navigate for many. Whether you’re single, in a fledgling relationship or have been happily married for years, the challenge that Valentine’s Day offers is never an easy one to solve.

Do you book an expensive, romantic restaurant? Stay in and cook, with your place laced with rose petals? What about a romantic film in the cinema?

Releasing a new film around Valentine’s day carries certain expectations, expectations that the 18 Rated ‘Deadpool’ are guaranteed not to meet. Ryan Reynolds, the film’s star, has started a one man crusade to rebrand ‘Deadpool’ for the Valentine’s audience.

The film, a violent, superhero romp (in all senses of the word), has received a Valentine’s makeover in its campaign, with Reynolds posting a slew of romantic images to help trick girlfriends and boyfriends into seeing the film around the world.

You can see the rest of the spoof images on Ryan Reynolds’ Instagram.

Via Some E Cards


Are you ready to have your mind derailed?

Posted on January 20th, 2016 in Attraction PR,Celebrity PR,Event PR.

Derren Brown today announces that the top secret attraction he has been working on with THORPE PARK Resort is a Ghost Train re-invented for the 21st Century.

First visuals released today reveal a seven tonne Victorian Carriage suspended in mid-air. 

Derren Brown’s Ghost Train, which can only be found at THORPE PARK Resort, is a head-spinning train journey of between 10-15 minutes, the like of which guests will never have taken before; providing a heady mixture of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit.

No place for spectators, guests will play a major part in the action which will leave them questioning where perception ends and reality begins.


THORPE PARK Resort’s biggest and most ambitious investment to date, Derren Brown’s Ghost Train takes theme park attractions to a whole new level, promising to derail guests’ minds with a series of multi-sensory experiences. Like its inventor, this is a  smart ride that also has 12 multiple knee-shaking journeys and two endings – so not only will no two ‘rides’ on board Derren Brown’s Ghost Train  be the same but every journey will provoke an intense response and reaction in each individual ‘passenger.’ So whilst guests may share the journey with others, the experience will be an individual one – and every journey, every sensation and every fear will be quite unique.


Derren Brown comments:

 I am proud and excited to have been working with the creative and operational teams at THORPE PARK Resort and Merlin Magic Making to completely reinvent the concept of a Ghost Train for the 21st Century. Visitors can look forward to experiencing a heady and heart stopping combination of next generation technology, grand illusion, special effects and live action that will completely rewrite the rules of what a theme park attraction can deliver. The team has been galvanised by the positive reaction to the first announcement we made last year and we are even more determined to deliver a revolutionary experience; as such we are constantly tweaking things to ensure they’re the best they can be. I firmly believe that this kind of multi-sensory, mind blowing attraction represents a glimpse of what the future holds for theme parks the world over. Akin to my shows, I ask that when you board the train, the secrets remain mine and yours to share and fear, and you don’t spoil the experience by telling others ahead of their visit. People should also note that this is not an experience for the faint hearted.  But to ensure you are in the right frame of mind to take full advantage of the journey I will send you on, I refuse to reveal any further details past the doors of the carriage.”  


Derren Brown’s Ghost Train will be housed within an extraordinary purpose built warehouse that encompasses 2306 square metres and is tall enough to house nearly three double decker buses.  The centrepiece of the attraction will consist of a 20 metre long, four and a half metre high, seven tonne Victorian train carriage that is suspended in mid air over three metres above ground by iron chains. A carriage which passengers enter via a metal bridge, and where the mind-bending journey begins in earnest in what appears to be a large disused Victorian warehouse.

Guests will be subject to a variety of multi-sensory surprises throughout the journey including a series of high-octane live action sequences where participants will take centre stage in the story. And like his TV shows and stage performances, Brown will toy with guests’ minds and perceptions throughout the journey on board the Ghost Train until they no longer know what is real, before leaving them on a cliffhanger ending.


The team involved in the creation of the attraction includes over 1,000 specialists from THORPE PARK Resort’s Merlin Magic Making Creative Department and external experts who have pooled their skills.

Mike Vallis, Divisional Director of THORPE PARK Resort commented:“We’re pleased to be able to share more details after such a positive reaction to the news we’d partnered with Derren. The team are working round the clock to deliver an incredible experience for our guests in what promises to be the first of its kind in the world, and certainly the most exciting and ambitious project we have ever attempted here at Thorpe Park.

“I can’t say any more about the secrets that lurk behind the train doors at this stage, or indeed ever, but what I can say is that previous attractions both at THORPE PARK Resort, and globally, pale in comparison to Derren Brown’s Ghost Train – it’s a full assault on the senses which will melt minds. This is a scary new dimension THORPE PARK Resort is entering – different from any other development we have seen anywhere else in the world.  It is bold, daring and takes theme park attractions to a new level. This is thrilling fun as you’ve never seen or experienced it before. Don’t take the first visuals at face value, as they are deceptive and all is not quite what it seems.”  

The Creative team led by Merlin Entertainments’ Group Creative Director Paul Moreton and Creative for THORPE PARK Resort Bradley Wynne at Merlin Magic Making, summed up the experience: “For centuries Ghost Trains have played on riders’ fears to create memorable experiences which shock and delight and thus ultimately make you scream and laugh together. At Merlin Magic Making we are constantly striving to push the boundaries of innovation; we don’t just want to be specialists in creating entertainment, but also inventors. This concept is an entirely new invention. You can’t simply call it a ride, an attraction or an experience – this is an original concept and we can’t wait to see people’s reactions to it. Working with Derren we decided to use the classic Ghost Train of yesteryear as inspiration and what we have done, is completely reimagine the experience for the world we live in today. Utilising a mix of techniques spanning from the Victorian era through to today’s next generation technology, we have challenged the norms of existing entertainment experiences to create something utterly original which can never be replicated. This is a thought provoking, original experience that will play with your senses and mess with your mind. It’s brimming with surprise and of course, staying true to the Ghost Train, it will be unnerving, it will be scary, it will be fun and it will awaken your every sense.”

 For the latest updates on the new attraction and to be in with a chance to be the first to ride the new experience, visit mindswanted.co.uk.

Age restrictions will be in place for the new ride, but are yet to be announced.

Press contact; Taylor Herring


World First! Psychological Theme Park Experience To Open At Thorpe Park

Posted on October 26th, 2015 in Attraction PR,Celebrity PR,creative publicity,Entertainment Brands,Event PR,Experiential Marketing,Leisure PR,PR Stunt,Publicity Stunts.

LONDON, Monday 26th October 2015: Derren Brown, the acclaimed British maestro of mind control, has announced details of a unique partnership with THORPE PARK Resort, to create the world’s first fully immersive psychological attraction for a theme park.


The star, who is best known for his mind blowing TV specials and interactive stage shows, has become synonymous with the art of illusion, misdirection and hypnotism since he first came to prominence with his early Channel 4 shows in 2000.


 The award winning ‘mentalist’ promises that these skills, which allow him to both predict and control human behaviour will be showcased fully at the new ‘themed’ experience, which has been in development for three years and is due to premiere at the park in March 2016.

The new one-of-a-kind experience will be the world’s only fully immersive psychological attraction, designed to manipulate the human mind.

THORPE PARK Resort has released a cryptic microsite to promote the announcement.  Fans can sign up for information at the site and will be the first to know when more information is released.

The first publicity pictures which may hint at the nature of the forthcoming attraction have also been released showing the master of mind with his lips sewn up and perhaps most unnervingly, Derren holding what appears to be a human brain in a jar.  It took four, painstaking hours, to seal Derren’s lips, locking in his secrets about the new attraction.

Construction on the new attraction has already begun on the THORPE PARK Resort site and is shrouded in secrecy.  The company have however, revealed that the footprint of the new experience will encompass 2,306 square metres and will involve a team of over 1,000 specialists from THORPE PARK Resort’s ‘Magic Making Creative Department’ and external experts, due to the ground breaking nature of the attraction.

THORPE PARK Resort approached Derren Brown in search of the next era of thrill for their Surrey theme Park, which has over 30 world-class rides and attractions. The park identified psychology as an interesting avenue to explore for a new experience and went in search for the perfect creative mind to execute a completely new and unique invention.

Visitors to the ‘themed’ experience in 2016 will embark on a 13 minute journey, making the one-of-a-kind attraction a totally unique experience in comparison to traditional theme park experiences.

Mike Vallis, Divisional Director of THORPE PARK Resort commented: ‘We started our search for the next era of thrill three years ago, and decided psychology would be an interesting avenue to explore, so we approached Derren Brown to work with us to create something truly exciting.’

We are delighted to be partnering with Derren Brown to announce the first details of what promises to be the single most exciting launch event of 2016.  The creative concept comes entirely from Derren and we have spent the best part of three years working closely with him to bring his unique vision to life. This is our biggest investment to date and over 1,000 members of our creative team and external specialists will be working on the ground to bring the new experience to life. The attraction will be a world first; as such we have invested heavily in next generation cutting edge technology that will quite simply ‘derail people’s minds’ in a way which has never been seen before. This truly is the world’s first ‘smart’ theme park attraction, paving the future for the leisure industry – it is not what you would expect a theme park to deliver.’

Derren Brown, comments: ‘The process of creating this new experience has been the most challenging of my career – so much so that it has taken us three years to get the project on track.  Now we are actually in production, excitement is mounting and we are making the final tweaks to an idea I have wanted to release for some time. As always, you can look forward to a heady mix of magic, suggestion, psychology, misdirection and showmanship. We are keeping the full details under wraps but I can say that the attraction will take you on a journey like no other, an attraction where no one will have quite the same experience and where the guests will be unable to make the distinction between what is real or imagined!’

“This opportunity with THORPE PARK Resort has enabled me to create a unique Derren Brown experience, for many to enjoy. It takes everything I love from Victoriana to mystery and illusion and wraps it up into a mind blowing journey.”

Guests can purchase their THORPE PARK Resort Annual Pass online now for 2016 by visiting https://www.thorpepark.com,  prices start from £49.99.

Alternatively, take advantage of the early bird one-day ticket offer for 2016, which is available online for £27.99 or book into the THORPE SHARK Hotel overnight for £129 based on two persons sharing – this package includes park tickets, first to ride access to the new attraction on the second day of stay, and a complimentary breakfast at Fin’s Bar and Grill.


For more info contact Taylor Herring

Claude Littner announced as new advisor on The Apprentice

Posted on April 27th, 2015 in Celebrity PR,Television Industry PR,Television PR,The Apprentice.


The Apprentice just got a whole lot tougher. Claude Littner is today announced as Lord Sugar’s new advisor, taking the reins from Nick Hewer.  Hewer stepped down in December 2014 after ten years as Lord Sugar’s eyes and ears during the biggest business challenge on TV.

Claude Littner has known Lord Sugar for 25 years, having served as a director of Amstrad plc, Amstrad International, Dancall, Viglen and Tottenham Hotspur. He currently chairs a number of Lord Sugar’s companies.

The Apprentice 2014

Claude is already well known and loved by Apprentice viewers – and feared by candidates – thanks to ten years as an integral part of the formidable interview episode. In his new role, he will join Baroness Karren Brady in following the candidates during each task and reporting back to Lord Sugar on their progress, successes and failures.

Claude said: “If the candidates think I am soft and fluffy, they haven’t been watching me on The Apprentice over the past decade.  I will now be assessing their performance in the process, individually and within their teams.  I will be reporting to Lord Sugar to play my part in ensuring that his personal investment of £250,000 goes to the best candidate.  I’m ready, and this won’t be a walk in the park!”

Lord Sugar said: “I first worked with Claude in 1990 and trust his judgement completely. He will no doubt take a very different approach to Nick. It’s great to have him on board.”

Claude has had a very varied career, having been involved in many companies across a number of industries and geographic locations.  These have included start-up, AIM listed and fully quoted companies.  For much of his career he has been involved in corporate turnarounds. He was Deputy Chairman of Blacks Leisure plc, Chairman of ASCO plc, Chairman and majority shareholder of Powerleague plc.  He is a visiting professor at the University of West London, Claude Littner Business School.

Some of Claude’s most infamous interview putdowns include:

  • “You’re not a big fish – you’re not even a fish” – to Stuart Baggs “The Brand”, Series 6
  • “Don’t compare yourself to Lord Sugar. Don’t compare yourself ever to him” – to Luisa Zissman Series 9
  • “I’ve told you how pleased I was with your CV… And then I came on to actually look at the proposal you’re pitching for Lord Sugar, and quite frankly it’s a bloody disgrace. It’s a bloody disgrace. The ten years I’ve done this, I’ve never seen something… two bloody pages… You can leave. Goodbye… There’s nothing to argue, you’ve given me pictures of sailboats… You’re taking the piss… please leave… That’s not the way out.” – to Solomon Akhtar, Series 10

The Apprentice returns to BBC One later this year.

Claude Littner PR Contact: Taylor Herring: 020 8206 5151