Creative Brand Communications


September 27, 2014

Thug Kitchen Cookbook [Trailer].

A healthy eating cookbook from the States launches with a delightfully sweary promo video.

If you’re not familiar with Thug Kitchen – the website features clean, simple foods, with risqué recipes. (The site’s motto is “Eat like you give a fuck.”)

The ad for the new book bluntly flogs the benefits of the book. Side effects may include “feeling better,” “looking fly as fuck,” and “saving some goddamn money.”


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