March 29, 2010
The Marmite Election.
UK: Marmite is jumping on the general election bandwagon with an advertising strategy featuring two spoof political parties, Love and Hate, campaigning for and against its product.
The Guardian reports that the campaign, which will include radio, TV, poster and press ads, aims to get the public to vote online.
If the results of the “election”, which closes on 29 April, goes the way of the Hate party then Marmite will launch a special new version across the country called Tarmite. The product – which is branded as “Tar extract. Warning. Bad Breath” – is supposedly the follow-through of one of the Hate party’s pledges to eventually get Marmite banned in the UK.
[Keeping tabs on the art of promotion with this ’stunt of the day’blog ….]