The newest holiday sweeping Twitter. Brands wish us all a Happy Galentine’s Day..

Tomorrow is either a day you look forward to or dread with the very depths of your being. I am of course referring to the infamous Valentine’s Day. In a mere 24 hours we will all be confronted by heart shaped everything, surrounded by public displays of affection and unable to get a reservation anywhere in town.

However whether Valentine’s Day tickles your fancy or sets your teeth on edge you may not be aware that today, 13th February, has become somewhat of an unofficial holiday in itself. Christened “Galantine’s Day” by the wickedly funny Amy Poehler’s character, Leslie Knope, in Parks and Recreation it is a day where you are encouraged to celebrate sisterhood in all its glory. In Poehler’s words we are meant to: “leave our husbands and our boyfriends at home, come and kick it, breakfast-style. Ladies celebrating ladies.”

Brands have also taken note of this cultural addition to the calendar as it grows in popularity and have taken to twitter using the hashtag #GalentinesDay to share their own messages and promotions.

Penguin books decided to encourage a shout out to inspirational female figures with an extra charitable edge.

Name the women who inspire you, drive you, empower you. For every shout out using #EVERYWOMAN a book will be donated to a @womensaid refuge. pic.twitter.com/9yGjIxpSNH

— EverywomanBook (@EverywomanBook) February 11, 2017

Asos used the occasion to express some of those Anti-Valentines sentiments that many of us are feeling.

Strong #galentinesday vibes, thanks @Alicetakesatrip 👌https://t.co/vV66RnTVF4 pic.twitter.com/CY4CT3a1kt

— ASOS Marketplace (@ASOSMarketplace) February 13, 2017

Marks and Spencer championed the idea of spoiling yourself with a spotlight on some of their spa and home products.

This #GalentinesDay you truly deserve to clear the diary, ditch the to-do list and turn your home into a sanctuary! https://t.co/Ms6PveuqwH pic.twitter.com/9BkOjSBS5O

— M&S (@marksandspencer) February 13, 2017

Malibu declared that it is officially cocktail time.

Slay #GalentinesDay with Malibu Strawberry Kiwi 🍓💕🍓💕 pic.twitter.com/iftWAiCrB5

— MalibuUK (@MalibuUK) February 13, 2017

Whilst Ahmad Tea has you covered if you can’t face a hangover on a Tuesday morning.

Make #GalentinesDay a little bit sweeter! Tell us how you’re celebrating for a chance to #win a trio of teas to share with the gals 💐☕️ pic.twitter.com/4JP3zRUN8R

— Ahmad Tea (@ahmadteaUK) February 13, 2017

Finally, Hulu reminds us to thank the creator of this holiday by watching unlimited Leslie Knope moments online.

“Whats #GalentinesDay? Oh, it’s only the best day of the year.”  https://t.co/6uQsCeoEjG pic.twitter.com/pRbQbSp4tV

— hulu (@hulu) February 13, 2017

So for today grab your girlfriends, a bottle of your favourite tipple, maybe a box or two of something decadent to go with it take and the opportunity to celebrate ladies just being ladies!

-gfpvincent91