Article

March 16, 2010

The Lady and The Revamp.

9pm, Thursday 18th March, on Channel 4

Once the Grazia of its day, The Lady was a highly respected and influential magazine featuring on its pages anything from the correct length of hem for a Sunday Service to a cure for baldness.

But 125 years later and The Lady is in need of a new lease of life and the Budworth family who own the magazine are digging into their own pockets to keep it alive.

The Lady

Cutting Edge follows the magazine’s new Editor, journalist, novelist and sister of the London Mayor, Rachel Johnson, as she faces one of the toughest jobs in her career and tries to turn around the fate of this longest standing women’s weekly.

Ben Budworth, the great grandson of the magazines founder, Thomas Gibson Bowles, has taken a calculated risk in appointing Rachel to the post – by her own admission she has not worked in an office for the past thirteen years and is more used to managing her family than an editorial team.

Rachel believes The Lady could be the antidote to the knicker-flashing celebrity magazines that currently fly off newsagent’s shelves:  “Currently The Lady languishes on the shelf next to Chat magazine and Woman’s Weekly and I want it to hold pride of place with the best weeklies in the world.” But Rachel has never edited a magazine before and turning around a weekly is no easy task.

On top of the pressure to build circulation Rachel is taking-over the long established workforce and 26,000 loyal readers who don’t take kindly to the smallest of changes to their beloved magazine: contending with both will test Rachel Johnson’s seemingly indefatigable resolve to the core.

Win a subscription to The Lady.

Press Enquiries: Taylor Herring PR 0208 206 5151

 

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