Creative Brand Communications

The Plastiki’s Got Bottle.

San Francisco, USA: A 60-foot catamaran, made entirely out of 12,000 used plastic water bottles, is on its way to Sydney, Australia, proving several points along way: That it can be done; that trash can be useful; and that the huge swath of plastic trash and other debris known as the Eastern Garbage Patch should never happen again.


The Plastiki started on its 12,000 journey from San Francisco to Sydney last weekend with a goal of drawing attention to the health (or lack thereof) of the world’s oceans. The vessel’s itinerary will bring it close to Hawaii, the Bikini Atoll, and the Tarawa Islands. Its course will follow the Eastern Garbage Patch, where floating plastic covers an area twice the size of Texas.

[Keeping tabs on the art of  promotion with this ’stunt of the day’blog ….]


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