February 2, 2009
TK Maxx hire Taylor Herring PR to Promote Stella McCartney Red Nose Range.
TK Maxx has hired Taylor Herring to promote the sale of official Red Nose Day t-shirts, designed by Stella McCartney. The agency,which won a competitive five way pitch for the account, has been tasked with devising a regional campaign across 214 stores in the UK.
The T-shirts feature iconic portraits of The Beatles by Linda McCartney, Morecambe & Wise by David Bailey and a cute bunny by Mary McCartney.
As part of the campaign the agency will be giving iconic statues across the UK a Red Nose Day makeover – and using this as a vehicle to raise awareness of the new range.
The Red Nose Day campaign runs from 29 January to 13 March 2009. K Maxx has partnered with Comic Relief for the third year running as the exclusive Red Nose Day t-shirt retailer. In 2007 TK Maxx raised £2m for Comic Relief through t-shirt sales and staff fundraising. For more information www.tkmaxx.com.
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