Creative Brand Communications


October 21, 2016

Uber’s avocado rescue mission.

The Avocado, brain food of the millennial and all-round well-being superstar is enjoying an even greater surge in popularity this week (if that were possible). This comes after young Australians were accused of bidding themselves out of the housing market due to overspending on brunch. Bernard Salt, a KPMG partner and columnist for the weekend Australian wrote that young people spend ‘$22 a pop and more’ to satisfy their brunch cravings. Salt seemed to take particular umbrage those who he had seen splashing out on ‘smashed avocado with crumbled feta and 5 grain toasted bread’ and stated that, unlike him, young people could not afford this.

Enter Uber, the American tech heavyweight to bat for their avocado-munching demographic .

For one weekend only, the brunch is on them across Sydney, Brisbane, Melbourne, Perth and Adelaide.


There is one catch however; the offer is only for new UberEats customers with already registered users of the app having to make do with discounted meals.

Despite this slight snag, yet again, Uber has gone into bat for Gen Y and maintained PR superstardom with a brilliantly contemporary stunt.

– @turnthq


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