February 13, 2017
The newest holiday sweeping Twitter. Brands wish us all a Happy Galentine’s Day..
Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.
However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”
Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.
Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.
— EverywomanBook (@EverywomanBook) February 11, 2017
Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.
— ASOS Marketplace (@ASOSMarketplace) February 13, 2017
Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.
— M&S (@marksandspencer) February 13, 2017
Malibu declared that it is officially cocktail time.
— MalibuUK (@MalibuUK) February 13, 2017
Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.
— Ahmad Tea (@ahmadteaUK) February 13, 2017
Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.
— hulu (@hulu) February 13, 2017
So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!