Creative Brand Communications

The Twilight Fang Club.

Longleat, Wiltshire, UK: Ahead of today’s DVD release of New Moon – the second in the Twilight saga – the film was given a special premiere for an audience of wolves.

These four-legged Twi-hards at Longleat Safari Park in Wiltshire watched their movie counterparts at an open-air screening arranged by film company E1 Entertainment.

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The vampire v werewolf hit  – was shown on a 16 square metre screen in one of the country’s only wolf enclosures.

Ian Turner, deputy head warden at Longleat, said: “We’ve certainly never had a request like this before.”

[Keeping tabs on the art of  promotion with this ’stunt of the day’ blog ….]

(credit: PA)

 

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